Foundation and expansion On 5 May 2010,
Saban Capital Group announced a formation of
Saban Brands, a successor company to BVS Entertainment, previously known as Saban Entertainment, that is "dedicated to acquiring entertainment and consumer brands" with a starting investment of $500 million and Elie Dekel, a former licensing and merchandising executive of
20th Century Studios (formerly known as
20th Century Fox). On 12 May 2010, Saban Brands bought back the
Power Rangers franchise including some related shows from
the Walt Disney Company for $43 million and produced a 19th season of the Power Rangers series that began airing on
Nickelodeon on 7 February 2011, with the previous 700 episodes being rerun on
Nicktoons. It was also announced that Saban Brands is in negotiations to buy three other brands. On 17 August 2010, Saban Brands bought
Paul Frank Industries, owners of the Julius Monkey brand. On 1 May 2012, Kidsco Media Ventures LLC, an affiliate of parent company Saban Capital Group, placed a bid to acquire some of the assets of bankrupt production and syndication company,
4Kids Entertainment, including the US rights to the
Yu-Gi-Oh! franchise and The CW4Kids block, for $10 million. 4K Acquisition Corp, a subsidiary of Japanese entertainment media conglomerate
Konami, then placed a bid. On 5 June that same year, 4Kids commenced an auction between Kidsco and 4K Acquisition which was then adjourned so 4Kids, Kidsco and 4K Acquisition could consider an alternative transaction. On 15 June 2012, 4Kids filed a notice outlining a proposed deal in which its assets would be divided between Kidsco and 4K Acquisition which was finalized on 26 June. The deal saw 4K Acquisition acquire the US rights to the
Yu-Gi-Oh! franchise and Kidsco acquire other 4Kids assets including the US broadcasting agreements for
Dragon Ball Z Kai,
Cubix: Robots for Everyone,
Sonic X and The CW4Kids Saturday morning programming block. On 2 July 2012, Saban Brands, via its Kidsco Media Ventures division, would begin a programming block for The CW to replace Toonzai in the autumn/fall, to be named
Vortexx on 12 July and would ran from 25 August that year to 27 September 2014. On 12 June 2012, Saban Brands reintroduced the
Popples franchise with upcoming merchandise to be released the following year in the autumn/fall. On 3 August the same year, it was announced that Saban Brands acquired The Playforge, the development team behind
App Store success stories Zombie Farm and Zombie Life. On 19 September 2012, Saban Brands acquired Zui, provider of online children's content. On 25 September 2012, Saban Brands announced that they re-acquired the
Digimon franchise and its most recent season,
Digimon Fusion with licensing and distribution duties retained by
Toei Animation for Asian and
MarVista Entertainment for all other territories. On 3 July 2013, Saban Brands signed a deal to manage the distribution, licensing and merchandising of
Sendokai Champions in North America and Israel and be broadcast on Vortexx. On 25 October 2013, Saban Brands shut down The Playforge because of poor game sales. Saban Brands and
Lionsgate Films announced on 7 May 2014 that they were planning to produce a new
Power Rangers feature film, and would hopefully launch a
Power Rangers film franchise. Saban Brands sold KidZui to LeapFrog Enterprises on 4 August the same year. With the acquisition of
Macbeth Footwear, Saban Brands formed two divisions Saban Brands Lifestyle Group and Saban Brands Entertainment Group to expand their holdings. On 6 January 2014, Saban Brands Lifestyle Group acquired
Mambo Graphics. On 24 March 2015, Saban Brands Lifestyle Group had acquired
Piping Hot. Saban Brands developed animated series based on its first two properties,
Kibaoh Klashers (铁甲威虫; Armoured Beetles) that was edited from 52 episodes to 30 episodes and
Treehouse Detectives, which were picked up by
Netflix on 6 October 2016.
Library sale and closure On 15 February 2018, Saban Brands appointed
Hasbro as the global master toy licensee for
Power Rangers with a future option to purchase the franchise. On 1 May 2018, Saban agreed to sell
Power Rangers and other entertainment assets to Hasbro for US$522 million in cash and stock, with the sale expected to close in that year's second quarter. Other properties in the deal included
My Pet Monster,
Popples,
Julius Jr.,
Luna Petunia,
Treehouse Detectives and content/media libraries owned by Saban Brands (excluding
Rainbow Butterfly Unicorn Kitty and other properties that were sold to different companies before the deal). Saban's
Digimon and
Pretty Cure licenses were also transferred to Hasbro, although were later left to expire, thus reverting to
Toei Animation Inc. and Toei Animation Europe for its international distribution. Only nine existing employees out of sixty would be retained by SCG, and the Saban Brands subsidiary ended operations upon the closure of business on 2 July 2018. == Libraries ==