Student Canteen (1958–1965) Student Canteen was the first noontime variety show on
Philippine television. It was originally a radio show on
DZXL that was brought to television on CBN-9 on July 21, 1958, at the sign-on of its television station,
DZXL-TV. It was hosted by
Eddie Ilarde,
Pepe Pimentel, and
Leila Benitez. Alternating as pinch-hitting hosts were Bobby Ledesma and Bobby de Veyra. It ended on January 8, 1965 when Ilarde went to politics and was succeeded by several noontime shows before returning in 1975.
Student Canteens successors (1965–1975) Magandang Tanghali, a musical variety show hosted by
Pancho Magalona, and
Stop Look and Listen, a former noontime variety show hosted by
Eddie Mesa, took over
Student Canteens timeslot on January 9, 1965. When Mesa left for the United States, ''Twelve O'Clock High
, a show hosted by Ariel Ureta and Tina Revilla-Valencia, premiered and aired until 1972 when martial law was declared and many television stations were shut down by the Marcos regime. From October 1972 to 1974, the show aired on RBS (now GMA) as Ariel con Tina
, a blocktimer by Philippine Production Center, Inc., a company headed by Romy Jalosjos. Lunch Break
also became popular on the same channel before Student Canteen'' was eventually revived.
Student Canteen's revival and the birth of Eat Bulaga! (1975–present) Student Canteen was revived on January 1975 by Ilarde, who produced the program under his production company Program Philippines, Inc., after accepting an offer from
GMA executives. He was joined by Ledesma and Pepe Pimentel with new co-hosts
Helen Vela and
Coney Reyes.
Student Canteen became the most-watched noontime program in the 1970s and Program Philippines branched out to produce other TV shows on GMA-7. The comic trio of
Tito Sotto,
Vic Sotto, and
Joey de Leon (collectively known as TVJ and who were introduced on
Student Canteens sister show
Discorama) became guest hosts when some of the main hosts went on leave.
Student Canteen was the only noontime variety show on Philippine television from 1975 to 1979. Production Specialists, Inc., (led by
Romeo Jalosjos and
Tony Tuviera) offered TVJ to host a new noontime show for RPN in 1979. After some misunderstandings with the
Student Canteens main hosts, they decided to accept the offer and
Eat Bulaga! aired its first episode on July 30, 1979. The trio were accompanied by Richie D' Horsie and Chiqui Hollmann. From May 31 until June 4, 2023, the show suspended production after its original hosts – Tito Sotto, Vic Sotto and Joey de Leon – announced that they would part ways with
TAPE Inc. Fellow hosts of the show –
Paolo Ballesteros,
Jose Manalo,
Maine Mendoza,
Ryzza Mae Dizon,
Wally Bayola,
Ryan Agoncillo and
Allan K. – and production members gave their resignations on the same day. Host
Carren Eistrup resigned on June 8. On June 5, the show resumed original programming, with
Paolo Contis,
Buboy Villar,
Betong Sumaya,
Cassy Legaspi,
Mavy Legaspi, and Alexa Miro joining as the new hosts of the show. In the same month,
Glaiza de Castro, Kimpoy Feliciano,
Dasuri Choi,
Arra San Agustin, and
Isko Moreno also joined the show.
Eat Bulaga! ended its airing on GMA on January 5, 2024, after the Marikina Regional Trial Court issued a joint decision preventing TAPE, Inc., and
GMA from using the show's trademark and other elements associated with it.
TVJ Productions assumed the trademark shortly after the court decided in their favor, and a current iteration of
Eat Bulaga! started airing on
TV5 effective January 6, 2024, replacing its interim show, E.A.T.. It also make a mark of the return to its original home, RPN, as well, thus making both
Student Canteen and
Eat Bulaga! become the only noontime show that having aired on ABS-CBN and RPN which were had using the same Channel 9 frequency.
Competition A two-way competitions between noontime shows started in 1979 when
Eat Bulaga! (first aired on RPN 9) fought against
Student Canteen (aired on GMA 7). Since then,
Eat Bulaga! has faced several rivalries with other noontime shows through the years.
Student Canteen (1979–1986) Eat Bulaga! (
EB) struggled with its ratings and a lack of advertisers in its first year of airing due to
Student Canteens stronghold on television.
EB was in danger of cancellation until "Mr. Macho" was launched in 1980, which allowed
EB to surpass
Student Canteens ratings.
EB started airing nationwide in 1982 with the launch of RPN's domestic satellite, which also coincided with Coney Reyes's transfer to
EB and Chiqui Hollman to
Student Canteen. Other people were introduced in
Student Canteen; but the show was eventually canceled by the GMA management in March 1986, after the
People Power Revolution (also known as the EDSA Revolution) that toppled the Marcos regime one month earlier, in February 1986.
Student Canteen was revived on February 18, 1989 on RPN-9 but was canceled on June 10, 1990 after a misunderstanding occurred between the show's producers and the RPN management. =====
Lunch Date (1986–1993) =====
Lunch Date became
Student Canteens successor on June 9, 1986 and was GMA's first station-produced noontime variety show. Its original hosts were
Orly Mercado, Rico J. Puno,
Toni Rose Gayda, and Hollmann. When the show was reformatted after a year, it only retained Gayda and Hollman and brought in a mix of new and established artists to host the show, including
Randy Santiago, Keno,
Lito Pimentel, Tina Revilla, Pilita Corrales, Louie Heredia,
Sheryl Cruz, Jon Santos,
Dennis Padilla, Fe Delos Reyes, Manilyn Reynes, Willie Revillame, and Ai Ai de las Alas. The show introduced new segments that challenged
EBs reign in the noontime slot. In 1987,
EBs ratings improved when
Aiza Seguerra, a
Little Miss Philippines winner, joined the show and became popular with viewers. In 1989, changes were made to both noontime shows: former RPN-9 executive Wilma Galvante and former
EB writer Vincent Dy Buncio joined
Lunch Date as the executive producer and director of the show, respectively. Meanwhile,
EB moved to ABS-CBN due to RPN's sequestration under the
Cory Aquino administration.
EB (together with its sister shows produced by TAPE, Inc.) helped ABS-CBN increase its TV network ranking to No. 1, from No. 4. It also started the rivalry of GMA and ABS-CBN in the noontime slot, a rivalry existed until May 5, 2020, when
the broadcasting franchise of ABS-CBN lapsed and with the eventual departure of TVJ from TAPE, Inc. on May 31, 2023. In 1993, GMA's management decided to reformat their own noontime show and replaced it with
SST: Salo-Salo Together. According to de Leon,
Lunch Date was their toughest opponent ever because it was pitted against
EB for more than 7 years, the longest, compared to other noontime shows, until ''
It's Showtime'' surpassed it in 2019. =====
SST: Salo-Salo Together (1993–1995) =====
SST first aired on March 20, 1993, as a replacement for
Lunch Date. The show was hosted by
Randy Santiago,
Dennis Padilla, and Smokey Manaloto with
Liezl Martinez, Anjanette Abayari, Joy Ortega, and Giselle Sanchez as co-hosts. In less than six months after it aired,
SST started to overtake
EB in ratings by providing fresh interactive segments. Ai-Ai delas Alas (who previously co-hosted
Lunch Date) and Bayani Agbayani (who was part of
SSTs production staff) were also hired as co-hosts. It started as a
blind item as 1994 was about to end, until news leaked out that
SST was going to go off the air to give way to
EB at the 12 pm slot. This transpired after
EB itself had decided to move to GMA following their producer
TAPE Inc.'s refusal to sell the show's rights to ABS-CBN. During
SSTs New Year episode on December 31, 1994, the announcement of the new variety show's move to GMA was officially made by hosts Randy Santiago and Dennis Padilla. The management decided to keep
SST after they decided to move it to an earlier time slot, as a lead-in to
EB. The last noontime episode of
SST was aired on January 27, 1995. On January 30, 1995,
SST was reformatted as a morning talk show, with a 10:30 am timeslot. On June 30, 1995,
SST was permanently cancelled. ===== ''
'Sang Linggo nAPO Sila'' (1995–1998) ===== After
Eat Bulaga! moved to GMA, ABS-CBN decided to make
Sa Linggo nAPO Sila into a daily noontime show as
Sang Linggo nAPO Sila (
SLNS). Its pilot episode was aired on February 4, 1995, hosted by the APO Hiking Society. During its first year,
Sang Linggo led the ratings in the provinces and cities where ABS-CBN had a stronger signal. The real challenge was content deviating from the usual noontime variety show that
Eat Bulaga! had presented to the viewers for almost two decades. Meanwhile,
Bulaga had presented new faces such as Allan K., Jose Manalo, and Donna Cruz, and new segments such as Super SiReyna and the Philippine Bulaga Association. Calendar Girl was introduced by
SLNS in 1996 with various male hosts joining APO Hiking's Jim Paredes or Buboy Garovillo in interviewing the contestants clad in two-piece swimsuits. The segment was reformatted in 1998 with John Estrada, Randy Santiago, and Willie Revillame named as permanent segment hosts. The new trio made naughtier jokes.
SLNS also introduced an interactive game portion, "Barangay APO", where segment host
Eagle Riggs toured different barangays (districts) around Metro Manila to give out cash prizes. The rating for
SLNS improved but the main hosts did not agree with the changes on their show. Eventually, ABS-CBN ended their noontime show on November 30, 1998, due to criticisms that some of the show's hosts lacked real connection with the masses.
Magandang Tanghali Bayan took its place with its main hosts, Santiago, Estrada, and Revillame. =====
MTB (1998–2005) =====
Magandang Tanghali Bayan (1998–2003) After the APO Hiking Society failed to beat
EBs high ratings, Randy, John, and Willie were pitted against the established trio of Tito, Vic, and Joey as ABS-CBN launched its new noontime show on November 30, 1998, with the title
Magandang Tanghali Bayan. Its highlight segment, "Pera O Bayong", allowed
Magandang Tanghali Bayan to overtake
EBs ratings for years.
EB had made its first millions on television through its segments "Meron O Wala" and the all-time popular segment "Laban O Bawi", which featured the phenomenal all-female dance group Sexbomb Girls.
Magandang Tanghali Bayan faced numerous controversies and suspensions including the one-week suspension of the show in August 1999 due to the notorious green jokes of the hosts. During that week, a placeholder show entitled
Esep-Esep filled the timeslot. In 2001, Revillame was dismissed from the show, which resulted in major changes, such as new hosts and segments. Another triumvirate of hosts was introduced on when matinee idols Rico Yan, Dominic Ochoa, and Marvin Agustin joined the show after Willie's exit. Their addition resulted in the show pulling in a younger demographic and a more wholesome approach to noontime viewing. However, on March 29, 2002, Yan died during his Lenten vacation in Palawan, and
Magandang Tanghali Bayan was reformatted on November 23, 2002, with new segments and additional hosts, after it lost in terms of ratings to
EB. The reformat, however, failed to stop the management from deciding to bring back Revillame effective February 22, 2003, which led to the show's second incarnation,
Masayang Tanghali Bayan.
Masayang Tanghali Bayan (2003–2004) Magandang Tanghali Bayan aired its last episode on February 21, 2003, and was replaced by
Masayang Tanghali Bayan as ABS-CBN's response to the noontime competition with
EB. The new MTB premiered on February 22, 2003, and was simulcast on ABS-CBN's VHF (led by flagship station
Channel 2) and UHF channels (
Studio 23) nationwide, with Revillame reunited with Santiago and Estrada, along with co-hosts Padilla, delas Alas, Bayani Agbayani, Mickey Ferriols, Aubrey Miles, Tado, and Bentong. The show gave out more cash prizes than its predecessor through the segments "Super Jack En Poy" and "Urong Sulong", which gave away 2 million pesos as a jackpot prize. Before the end of 2003, Revillame resigned from the show in consequence of his derogatory joke against their co-host Mahal. The show continued to air until February 2004 with comedian Vhong Navarro and actor-host Edu Manzano taking over Willie's place. However,
Masayang Tanghali Bayan failed to sustain viewership and was canceled on February 20, 2004, two days before its first anniversary on television.
MTB: Ang Saya Saya (2004–2005) The third incarnation of
MTB, entitled
MTB: Ang Saya Saya premiered on February 21, 2004, with delas Alas, Manzano, and Arnell Ignacio as its main hosts. The show introduced a new set of co-hosts and segments, with a focus on reality talent-based searches for the latter. However, these efforts were overshadowed by the "Silver Special" of
Eat Bulaga!, which received the highest rating of a noontime show, exceeding 30%. On November 15, 2004,
MTB: Ang Saya Saya lost its 12:00 pm slot to
Kris Aquino's
Pilipinas, Game KNB? and started airing as an afternoon variety show in the 12:45 pm time slot, as the network's strategic move against the anniversary special, which failed. After months of low ratings, the management decided to cancel
MTB: Ang Saya Saya on February 4, 2005, and launched a new noontime show hosted by Revillame. =====
Wowowee, ''
It's Showtime, Pilipinas Win Na Win, Happy Yipee Yehey!, and Wowowillie'' (2005–present) ===== Former
MTB host Revillame returned to the noontime slot with the new show
Wowowee on February 5, 2005.
Wowowee had two iterations, from 2005 to 2006 and 2006 to 2010, and ABS-CBN's influence worldwide (via
TFC) helped both lead the noontime race. The show faced controversies during its one-year of the 2005 first and original, four-year of the 2006–2010 second, and two-months run of the 2010 third and final on television. The
ULTRA Stampede, which happened during the first anniversary of the show, led to the death of 71 people and ended the show's first iteration on February 4, 2006, being replaced by
Alay sa Kapamilya which aired until March 2006. The
Guinness World Records cited the incident as "the greatest death toll in a game show". After the stampede, the second iteration of
Wowowee started on March 11, 2006. During this iteration, the
Hello Papi scandal, wherein Revillame allegedly cheated a contestant during the jackpot round on one of its game segments, happened. The scandal led to an on-air argument between Revillame and de Leon. In 2010, Revillame threatened the ABS-CBN management to remove radio/TV host Jobert Sucaldito, or he would resign from the noontime show, due to Sucaldito's criticisms of Revillame and
Wowowee. On May 5, Revillame left permanently, ending this iteration. The short-lived third iteration, without Revillame, from May 5 to July 30, 2010, had guest-hosts in two-week shifts with the first being
Robin Padilla. Among the other guest hosts were
Cesar Montano, and the
Pilipinas Got Talents inaugural tandem emcees
Luis Manzano and
Billy Crawford, before settling with Manzano alone for the last weeks of July until its cancellation. After negotiations between the show's departed host and the network, the network decided that this iteration would end on July 30, 2010, resulting in its final end (coinciding with
Eat Bulaga!s 31st anniversary on ABS-CBN's rival
GMA). It was replaced by
Pilipinas Win Na Win on July 31, 2010. Revillame then transferred to
TV5 on September 18, 2010, five and three months after he left from hosting
Wowowee and its cancellation, respectively, where he subsequently had stints with TV5 from October 23, 2010, the same month where
Showtime began airing in the noontime slot, to October 12, 2013, as a primetime game show host in
Willing Willie,
Wil Time Bigtime, and briefly returning to noontime with
Wowowillie. In 2015, he returned to Philippine television, hosting
Wowowin, a primetime variety game show with the same format as the previous game shows on networks he previously served, which were
Wowowee (ABS-CBN),
Willing Willie,
Wil Time Bigtime, and
Wowowillie (TV5), that aired on GMA and
All TV from May 10, 2015, to April 5, 2023. ''It's Showtime
started as Showtime
which was a morning talent show that started airing on October 24, 2009, as a lead-in program to Wowowee
, overtook the ratings of both Wowowee
and EB''. Competition became harder for
EB; so, they decided to take a different approach. To celebrate their 30th anniversary in 2009, they honored people from different fields, gave scholarships to honor students, and built classrooms for public schools in different provinces.
EB also renovated their studio to accommodate a larger studio audience, install LED screens, and to commemorate the first anniversary of the death of Francis Magalona on March 6, 2010.
EB also launched its widely popular segment ''Juan for All, All for Juan: Bayanihan of D' Pipol'' (a regular segment which broadcasts remotely from different
barangays).
Pilipinas Win Na Win was ABS-CBN's shortest-lived noontime show, with Kris Aquino and Robin Padilla as its hosts, while some co-hosts from
Wowowee joined. Some of the show's staff left the show to join Revillame's comeback on TV5 In 2010. After receiving consistently low ratings since its launch, ABS-CBN asked Aquino mid-September to leave the show; she quietly left in September 2010. Two days later on October 2, ABS-CBN officially announced four new hosts and two new co-hosts. The four hosts tagged as the "hitmakers" included
Rico J. Puno,
Rey Valera,
Marco Sison, and
Nonoy Zuñiga. It was replaced by
Showtime on its timeslot, moving
Pilipinas Win Na Win to a later noontime timeslot from October 2010 until it was cancelled, ending on December 31, 2010, during the New Year celebration, due to constant low ratings, with the former lasting in the 12 pm slot until February 11, 2011. The cancellation was announced by Puno several times during the December 20 episode. Rumors were posted on entertainment websites, from interviews of a fellow co-host,
Valerie Concepcion, before the network announced its cancellation. After the cancellation of
Pilipinas Win Na Win, ABS-CBN Studio 3 was later used as the set of
The Price Is Right hosted by
Kris Aquino from January to September 16, 2011, making it the first non-afternoon show to use the studio after ''Wowowee's
cancellation. The unsuccessful stint of Pilipinas Win Na Win
took over its whole timeslot by Showtime
from January 1 to February 2011, until Happy Yipee Yehey!
premiered on February 12, 2011, returning the latter to its original morning timeslot. Before its premiere, Willie Revillame (then-host of Willing Willie
on TV5) challenged its upcoming host John Estrada that Happy Yipee Yehey!'' would not equal his show's success in terms of ratings and that Revillame would promote
Eat Bulaga! constantly on his show.
Happy Yipee Yehey! was hosted by former
MTB hosts John Estrada and Randy Santiago, along with Toni Gonzaga, Rico J. Puno, and Pokwang. The new noontime show introduced segments similar to its predecessors, such as "Pera O Bayong", "My Girl", and "Miss Kasamabahay". Initially at Studio 4, due to Studio 3 being occupied by
The Price is Right, the show moved to the latter studio from September 17, 2011, to January 25, 2012, returning Studio 3 as the set for ABS-CBN's afternoon shows. Again, nine and eight months after
Pilipinas Win Na Win ended, the former's studio took by the latter on December 31, 2010, and January 2011, respectively. Revillame's prediction was correct. Two of the ABS-CBN noontime shows that aired after the third 2010 iteration of
Wowowee, which were
Pilipinas Win na Win and
Happy Yipee Yehey!, both received consistently low ratings due to
Eat Bulaga!s strong noontime viewership resulting from the cancellation of his previous show. This resulted in
Showtime going on hiatus on January 28, 2012. The show would be re-formatted to become a noontime show again which would replace
Happy Yipee Yehey!. The drama series
Mundo Man ay Magunaw took over
Showtimes timeslot while the latter was in hiatus from January 30 to February 3, 2012.
Happy Yipee Yehey! aired its final episode on February 4, 2012, when it took over
Showtimes timeslot on Saturday. Due to
Showtime being the top morning variety show, ABS-CBN management decided to make it again a noontime show as ''It's Showtime'' on February 6, 2012, after which it has been continuously occupying the timeslot, which made ABS-CBN's noontime slot again dominant, which had not been seen since the finale of the aforementioned iteration of
Wowowee 1 year and 7 months earlier, on July 30, 2010, as
both shows failed to reach ''Wowowee's'' popularity and following the former's 2010–2011 airing on the said slot. The show's return to a noontime slot introduced segments from the
Showtime series and new segments such as "Sine Mo 'To", "AdVice Ganda", "That's My Tomboy", "I Am PoGay", and "Magpasikat". The show is currently hosted by
Vice Ganda,
Anne Curtis,
Vhong Navarro,
Jhong Hilario,
Karylle,
Ryan Bang,
Kim Chiu,
Ogie Alcasid,
Amy Perez, Jugs Jugueta, and
Teddy Corpuz. Following the
ABS-CBN franchise renewal controversy, which led to the shutdown of
ABS-CBN's free-on-air stations and the denial of the congressional franchise, ''It's Showtime'' resumed its broadcast on June 13, 2020, on the
Kapamilya Channel with simulcast on
A2Z upon its launch in October 2020. The show began its simulcast on
TV5 on July 16, 2022, through a back-to-back deal with
Tropang LOL, which was reformatted as a late morning variety show formerly called
Lunch Out Loud. On May 1, 2023, ''It's Showtime
returned to its original 12:00 PM timeslot, following the conclusion of Tropang LOL''. On June 30, 2023, ''It's Showtime'' ended its simulcast on TV5 and moved to
GMA's sister network,
GTV, the next day with a new timeslot of 11:30 AM every Saturday. Beginning on April 6, 2024, ''It's Showtime
made its mark as the third Kapamilya noontime show to air on GMA, following in the footsteps of its predecessors Student Canteen
(1975–1986) and Eat Bulaga!'' (1995–2024), which saw both noontime shows achieve greater success in ratings during their time as a Kapuso noontime show. On June 17, 2024, the show expanded its reach when it was simulcasted on
All TV, marking a return to its original home, Channel 2 analog free television and Channel 16 digital free TV, both former frequencies of the show's producer, trademark, and copyright registration holder, ABS-CBN. Both this move and with the
Eat Bulaga!s coverage expansion into
CNN Philippines (later rebranded as
RPTV), also marking the return of the Monday to Saturday noontime programming timeslot, on both Channel 2 and Channel 9, to their original historic ABS-CBN roots. =====
Lunch Out Loud/Tropang LOL (2020–2023) =====
Lunch Out Loud is one of the numerous programs produced by
Brightlight Productions, a production company of
Albee Benitez, that serves as the blocktimer of
TV5 and was directed by newcomer Bjoy Balagtas. Serving as creative director to the show was veteran television director and former
Star Magic head and now
GMA Artist Center consultant
Johnny Manahan. Former ''It's Showtime'' director Bobet Vidanes later joined the show in November 2020 also as a creative consultant until he took over from Manahan as creative director in 2021. On July 16, 2022,
Lunch Out Loud was reformatted as
Tropang LOL and started airing as a late-morning variety show. The show also began its simulcast on the pay TV
Kapamilya Channel,
Kapamilya Online Live, and
A2Z as preprogramming to its former rival ''
It's Showtime, which also started its simulcast on TV5 that same day. The show concluded on April 29, 2023, with It's Showtime'' returning to the 12:00 noon timeslot. =====
TiktoClock (2022–present) =====
TiktoClock premiered on the
GMA Network on July 25, 2022, as pre-programming for
Eat Bulaga!. Directed by Louie Ignacio, it was originally hosted by
Kim Atienza,
Pokwang, and
Rabiya Mateo. Conceptualized as a one-of-a-kind countdown variety show where "every minute counts", it had an original running time of 45 minutes, from 11:15 am to 12:00 noon but later expanded to an hour (11:15 am until 12:15 pm) when GMA started airing contemporary Filipino movies under
Lunchtime Movie Hits following the cancellation of
Tahanang Pinakamasaya. On April 8, 2024, the show was moved to an earlier timeslot (11:00 am to 12:00 noon) and had a simulcast until September 13, 2024, on
GTV back-to-back with ''
It's Showtime''. Atienza, Pokwang,
Jayson Gainza,
Faith da Silva, and
Herlene Budol currently serve as the hosts. =====
E.A.T. (2023–2024) =====
E.A.T. officially premiered on July 1, 2023, amidst a dispute over the ownership rights of the
Eat Bulaga! trademark, between TVJ and TAPE, as it marks the highly anticipated return for the renowned trio
Tito Sotto,
Vic Sotto, and
Joey de Leon, alongside
Allan K.,
Jose Manalo,
Wally Bayola,
Paolo Ballesteros,
Ryan Agoncillo,
Maine Mendoza,
Ryzza Mae Dizon, Tugue Zombie,
Miles Ocampo,
Atasha Muhlach, and
Carren Eistrup. It airs on
TV5 from Monday to Friday from 12:00 pm to 2:30 pm and Saturdays from 11:30 am to 2:30 pm, with simultaneous live streaming on social media platforms. It also has a delayed telecast on the
BuKo Channel on Monday from 4:00 pm to 7:00 pm and Tuesday to Saturday from 4:00 pm to 6:30 pm. ===== ''
It's Your Lucky Day'' (2023) ===== ''It's Your Lucky Day
is a noontime game–variety show produced as a temporary replacement for It's Showtime'', following a 12-day suspension imposed by the
Movie and Television Review and Classification Board (MTRCB) due to an alleged obscene act of improper etiquette involving Vice Ganda and Ion Perez in a July 25 episode "Isip Bata" segment. The show premiered on October 14, 2023, temporarily replacing ''It's Showtime'' for the duration of its suspension, airing until October 27, 2023. =====
Tahanang Pinakamasaya (2024) =====
Tahanang Pinakamasaya became the official title of TAPE Inc.'s noontime show after the Marikina Regional Trial Court issued a joint decision preventing them and their home station,
GMA, from using the
Eat Bulaga! trademark and other elements associated to it. The new noontime show retained the hosts and staff hired by TAPE Inc. from the new
Eat Bulaga! that premiered on June 5, 2023, after former main hosts
Tito Sotto,
Vic Sotto, and
Joey de Leon left on May 31, 2023, along with their co-hosts and key staff members. The show premiered on January 6, 2024, and aired their last live episode on March 2, 2024. Consequently, TAPE Inc.'s social media accounts were taken down hours after the final episode. Replays of selected episodes were aired from March 4, 2024, to March 7, 2024. TAPE Inc. issued an official statement, at the end of the March 7, 2024, replay of the finale, to say that they have decided to end the show, marking an end of TAPE's 29-year airtime lease on GMA's noontime block. GMA, on the other hand, issued a separate official statement circulated through their social media accounts. Following the cancellation of
Tahanang Pinakamasaya, GMA started airing contemporary Filipino movies under the movie block
Lunchtime Movie Hits which began on March 8, 2024, with the 2011 movie
The Unkabogable Praybeyt Benjamin. The Saturday edition of the
Kapuso Movie Festival began airing on March 9, 2024, as the network's lead-in to
Lunchtime Movie Hits on Saturdays. Both movie blocks ceased airing on April 6, 2024, as ''
It's Showtime'' became GMA's new flagship noontime show, following GMA's new contract agreement with
ABS-CBN Studios, which was signed on March 20, 2024. == Sunday noontime shows ==