The stamps of the 1920s were dominated by the
Series of 1922, the first new design of definitive stamps to appear in a generation. The lower values mostly depicted various presidents, with the 5c particularly intended as a memorial of the recently deceased
Theodore Roosevelt, while the higher values included an "
American Indian" (
Hollow Horn Bear), the
Statue of Liberty,
Golden Gate (without the bridge, which had yet to be built),
Niagara Falls, a
bison, the
Lincoln Memorial and so forth. Higher values of the series (from 17¢ through $5) were differentiated from the cheaper stamps by being designed in horizontal (landscape) rather than vertical format, an idea carried over from the "big Bens" of the Washington-Franklin series. Stamp printing was switching from a
flat plate press to a
rotary press while these stamps were in use, and most come in two perforations as a result; 11 for flat plate, and 11x10.5 for rotary. In 1929, theft problems in the Midwest led to the
Kansas-Nebraska overprints on the regular stamps. (See also:
Fourth Bureau issue). From 1924 on, commemorative stamps appeared every year. The 1920s saw several 150th anniversaries connected with the
American Revolutionary War, and several stamps were issued in connection with those. These included the first U.S.
souvenir sheet, for the
Battle of White Plains sesquicentennial, and the first
overprint, reading "
MOLLY / PITCHER", the heroine of the
Battle of Monmouth.
Two Cent Red Sesquicentennial issues of 1926–1932 During this period, the U.S. Post Office issued more than a dozen 'Two Cent Reds' commemorating the 150th anniversaries of Battles and Events that occurred during the
American Revolution. The first among these was the Liberty Bell 150th Anniversary Issue of 1926, designed by
Clair Aubrey Huston, and engraved by J.Eissler & E.M.Hall, two of America's most renowned master engravers. The 'Two Cent Reds' were among the last stamps used to carry a letter for 2 cents, the rate changing to 3 cents on July 6, 1932. The rate remained the same for 26 years until it finally changed to 4 cents in 1958.
Graf Zeppelin stamps '' The German
zeppelins were of much interest during this period, and in 1930 the department issued special stamps to be used on the Pan-American flight of
Graf Zeppelin. Although the
Graf Zeppelin stamps are today highly prized by collectors as masterpieces of the engraver's art, in 1930 the recent stock market crash meant that few were able to afford these stamps (the $4.55 value for the set represented a week's food allowance for a family of four). Less than 10 percent of the 1,000,000 of each denomination issued were sold and the remainder were incinerated (the stamps were only available for sale to the public from April 19, 1930, to June 30, 1930). It is estimated that less than 8 percent of the stamps produced survive today and they remain the smallest U.S. issue of the 20th century (only 229,260 of these stamps were ever purchased, and only 61,296 of the $2.60 stamps were sold).
Washington bicentennial issue In 1932, a set of 12 stamps was issued to celebrate George Washington's 200th birthday
1932 Washington Bicentennial. For the 2¢ value, which satisfied the normal letter rate, the most familiar Gilbert Stuart image of Washington had been chosen. After postal rates rose that July, this 2¢ red Washington was redesigned as a 3¢ stamp and issued in the purple color that now became ubiquitous among U.S. commemoratives.
The New Deal Era In 1933,
Franklin D. Roosevelt became president. He was notable not only as an avid collector in his own right (with a collection estimated at around 1 million stamps) but also for taking an interest in the stamp issues of the department, working closely with Postmaster
James Farley, the former Democratic Party Committee Chairman. Many designs of the 1930s were inspired or altered according to Roosevelt's advice. In 2009–10, the
National Postal Museum exhibited six Roosevelt sketches that were developed into stamp issues: the 6-cent eagle
airmail stamp and five miscellaneous commemoratives, which honored the Byrd Antarctic Expedition, the Mothers of America, Susan B. Anthony, Virginia Dare, and the Northwest Territories rise to statehood. A steady stream of commemoratives appeared during these years, including a striking 1934 issue of ten stamps presenting iconic vistas of ten National Parks—a set that has remained widely beloved. (In a memorable sequence from
Philip Roth's novel
The Plot Against America, the young protagonist dreams that his National Parks stamps, the pride, and joy of his collection, have become disfigured with swastika overprints.) Choosing an orange color for the 2¢ Grand Canyon tableau instead of the standard 2¢ carmine red, the Post Office departed from U. P. U. color-coding for the first time. With a philatelist in the White House, the Post Office catered to collectors as never before, issuing seven separate souvenir sheets between 1933 and 1937. In one case, a collectors' series had to be produced as the result of a miscalculation. Around 1935, Postmaster Farley removed sheets of the National Parks set from stock before they had been gummed or perforated, giving these and unfinished examples of ten other issues to President Roosevelt and Interior Secretary
Harold Ickes (also a philatelist) as curiosities for their collections. When word of these gifts got out, public outcries arose. Some accused Farley of a corrupt scheme to enrich Roosevelt and Ickes by creating valuable rarities for them at taxpayer expense. Stamp aficionados, in turn, demanded that these curiosities be sold to the public so that ordinary collectors could acquire them, and Farley duly issued them in bulk. This series of special printings soon became known as "Farley's Follies". As the decade progressed, the purples used for 3¢ issues, although still ostensibly conforming to the traditional purple, displayed an increasingly wide variety of hues, and one 1940 issue, a 3¢ stamp commemorating the Pony Express, dispensed with purple entirely, appearing in a rust brown earth tone more suitable to the image of a horse and rider departing from a western rural post office.
Presidential Issue of 1938 The famous
Presidential Issue, known as "Prexies" for short, came out in 1938. The series featured all 29 U.S. presidents through
Calvin Coolidge, each of whom appeared in profile as a small sculptural bust. Values of 50¢ and lower were mono-colored; on the $1, $2, and $5 stamps the presidents' images were printed in black on white, surrounded by colored lettering and ornamentation. Up through the 22¢ Cleveland stamp, the denomination assigned to each president corresponds to his position in the presidential roster: thus the first president, Washington, is on the 1¢ value, the seventeenth, Andrew Johnson, is on the 17¢ value, etc. Additional stamps depict Franklin (½¢),
Martha Washington (1½¢), and the
White House (4½¢). Many of the values were included merely to place the presidents in proper numerical order and did not necessarily correspond to a postal rate; and one of the (difficult) games for Prexie collectors is to find a cover with, for instance, a single 16¢ stamp that pays a combination of rate and fees valid during the Prexies' period of usage. Many such covers remain to be discovered; some sellers on
eBay have been surprised to discover an ordinary-seeming cover bid up to several hundred dollars because it was one of the sought-after solo usages. The Presidential issue remained in distribution for many years. Not until 1954 did the Post Office begin replacing its values with the stamps of a new definitive issue, the Liberty series. ==Famous Americans Series of 1940==