Magic: The Gathering cards are produced in much the same way as normal
playing cards. Each
Magic card, approximately 63 × 88 mm in size (2.5 by 3.5 inches), has a face which displays the card's name and rules text as well as an illustration appropriate to the card's concept. 23,318 unique cards have been produced for the game , many of them with variant editions, artwork, or layouts, and 600–1000 new ones are added each year. The first
Magic cards were printed exclusively in English, but current sets are also printed in
Traditional Chinese,
French,
German,
Italian,
Japanese,
Korean,
Russian, and
Spanish. The overwhelming majority of
Magic cards are issued and marketed in the form of sets. For the majority of its history there were two types: the Core Set and the themed expansion sets. Under Wizards of the Coast's current production and marketing scheme, a new set is released quarterly. The majority of cards are sold in
booster packs, which contain fifteen cards normally divided into four rarities, which can be differentiated by the color of the expansion symbol. A fifteen-card booster pack will typically contain one rare (gold), three uncommons (silver), ten commons (black), and one basic land (colored black, as commons). Sets prior to
Shards of Alara contained eleven commons instead of a basic land.
Shards of Alara also debuted mythic rares (red-orange), which replace one in eight rare cards on average. There are also premium versions of every card with holographic foil, randomly inserted into some boosters in place of a common, which replace about one in seventy cards. • Each standard-legal set since
Ikoria (except
Core 2021) features 2-5 Commander decks, as the Commander format has become one of the most popular ways to play Magic, releasing preconstructed commander decks with every set allows for the creation of cards unique to the format that are thematically tied to the setting of their respective expansion, as well as giving more options to new players who want to try Commander. • Each set from
Kaladesh to
Core 2021 (except
Ikoria) featured two Planeswalker decks, which were meant to help new players learn the game. They contained a 60-card pre-constructed deck with an exclusive Planeswalker, as well as several exclusive cards, two booster packs from the set they accompanied, as well as a rule guide and a card board box with an image of the included Planeswalker. • Each set from Shards of Alara to Eldritch Moon featured five Intro Packs, which fulfilled the same function as planeswalker decks. They contained a 60-card pre-constructed deck, as well as two booster packs from the set they accompany and a rule guide. • Each set from
Mirrodin Besieged to
Gatecrash featured two Event Decks, which were pre-constructed decks designed as an introduction to tournament play. Beginning with''
Dragon's Maze, each set featured only one Event Deck. However, event decks were discontinued after the set Battle for Zendikar''. • Previously, cards were also sold in Tournament Packs typically containing three rares, ten uncommons, thirty-two commons, and thirty basic lands. Tournament Packs were discontinued after
Shards of Alara. The Core Sets began to be released annually (previously biennially) in July 2009 coinciding with the name change from
10th Edition to
Magic 2010. This shift also introduced new, never before printed cards into the core set, something that previously had never been done. However, core sets were discontinued following the release of
Magic Origins, on July 17, 2015, at the same time that two-set blocks were introduced. Wizards of Coast announced on June 12, 2017, that they planned on revamping and reintroducing a revamped core set, and Core Set 2019 was released on July 13, 2018. In addition to the quarterly set releases,
Magic cards are released in other products as well, such as the
Planechase and
Archenemy spin-off games. These combine reprinted
Magic cards with new, oversized cards with new functionality.
Magic cards are also printed specifically for collectors, such as the
From the Vault and
Premium Deck Series sets, which contain exclusively premium foil cards. In 2003, starting with the
Eighth Edition Core Set, the game went through its biggest visual change since its creation—a new card frame layout was developed to allow more rules text and larger art on the cards, while reducing the thick, colored border to a minimum. The new frame design aimed to improve contrast and readability using black type instead of the previous white, a new font, and partitioned areas for the name, card type, and power and toughness. The card frame was changed once again in
Core Set 2015, which maintained the same templating, but made the card sleeker and added a holo-foil stamp to every rare and mythic card to curtail counterfeiting. For the first few years of its production,
Magic: The Gathering featured a small number of cards with names or artwork with
demonic or
occultist themes, in 1995 the company elected to remove such references from the game. In 2002, believing that the depiction of demons was becoming less controversial and that the game had established itself sufficiently, Wizards of the Coast reversed this policy and resumed printing cards with "demon" in their names. In 2019, starting with
Throne of Eldraine, booster packs have a chance of containing an alternate art "showcase card". This is to increase the reward of buying boosters and make opening packs more exciting. A new format, "Jumpstart", was introduced in July 2020 alongside the Core 2021 set. These are special themed 20-card booster packs, based on nearly 500 cards, several being reprints of cards from previous sets, with 121 possible packs available. Each is a curated set rather than random selection of cards, built around a theme, such as "Pirates" or "Unicorns". Each theme has a small number of possible card sets on that theme, distributed on a rarity basis, such that the specific booster that a player purchases will still be a random selection. Because many are reprints, not all Jumpstart cards are available to be used in the various Constructed formats but can be used in other modes of play. Jumpstart was designed to make it much easier to get into
Magic by eliminating the deck-building but still providing some customization and randomness that comes with card acquisition and deck building. A special Jumpstart format was introduced for these boosters, where players select two desired themes, and are given a random booster from those themes and sufficient land cards to make a 60-card deck. With the release of the
Murders At Karlov Manor set in February 2024, Wizards have introduced a new booster set called "Play boosters", which replace Draft and Set booster packs in the future. Play boosters contain 14 cards with a set distribution of common, uncommon, and rare/mythic cards, along with land and wildcards; however, within each of these, there is a chance for special "booster fun" variant. There is also a chance at a card from "The List", a limited number of cards from
MTG history. These boosters are intended to be usable for draft gameplay modes as well as for normal library expansion, as in years since the Set booster introduction, Wizards had found that stores favors those sales over Draft boosters. In 2025, Wizards announced that 2026 would have 7 standard-legal sets releasing, the highest ever. They also clarified that 2027 would return to the norm of 6.
Writing and storyline Garfield had established that
Magic: The Gathering took place in a Multiverse with countless possible worlds (planes), the game's primary events taking place on the planes of Dominaria, Ravnica, Zendikar, and Innistrad. Only extremely rare beings called Planeswalkers are capable of traversing the Multiverse. This allows the game to frequently change worlds so as to renew its mechanical inspiration, while maintaining planeswalkers as recurrent, common elements across worlds. Players represent planeswalkers able to draw on the magics and entities of these planes to do battle with others. Story elements were told through the cards'
flavor text, and a driving narrative. The first expansion
Arabian Nights designed by Garfield was based on
One Thousand and One Nights folklore and include figures from that like
Aladdin. Early expansions were designed separately, each with their own internal narrative to establish concepts, keywords, and flavoring. However, with a change in oversight of the
Magic: The Gathering team, player fatigue, and a disconnect between the novels and cards, this plan was scrapped. returning to the general approach of designing a narrative specific to one expansion. Novels soon gave way to eBooks and later to shorter stories posted on the Wizards' website which fared better in terms of popularity. In 2017, Wizards hired novelist and scriptwriter
Nic Kelman as their Head of Story and Entertainment. Kelman became responsible for crafting the
Magic: The Gathering story bible from all established lore as reference for further expansions and for the external media. This task helped Kelmen to prepare the novel
War of the Spark: Ravnica that was published just prior to the new set
War of the Spark, with cards retaining continuity with the novel and past events.
Artwork Each card has an illustration to represent the flavor of the card, often reflecting the setting of the expansion for which it was designed. Much of
Magic's early artwork was commissioned with little specific direction or concern for visual cohesion. One infamous example was the printing of the creature Whippoorwill without the "flying" ability even though its art showed a bird in flight. The art direction team later decided to impose a few constraints so that the artistic vision more closely aligned with the design and development of the cards. Each block of cards now has its own
style guide with sketches and descriptions of the various races and places featured in the setting. A few early sets experimented with alternate art for cards. However, Wizards came to believe that this impeded easy recognition of a card and that having multiple versions caused confusion when identifying a card at a glance. Consequently, alternate art is now only used sparingly and mostly for promotional cards. When older cards are reprinted in new sets, however, Wizards of the Coast usually prints them with new art to make the older cards more collectible, though they sometimes reuse well-received artwork if it makes sense thematically. At the back of each card, at the end of the word "Deckmaster", a pen stroke is visible. According to Wizards of the Coast, this is a printing error which was never corrected, as all card backs have to look the same. As
Magic has expanded across the globe, its artwork has had to change for its international audience. Artwork has been edited or given alternate art to comply with the governmental standards. For example, the portrayal of skeletons and most undead in artwork was prohibited by the
Chinese government until 2008.
Promotional crossovers Wizards of the Coast has introduced special cards and sets that include cross-promotional elements with other brands typically as promotional cards, not legal for Standard play and may not be playable even in eternal formats. Four promotional cards were sold at HasCon 2017, featuring three other Hasbro brands,
Transformers,
Nerf, and
Dungeons & Dragons. A special three-card set based on characters from
My Little Pony: Friendship Is Magic (another Hasbro brand) was sold as both physical product and digital items within
MTG Arena to support the
Extra Life charity. The "Ikoria, Lair of Behemoths" set released in April 2020 included 16
kaiju monsters from
Toho as promotional cards, such as
Godzilla.
Secret Lair The Secret Lair promotional series has also been used to introduce crossover cards from other brands (as well as special artists through Special Guest cards); these cards are generally legal for play and use existing cards with new art, names, and flavor to fit the theme. As part of the Secret Lair set in 2020, a number of cards were made that featured crossovers with
AMC's television show
The Walking Dead, which the development team felt was a natural fit since zombies were already part of the
Magic game. A limited set of land cards in the Secret Lair featured paintings from
Bob Ross, licensed through his estate. In June 2021, Wizards of the Coast announced a Secret Lair based on
Dungeons and Dragons cartoon. Secret Lair drops in 2021 featured cards based on
Stranger Things, while
Fortnite and
Street Fighter were featured in 2022. In 2022, cards illustrated by
mangaka Junji Ito were released as Special Guest cards. The 2024 Secret Lair release featured cards based on
Monty Python and the Holy Grail, including a Tim the Enchanter card based on the standard Prodigal Sorceror card which has been nicknamed Tim in honor of the film character by the Magic community. There are also Secret Lair cards based on musicians, mainly
Post Malone (an avid fan of the card game), and multiple drops featuring
Hatsune Miku and various
Vocaloid characters. A
Marvel Secret Lair set was released in November 2024. In 2025, Secret Lair featured
SpongeBob SquarePants and
Sonic the Hedgehog.
Universes Beyond The Universes Beyond series has been used to bring more crossover properties into
Magic such as
Warhammer 40,000 and
The Lord of the Rings. Whereas Secret Lair sets may only consist of a few cards that may be unplayable under normal rules, Universes Beyond sets include dozens of cards, including Commander decks and booster packs, and their cards are play-legal and often usable in most Magic gameplay formats. Universes Beyond sets for
Doctor Who, and
Jurassic Park were released in 2024. In 2025, in addition to sets based on
Final Fantasy and
Spider-Man, all future Universes Beyond sets will be made legal to play in all formats. Sets based on video games
Fallout and ''
Assassin's Creed, were released as well. Wizards has also partnered with Marvel Comics to bring several "tent-pole" sets featuring Marvel characters to the game, starting with a Spider-Man themed set, which was released in 2025, and continuing with a Marvel Super Heroes set, scheduled for June 2026. In July 2021, a D&D
themed set expansion, Adventures in the Forgotten Realms, was released; it is based on the Forgotten Realms campaign setting. Separately, elements of Magic
have been brought into the role-playing game. The first such official crossover was a D&D
campaign setting book for the plane of Ravnica, a Magic
expansion introduced in 2005 and 2006 and later revisited in the 2018 expansion Guilds of Ravnica. A second campaign setting book, Mythic Odysseys of Theros (2020), introduced the plane of Theros to D&D
and corresponded with the 2020 Theros Beyond Death expansion. Strixhaven: A Curriculum of Chaos (2021) introduces the 2021 Magic
expansion as a D&D'' campaign setting; it was released in December 2021. ==Reception==