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Mockbuster

A mockbuster, also known as knockbuster, is a film created to exploit the publicity of another major motion picture with a similar title or subject. Mockbusters are often made with a low budget and quick production to maximize profits. The term is a portmanteau of the words "mock" or "knock" and "blockbuster".

History
Mockbusters have a long history in Hollywood and elsewhere. For example, the 1959 Vanwick film The Monster of Piedras Blancas was a clear derivative of Creature from the Black Lagoon, complete with a creature suit by the same designer, Jack Kevan. Attack of the 50 Foot Woman spawned Village of the Giants, and The Land That Time Forgot spawned Legend of Dinosaurs & Monster Birds. Such films fit the B movie model, being produced on a small budget and derivative of the target film and other similar projects. The lower costs of using modern video and computer graphics equipment and the tie-in to the mainstream film's advertising have allowed the mockbuster to become a profitable niche in the home video market. Blockbuster, once the largest DVD rental chain, implied support to the concept by buying 100,000 copies of The Asylum's version of War of the Worlds during the theatrical opening week of Steven Spielberg's film based on the same novel starring Tom Cruise. Blaxploitation films In blaxploitation filmmaking, it was a common practice to title blaxploitation films after previously successful films starring predominantly white casts, and produce similarly titled films starring predominantly African American casts, as observed in the films Black Shampoo (1976, after Shampoo), Black Lolita (1975, after Lolita) and The Black Godfather (1974, after The Godfather). This would arguably also include blaxploitation renditions of classic horror stories, such as Blacula (1974) and Dr. Black, Mr. Hyde (1976). GoodTimes Entertainment GoodTimes Entertainment was notorious for distributing animated "mockbuster" counterparts to popular Disney films in the 1990s (such as those made by Golden Films); because Disney was creating its films based on public domain folk tales and historical stories, GoodTimes' actions were legal and survived Disney's legal challenge against it. The company would eventually become bankrupt and in September 2005, was absorbed into Gaiam (now known as Gaia Inc.). Vídeo Brinquedo Similarly, Vídeo Brinquedo is a Brazilian CGI animation studio that, in 1998, began to produce low-budget direct-to-video films that are for the most part knockoffs of films from Pixar and Disney. Their films include Little Cars (Pixar's Cars), Little & Big Monsters (Pixar's Up), Toy Fable (Pixar’s Toy Story), Kingdom Under the Sea (Pixar’s Finding Nemo), ''An Ant's Life'' (Pixar's ''A Bug's Life), Braver (Pixar’s Brave), Tiny Robots'' (Pixar's WALL-E), Ratatoing (Pixar’s Ratatouille), and Petey the Plane (Disney's Planes). In every case, Vídeo Brinquedo's knockoff has been released close to the release date of the more professional, higher-budgeted film that inspired it. Dingo Pictures Dingo Pictures was a German animation company founded in 1992 by musician Ludwig Ickert (March 30, 1944–November 14, 2019) and book author Roswitha Haas (January 28, 1940–December 8, 2015), and based in Friedrichsdorf. They created traditionally-animated films based on fairy tales and concepts similar to those used by Disney, Pixar, Don Bluth Productions, and DreamWorks. These cartoons are characterized by low-budget animation (produced with Deluxe Paint), small voice casts, stock music, and character designs that are very similar to equivalent characters in more high-profile films. All their films have been released direct-to-video in Germany in their original languages, and were also dubbed into other languages, notably Swedish and Italian. These releases were developed by The Code Monkeys and included the film, as well as a small collection of minigames. Phoenix Games declared bankruptcy on August 3, 2010. On March 27, 2012, the bankruptcy was suspended due to a lack of income. Since 2012, the studio has gained popularity through reviews of their films on YouTube and Internet memes. Following the deaths of Haas on December 8, 2015 and Ickert on November 14, 2019, their relatives inherited the studio and its equipment. On May 26, 2021, the independent label Vier Sterne Deluxe Records announced that it was negotiating with the current owners of Dingo Pictures to release the films as radio plays; the new CEOs, Simon Bohnsack and Josef "Jimmy" Roederer, also had plans to make new films and a documentary behind the studio. Other The 2011 film Aliens vs. Avatars was named to market it as a crossover to Alien and Avatar, even though the latter two films have no connection outside of director James Cameron. The film follows the intergalactic battle between a quarrelsome alien race and shape-shifting extraterrestrials, while six college friends find themselves in the middle of the interstellar war. A 1993 science fiction horror film titled Carnosaur, produced by Roger Corman and starring Diane Ladd as a mad scientist who plans to recreate dinosaurs and destroy humanity, is loosely based on the 1984 novel of the same name by John Brosnan, but the two have little in common. It was released by New Horizons Picture Corp two weeks before the blockbuster Jurassic Park. Carnosaur may be considered a mockbuster. (Diane Ladd's daughter Laura Dern starred in Jurassic Park) In some cases, the knockoff film may bear little or no resemblance to the original. In 2012, Super K – The Movie, an Indian fantasy/science-fiction animated film about an artificially created boy named "Super Kloud" with superpowers, was released direct-to-video in the United States as Kiara the Brave. Its title and cover art focused on an incidental female character with red hair, in an attempt to evoke the design of Brave's protagonist Merida, despite the fact that Kiara was a minor character in the movie, because Super K is not a mockbuster. In other cases, the knockoff film simply renames an already existing film into a name that is similar to a popular film. For example, when Phase 4 Films acquired the US distribution rights to The Legend of Sarila, the company renamed the film to Frozen Land to cash in on Disney's 2013 film, Frozen, complete with a logo that was made to look similar to the official logo to the film. Brightspark also rereleased the film The Adventures of Scamper the Penguin under the name "Tappy Feet: The Adventures of Scamper" to cash in on Happy Feet. The Asylum CEO David Michael Latt responds to criticisms about loose plot lines by stating that "We don't have spies at the studios. We have a general sense of what the film is and we make our movie completely original, just based on that concept". Mockbusters are low budget, and their revenue is based entirely on the sales of their DVDs. Released by The Asylum in 2015, Avengers Grimm is a mockbuster hybrid of Avengers: Age of Ultron and Once Upon a Time. Released in 2018, Tomb Invader is a mockbuster based on the Tomb Raider series. ==Soundalike titling==
Soundalike titling
Mockbusters often use a title with a similar-sounding name to the mainstream feature it intends to piggy-back upon. Astor Pictures compiled a collection of early Bing Crosby short films to create Road to Hollywood, a mockbuster of Paramount Pictures' Road to... buddy comedies that featured Crosby with Bob Hope. The 2006 mockbuster Snakes on a Train, made by mockbuster studio The Asylum, traded on the publicity surrounding the theatrically released Snakes on a Plane. The Asylum has also released The Land That Time Forgot (2009), Transmorphers, AVH: Alien vs. Hunter, The Da Vinci Treasure, Battle of Los Angeles, Atlantic Rim, and Paranormal Entity. ==Foreign knockoffs and illegitimate sequels==
Foreign knockoffs and illegitimate sequels
Mockbusters and ripoffs can be filmed and released outside of the original films' countries. Low-budget studios in foreign countries may produce illegitimate sequels to preexisting higher budgeted films series that began in other countries. These sequels are unofficial, and often even unknown to the creators and producers of the original films. These unofficial sequels are rarely, or never, released in the original country, usually due to licensing issues. In other cases, a film released in other countries is renamed as a sequel to another film in contrast to the original title. Two Italian directors directed unofficial sequels to George A. Romero's 1978 Dawn of the Dead: Lucio Fulci's Zombi 2 sold itself as the sequel to that film (which was called Zombi in Italy), and even used a line originally written for Dawn of the Dead. In a similar, more infamous Italian example, the 1990 goblin-themed Troll 2 was hastily marketed as a sequel to Troll. The Philippine film industry is also known for its unauthorised adaptations of popular Western films. The popularity of the Batman films, most especially the 1966 TV series, has led to numerous unauthorised remakes and pastiches, such as James Batman starring comedian Dolphy, Batman Fights Dracula, and Alyas Batman en Robin. Dolphy also played leading roles in other mockbusters, including Wanted: Perfect Father, a comedy-drama based on the 1993 film Mrs. Doubtfire, and Tataynic, a 1998 parody loosely based on James Cameron's Titanic. Turkish cinema was known, particularly in the 1970s and 1980s, for knockoff films done at a cheap, amateur level. The Man who Saved the World became infamous for its theft of clips and songs from Star Wars and Raiders of the Lost Ark, to the point that the film is popularly known in English-speaking realms as "Turkish Star Wars", where it typifies the concept of so bad, it's good. Three Giant Men involved a battle between Marvel Comics characters Spider-Man and Captain America, both unauthorized and dressed in cheap costumes, decades before Captain America: Civil War covered the same concept to greater success. ==Legality==
Legality
Mockbusters based on popular animated films are known as a "drafting opportunity". For example, Kiara the Brave (a mockbuster of Pixar's Brave) and Puss in Boots: A Furry Tale (a mockbuster of Puss in Boots) use soundalike titling to "draft off" the marketing success ("slipstream") of popular films. "Can you trademark an actual noun? The idea of a battleship?", asks Boxoffice magazine editor Amy Nicholson. Mockbuster producers have had no legal troubles with drafting off as a result of Disney losing a case against GoodTimes Entertainment, which had used similar packaging for their own version of Aladdin. Mockbusters have also had legal complications with false advertising. They supposedly tweak the plot lines and the titles just enough to skirt legal trouble and yet ride on the publicity of major blockbusters. Until the Hobbit case, mockbuster production houses have been able to achieve soundalike titling to such an extent that even actors in the films have been confused about which film they are starring in. Some actors starring in the original have gone on to become fans of the mockbuster model. Kel Mitchell was the star in the mockbuster Battle of Los Angeles, the mockbuster to the original Battle: Los Angeles. His friend was in the original and they began promoting both films together. Kel has since then became a fan of the studio's formula: "I laugh out loud when I see that a film is coming out; I wonder what The Asylum is going to do with it. They're going to remix that name and put it out." Phase 4 and Disney settled out of court with Phase 4 paying US$100.000, changing the name of the movie back to The Legend of Sarila and also changing the logos and other promoting material that resembled Disney's. Intent to deceive Because mockbusters are deliberately similar to more famous films, some film studios have sued mockbuster studios for allegedly tricking consumers into renting or purchasing the wrong film through intentionally deceptive marketing. In one such lawsuit, Walt Disney Pictures and Pixar sued the UK-based studio Brightspark, complaining that the studio was "misleading consumers with numerous releases that confuse and undermine the trust those consumers have in Pixar and Disney". Among Brightspark's films mentioned in the lawsuit were Braver, Little & Big Monsters, Tiny Robots and Petey the Plane which resemble Disney and Pixar's Brave, Up, WALL-E and Planes, respectively. Warner Bros. similarly sued The Asylum over their release of Age of the Hobbits. The judge ruled in favor of Warner Bros., writing that "There is substantial likelihood that consumers will be confused by Age Of Hobbits and mistakenly purchase the film intending to purchase The Hobbit: An Unexpected Journey." Most mockbusters follow the trend of releasing their films close to the release dates of the original: • Jack the Giant Slayer was released on March 1, 2013, and Jack the Giant Killer was released on March 12, 2013. • Hansel & Gretel came out January 8, 2013, and Hansel & Gretel: Witch Hunters came out January 17, 2013. • ''Grimm's Snow White, Snow White and the Huntsman, and Mirror Mirror'' were all released in 2012. • 2009's Sherlock Holmes was followed by 2010's ''Sir Arthur Conan Doyle's Sherlock Holmes''. The Asylum defend this practice, stating their intention is not to confuse customers. The Asylum cites reports from both Blockbuster LLC and Hollywood Video that show that less than 1% of customers who rent one of their films ask for a refund; the low return rate of their films has been used to argue that consumers are renting The Asylum's films deliberately. "There's a segment of people who watch them because they know they're bad and they're funny, and they're fun to make fun of with their friends," says Kyle Ryan, the managing editor of The A.V. Club, a sister publication of The Onion. The Asylum claimed that they were justified in using the word "Hobbit" as a fair use of scientific terminology after some scientists borrowed the term from the Hobbit stories a few years prior to describe a human species in Indonesia. The Asylum argued that it provided warnings stating that this was not the Tolkien creature. The films also featured major plot differences: "In an ancient age, the small, peace-loving Hobbits are enslaved by the Java Men, a race of flesh-eating dragon-riders. The young Hobbit Goben must join forces with their neighbor giants, the humans, to free his people and vanquish their enemies." The Federal Court found that Warner Bros. had a valid trademark on the word "Hobbit". The court rejected The Asylum's scientific fair-use claims since there was no evidence to suggest that the film was about a prehistoric group of people who lived in Indonesia. The court rejected all of The Asylum's defenses: (i) that it was permitted to use "Hobbits" in the title of its film pursuant to the free speech test of the Second Circuit's decision in Rogers v. Grimaldi, (ii) that its use of the mark constituted nominative fair use to indicate plaintiffs' films and (iii) that the "Hobbits" mark was a generic name. The court decided that The Asylum had failed to prove its defenses and on December 10, 2012, found in favor of the plaintiffs and entered a temporary restraining order. This restraining order prevented the use by Global Asylum of the title Age of the Hobbits. The Ninth Circuit court of appeals affirmed in 2013. The film was then released under the name Clash of the Empires. ==Notable studios and directors==
Notable studios and directors
The Asylum • Proportion Productions • Jetlag ProductionsVídeo Brinquedo • Anthony Frith, Australian director who made the 2025 documentary Mockbuster about his 2025 Asylum mockbuster The Land That Time Forgot ==Appearances in popular culture==
Appearances in popular culture
The 2022 adaptation of ''Chip 'n Dale Rescue Rangers spoofed animated mockbusters with "bootlegged" titles like Flying Bedroom Boy, Pooj the Fat Honey Bear and Spaghetti Dogs''. The cult television shows Mystery Science Theater 3000 and the similar German show SchleFaZ have featured mockbusters of other films (eg. Atlantic Rim, Pod People). Two of Vídeo Brinquedo's productions were parodied in an episode of The Amazing World of Gumball called "The Treasure", in which Gumball picks up a mockbuster DVD called How to Ratatwang Your Panda. The fictional production is a cross between The Little Panda Fighter and Ratatoing, mockbusters based on Kung Fu Panda and Ratatouille, respectively. ==See also==
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