The Brighton & Sussex Equitable Permanent Building Society was founded in 1863 in Brighton by three businessmen: Marriage Wallis, Frederick Tooth and
Richard Bevan. Its chairmen included Alderman Sir
Herbert Carden (1929–39) and
Lewis Cohen, Baron Cohen of Brighton. Under Carden's leadership, its assets increased by nearly 225 times to nearly £5 million. In 1935 the society commissioned architect
Harry Stuart Goodhart-Rendel to design a new head office on North Street, Brighton's main commercial street since the start of the 19th century and home to many large banks and offices. A site on the corner of Prince's Place was chosen; this short street, dominated by the
Chapel Royal, was laid out in the 18th century and originally led to Promenade Grove, Brighton's first pleasure gardens (now part of the
Royal Pavilion grounds). The office opened in 1936, although some clerical staff still occupied premises on New Road nearby. During
World War II, important documents and other assets were moved to
Saddlescombe on the
South Downs, where they were stored underground, and the roof of the building was used to mount a battery of
anti-aircraft guns. The Brighton & Sussex changed its name to the Alliance Building Society in 1945. After mergers with more than 20 other building societies, culminating in its amalgamation with the Leicester in 1985, it took the name
Alliance & Leicester and was Britain's fifth largest building society by 1990, holding assets in excess of £13 billion. Much of its postwar growth came under Baron Cohen of Brighton's leadership, and in January 1956 he announced that a new headquarters would be built on land overlooking
Hove Park in neighbouring Hove. The steel-framed concrete and granite building opened in 1967. In 2002, property developer Baron Homes Corporation acquired the building and converted the upper storeys into 34 flats. (There are now two penthouse apartments and 30 standard flats. In early 2017, when the entire building had to be evacuated because of a fire, there were 50 residents.) As part of this work, to meet
Brighton and Hove City Council's planning and conservation requirements, the original
Crittall steel windows were replaced with identical new windows
powder-coated with the same pale blue finish as the originals. The ground floor remained in commercial use, and for several years it was occupied by a branch of
tapas bar
La Tasca. A fire in 2012 caused damage to the restaurant and caused the evacuation of the rest of the building. La Tasca's owners then used the premises to test a new format of tapas bar: in January 2013 the restaurant closed and was reopened under the name Bellota Bar y Tapas, still under the same ownership but giving the appearance of being an independent restaurant. It included a separate
cava bar. This closed in 2016 and the premises were converted into a branch of the
Bella Italia Italian restaurant chain. One of the penthouse apartments, which has an octagonal kitchen and two balconies with extensive views over the city and its hinterland, was bought by local businessman Mike Holland from a former owner of
Crawley Town F.C. ==Heritage==