Various groups including government, food and health care professionals have made attempts to highlight and address the causes and growing problem of obesity in the United Kingdom.
School meals In 2005, British chef
Jamie Oliver began a campaign to reduce unhealthy food choices in British schools and to get children more enthused about eating lower calorie nutritious food instead. Oliver's efforts to bring radical change to the school meals system, chronicled in the series
Jamie's School Dinners, challenged the junk-food culture by showing schools they could serve healthy, nutritious and cost-efficient meals that children enjoyed eating. The British Government and Prime Minister
Tony Blair promised to take steps to improve school dinners shortly after the programme aired. The programme prompted 271,677 people to sign an online petition on the Feed Me Better website, which was delivered to 10 Downing Street on 30 March 2005. As a result, the government added an extra £280 million ($316m USD) to help with the school meals plan. Currently fried foods are only allowed to be served twice a week and soft drinks are no longer available. However, there are no limits on the amount of sugar that can be legally consumed in the School Food Standards. The
Department for Education and Skills created the, now defunct,
School Food Trust, a £60 million initiative to provide support and advice to school administrators to improve the standard of school meals.
Sugarwise found that some children have been exceeding the recommended sugar limits at schools, and in June 2019, introduced a certification scheme for school catering.
Recommendations by medical professionals In 2013, 220,000 doctors in the United Kingdom united to form what they call a 'prescription' for the UK's obesity epidemic. The report presented an action plan for future campaigning activity, setting out 10 recommendations for healthcare professionals, local and national government, industry and schools which it believed would help tackle the nation's obesity crisis. Recommendations included: • Food-based standards to be mandatory in all UK hospitals • A ban on new fast-food outlets being located close to schools and colleges • A duty on all sugary soft drinks, increasing the price by at least 20%, to be piloted • Traffic light food labelling to include calorie information for children and adolescents – with visible calorie indicators for restaurants, especially fast-food outlets • £100m in each of the next three years to be spent on increasing provision of weight management services across the country • A ban on advertising of foods high in saturated fats, sugar, and salt before 9pm • Existing mandatory food- and nutrient-based standards in England to be statutory in free schools and academies
Action on Sugar, a registered UK charity and lobby group, was also formed in 2014 by a group of medical specialists concerned about sugar and its impact on health. Research by the group has highlighted the amount of
added sugar contained in both processed food as well as drinks sold by national retailers such as
Starbucks and
Costa Coffee. Despite this, the proposed sugar tax was squarely aimed at high-sugar drinks, particularly fizzy drinks, which are popular among teenagers. Pure fruit juices and milk-based drinks were excluded and the smallest producers had an exemption from the scheme.
Government initiatives In October 2011, British Prime Minister
David Cameron told reporters that his government might consider a
Fat tax as part of the solution to the United Kingdom's obesity problem. A
Public Health Responsibility Deal was subsequently announced in 2012 with voluntary pledges from the food industry and local business to promote healthy eating and physical activity. The Public Health Responsibility Deal has been hailed by members of the UK's
Food and Drink Federation and the Department of Health, but research published in 2015 by the
London School of Hygiene & Tropical Medicine questioned the effectiveness of the voluntary agreement. Policy based initiatives to improve diet, such as food pricing strategies, restrictions on marketing and the reduction of sugar intake, do not form a part of the pledges agreed by the food industry under the terms of the Public Health Responsibility Deal. outlet pictured outside the
2012 London Olympic Stadium The government made efforts to use the
London 2012 Summer Olympics to help tackle obesity and inspire people into a healthy active lifestyle. Health Secretary Alan Johnson set up Olympic themed Roadshows and mass participation events such as city runs. A £30 million grant was also issued to build cycle paths, playgrounds, and encourage children to cut out snacks. As a part of the London 2012 legacy, Prime Minister David Cameron also announced an annual £150 million ($227-USD) boost for school sport. The funding is "ring-fenced", meaning it can only be spent on sports activities such as after school clubs, coaching, and dedicated sports programmes. Prompting criticism about mixed messaging,
Official sponsors of the 2012 London Olympics included McDonald's, Coca-Cola, and Cadbury. In the
2016 United Kingdom budget, the British Government announced the introduction of a
sugar tax on the soft drinks industry, which came into effect in April 2018. Beverage manufactures are taxed according to the volume of sugar sweetened beverages they produce or import. The measure would generate an estimated £520 million a year in additional tax revenue to be spent on doubling existing funding for sport in UK primary schools. In October 2025, the English government enacted new restrictions on promotions of food and drinks high in fat, salt, or sugar (HFSS), including a ban on free refills of sugar-sweetened beverages in hospitality settings, and prohibitions on “buy one get one free” or other volume-price promotions for HFSS items from 8 October onwards. These measures aim to reduce consumption of high-sugar drinks, particularly among children, by removing promotional incentives and limiting access in restaurants, cafés, and other out-of-home venues. The policy forms part of a wider public-health strategy encompassing pending advertising restrictions (including the 9 pm watershed for HFSS advertising and a full online ban from January 2026) and builds on earlier HFSS placement and price-promotion regulations.
Local authority initiatives The
National Institute for Health and Care Research (NIHR) has published a review of the research on what
local authorities can do to prevent and reduce obesity. The review covers things that local authorities can do in the
built and
natural environments (e.g. increasing access to green spaces) and in the food environment (influencing what people buy and eat). The report covers interventions targeting
active travel,
public transport,
leisure services, and public sports, as well as covering efforts in schools and the community,
weight management programmes, and
system-wide approaches.
General Practice NICE guidelines recommend that in
General Practice GPs aim to offer weight loss support to all patients with obesity, by sensitively asking for permission to discuss weight and proposing suitable treatments. However in practice clinicians can be nervous about encountering patient resistance to this approach. Opportunistic weight loss discussions, where a GP engages in weight loss conversation, even though the patient did not attend the appointment for that reason, can be effective where doctors employ a positive communication style. Resistance to these discussions can be avoided where the GP indicates knowledge of the personal situation of the patient and does not imply a lack of patient knowledge about weight loss. == Statistics ==