On 8 October 1980, BL introduced the Austin Mini Metro. The name was chosen by a ballot of BL employees. They were offered a choice of three names, "Match", "Maestro" or "Metro". Once the result was announced, the train-and-bus manufacturer
Metro-Cammell objected to BL's use of the Metro name. The issue was resolved by BL promising to advertise the car only as the "Mini Metro"; however, after a while "Mini" was dropped from the name. The
hatchback bodyshell was one of the most spacious of its time, and this was a significant factor in its popularity. The space-efficient interior was also lauded for the novel 60/40 split rear seat, which was standard on higher-specification models. The original Mk. 1 Metros also featured David Bache's signature "symmetric" dashboard design (also used on the
Range Rover and the
Rover SD1), where the main dashboard moulding consisted of a shelf onto which the instrument binnacle was simply mounted on the left or the right hand side: this arrangement saves the tooling cost of two separate dashboard mouldings for right and left-hand drive models. Initially, the Metro was sold as a three-door hatchback only (as were most of its competitors), with a choice of 998cc (1.0 litre) or 1275cc (1.3-litre) petrol engines. The 1.0 and 1.0L cars, and the van that came out later, had recessed headlamps with indicators and sidelights in the bumper, whereas the 1.0HLE, 1.3S, and 1.3HLS had headlight and indicator as one unit, which was flush-fitting. A two-door saloon model was included in the Metro's development, which would have been similar in concept to the
Vauxhall Chevette saloon and the
Polo-based
Volkswagen Derby. However, by the time production of the Metro began, it was decided not to include a saloon version, this niche being filled by the Mini remaining in production; also because only a few of the Metro's competitors were available as a saloon.
Launch and reception One of the consequences was that there was enormous public interest in the car from well before its launch. The company chose to stage the launch presentations for dealers and major company car buyers on board a cruise ship, the
MS Vistafjord. This launch event took place over a three-week period in September 1980 sailing between West Gladstone Dock in Liverpool and the
Isle of Man, where guests could drive the car, so long as sea conditions allowed them to land by tender as there was no dock facility for the ship. The news broke in the national newspapers a full year ahead of the public launch with
The Sun, among others, carrying the story. It was finally revealed to the public on the press day of the British Motor Show on 8 October with the British Prime Minister,
Margaret Thatcher, in attendance. Production at Longbridge was briefly halted in November after a strike following a dispute regarding production of Metro seats. It was halted again by a strike lasting from 16 December until January 1981, with further disruptions in May and November of that year. A major TV advertising campaign was created by the London agency, Leo Burnett which came up with the headline "a British car to beat the world". The advert also featured the similar-sized
Fiat 127,
Renault 5,
Volkswagen Polo and
Datsun Cherry as "foreign
invaders" and the voiceover spoke of the Metro's ability to "send the foreigners back where they came from". Following the launch of the
Austin Maestro in 1983, less of British Leyland's advertising was focused on the Metro. The Maestro initially sold very well, but within five years sales were declining sharply, although it remained in production until 1994. The Metro quickly proved popular with buyers. Its clever interior design made it spacious considering its dimensions, and Hydragas suspension gave surprisingly good ride and handling. Its updated A+ series 1.0 and 1.3-litre OHV engines hardly represented the cutting edge in performance, but they were strong on economy. Even then, during the early part of its production life, it was the best selling mini-car in the country before being eclipsed by the updated
Ford Fiesta in 1984. In its best year, 1983, more than 130,000 Metros were sold in Britain, only the
Ford Escort and
Sierra outsold it. This was despite the arrival of a host of new superminis on the British market that year – the Ford Fiesta received a major facelift, and four all-new superminis (the
Vauxhall Nova,
Fiat Uno,
Nissan Micra and
Peugeot 205) went on sale in Britain between April and September.
Launch prices • MiniMetro 1.0 £3,095 (£13,486 in 2026
adjusted for inflation) • MiniMetro 1.0L £3,495 • MiniMetro 1.0HLE £3,695 • MiniMetro 1.3S £3,995 • MiniMetro 1.3HLS £4,296
MG variants During 1981, British Leyland confirmed that the Metro range would soon be expanded with more luxurious and high performance versions. The Metro range was expanded in May 1982 to include the luxury
Vanden Plas trim level on the Austins and higher performance
MG Badged versions; the MG Metro marked a quick comeback for the marque previously used on sports cars until the
Abingdon plant making the
MG B closed in 1980. The Metro Vanden Plas featured higher levels of luxury and equipment, while the slightly more powerful MG Metro 1.3 sold as a sports model (0–60 mph in 10.9 seconds, top speed 103 mph). The Vanden Plas variant received the same MG engine from 1984 onwards (with the exception of the VP Automatic, which retained the 1275 cc unit). The luxury fittings marking out the Metro Vanden Plas took the form of a radio-cassette player, electric front windows, an improved instrument panel with
tachometer, and a variety of optional extras such as
trip computer, leather trim, remote
boot release, and front fog lamps. The changes between the MG engine (taken directly from the Mini Cooper) and the standard 1275 included a modified
cylinder head, with larger valves and improved porting, altered
cam profile and larger carburettor leading to a 20% increase in
BHP to 72 bhp. At the October 1982
Birmingham Motor Show, the MG Metro
Turbo variant was first shown. With a quoted bhp of 93, 0–60 mph in 9.9 seconds, and top speed of this car had few direct competitors at the time, although the growing demand for "hot hatches" meant that it soon had a host of competitors including the Ford Fiesta XR2, Peugeot 205 GTI and Renault 5 GT Turbo. This model had a few addition modifications bolted on over the
normally aspirated MG model to give an additional 21 bhp. Aside from the turbocharger and exhaust system itself, and what was (at the time) a relatively sophisticated
boost delivery and control system, the MG Turbo variant incorporated stiffer
suspension (purportedly with engineering input from
Lotus), and an uprated crankshaft of
nitrided steel and
sodium-cooled exhaust valves. Both MG variants were given a "sporty" interior with red seat belts, red carpets and a sports-style steering wheel. Early Turbo models also benefitted from a boost pressure gauge: in pre-84 models this was an in-dash LED gauge, relocating to an LCD gauge mounted in an overhead console for early Mk. 2 facelift models (with the boost gauge subsequently being deleted from production in post-85 models). The Turbo also received alloy wheels, wheel arch extensions and front spoiler, and prominent "Turbo" branding. While it retained rear drums, the front disc brakes were changed to ventilated discs, with ventilated front disks being standardised and adopted by all variants from Mk. 2 onwards. Later MG variants were emblazoned with MG branding both inside and out, which only served to fuel claims of
badge engineering from some of the more steadfast MG enthusiasts. Others believed that this sentiment was unfounded, particularly in the case of the Turbo variant, due to the undeniably increased performance and handling when compared to the non-MG models.
Panel van versions From late 1982, there were also van versions, known as the
Morris Metro (under the
Morris brand). From late 1985, after BL discontinued use of the Morris name, the van was sold as the
Austin Metro 310; after the Austin badge was also dropped from the car models, it became simply the
Metrovan 310. == Austin/MG Metro (Mk2; 1984) ==