Conception and development According to series creator Chris Prynoski, he conceived the idea for the show in the early 1990s when he worked at
MTV. He added that he showed the pitch to
development executive Eric Coleman, who was at
Nickelodeon at the time; Coleman took a liking to it. Prynoski had revealed that he grown up worshipping car culture in
Los Angeles and his inspirations for
Motorcity were
The Dukes of Hazzard and
Star Wars. It was planned to be a series of 26 episodes, each one lasting for 22 minutes. The project's production was shelved a year later, after he made a trailer for it and founded his
T-shirt company and later the animation studio Titmouse, Inc., and began work at Nickelodeon and
Cartoon Network. Two pilots were produced, and he pitched the show to Disney investors in 2010. Eric Coleman would begin his tenure at Disney; during this time, he asked Prynoski whether he still had
Motorcity, which he agreed to, partnering with Disney Television Animation to pick up production again, where it became the first
intellectual property sold to them. Its production also started in October 2010. For the production of the show, around 80 people worked on it, some from
Europe and
Japan, such as art director
Antonio Canobbio and show director
Juno Lee, As well,
Robert Valley who worked on
concept design. The first season was planned to have 20 episodes. Though it was not designed as a serial, Prynoski stated that "''once the first few episodes set the stage, there will be more of a story arc. As the season unfolds, viewers can expect character-focused episodes that dig a little deeper into each of the Burners' personalities and backstories.
"''
Animation Motorcitys animation was made with a combination of
2D and
3D elements and effects, using software such as
Adobe Flash,
Adobe After Effects,
Autodesk Maya for 3D models, and
Adobe Photoshop for creation of elements and backgrounds, provided by Nepal-based studio Incessant Rain. == Marketing and broadcast ==