Immediately following the address, Kennedy left the Oval Office and at 8:19 p.m., he sat down for dinner upstairs. Meanwhile, the White House was flooded by approximately 1000 responding telegrams, of which two thirds expressed appreciation. Most of the messages from the South were disapproving. Kennedy later had adviser
Louis E. Martin read some of them to him. The Attorney General also received mail, much of it expressing anti-civil rights sentiments. The
State Department issued copies of the speech to all American diplomatic posts with specific instructions from the President and Secretary of State
Dean Rusk on how the material was to be shared with the international community. Later that night, civil rights activist
Medgar Evers, who had been listening to Kennedy's remarks on the radio, was assassinated as he returned to his home in
Jackson, Mississippi, which immediately drew domestic attention away from the event. Like the address, however, the murder brought renewed emphasis to civil rights problems and contributed to a growing sense of national urgency to take action.
Reception Martin Luther King Jr. watched the address with
Walter E. Fauntroy in
Atlanta. When it was over, he jumped up and declared, "Walter, can you believe that white man not only stepped up to the plate, he hit it over the fence!" He then sent a telegram to the White House: "I have just listened to your speech to the nation. It was one of the most eloquent[,] profound, and unequivocal pleas for justice and freedom of all men ever made by any President. You spoke passionately for moral issues involved in the integration struggle." King had been working with other black civil rights leaders to organize a "
March on Washington for Jobs and Freedom" in August. They decided to reorient the focus of the demonstration to put pressure on
Congress—and not Kennedy's administration—to take action. The executive director of the
National Association for the Advancement of Colored People (NAACP),
Roy Wilkins, stated that while Kennedy had done well in explaining the moral issue of discrimination, he had failed to address inequality in the workplace adequately. Wilkins later said, however, "This was the message I had waited to hear from him. I fell asleep that night feeling new confidence. For the first time in years, real change seemed to be at hand." Writer
James Baldwin and other activists
who had met with the Attorney General in May to encourage the Kennedy administration to be more supportive of civil rights received the address positively.
Jackie Robinson, a prominent black Republican and skeptic of Kennedy, announced that he would vote to re-elect the President in 1964. The speech also moved Mildred Loving, a black woman married to a white man, to write Robert Kennedy to ask if the administration's legislative proposals would include protection for interracial couples. The Attorney General suggested for her to seek help from the
American Civil Liberties Union, the organization that later brought the legal challenge to
Virginia's anti-miscegenation law on Loving's behalf before the
Supreme Court in the landmark 1967 case
Loving v. Virginia. Other civil rights activists feared that Kennedy's speech was delivered too late to curb the increasing violence in their movement. The morning after the broadcast, a panel, moderated by
Richard Heffner, discussed the content of the address on the
Metromedia program
The American Experience. Participants in the televised debate included
Nation of Islam leader
Malcolm X, New York editor of
Ebony Allan Morrison,
Congress of Racial Equality executive director
James Farmer, and
Southern Christian Leadership Conference executive director
Wyatt Tee Walker. Several observers noted the historical significance of the speech;
The Courier-Journal of
Louisville, Kentucky wrote that it would "surely rank as one of the landmark public documents," and the
St. Louis Post-Dispatch noted, "President Kennedy's moving appeal to the conscience of America should be regarded as one of the major achievements of the civil rights struggle."
The New York Times published an editorial, which argued that while the President had initially "moved too slowly and with little evidence of deep moral commitment" in regards to civil rights, he "now demonstrate[d] a genuine sense of urgency about eradicating racial discrimination from our national life."
The Nation remarked that Kennedy had "let two [genies] out of their respective bottles on successive days" (referencing the American University speech of June 10). A
Newsweek writer described his actions as the "politics of courage." Favorable editorials were printed in
The New Yorker,
The New Republic, and
Time. Other publications expressed timid approval of the address.
The Wall Street Journal criticized Kennedy's approach, objecting to his harsh language that gave the impression that "90 percent of the American people are engaged in a bitter and unremitting oppression of the other 10 percent." It warned that the speech could tarnish the United States' image abroad, asking, "What is anyone to think when the nation's highest voice speaks of the conditions of Negroes as little more than slavery?" The
Journal argued that Kennedy should have appealed for moderation and respect for law, maintaining, "The conditions are not so grievous that the whole nation must be worked into a frenzy which can aggravate tensions." A
political cartoon was printed in the
Hartford Courant, mocking the President's appeals to the public by showing him pointing his finger at an audience while declaring, "And I Do Mean You!" International reaction to the address was very positive. United States Ambassador to
Ethiopia Edward M. Korry wrote to the President that his speech had caused a "quick turnaround in attitudes" in the African state; Emperor
Haile Selassie reportedly thought the remarks to be "masterpieces." Korry also sent Kennedy an editorial from the
Ethiopian Herald which referred to him as "the
Abraham Lincoln of the Democratic Party" and celebrated that the federal government "in the person of John F. Kennedy, has at long last come out in [defense] of the Constitution." The
Soviet Union ignored the event and continued to attack American racism as the product of capitalism. In the United States, Kennedy's approval rating among southern whites immediately dropped. In late May, he had the approval of 52% of southerners, but after the speech, he had only 33%. His ratings later made a partial recovery. The number of Americans who thought Kennedy was forcing integration "too fast" went from 36% in May to 48% in July. Republicans speculated that a northern white "backlash" would befall the President and condemn his proposal to failure. African-Americans' view of Kennedy shifted positively, with one September poll suggesting he would have 95% of the black vote in an election against conservative Senator
Barry Goldwater and significantly more black electoral support than Rockefeller. However, satisfaction among the black community was not across the board; on June 14, 3,000 protesters gathered outside the Justice Department to demand the hiring of more black employees. This irritated the Attorney General, who felt that his brother was facing increased criticism for actions taken on his advice. He promised the crowd, "Individuals would be hired according to their ability, not their color" and reiterated the message of the President's speech, calling for an end to discrimination. Reaction from Congress was mixed. Southern legislators despised the speech. Senator
John Stennis, a staunch segregationist, vowed to resist Kennedy's proposals, declaring that they were "clearly unconstitutional and would open the door for police control of employment and personal associations in almost every field."
Richard Russell Jr. claimed that passing such a bill would be the beginning of a transformation into "a socialistic or communist state." Senator
Strom Thurmond suggested that
Southern Democrats boycott Kennedy's legislative agenda in its entirety until he backed down on civil rights. Senator
Allen Ellender argued that the President's propositions would "mean violence. He has all the laws on the statute books now if he wants use them, but he seems instead to want to follow the advice of Negro leaders and agitators."
George Smathers, a longtime friend of Kennedy, said, "I could agree with almost everything the President said, but I don't really believe we need additional legislation. There are plenty of laws on the statute books, and the way the courts have been operating, there is no need of additional legislation to give the Negro his every right." Senator
Albert Gore Sr. telephoned Kennedy to inform him that some of his constituents had called to voice their objections to integration. Other senators, especially Republicans
Everett Dirksen and
Thomas Kuchel were more receptive to Kennedy's ideas, the latter saying, "Neither caste nor creed have any part in our American system. If the President maintains vigorous leadership, all Americans and Congress will follow."
Jacob Javits, a liberal member of Republican Party, expressed support for Kennedy's proposals but conveyed his disappointment that the move for new legislation had not been made earlier, saying, "Better late than never." The day after the speech a motion in the
House of Representatives to boost funding to the Area Redevelopment Administration as requested by Kennedy suffered a surprising defeat, 209–204, because of the opposition of Southern Democrats. Their rejection of the bill was widely viewed as a revolt against the President for his stance on civil rights. In discussing the failure with House Majority Leader
Carl Albert, Kennedy lamented, "Civil rights did it." When historian and presidential adviser
Arthur M. Schlesinger Jr. complemented Kennedy on his remarks, the latter bitterly replied, "Yes, and look at what happened to area development the very next day in the House." He then added, "But of course, I had to give that speech, and I'm glad that I did."
Civil rights legislation The week after the speech was marked by vigorous legislative activity as the Justice Department worked on finishing Kennedy's proposals while Democratic leadership discussed strategies for enacting them. On June 19, Kennedy sent his civil rights bill to Congress. In addition to his proposals made in February, the bill called for equal accommodations in public facilities, provisions for the Attorney General to initiate school desegregation suits, new programs to ensure fair employment practices such as support of a
Fair Employment Practice Committee, the establishment of a
Community Relations Service, and the granting of authority to the federal government to withhold funds from programs and activities in which discrimination occurred. In a speech before a
joint session, Kennedy implored Congress to pass it, warning that legislative inaction would result in "continued, if not increased, racial strife—causing the leadership on both sides to pass from the hands of reasonable and responsible men to the purveyors of hate and violence, endangering domestic tranquility, retarding our Nation's economic and social progress and weakening the respect with which the rest of the world regards us." Vice-president Johnson had misgivings about the success of a civil rights bill, at least until
appropriations were passed. Senate Majority Leader
Mike Mansfield was convinced that mandating the desegregation of public accommodations was unconstitutional. At the same time, civil rights leaders—though they recognized the fact that the bill was the most comprehensive civil rights legislation ever to be considered by Congress—wanted more provisions. Meanwhile, members of the Kennedy administration lobbied in Congress. Secretary Rusk spoke of the Soviet Union's efforts to portray the United States as racist, and Robert Kennedy testified before the
Senate Judiciary Committee on conditions in the segregated South. The President wanted the bill to pass before the November 1964 elections to prevent it from becoming a central campaign issue. In the end, the most vocal support for the civil rights bill came from the participants of the August 28 March on Washington for Jobs and Freedom. The demonstration made Kennedy anxious, but its organizers ensured that it would be used to support his legislation. The
16th Street Baptist Church bombing (in which four black choir girls were killed) in September increased public support for the bill, but legislative progress stagnated in Congress due to the efforts of southern Democrats and conservative Republicans. In an interview that month, the President acknowledged the political cost of his new stance on civil rights: "It has caused a good deal of feeling against the Administration in the South—also, I suppose, in other parts of the country. ... I lost some southern states in 1960 so I suppose I will lose some, maybe more, in 1964. I am not sure that I am the most popular figure in the country today in the South, but that is all right." Still, he remained optimistic about his legislation, commenting in his last-ever press conference on November 14, "However dark the land looks now, I think that 'westward look, the land is bright,' and I think that next summer it may be." On November 22, 1963
Kennedy was assassinated in
Dallas,
Texas. Johnson was immediately sworn in as president and addressed a joint session of Congress, saying, "No memorial oration or eulogy could more eloquently honor President Kennedy's memory than the earliest possible passage of the civil rights bill for which he fought so long." After an intense legislative effort, the bill was approved by Congress and was signed into law by Johnson as the
Civil Rights Act on July 2, 1964. ==Legacy==