MarketRose Parade floats
Company Profile

Rose Parade floats

Tournament of Roses Parade floats are parade floats used in the annual New Year's Day Tournament of Roses Parade held in Pasadena, California. They evolved from flower-decorated horse carriages with the present day requirement that "every inch of every float must be covered with flowers or other natural materials, such as leaves, seeds or bark". Three civic and floral industry leaders judge the floats and award prizes in 24 categories.

History
The Rose Parade in Pasadena, California happens every year on New Year's Day. The first parade known as the “Battle of Flowers” was initiated by naturalist and teacher of zoology, Charles Frederick Holder, who was the first to introduce the idea of the Tournament of Roses to the Valley Hunt Club. The Valley Hunt Club was made up of wealthy Pasadena residents who migrated from the Eastern and Midwestern states. After moving to California, they became fascinated with the flowers that bloomed during winter. While the elite community began the Rose Parade as a celebration for the winter flowers, some involved in the real estate business used the parade as a way to attract land buyers in Pasadena. Initially, the Rose Parade had challenges with the number of people who attended the event. Since many residents attended church services, in 1893, members of the club came up with a solution, known as "Never on a Sunday" that continues today. Two years later, the Tournament of Roses Parade became one of the biggest events in the city and The Valley Hunt Club was not able to handle the event on their own. Members of the community created the Tournament of Roses Association to take over the annual parade. Although given full voting rights, new members of the association could not serve the same number of years, serving two years instead of nine. Members in City Hall wanted to be an example of change within communities. They envisioned a more diverse and inclusive community. Advocates, volunteers and community leaders supported the decision. It shut down in July 2024 due to financial issues. However, in December, Tournament officials confirmed Fiesta Productions, a new entity lead by long-time Fiesta designer Mike Abboud, was to become an official builder for the 2026 Parade. Many of Fiesta's team members have been a part of the float-building industry since the 1970s. ==Modern-day process==
Modern-day process
Over time, contestants began to incorporate unique and original designs. Today, floats are more elaborate and bigger in size. Although participants continue the tradition of decorating floats exclusively with flowers, the use of new technology such as computerized animation, and robots • 20 daisies, 30 roses or 36 marigolds will cover one square foot of a float area • Over 500,000 roses (in vials) used in the parade • 15 tons of steel along with of chicken wire for the framework of a float • 600 tons of steel, 5,000 gallons of glue and 18 million flowers are used to make the floats each year • 935 “white-suiters” spent 80,000 hours to manpower and plan the parade • Floats must collapse to no more than . high, to pass under a freeway overpass • Natural materials, such as bark, seeds, leaves and flowers, shall cover the floats • Twenty-four awards for some 50 float entries • Length of parade is , about 2.25 hours long at per hour pace ==Viewing float decorating==
Viewing float decorating
After Christmas one can view many of the floats being decorated with flowery mantles, in the various "float barns" that dot the Pasadena area and communities to the east. The event is called "Decorating Places". This was not held in 2021 due to the pandemic. Admission is charged for viewing the floats at the various sites. The flower float decorating places are the Rosemont Pavilion and the Rose Float Plaza North and South, in the City of Irwindale, California. Approximately 120,000 visitors attended the three-day event in 2009. ==Quantity of flowers==
Quantity of flowers
While many distinct changes have taken place with the Festival's floats, including computer-aided movement and professional float building, the floats have kept true to the event's title and heritage, by using real, fresh flowers. The cost of flowers is included in the total cost of the float and paid for by the float sponsor. In the old days, some of the flowers used on the floats were home grown in the former Fanny Morrison Horticultural Center, now the Kidspace Children's Museum in the Arroyo Seco Natural Park. ==Floatfest: A Showcase of Floats==
Floatfest: A Showcase of Floats
The Showcase is a paid admission area where the floats are displayed after the parade, for close-up viewing. The floats are parked along Sierra Madre and Washington Boulevards in Pasadena, near Pasadena High School and Victory Park, for three hours after the parade. On the day after the parade (occasionally two days when January 3 falls on Saturday or Sunday), the first two early morning hours (7–9) are reserved for seniors and the disabled, and the rest of day's worth of viewing for the general public. Due to the shortage of parking spaces in the area, a Park-N-Ride service is available at two Pasadena locations, at Pasadena City College and on January 2 and or January 3 only, at the Rose Bowl, when no Rose Bowl game is scheduled. The Los Angeles County Metropolitan Transportation Authority provides shuttle service from the Sierra Madre Villa A Line Station bus plaza with connections to the Metro A Line and Metro and Foothill Transit buses. A fair-like environment with food and souvenir vending stands is created for public enjoyment. Handicap access and assistance is provided. Some of the animated floats are put on display with their animation running. ==Judging==
Judging
Three civic and floral industry leaders evaluate the floats and hand out prizes to the participating floats in 24 categories. The top prize for the parade is the Sweepstakes Trophy for the most beautiful entry. Recent year judges: • 2009: Richard Koshalek, recent president of Art Center College of Design; Sharon Loving, horticulture department head, Longwood Gardens of Kennett Square, Pennsylvania; and Beverly White, reporter and anchor, local NBC4 TV station. • 2010: Christine Knoke, a curator at the Pasadena Norton Simon Museum; Ann Daly, DreamWorks Animation chief operating officer; and Jim Coiner, owner and founder of Coiner Nursery. • 2011: Debbie Turner, actress (The Sound of Music) and floral designer; Nancy Clarke, former White House Chief Floral Designer, floral designer and author; Kirk Hendrix, President and CEO of the Indianapolis’ 500 Festival. • 2012: Lois B. Fowkes, American Rose Society judge; Paula Pryke, British florist; Bryan Wittman, Vice President of Global Special Events for Disney Parks. • 2013: Shane Connolly, British florist; Amy Kule, executive director of Macy's Thanksgiving Day Parade; Brian Sullivan, director of horticulture & garden operations at Descanso Gardens. • 2014: Cheryl Cecchetto, founder/president of event planning company Sequoia Productions; James Folsom, botanical garden director at Huntington Library; and floral designer René van Rems. • 2015: Els Hazenberg, Dutch floral designer; Steven Wood Schmader, president of International Festivals and Events Association; and Eddie Zaratsian, Los Angeles-based floral designer. • 2016: Tom Bowling, Director of Education, Syndicate Sales; Timothy Lindsay, Virginia Robinson Gardens, Beverly Hills; and Jodie Petersen, landscape architect, the National Park Service (NPS). • 2017: Phil Rulloda, floral designer; Ronnie Siegel, landscape architect with Swire Siegel; and Carol Togneri, chief curator, Norton Simon Museum. • 2018: María Eugenia Carrion; Bradley Kaye, Disney Parks Live Entertainment; and Jim Suttonto, Longwood Gardens • 2019: Preston Bailey, Michael E. Berry, and Kimberly Oldis • 2020: Hitomi Gilliam AIFD, Phil Hettema and Lilit Khatchaturian • 2022: Janet Gallagher AIFD, John Piper and J. Keith White AIFD • 2023: Nicole Cavender, Huntington Library Director of the Botanical Gardens; Jennie O’Hagan, TV producer and Lois Hiranaga, floral design owner • 2024: Heather de Kok, Judith K. Nakamura and Richard Schulhof • 2025: Morgan Anderson, Bill Brzeski and Drew Rios • 2026: Doris Hardoon, Cathy Hillen-Rulloda and Chaz Perea Judging occurs on the two days before the parade. In the first day's judging, the float is viewed "at rest", without any animation, sound, or riders. The float builder is allowed to explain the float to the judges before the judges begin their examination. In the second judging, the float is judged as it will be presented in the parade, with all animation, riders, outwalkers, and effects. Each judging session lasts five minutes. Floats are judged in 14 categories, with varying weights; the most important categories are those relating to floral usage. Winners are announced at 6 AM on parade day. ==Sweepstakes Trophy==
Sweepstakes Trophy
Recent Sweepstakes Trophy winners for the "Most beautiful entry: encompassing float design, floral presentation and entertainment": ==Notable recent floats==
Notable recent floats
• In 2008, the Los Angeles Dodgers sponsored a float celebrating the 50th anniversary of the franchise in Los Angeles with a replica of the ballpark's hexagonal-shaped scoreboard. • a Bollywood wedding scene featuring a bride riding in a palanquin carried by twelve men, a groom atop a giant animated elephant and an ensemble of Bollywood dancers (Sierra Madre, 2009). • working roller coasters (2003 and 2009 Cal Poly Universities; 2000 and 2017, Downey) • a replica of the Statue of Liberty (2006) by Honda advertising their slogan "The Power of Dreams". Honda's other recent floats have included a car transforming into a spaceship (2008) and ASIMO (2009). • In 1985, the Hilton float carried the actual flame from the Statue of Liberty, while the statue was being renovated. It was one of the very few times in Tournament history when an object was allowed in the parade without full floral covering. • BP (2008 or 2009) presented a group of dinosaurs with a 10-foot flame being ejected from a 20-foot erupting volcano. • a working water slide (1993 La-Z-Boy "School's Out!"; 2012, Downey "Enchanted Paradise") • a nearly Twilight Zone Tower of Terror, 2004 • In 2008, Anaheim city's float that included the Stanley Cup that the NHL's Anaheim Ducks had won last season, hoisted by player Brad May. (As the regulations state that the outside of the float must exclusively use organic material, ABC commentators speculated that the city got an exception to display the Cup.) (2008) • In 2010 Anaheim, California and the Los Angeles Angels of Anaheim commemorated a float to the 2010 All-Star Game at Angel Stadium • The 2010 Dick Van Patten's Natural Balance float, featuring snowboarding bulldogs, measured over long, setting a Guinness world record for longest single chassis float. • The 2011 theme float was decorated with the help from participants of the CBS television show Amazing Race, broadcast on Sunday, December 12, 2010. The final "roadblock" had one team member of the three finalists decorate one of three sections of the float with chrysanthemums and roses, and then covering a sculpted rose with natural material. During the parade, "Up with People" rode and performed atop of the float. For the second year in a row, the 2010 Dick Van Patten's Natural Balance float, featuring skim-boarding bulldogs was Certified by Guinness World Records as the "World's Heaviest Float," it featured over 4,000 gallons of water and was heavier than a 747 airplane. • The 2012 Dick Van Patten's Natural Balance float, featuring surfing bulldogs, was deemed the World's Heaviest and Longest Rose Parade float. • The 2014 Public Storage "Adventures in Space" float featured 3 satellite alien spacecraft rolling down the front ramp and driving around to "discover life on planet Earth" before rolling back up the rear ramp into the spaceship. Public Storage's first ever entry in the parade was awarded the Grand Marshal's trophy for excellence in creative concept and design. • In keeping with the 2014 parade's "Dreams Come True" theme, Aubrey Loots and Danny Leclair exchanged vows and were married atop a giant wedding cake float. It became the first same-sex marriage in the Rose Parade's 125-year history. • The Disneyland Diamond Parade float was featured in 2016 in celebration for the 60th anniversary of the resort. It had 3 primary sections: Frozen, Mickey's section, and Star Wars. The float would also occasionally stop, allowing several Disney-owned characters to come out and dance to a medley of notable Disney songs. • For the 2022 Cal Poly float, a football tribute was added in memory of Coach John Madden, who died prior to the parade and received degrees from Cal Poly. The football read "Madden, Ride High", referring to the school's fight song "Ride High You Mustangs". • For 2023, Stoopid Buddy Studios, an award-winning animation studio best known for creating Robot Chicken, partnered with NFT collective Nouns for a float entitled "Meet the Nouns". • Also in 2023, NASCAR sponsored a float in celebration of the auto racing circuit's 75th anniversary with a replica of the Los Angeles Memorial Coliseum's main entrance. • For 2025, Universal Pictures commissioned a float to celebrate the New Year's Eve VOD release of Wicked (2024), the first installment of the musical's two-part film adaptation. The 55-foot-long float, dubbed "Defying Gravity," features 60,000 tulips imported from Holland, in addition to colorful carnations. • Cal Poly Universities' 2026 float Jungle Jumpstart became the first self-built float to win the Sweepstakes Trophy ==See also==
tickerdossier.comtickerdossier.substack.com