Parler was founded by John Matze Jr. and Jared Thomson in
Henderson, Nevada, in August 2018. The company's name was taken from the
French word , meaning "to speak". The name was originally intended to be pronounced as in French (, English approximation: ), but is now pronounced as the English word "
parlor" ( ).
The Wall Street Journal first reported in November 2020 that conservative investor
Rebekah Mercer had funded Parler, and Mercer has since been revealed to have been a co-founder of the company. Thomson serves as the
chief technology officer, and Matze was Parler's
chief executive officer from its founding until January 2021. Both are alumni of the
University of Denver computer science program, and were roommates while in college. The service was relatively unknown until a December 2018 tweet by conservative commentator and activist
Candace Owens brought 40,000 new users to Parler, causing Parler's servers to malfunction. The service initially attracted some Republican personalities, including then-Trump campaign manager
Brad Parscale,
Utah Senator Mike Lee, and Trump attorney
Rudy Giuliani, as well as some who had been banned from other social media networks, such as right-leaning activists and commentators
Gavin McInnes,
Laura Loomer, and
Milo Yiannopoulos. The influx of new accounts to Parler caused some service interruptions, making the site at times unusable. In response, Parler published a "Declaration of Internet Independence" modeled after the
United States Declaration of Independence, and began using the "#Twexit" hashtag (a portmanteau of "Twitter" and "
Brexit"). Describing Twitter as a "Tech Tyrant" that censored conservatives, the campaign encouraged Twitter users to migrate to Parler. Parscale, who at the time was managing the Trump campaign, endorsed Parler in a tweet on June 18, also writing, "Hey @twitter your days are numbered", and including a screenshot of a tweet from President Trump which Twitter had flagged as "manipulated media". An account falsely claiming to be hers appeared on Parler shortly after the ban, and was quickly verified by Parler. After the impersonator account had collected $500 in donations solicited on Parler, purportedly to sue Twitter over the ban, Parler removed it. A Twitter account affiliating itself with the
hacktivist group
Anonymous claimed responsibility for the imposture on June 20, and said they would donate the money they had collected to
Black Lives Matter groups, a movement Hopkins had mocked in the past. Parler's then-CEO Matze made a public apology, with Parler acknowledging that the impersonator had been "verified by an employee improperly". The incident drew some attention to Parler within the United Kingdom. Thirteen
Members of Parliament had joined as of June 23, and some British right-wing and conservative activists endorsed the service over Twitter. Beginning in mid-2020, Parler negotiated with
The Trump Organization, offering a 40% stake in the social network in exchange for Trump making Parler his primary social media platform. As a part of the deal, Trump would have had to post all his content to Parler at least four hours before publishing it to other networks. The
White House Counsel's office reportedly halted the negotiations on the grounds that such a partnership would violate ethics rules as long as Trump was president. The general counsel for the
nonpartisan watchdog non-profit
Project On Government Oversight, Scott Amey, said there ought to be an "immediate criminal investigation" into the Trump administration over the negotiations. Other prominent Republican and conservative figures also joined in June, including Ohio Representative
Jim Jordan, New York Representative
Elise Stefanik, and former U.N. ambassador
Nikki Haley. Earlier in July, his son
Flávio Bolsonaro had endorsed Parler on Twitter. As a result, Parler experienced a wave of signups from Brazil in July.
Axios reported that the account had not found much of an audience on mainstream platforms, but had caught on among the alt-tech platforms; the Twitter account had fewer than 200 followers, but had 14,000 on Parler. Facebook, Twitter, and
LinkedIn all took actions to suspend the accounts from their platforms.
The Washington Post reported on October7 that Parler had declined to terminate the account after being informed of its connections to the
disinformation organization, stating they did not need to act because they had not been contacted directly by U.S. law enforcement. Similar actions by Facebook against organizations promoting violence prompted some members of the
Proud Boys and adherents of the
boogaloo movement to move to Parler. The app was downloaded nearly a million times in the week following
Election Day on November 3, and rose to the top of both the Apple App Store's and the Google Play Store's lists of most popular free apps. Following the election,
The Verge reported that Parler had become a "central hub for many of the conservative protests against recent election results", including the
Stop the Steal conspiracy theory, which alleged widespread electoral fraud in the 2020 presidential election. A verified account on Parler claiming to be
Ron Watkins, the former site administrator of
8chan and son of 8chan owner
Jim Watkins, made several posts on November 15, 2020, appearing to confirm
theories that his father was Q, the anonymous figure behind the QAnon conspiracy theory. It was later determined that security researcher
Aubrey Cottle had taken advantage of Parler security flaws to change the name of an already-verified Parler account, giving it the appearance of belonging to and having been verified as Watkins.
2021 Parler was among the social media services used to plan the
storming of the U.S. Capitol on January 6, 2021. On January 2, Parler notified the FBI about material that Parler's lawyers found sufficiently alarming to warrant law enforcement attention, including posts by a user who declared that January 6 would be "the final stand where we are drawing the red line at Capitol Hill". On January 5, the
Secret Service warned the
Capitol Police about an individual who intended to attend the rally and incite violence, and whose Parler posts included threats of violence against police. Mentions of "civil war" on Parler increased fourfold in the hours just prior to the storming. According to
BuzzFeed News, after the riot at the Capitol, Parler had been "overrun" with
death threats, encouragement of violence, and calls for Trump supporters to join another armed march on Washington, D.C. on the day before the
inauguration of Joe Biden.
Shutdown by service providers On January 8, two days after the storming of the Capitol, Google announced that it was pulling Parler from the Google Play Store, contending that its lack of "moderation policies and enforcement" posed a "public safety threat". Also on January 8, Apple informed Parler that they had received complaints about its role in the coordination of the riot in Washington D.C., the existence of "objectionable content" on the service, and that they had observed that "the app also appears to continue to be used to plan and facilitate yet further illegal and dangerous activities," in violation of Parler's own guidelines forbidding such content. Apple requested Parler submit a "moderation improvement plan" within 24 hours or face removal from the App Store. On Parler, Matze posted that Parler would not "cave to pressure", and accused Apple of being
anti-competitive. Apple followed through with their warning the next day, removing Parler from the App Store on January 9. Ahead of the shutdown, some Parler users issued calls for violence and armed protests at state capitols and circulated conspiracy theories about Apple. Apple CEO
Tim Cook later explained that in the company's view, "free speech and incitement of violence" do not have "an intersection".
Cloud communications company
Twilio ended service to Parler, which made the service's
two-factor authentication system stop working;
Okta also denied them access to their identity management service, resulting in Parler losing access to some of their software tools. On January 9, Amazon announced that it would suspend Parler from Amazon Web Services, effective at 11:59p.m.
PST the next day. Echoing Google's rationale for dropping its version of the Parler app, Amazon said Parler's failure to police violent content made the site "a very real risk to public safety". Parler went offline when Amazon withdrew its
cloud computing services as scheduled. On January 11, Parler sued Amazon under
antitrust law, saying the suspension of services was "apparently motivated by political animus", and had been carried out with the intention of benefiting Twitter by reducing competition. U.S. District Judge
Barbara Rothstein ruled in Amazon's favor ten days later. Parler also denied Amazon's claims that it failed to properly moderate content. On March 2, Parler withdrew a federal antitrust lawsuit they had filed against Amazon two months prior, but filed a new lawsuit against the company in state court. The new lawsuit alleged Amazon had breached terms in their contract and defamed Parler. Amid the lawsuit, in mid-April 2021, Amazon accused Parler of trying to conceal its ownership. On September 17, 2021,
Seattle federal district Judge
Barbara Rothstein approved Parler's request that its complaint against Amazon be heard in
King County Superior Court. Some applauded the technology companies' decisions to deny service to Parler. Others raised concerns about private enterprises determining what remains online.
Ben Wizner, a lawyer for the
American Civil Liberties Union (ACLU), told
The New York Times that he was concerned about neutrality when it came to Internet infrastructure providers such as Amazon AWS and app stores. Evelyn Douek, a lecturer and content moderation researcher at Harvard Law School, told
The Wall Street Journal she thought an argument could be made to defend the infrastructure providers' decision to deny service to platforms who do not adequately moderate content, but wondered if similar amounts of violent content might exist elsewhere in platforms they were serving. After the shutdown, Parler users were reported to have migrated to other alt-tech websites including
BitChute,
Clapper, CloutHub,
DLive,
Gab,
MeWe,
Minds,
Rumble, and
Wimkin, as well as encrypted messaging services including
Telegram and
Signal.
Content scraping Following the storming of the Capitol and just before Parler went offline, a researcher
scraped roughly eight
terabytes of public Parler posts. The posts scraped made up 99% of publicly-accessible Parler posts, including more than a million videos, which maintained
GPS metadata identifying the exact locations where the videos were recorded. The researcher said her intention was to make a public record of "very incriminating" evidence against those who took part in the storming. The data dump was posted online, and the researcher has said the data will eventually be made available by the
Internet Archive. According to
Ars Technica and
Wired, the reason the researcher was able to scrape the data so easily was because the Parler website had poor coding and poor security. Videos scraped from Parler were used as evidence during the
second impeachment trial of Donald Trump.
Investigations On January 21, 2021, the chairwoman of the
House Oversight and Reform Committee,
Carolyn Maloney, called for an FBI probe into Parler, including its role in the storming of the Capitol. Maloney said her committee intends to open an investigation into Parler. On February 8, 2021, the committee asked Parler for information relating to who owns or has funded the company, any business ties to Russia, and its alleged offer of an ownership interest in the company to former president Donald Trump during his term. On August 27, 2021, the
U.S. House of Representatives select committee investigating the storming of the Capitol demanded records from Parler (alongside 14 other social media companies) going back to the spring of 2020.
Departure of John Matze Parler's board, led by Rebekah Mercer, dismissed John Matze from his role as Parler's CEO on January 29. Matze sent a memo to Parler staff in which he said that "I did not participate in this decision" to terminate him and that he had "met constant resistance to [his] product vision, [his] strong belief in free speech and [his] view of how the Parler site should be managed". Matze also said his suggestion to implement a moderation policy to remove extremist content was overruled by Mercer. On February 19, Parler briefly banned Matze's account before restoring it later that day after
BuzzFeed News contacted a Parler
spokesperson about the banning. This banning came after Matze made a post on Parler asking his followers what they thought the "fair market value" of the company was.
Return online and subsequent events Matze wrote in a Parler post on January9 that Parler could be unavailable for a week as they worked to "rebuild from scratch" and move to a new service provider. He also said others had refused to work with Parler: "Every vendor, from text message services to email providers to our lawyers, all ditched us, too, on the same day." Matze also claimed that Parler could be back online by the end of January. According to a January 12
Wall Street Journal report, other cloud hosting platforms that could potentially host Parler would be
Google Cloud Platform,
Microsoft Azure, or the
Oracle Cloud platform. As of publication, Parler had not contacted Microsoft, and would not be using Oracle for cloud hosting; Google declined to comment, but the
Journal noted that Google had denied Parler a position in the Play Store. The
Journal also noted that Parler could consider using smaller cloud hosting companies, but that some technologists doubted such companies' ability to provide stable hosting to such a heavily used service. One such smaller provider,
DigitalOcean, let it be known that they would not accept Parler as a customer. On January 10, Parler transferred their
domain name registration to
Epik, a
domain registrar and
web hosting company known for hosting far-right websites such as Gab and
Infowars.
Vice noted that through this move, Amazon Web Services was again indirectly providing services to Parler, as Epik uses AWS to host many of their
DNS servers. On January 17, Parler brought their website back online, hosting only a static page without any of the functionality of the Parler service. but it was noted that they were receiving protection from
distributed denial-of-service (DDoS) attacks from the Russian-owned cloud services company
DDoS-Guard. Parler's new host is
SkySilk Cloud Services, a web infrastructure company based in
Los Angeles who said of their hosting of Parler that "Skysilk does not advocate nor condone hate, rather, it advocates the right to private judgment and rejects the role of being the judge, jury, and executioner." SkySilk also said they believe Parler is "taking the necessary steps to better monitor its platform". On February 25, Apple denied Parler's request to be re-added to the App Store, concluding that the changes Parler had made to their terms of service were not adequate. Apple added that "simple searches reveal highly objectionable content, including easily identified offensive uses of derogatory terms regarding race, religion and sexual orientation, as well as Nazi symbols" on the service. In late March, Parler claimed in a letter to the House Oversight Committee that "in the days and weeks leading up to January 6th, Parler referred violent content from its platform to the FBI for investigation over 50 times, and Parler even alerted law enforcement to specific threats of violence being planned at the Capitol." In April, Parler signed up for
Salesforce's email services. A modified version of the Parler app was released on the App Store on May 17. It blocks posts identified by Parler as "hate", though they are still available on the web and on other versions of Parler. The app also includes additional features for reporting "threat[s] and incitement". On September 14, Parler announced that they would sponsor
NASCAR Xfinity Series driver
J. J. Yeley's No. 17 car during a race at the
Las Vegas Motor Speedway later in September. On December 20, Parler announced that they would expand their business into
non-fungible tokens (NFTs).
2022 agreed to buy ownership of Parler and the deal was called off several weeks later. On January 5, 2022, left-leaning liberal think tank
New America released a report titled "Parler and the Road to the Capitol Attack". According to
Mother Jones, the report is "a deep and retrospective dive through an estimated 183 million now-public posts" on Parler that discusses Parler's role in the 2021 Capitol attack and the platform's role in the spread of disinformation. On January 11, a
ransomware group joined Parler and started using the platform to aid its extortion efforts. Prior to joining Parler, the group had accounts on
Tumblr and Twitter, which were both removed. On January 22, Farmer claimed that Parler was "unfairly scapegoated" in the aftermath of the Capitol attack and alleged there was a conspiracy against him by
Big Tech companies. On February 9, Parler announced that former
First Lady Melania Trump would exclusively use Parler for communications and that the platform would become her "social media home". In early March, Parler announced that they would launch a marketplace for
NFTs called DeepRedSky. In late June,
Tampa Bay lawyer Dale Golden filed a lawsuit against Parler after receiving unsolicited promotional text messages from Parler and alleged that the platform had violated
Florida's Telephone Solicitation Act (FTSA). On September 2, Parler's app became available again on Google Play Store, after Parler reportedly agreed to moderate posts that are shown in the Android version of the app.
Kanye West purchase bid On October 17, Parler's parent company stated that
Kanye West had agreed to buy ownership of the platform. This came after West was blocked from
Instagram and Twitter for antisemitic remarks. The deal was expected to close in the fourth quarter of 2022, but was terminated in December by mutual agreement. Parler accidentally
doxxed over 300 of its VIP members by including their email addresses in its announcement of West's purchase.
2023 acquisition and shutdown On April 14, 2023, digital media conglomerate
Starboard announced that it had acquired Parler's parent company Parlement Technologies, and that it would temporarily shut down the social site while it prepared a revamped version. Parler was sold again on December 15 to Ryan Rhodes, Elise Pierotti, and Jaco Booyens. Rhodes was listed as CEO, Pierotti as chief marketing officer, and Booyens was listed as chief strategy officer.
2024 relaunch On February 9, 2024, Parler's social media outlets announced a relaunch of the social media service, simultaneously updating the website with a form to allow visitors to register for announcements regarding the platform's reopening. In April 2024, Parler became available on Apple's App Store and was available as invite only, requiring registration codes. Its new owners promised updated community guidelines with the intent of preventing controversial content the site had been host to previously. In April 2024, Parlement Technologies, Parler's former parent, filed for
Chapter 11 bankruptcy protection, listing total assets and liabilities of between $10 million and $50 million. ==Usage==