Background in
Philadelphia,
Pennsylvania.
WrestleMania is
WWE's flagship
professional wrestling pay-per-view (PPV) and
livestreaming event, having first been held in
1985. It was the company's first PPV produced and was also WWE's first major event available via livestreaming when the company launched the
WWE Network in February 2014. It is the longest-running
professional wrestling event in history and is held annually between mid-March to mid-April, featuring wrestlers from WWE's
Raw and
SmackDown brand divisions. Along with
Royal Rumble,
SummerSlam,
Survivor Series, and
Money in the Bank, it is one of the company's five biggest events of the year, referred to as the "Big Five". WrestleMania was ranked the sixth-most valuable sports brand in the world by
Forbes, and has been described as the
Super Bowl of
sports entertainment. Much like the Super Bowl, cities bid for the right to host WrestleMania. The official theme song for the event was "
Gasoline" by
The Weeknd, which marked the fifth consecutive year that a Weeknd song was used for WrestleMania. On July 27, 2022, it was announced that
Lincoln Financial Field in
Philadelphia, Pennsylvania, would host WrestleMania 40 on Saturday, April 6, and Sunday, April 7, 2024. The event's logo was revealed on October 8, 2022, during the
Extreme Rules Kickoff pre-show at the nearby
Wells Fargo Center. Themed after the
Liberty Bell and in the colors of the
Philadelphia Eagles, it incorporated
Roman numerals for the first time since
WrestleMania XXX in 2014, thus officially stylizing the title as WrestleMania XL. Tickets for the event went on sale on August 18, 2023. Over 90,000 tickets were sold on the first day for both nights combined, breaking WWE's record set by the prior year's WrestleMania. set up for WrestleMania XL. From January 2023, there had been speculation that WWE had been placed up for sale. Hours before Night 2 of
WrestleMania 39 began,
CNBC reported via multiple sources that a deal between WWE and
Endeavor, the parent company of
Ultimate Fighting Championship (UFC) via
Zuffa, was imminent. The deal involved
a merger of WWE with the UFC into a new publicly traded company, with Endeavor holding a 51% stake. The sale was confirmed the next day on April 3, 2023, and was finalized on September 12, with WWE merging with the UFC to become divisions of
TKO Group Holdings. WrestleMania XL was in turn the first WrestleMania held in which WWE was not owned and controlled by the
McMahon family, and subsequently the first WrestleMania under TKO.
Broadcast outlets WrestleMania XL was broadcast
live on traditional pay-per-view worldwide. Additionally, it was available to livestream on
Peacock in the United States,
Disney+ Hotstar in
Indonesia,
Disney+ in the
Philippines,
Binge in Australia,
Abema in Japan,
SonyLIV in India, Shahid and SSC in the Middle East and North Africa, and the WWE Network in all other countries. Additionally, the event streamed live on
Netflix in New Zealand, as a technical
stress test for when the promotion's new contract with Netflix came into effect in January 2025. As a result of said contract, all WWE Network content moved to Netflix in most countries where the former was still available as a standalone service, making WrestleMania XL the final WrestleMania event to livestream on the WWE Network in those areas. A select few territories still maintain the standalone WWE Network due to pre-existing contracts, but will eventually merge under Netflix once those contracts expire.
Other WrestleMania week events As part of the WrestleMania festivities, WWE held a number of events throughout the week.
WWE Hall of Famer
The Undertaker presented his
1 deadMAN Show on Thursday, April 4 at The Fillmore Philadelphia. From that same day through April 8 at the
Pennsylvania Convention Center in Philadelphia, there was a
fan convention called WWE World at WrestleMania. In partnership with
Fanatics Events, the five-day event included interview panel sessions with WWE wrestlers, a
WWE 2K24 gaming tournament, live podcast recordings, meet-and-greets with wrestlers, and a large merchandise store with various memorabilia honoring WrestleMania's 40-year history. WWE World replaced the
WrestleMania Fan Axxess event that had been held at each year's WrestleMania prior to
WrestleMania 36 in 2020. WWE commentator
Pat McAfee also hosted live editions of his
eponymous ESPN afternoon show at WWE World on Friday, April 5, and Monday April 8. The week kicked off with a special "WrestleMania Edition" of
Monday Night Raw, held at the
Barclays Center in
Brooklyn, New York. The night before WrestleMania XL on April 5, WWE kicked off WrestleMania Weekend with a
special "WrestleMania Edition" of
Friday Night SmackDown, which featured the
André the Giant Memorial Battle Royal, won by
Bronson Reed. Immediately after
SmackDown, the
2024 WWE Hall of Fame induction ceremony commenced. The afternoon of WrestleMania Saturday, WWE's
NXT brand held its annual WrestleMania Week event,
Stand & Deliver. WrestleMania Week concluded with the post-WrestleMania edition of
Monday Night Raw on April 8. These events were held live at the nearby Wells Fargo Center. Between all of the WrestleMania Weekend events (
SmackDown/HOF induction ceremony, Stand & Deliver, both nights of WrestleMania XL, and
Raw), WWE announced a grand total attendance of 201,924.
Celebrity involvement WrestleMania also features celebrity appearances from those outside of wrestling, who participated at the event in various capacities, such as rapper and Philadelphia native
Meek Mill, who narrated the
cold open for the event on both nights. On Night 1,
Grammy Award winning R&B singer and actress
Coco Jones opened the show by performing "
The Star-Spangled Banner". Grammy winning rapper
Lil Wayne also debuted his latest
single during the event. Philadelphia Eagles offensive linemen
Jason Kelce and
Lane Johnson were involved in the
Rey Mysterio and
Andrade vs.
Santos Escobar and
"Dirty" Dominik Mysterio tag team match, aiding Rey and Andrade. Metalcore band
Motionless In White appeared and performed the theme song of
Rhea Ripley called "Demon In Your Dreams". On Night 2,
Country music duo
The War and Treaty performed "
God Bless America" to open the show. WWE Hall of Famer and rapper
Snoop Dogg was on commentary for the
Philadelphia Street Fight, and returned later alongside the Philadelphia Eagles cheerleaders to announce the evening's attendance. Rapper and YouTuber
IShowSpeed accompanied
Logan Paul to the ring for his
WWE United States Championship defense (wearing a
Prime bottle costume at the start and then revealing himself while the match was in progress).
Storylines The event included 14 matches, split evenly between both nights, that resulted from scripted storylines. Results were predetermined by WWE's writers on the Raw and SmackDown brands, while storylines were produced on WWE's weekly television shows,
Monday Night Raw and
Friday Night SmackDown.
Main event matches After
Cody Rhodes made his return to WWE at
WrestleMania 38 in April 2022, he declared he would finish his story by winning the
WWE Championship, a title his father
Dusty Rhodes never held. Also at WrestleMania 38,
Roman Reigns became the
Undisputed WWE Universal Champion by retaining the
WWE Universal Championship and winning the WWE Championship. Rhodes subsequently won the
2023 Royal Rumble match but failed to defeat Reigns for the undisputed title at WrestleMania 39. A year later, prior to the 2024 Royal Rumble at
Raw: Day 1 on January 1,
The Rock made a surprise appearance and seemingly called out Reigns by asking if he should sit at the "head of the table", a reference to their relationship through the
Anoaʻi family as for over three years, Reigns had claimed he was the Head of the Table and Tribal Chief of
The Bloodline, a faction of wrestlers from the family that, at the time, included Reigns and his cousins
Jimmy Uso and
Solo Sikoa, managed by
Paul Heyman. competed in his first match since
WrestleMania 32 in 2016 when he teamed up with
Roman Reigns to face
Cody Rhodes and
Seth "Freakin" Rollins in a
tag team match on Night 1.|275x275px Rhodes again won the Royal Rumble match in
2024. With the introduction of the
World Heavyweight Championship after WrestleMania 39, Rhodes received a choice of which world title to challenge for at WrestleMania XL. but on the January 29 episode of
Raw,
Seth "Freakin" Rollins argued that Rhodes should instead challenge him for Raw's World Heavyweight Championship. On that week's
SmackDown, Rhodes announced that he would not challenge Reigns at WrestleMania and said that one of the individuals he took counsel from in making his decision knew Reigns very well. Rock then came out and stared down Reigns, with the clear implication that he would be Reigns's WrestleMania opponent instead. This decision drew intense fan backlash with the hashtag #WeWantCody trending on social media worldwide, which caused WWE to legitimately pivot their story plans. A
WrestleMania XL Kickoff media event was then held on February 8 where Reigns and Rock declared that they would face each other for the Undisputed WWE Universal Championship in the main event of WrestleMania XL, which Rock dubbed as "the biggest match in the history of professional wrestling". However, Rhodes appeared and asserted that since he won the Royal Rumble, he earned the right to decide the main event and announced that he had reversed his decision and would challenge Reigns for the title at WrestleMania. After bringing up each other's families, Rock claimed that he and Rhodes now had issues and he slapped Rhodes in the face, turning
heel for the first time since 2003. In the ensuing brawl, Rollins backed Rhodes. ' fourth consecutive defense of the
WWE Universal Championship at
WrestleMania, and his second as
Undisputed WWE Universal Champion. In main eventing both nights, Reigns set the record for most WrestleMania main event matches (nine). On the following
SmackDown, WWE Chief Content Officer
Triple H affirmed that the main event of Night 2 of WrestleMania XL would be Reigns defending the Undisputed WWE Universal Championship against Rhodes. On the February 12 episode of
Raw, Rhodes claimed that it was because of the fans that he reversed his decision and decided to challenge Reigns. Rollins interrupted and stated that he understood Rhodes's decision and offered to be his backup due to Reigns always having his family in his corner. In response on that week's
SmackDown, Rock officially joined The Bloodline and vowed that he would do everything in his power to ensure Rhodes did not finish his story. At
Elimination Chamber on February 24, Rhodes challenged Rock to a one-on-one match at any time, and Rollins again asserted that he would be in Rhodes's corner in facing The Bloodline. On the following
SmackDown, Rock rejected Rhodes's challenge and instead offered a counter: a
tag team match featuring Rhodes and Rollins against Rock and Reigns in the main event of Night 1 of WrestleMania XL with an added stipulation that if Rhodes and Rollins won, then The Bloodline would be barred from ringside during the Undisputed WWE Universal Championship match on Night 2; however, if Rock and Reigns won, then the championship match would be contested under The Bloodline's rules in which
anything goes. Rhodes and Rollins appeared on the next week's episode where they accepted the challenge.
Undercard matches At
SummerSlam in July 2022,
Bayley made her return from injury alongside
Dakota Kai and
Iyo Sky with the trio dubbing themselves
Damage CTRL.
Kairi Sane, who returned to WWE in November 2023 and who had previous issues with Bayley before her departure, forgave Bayley and joined with Damage CTRL, followed by
Asuka joining the group, subsequently reuniting
The Kabuki Warriors in the process. The group would attain success on SmackDown, including multiple
WWE Women's Tag Team Championship reigns, as well as Sky winning the
WWE Women's Championship. Bayley then won the 2024 women's Royal Rumble match, thus earning a women's championship match of her choice at WrestleMania XL. however, on the February 2 episode of
SmackDown, after Bayley overheard Sky, Asuka, and Sane talking behind her back, Bayley revealed she understood Japanese and heard them making fun of her. Bayley was then kicked out of Damage CTRL after Asuka and Sane attacked her, turning
face for the first time since 2019. After fighting off the rest of Damage CTRL, Bayley decided that she would challenge Sky for the WWE Women's Championship at WrestleMania XL. Concurrent to their feud with Bayley, Damage CTRL (Iyo Sky, Dakota Kai, Asuka, and Kairi Sane) were also feuding with
Naomi and
Bianca Belair. On the March 29 episode of
SmackDown, following Belair's win over Kai, Damage CTRL engaged in a beatdown of Belair and Naomi.
Jade Cargill, who was making her debut as an official roster member of the brand that night, made the save after weeks of teasing a feud with the faction. Later, it was announced that Cargill, Naomi, and Belair would face Damage CTRL (Kai, Asuka, and Sane) in a
six-woman tag team match at WrestleMania XL Night 1. On the March 25 episode of
Raw, it was announced that
CM Punk, who had issues with both Rollins and McIntyre but had gotten legitimately injured at the Royal Rumble, would serve as a special guest commentator for the World Heavyweight Championship match. After several wrestlers declared their intentions to challenge
Gunther for Raw's
Intercontinental Championship at WrestleMania XL, Raw General Manager
Adam Pearce announced that a
gauntlet match would be held on the March 11 episode of
Raw with the winner facing Gunther for the title at WrestleMania. The gauntlet match was won by
Sami Zayn, and the Intercontinental Championship match was later confirmed for Night 1. The two teams from SmackDown were determined by two tournament brackets, which were won by A-Town Down Under (
Austin Theory and
Grayson Waller) and
New Catch Republic (
Pete Dunne and
Tyler Bate) on the March 29 episode of
SmackDown. On the December 15, 2023, episode of
SmackDown,
AJ Styles made a return from injury and helped
LA Knight in fending off The Bloodline, but then turned on Knight and attacked him with a steel chair. Styles later explained that he attacked Knight for taking his spot in a tag team match at
Fastlane in October 2023, saying he "stepped over his dead body" to get ahead. Both then participated in a
fatal four-way match for the Undisputed WWE Universal Championship at the Royal Rumble in January 2024, but were unsuccessful. which was later confirmed for Night 2. Jey then faced Reigns for the Undisputed WWE Universal Championship at
SummerSlam that August, but Jimmy interfered and cost his brother the match. but was later reinstated as a member of the Raw roster. Despite being on different shows, Jimmy, who rejoined The Bloodline, would often appear on
Raw and attack Jey or cost him matches. The two would also face off in the men's Royal Rumble match in January 2024 as the first two entrants. On the March 11 episode of
Raw, fed up with his brother's actions, Jey challenged Jimmy to a match at WrestleMania XL, On the following episode of
SmackDown, fellow LWO member
Carlito accused Escobar of intentionally leaving the brass knuckles on the ring apron. Later that night, Escobar attacked Rey as he was checking on Carlito, injuring Rey's left knee and striking it with steel steps, turning heel and defecting from the LWO. One week later, Escobar and his
Legado Del Fantasma stablemates thanked Dominik for his actions. Rey interrupted, introduced
Dragon Lee as the newest member of the LWO, and Rey and Lee subsequently challenged Escobar and Dominik to a tag team match at WrestleMania XL, which was made official for Night 1. The two groups would continue feuding over the next couple of months and on the March 29 episode of
SmackDown, The Final Testament attacked Lashley and
B-Fab backstage, causing a distraction that cost
The Street Profits (Dawkins and Ford) their tournament final match to qualify for the Undisputed WWE Tag Team Championship match at WrestleMania XL. CM Punk, who after nearly 10 years made his return to WWE at
Survivor Series: WarGames in November 2023, legitimately tore his right triceps during the men's Royal Rumble match. It was reported that his planned WrestleMania XL match was to challenge Seth "Freakin" Rollins for Raw's World Heavyweight Championship, but due to his injury, plans were changed. ==Event==