The Cordays and Bell combined the "hospital soap" idea with the tradition of centering a series on a family, by making the show about a family of doctors, including one who worked in a mental hospital. Storylines in the show follow the lives of middle- and upper-class professionals in Salem, a middle-America town, with the usual threads of love, marriage, divorce, and family life, plus the medical storylines and character studies of individuals with psychological problems. Former executive producer
Al Rabin took pride in the characters' passion, saying that the characters were not shy about "sharing what's in their gut." Critics originally praised the show for its non-reliance on nostalgia (in contrast to shows such as
As the World Turns) and its portrayal of "real American contemporary families." By the 1970s, critics deemed
Days of Our Lives to be the most daring daytime drama, leading the way in using themes other shows of the period would not dare touch, such as
artificial insemination and
interracial romance. The Hayeses themselves were a couple whose on-screen and real-life romance (they met on the series in 1970 and married in 1974) was widely covered by both the soap opera magazines and the mainstream press. In the 1990s, the show branched out into supernatural storylines, which critics immediately panned, as it was seen as a departure from more realistic storylines for which the show had originally become known. However, these storylines did have the desired effect, making
Days of Our Lives the most-watched daytime soap among young and middle-aged women, also becoming one of NBC's five most profitable shows in any time slot. In 2006, when asked about his character,
Jack Deveraux, "coming back from the dead"—for the third time—actor
Matthew Ashford responded, "It is hard to play that because at a certain point it becomes too unreal...actors look at that and think, 'What is this — the
Cartoon Network'?" (Ironically, Jack – with Ashford in the role – would be killed off for a fourth time in an explosion-related elevator failure in August 2012, only to be brought from the dead once more in December 2018.) In addition to receiving critical acclaim in print journalism, the series has won many awards, including a
Daytime Emmy for Best Drama in 1978 and 2013 and a
Writers Guild of America, East Award for Best Drama in 2000 and 2013.
Days of Our Lives actors have also won awards:
Macdonald Carey (Dr.
Tom Horton) won Best Actor in 1974 and 1975. and 2014, respectively.
Suzanne Rogers (
Maggie Horton),
Leann Hunley (
Anna DiMera), and
Tamara Braun (
Ava Vitali) won Best Supporting Actress for, respectively, 1979, 1986, and 2009 and
Billy Warlock (
Frankie Brady) won Best Younger Actor for 1988. In 2009,
Darin Brooks (
Max Brady) took home the Emmy for Best Younger Actor", and
Tamara Braun (Ava Vitali) won for Best Supporting Actress, the show's first acting victories in over 21 and 23 years, respectively As with all other network programming,
Days of Our Lives ratings have declined somewhat since the 1990s. In January 2007 it was suggested by NBC that the show "is unlikely to continue [on NBC] past 2009." then again on November 8, 2010, its 45th anniversary, the show was renewed for two more years through September 2013, with an option for an additional year which would keep the soap on through 2014, its 49th year on the air. The series received a two-year renewal in January 2014 that was set to last until September 2016. Beginning on November 8, 2010, which marked
Days of Our Lives' 45th anniversary, the show began airing in
high definition. The show was officially "rebooted" on September 26, 2011, to gain back its lapsed audience, appeal to long-term loyal fans, begin new stories, and boost ratings. Former fan-favorite characters were reintroduced as part of the reboot. These included Jack Deveraux (Matthew Ashford), Carrie Brady (Christie Clark), and Austin Reed (Patrick Muldoon). All three, along with actress Sarah Brown, were fired from the show to lower production costs. The reboot was met with mixed reviews from critics. Head writers hired to handle the reboot, Marlene McPherson and Darrell Ray Thomas Junior were subsequently fired due to declining ratings. Chris Whitesell and former
Days executive producer Gary Tomlin were rehired after being fired as part of the show's revamp. Daytime Emmy award winner
Lorraine Broderick was hired as a member of the breakdown writing team in April 2012.
Days of Our Lives is noted as the fourth longest running soap opera in the United States. On November 30, 2014, NBC introduced an updated logo for
Days of Our Lives at the
2014 Hollywood Christmas Parade, in celebration of the series' 50th anniversary. On February 11, 2016, NBC renewed
Days of Our Lives for one-year, with the option of an additional year. In January 2017, while discussing the potential of renewal for the soap, NBC chairman
Bob Greenblatt stated: "We don't make a decision for another couple months. [...] But I don't think it's over yet." In February 2017, NBC officially renewed
Days of Our Lives for an additional year. Jennifer Salke, President of NBC Entertainment, said in a statement: "We feel so privileged to be able to continue the remarkable legacy of
Days of our Lives. [...] We thank [exec producer] Ken Corday and his team for their incredible accomplishments and look forward to all the stories from Salem that will continue to unfold." In March 2018, NBC announced their decision to renew
Days of Our Lives through fall 2019. In January 2019, NBC renewed the serial through September 2020. In a statement, NBC Entertainment said: "With writing that manages to weave together Salem's iconic characters with current realities, Ken Corday and his team have ushered the show's legacy into a new era that resonates with both longtime and new viewers." On February 11, 2019, one month after NBC announced its renewal of
Days for a 55th season,
Corday Productions filed a
breach of contract and fraud lawsuit against
Sony Pictures Television (which has co-produced and handled international distribution of the series since original production backer
Screen Gems was folded into the former
Columbia Pictures Television in 1974) in the
Los Angeles County Superior Court, alleging that Sony placed the soap at a competitive disadvantage favoring its higher-rated CBS rival,
The Young and the Restless. The suit – which seeks restitution payments of more than $20 million – alleges that Sony Pictures had forced Corday (which maintains a revenue-sharing arrangement to split any profits and production costs above the budget, the latter of which is financed by NBC) to absorb budgetary production deficits, had provided them with inaccurate accounting, had failed to offer the show for distribution in certain foreign markets (including the United Kingdom and France) and had failed to pay profits within the eight-figure range as well as to negotiate a license fee with NBC that incurs a "reasonable profit" for Corday, while negotiating a more favorable license fee from CBS for its carriage of
The Young and The Restless (even as Corday's share of distribution revenues decreased by over 50% in recent years). Corday also alleged that Sony Pictures executives have expressed indifference to
Days of Our Lives, claiming that
Sony Pictures Entertainment CEO
Tony Vinciquerra said the soap is no longer a priority for the company and is "hanging by a thread." Representatives for Sony described the claims made in the suit as "meritless." On November 12, 2019,
TVLine reported that the entire cast was released from their contracts, in preparation for a previously planned production hiatus. Per reports, pending renewal, production will resume by March 2020. In a separate report, published by
People, the shut down was known to cast and crew, for "scheduling reasons". Ten days later,
Deadline Hollywood announced that the show had been renewed through September 2021. On January 29, 2020, NBC announced it had renewed the soap, and that production would resume in March; the following day, it was announced that cast and crew would return to set on February 3, 2020. In March 2020, it was announced that production on the soap was suspended pending "further notice," following the
COVID-19 pandemic. In July 2020, it was announced that production on the soap would resume on September 1 of the same year. The following month, on October 12,
Deadline Hollywood reported the soap was suspending production for two-weeks, following a positive COVID-19 test. Production resumed eight-days later on October 20. In April 2021, production was paused, with NBC and Sony Pictures Television entering into renewal negotiations. The following month, it was announced NBC and Sony Pictures Television had reached a deal, renewing
Days of Our Lives through September 2023. On March 15, 2023,
Peacock renewed the soap for two additional years, through its 60th anniversary. On July 25, 2023,
Deadline Hollywood published a report claiming an investigation against co-executive producer
Albert Alarr for misconduct. The investigation was launched following allegations of misconduct by Alarr – with 30–40 individuals interviewed, of which were predominately women – with claims that Alarr's behavior "had been present for years", and only increased among being named co-executive producer in 2015. The report also called Alarr "abusive", resulting in those feeling "uncomfortable and humiliated". In addition to Alarr's alleged misconduct, the article cited a "significant number of women who have left the show over the past couple of years including actresses who played major characters", while male actors were "bullied" on the set. Alarr was also quoted as saying "You're fucking horny, man, you just want to fuck her" during the filming of intimate scenes. The investigation also "examined an incident" in which Alarr was said to have "forcefully grabbed and kissed" one female actor on the set without warning or consent. Following a nine-week investigation, Alarr was given written warning and remained in his position. Following the report, several cast members – both past and present – spoke out in support of the report, including
Lisa Rinna, who cited the work environment as "disgusting" when she filmed the first chapter of the spin-off series,
Beyond Salem in 2021. Three days later,
Deadline Hollywood reported production of the soap would shut down for one-week, beginning July 31. On August 2, a subsequent report was published, claiming over 25 cast members had signed a petition, demanding Alarr's removal. The same report contained more details concerning the on-set misconduct; per the report, the cast is calling for an unnamed, respected director-producer to be named as Alarr's replacement. Two days later, on August 4,
The Wrap announced Alarr had been let go. In a statement to cast and crew, Ken Corday announced Janet Drucker's promotion to co-executive producer. As a result of the investigation, Ken also announced additional HR protocols would be implemented, as well as "increased HR presence" while maintaining it was "imperative that we have a safe and inclusive workplace environment". In February 2024, it was announced
Arianne Zucker—recognized for her portrayal of
Nicole Walker on the soap—filed a lawsuit against Corday Productions, Ken Corday, and Alarr, alleging sexual harassment, as well as wrongful termination. In the suit, Zucker claims she was "victim of nonconsensual sexual touching and inappropriate comments" by Alarr. She additionally claimed Ken provided a "take it or leave it" deal in October 2023, following her meetings in March and June of the same year with Sony and Human Resources. Reports claim Zucker concluded filming in the role of Nicole in January 2024. On August 8, 2024, a judge with the
Los Angeles County Superior Court ruled in Zucker's favor, allowing her to "move ahead with the disputed portion of her complaint that's seeking a formal order" which would bar Alarr "from harassing behavior in any future workplace." In October 2025, a settlement was filed in Los Angeles County Superior Court. In November 2024, it was announced the soap had been renewed through its 61st season, assuring its continuation through 2026.
Days of Our Lives celebrated its 15,000th episode on December 2, 2024. The soap was renewed in July 2025, through its sixty-third season, which will occur during the 2027–2028 television season. In a statement, Ken Corday said, "This is a celebration for us without doubt, continuing with our
NBCU family – 60 years this fall, and beyond. Our on- and off-screen family is excited to continue exploring and telling meaningful and fun stories for many, many more years to come." ==Notable storylines==