In addition to protest performances throughout a given year, Reverend Billy and the Church of Stop Shopping have organized various campaigns focused on consumerist or environmental issues, often highlighting a particular company they feel best symbolizes the issue. The group stage actions in public spaces near the targets of their actions, or in the lobbies, halls, and plazas of the building owned by the companies they protest. Their sermons and songs routinely draw the attention of police and security forces assigned to those spaces, leading to arrests and significant media coverage. Talen and Savitri D have been arrested more than 50 times during their actions, though their charges are almost always reduced or dropped. There, the Reverend held a protest reading of "
The Raven" atop the scaffolding over the soon-to-be-demolished home where some believe
Edgar Allan Poe had finished writing the famous poem. After the reading, Talen was arrested and jailed. After
September 11, the Church and Choir met routinely in the
Path Station near
Ground Zero and sang the
First Amendment to the U.S. Constitution into their phones as commuters passed by. The crowd of singers sometimes reached up to 200 participants. On June 29, 2007, just before the start of the monthly
Critical Mass bike ride, Reverend Billy and Savitri D recited the
First Amendment repeatedly to police officers through a megaphone in Manhattan's Union Square. Reverend Billy was arrested on charges of second-degree harassment. The civil liberties lawyer
Norman Siegel defended Reverend Billy in court, saying "Reverend Billy has a First Amendment right to recite the First Amendment."
Starbucks The Church of Stop Shopping staged a series of actions across the country from 2002 to 2008, protesting against what they call Starbucks company's enactment of "fake bohemia." Reverend Billy and the singers tried to "exorcise the demon of cookie-cutter capitalism" from its cash registers, by laying hands on the register, weeping, and harmonizing.
union busting, and exploitation of coffee farmers. In 2002, Starbucks branches throughout New York City issued a document to its workers entitled "What Should I do If Reverend Billy Is in My Store?", which outlines an evacuation protocol and a series of scripted reassurances that workers are ordered to deliver to disturbed or inquisitive customers. The title of the document is also the title of a book written by Talen, published by The New Press.
Golden Toads and Bank Actions In 2012 and 2013, Reverend Billy and the Church focused on the extinction of species brought by climate change, specifically targeting banks they said financed projects that worsened global warming. The symbolic centerpiece of these campaigns was the extinct
Golden toad, originally native to
Monteverde cloud forest in Costa Rica and a symbol of the crisis of
declining amphibian species. Savitri D and the choir wore papier-mâché masks depicting golden toads as they entered JP Morgan Chase and HSBC banks. In one action in a Chase bank in New York City, Reverend Billy and choir director Nehemiah Luckett were arrested and charged with riot, trespass, unlawful assembly, and disorderly conduct. According to the bank manager in a complaint to police, Reverend Billy and the choir were "running about the bank while wearing frog masks … jumping on to the bank's furniture, running about the bank, and screaming loudly at others for a number of minutes." The manager also stated that he thought the bank was being robbed, that he feared for his safety, and that customers or bank employees even cried. In July 2011, while on tour in the UK, Reverend Billy and the Choir staged an action at the Tate Modern in London to protest its sponsorship by the oil company British Petroleum (BP). The church was invited by a coalition of UK groups, including Liberate Tate, BP or Not BP, Platform, UK Tar Sands Network, London Rising Tide, Art Not Oil and Climate Rush. After the performance, the protesters exited the museum singing onto the lawn outside, and rallied on the shore of the Thames against oil companies and their involvement in the arts. “We ask you to place your genius, your research, your scientific know-how into
saving the honeybee," Talen said to those assembled. Attending the event and writing for
The New Yorker,
Elizabeth Kolbert noted the confusion among some of the Harvard graduate students witnessing the singing and preaching. "We like people not to know if we're a political rally, a religious service, or a theatrical comedy about a church," Reverend Billy told Kolbert. "If they have all three spinning in their head, and they can't settle on one, then they're probably having a raw experience." In 2015, Reverend Billy & The Stop Shopping Choir opened a series of shows for
Neil Young during his tour in support of
The Monsanto Years. On October 13, 2016, Reverend Billy was arrested while protesting the
World Food Prize in
Des Moines, Iowa. He was charged with trespass for leaving the "free speech area" set up near the event. The prosecutor for the state requested "that the Court preclude evidence or argument regarding 'free speech rights,' 'free expression,'right to assemble,' and/or other First Amendment arguments and evidence that 'free speech rights' can constitute 'justification' under the Iowa's criminal trespass statute, Iowa Code §716.7 (2015)." The judge in the case ultimately dismissed the charges. In 2016, the Church released a guide called "The United States Map of Poisoned Parks and Playgrounds," which shows the dosage and location of glyphosate applications around the U.S. ==Filmography==