Sonja K. Foss characterizes metaphors as "nonliteral comparisons in which a word or phrase from one domain of experience is applied to another domain". She argues that since reality is mediated by the language we use to describe it, the metaphors we use shape the world and our interactions to it. The term "metaphor" can characterise basic or general aspects of experience and cognition: • A
cognitive metaphor is the association of object to an experience outside the object's environment. • A
conceptual metaphor is an underlying association that is systematic in both language and thought. • A root metaphor is the underlying worldview that shapes an individual's understanding of a situation. • A nonlinguistic metaphor is an association between two nonlinguistic realms of experience. • A visual metaphor uses an image to create the link between different ideas.
Conceptual metaphors Some theorists have suggested that metaphors are not merely stylistic, but are also cognitively important. In
Metaphors We Live By (1980),
George Lakoff and
Mark Johnson argue that metaphors are pervasive in everyday life, not only in language but also in thought and action. A common definition of metaphor presents it as a comparison that shows how two things, which are not alike in most ways, are similar in another important way. In this context, metaphors contribute to the creation of multiple meanings within
polysemic complexes across different languages. Furthermore, Lakoff and Johnson explain that a metaphor is essentially the understanding and experiencing of one kind of thing in terms of another, which they refer to as a "conduit metaphor". According to this view, a speaker can put ideas or objects into containers and then send them along a conduit to a listener, who removes the object from the container to make meaning of it. Thus, communication is conceptualized as something that ideas flow into, with the container being separate from the ideas themselves. Lakoff and Johnson provide several examples of daily metaphors in use, including "argument is war" and "time is money". These metaphors occur widely in various contexts to express personal meanings. In addition, the authors suggest that communication can be viewed as a machine: "Communication is not what one does with the machine, but is the machine itself." Moreover, experimental evidence shows that "priming" people with material from one area can influence how they perform tasks and interpret language in a metaphorically related area. Omnipresent metaphor may provide an indicator for researching the functionality of language.
As a foundation of our conceptual system Cognitive linguists emphasize that metaphors serve to facilitate the understanding of one conceptual domain—typically an abstraction such as "life", "theories" or "ideas"—through expressions that relate to another, more familiar conceptual domain—typically more concrete, such as "journey", "buildings" or "food". For example: one
devours a book of
raw facts, tries to
digest them,
stews over them, lets them
simmer on the back-burner,
regurgitates them in discussions, and
cooks up explanations, hoping they do not seem
half-baked. Lakoff and Johnson greatly contributed to establishing the importance of conceptual metaphor as a framework for thinking in language, leading scholars to investigate the original ways in which writers used novel metaphors and to question the fundamental frameworks of thinking in conceptual metaphors. From a sociological, cultural, or philosophical perspective, one asks to what extent
ideologies maintain and impose conceptual patterns of thought by introducing, supporting, and adapting fundamental patterns of thinking metaphorically. The question is to what extent the ideology fashion and refashion the idea of the nation as a container with borders, and how enemies and outsiders are represented. Some cognitive scholars have attempted to take on board the idea that different languages have evolved radically different concepts and conceptual metaphors, while others hold to the
Sapir-Whorf hypothesis. German
philologist Wilhelm von Humboldt (1767–1835) contributed significantly to this debate on the relationship between culture, language, and linguistic communities. Humboldt remains, however, relatively unknown in English-speaking nations.
Andrew Goatly, in "Washing the Brain", takes on board the dual problem of conceptual metaphor as a framework implicit in the language as a system and the way individuals and ideologies negotiate conceptual metaphors. Neural biological research suggests that some metaphors are innate, as demonstrated by reduced metaphorical understanding in psychopathy. James W. Underhill, in
Creating Worldviews: Ideology, Metaphor & Language (Edinburgh UP), considers the way individual speech adopts and reinforces certain metaphoric paradigms. This involves a critique of both communist and fascist discourse. Underhill's studies are situated in Czech and German, which allows him to demonstrate the ways individuals are thinking both within and resisting the modes by which ideologies seek to appropriate key concepts such as "the people", "the state", "history", and "struggle". Though metaphors can be considered to be "in" language, Underhill's chapter on French, English and
ethnolinguistics demonstrates that language or languages cannot be conceived of in anything other than metaphoric terms. Several other philosophers have embraced the view that metaphors may also be described as examples of a linguistic "category mistake" which have the potential of leading unsuspecting users into considerable obfuscation of thought within the realm of epistemology. Included among them is the Australian philosopher
Colin Murray Turbayne. In his book
The Myth of Metaphor, Turbayne argues that the use of metaphor is an essential component within the context of any language system which claims to embody richness and depth of understanding. In addition, he clarifies the limitations associated with a literal interpretation of the mechanistic Cartesian and Newtonian depictions of the universe as little more than a "machine" – a concept which continues to underlie much of the
scientific materialism which prevails in the modern Western world. He argues further that the philosophical concept of "substance" or "substratum" has limited meaning at best and that physicalist theories of the universe depend upon mechanistic metaphors which are drawn from deductive logic in the development of their hypotheses. In his book
In Other Shoes: Music, Metaphor, Empathy, Existence Kendall Walton also places the formulation of metaphors at the center of a "Game of Make Believe," which is regulated by tacit norms and rules. These "principles of generation" serve to determine several aspects of the game which include: what is considered to be fictional or imaginary, as well as the fixed function which is assumed by both objects and people who interact in the game. Walton refers to such generators as "props" which can serve as means to the development of various imaginative ends. In "content oriented" games, users derive value from such props as a result of the intrinsic fictional content which they help to create through their participation in the game. As familiar examples of such content oriented games, Walton points to putting on a play of
Hamlet or "playing cops and robbers". Walton further argues, however, that not all games conform to this characteristic. In the course of creating fictions through the use of metaphor we can also perceive and manipulate props into new improvised representations of something entirely different in a game of "make-believe". Suddenly the properties of the props themselves take on primary importance. In the process the participants in the game may be only partially conscious of the "prop oriented" nature of the game itself.
Nonlinguistic metaphors woman depicting broken candles, a visual metaphor of the end of life Metaphors can map experience between two nonlinguistic realms.
Musicologist Leonard B. Meyer demonstrated how purely rhythmic and harmonic events can express human emotions. Art theorist Robert Vischer argued that when we look at a painting, we "feel ourselves into it" by imagining our body in the posture of a nonhuman or inanimate object in the painting. For example, the painting
The Lonely Tree by
Caspar David Friedrich shows a tree with contorted, barren limbs. Looking at the painting, some recipients may imagine their limbs in a similarly contorted and barren shape, evoking a feeling of strain and distress. Nonlinguistic metaphors may be the foundation of our experience of visual and musical art, as well as dance and other art forms. == In historical linguistics ==