The show's mainstream success in the United States spawned an ongoing
Speed Racer franchise. This ranged from comics, video releases, merchandise, a live-action film, and newer series either rebooting or continuing the original series . The franchise began in the early 1990s when a company, Speed Racer Enterprises, acquired rights to the original series. At the time when the series was originally released, very little merchandise was released in the United States. However, during the series' re-airing during the 1990s, Speed Racer Enterprises was responsible for the creation of actual
Speed Racer merchandise, ranging from small collectible die-cast cars to action figures to home video releases of episodes from the original series. Speed Racer Enterprises was also involved in creating original American takes on the Japanese series, such as
The New Adventures of Speed Racer and
Speed Racer: The Next Generation. Due to Speed Racer Enterprises, the original 1967 series made a comeback through reruns on MTV, broadcast in the early morning hours. In 1993, the series was rebroadcast in syndication concurrently with a new American-created remake. Since all the rights were then under Speed Racer Enterprises, all references to the original rights holder, Trans-Lux, were removed. Therefore, the opening sequence included an entirely recreated logo, which most people are familiar with today; however when Speed Racer Enterprises authorized
Volkswagen to use Speed Racer in a July 1996
GTI commercial,
J.J. Sedelmaier faithfully replicated the look of the original episode title cards, including the original logo. In October 2002,
DIC Entertainment acquired worldwide entertainment rights for the series, consisting of broadcast, merchandising and licensing. This is the version that later aired on the Cartoon Network in the late afternoon (and later on in late night/overnight) programming, and it was also the version of the series that was first released on Region 1 DVD. In December 2013, Tatsunoko gained all rights to the
Speed Racer franchise, retroactively as to May 2011, as part of a settlement of lawsuits between Speed Racer Enterprises and the animation studio. Tatsunoko had claimed that SRE had exceeded its contractual rights in continuing to license the property after 2011.
American comic adaptations NOW Comics launched an American
Speed Racer comic book series in 1987. The series became a hit with the high production values of airbrush artist
Ken Steacy. The comics continued for 38 issues and included a
spin-off Racer X series and crossovers. A miniseries adapting
The New Adventures of Speed Racer was also released, which included art by
Oscar González Loyo. In 1993, NOW Comics and
Antarctic Press also published a four-issue
intercompany crossover between Speed Racer and the characters of
Ben Dunn's
Ninja High School. In 1999,
DC Comics/
Wildstorm Productions released a new
Speed Racer limited series, which became the #1 pick of industry publication
Wizard magazine. The manga style of writer/artist
Tommy Yune recaptured the look of the original anime, which was soon followed by an industry-wide revival of comic adaptations of other classic animated series. The limited series was collected as the
trade paperback Speed Racer: Born to Race , and a
Racer X limited series featuring the artwork of
Chinese manga artist
Jo Chen. In 2008,
IDW Productions re-released the Wildstorm series as
Speed Racer/Racer X: The Origins Collection, and previously published issues from NOW Comics as
Speed Racer Vol. 1–5. A new limited series,
Speed Racer: Chronicles of the Racer, was also produced.
Seven Seas published an adaptation by Dwayne Alexander Smith in 2007 with art by Elmer Damaso. In 2025,
Mad Cave Studios began publishing a new
Speed Racer comic book series written by
David Pepose and illustrated by Davide Tinto. Issue #0 was released on
Free Comic Book Day on May 3, 2025. The first issue was released on July 30, 2025 to generally positive reviews, with
Comic Book Round Up averaging its critic rating at 9.4/10.
Latin American comic adaptation Editorial Abril, an
Argentine company established by
César Civita, published a Spanish-language comic book in the 1970s. Soon after, his brother, Victor Civita, published a comic, in
Brazil through
Editora Abril, which likewise commissioned original stories from local artists. In 2000, Editora Abril published a series by Tommy Yune.
American TV series In 1993,
The New Adventures of Speed Racer, an American-produced series, had a much more
contemporary art style. It was not a direct continuation of the original series; therefore, it is considered a
reboot. While the original series had more realistic themes, such as gang violence and family ties, this series introduced science fiction themes, like robots and mutants. Tatsunoko did not authorize the production of this series,, and it was off the air after only 13 episodes. For the original series' 40th anniversary in 2006, a
Flash-based series of "webisodes" titled
Speed Racer Lives was released. This series was depicted as a continuation of the original series, taking place many years after it.
Speed Racer: The Movie (1993 film) In 1993, the episodes "The Car Hater" and "Race Against the Mammoth Car" were combined into a feature-length film and briefly released in theaters. It was later released on VHS and DVD and has been available on
Hulu. The film also featured old commercials for Bondex ready-mix cementing,
National Forest Service (featuring
Smokey Bear),
Flit insecticide spray, and
Pure-Pak milk cartons (featuring
Old King Cole), and a bonus cartoon, the
Colonel Bleep episode
The Treacherous Pirate.
Live-action film The Wachowskis wrote and directed a live-action adaptation of
Speed Racer, released on May 9, 2008. It was poorly received by most critics and was a
box office failure, making just under $93 million worldwide against a production budget of at least $120 million (before prints and advertising).
One-act play In 1994, Pangea Corporation wrote and produced a one-act play titled
Spridle: A One Man Show [sic], which debuted at
San Diego Comic-Con and was a huge success. It chronicled what happened to all the Speed Racer characters after the show was canceled, following the concept that the characters were real and had private lives. Spritle, Speed's younger brother, relates the tell-all confessional piece as a disgruntled grown-up who is now sour that his career floundered after his celebrity status on the show. It was cited by
Wizard magazine as one of the top 10 best sessions at
Comic-Con 1994. The show was written by
John Schulte and
John Besmehn, produced, directed, and moderated by Cheryl Ann Wong.
Other appearances Sequences from the original TV show were used for the entirety of
Ghostface Killah's music video for "
Daytona 500".
Merchandise Toys The first major toy line of Speed Racer was developed in 1992 by Pangea Corporation for Ace Novelty Toy Company. Products focused on both the classic Speed Racer anime program from Tatsunoko, plus a whole new line based on the
Fred Wolf series,
The New Adventures of Speed Racer. Lego released new
Speed Racer construction sets to coincide with the release of the
Speed Racer film. These include a 242 piece Speed and Snake Oiler set, a 237 piece Racer X and Taejo Togokhan set, a 367 piece Racer X and Cruncher Block set, and a 595 piece Grand Prix set, which includes Trixie, Pops, Speed, Spritle, Chim-Chim, 2 racers, and a racing announcer.
Mattel had the master toy license for the 2008
Speed Racer film, including
action figures, related vehicles, and accessories. Mattel's
Hot Wheels division produced miniature replicas of the Mach 5 called the Second Wind, and their
Barbie Collector division released a collector doll set featuring Trixie and Speed as they appeared in the film. Also, a Mattel product called UB FunKeys got a new patch, which included a Speed Racer zone.
Jada Toys held the rights to produce die-cast replicas of the Mach 5 from the original animated series. Playing Mantis released a wide range of the Speed Racer die-cast miniatures, including replicas of the villains' cars and mini-dioramas under their "Johnny Lightning" line. A limited-edition release of the Mach Four from the Wildstorm comic series remains one of the hardest-to-find collectibles to this day. In 1998, Playing Mantis acquired the rights to the "
Captain Action" action figure line, a vintage line about a crusading adventurer who disguises himself as famous superheroes. Playing Mantis had planned to produce new costumes of Speed Racer, Racer X, and Captain Terror for the revamp of the line, but they were never produced. Control art for the Speed Racer costume appears on the packaging of some figures, and pictures of the prototypes are available online. Resaurus produced two series of five-inch (127 mm) action figures, rich with articulation and accessories, as well as a full-sized Mach V in 1999. A third series of figures and a full-sized Shooting Star were planned, but the line folded before this could happen.
Toynami is currently releasing a large-scale version of the Speed Racer vehicles, including a Mach Five playset complete with all of its gadgets. The company
Polar Lights is currently manufacturing two 1/25-scale (according to the box) model kits in standard "glue" and snap-together variations (though the scale of the model inside is closer to 1/32). These can be built with or without the waterproof bubble canopy at the modeler's discretion. The kits feature a homing robot and separate jacks, and a rear engine (possibly a tip to NOW comics, which illustrated the engine in the rear). RC ERTL has produced Speed Racer's Mach 5 in 1:18 Die Cast Form with many features of the animated car, including pop out saw blades, ion jacks, opening doors, hood, and trunk. It includes Spritle Racer and Chim-Chim figures. Special variants were made with decals celebrating Racer X and other characters from the series as part of the 35th Anniversary Edition in 2001. A similar die-cast version of Racer X's Shooting Star was produced as well. It has now been retired from production and is a sought-after collectible.
Art Asylum made a line of toys consisting primarily of their block-figure
Minimates in 2006.
Video games In 1992,
Accolade published
Speed Racer in The Challenge of Racer X for
MS-DOS. Two years later, Accolade published
Speed Racer in My Most Dangerous Adventures for
Super NES, which was developed by
Radical Entertainment. In 1993,
Pangea Corporation created and authored a
CD-ROM title that featured game elements, a video clip creator that allowed players to make a classic Speed Racer mash-up moment, along with other themed interactive content. It was marketed under the name "The Compleat Speed Racer."
Namco released a
Speed Racer arcade video game in 1995.
Speed Racer was released for the
PlayStation. It was published in Japan by
Tomy (1996) and in North America by
Jaleco (1998). A video game based on the
1997 series, simply titled
Mach Go Go Go, was released by
TOSE and Tomy for the
Game Boy (with
Super Game Boy support) in Japan. In 2006, a joint production of enterthemonkey.com and blitinteractive.com, titled
Speed Racer — The Great Plan, was released as a Web browser game to Shockwave.com. The game has all the original voices, sounds, and Mach 5 controls from the original television show. The game features the operational steering wheel buttons from the original animated series. Each button activates a customized accessory to avoid obstacles and take on rough terrains.
Speed Racer: The Videogame, a game based on the movie, was released for the
Wii,
Nintendo DS, and
PlayStation 2 platforms. Stars
Emile Hirsch (Speed),
Christina Ricci (Trixie), and
Matthew Fox (Racer X) reprised their roles. During an interview with
Siliconera,
Capcom producer Ryota Niitsuma commented that Speed Racer was considered for the roster of
Tatsunoko vs. Capcom: Ultimate All-Stars, but since he was purely a race car driver, making him fit in in a fighting game was unfeasible.
DVD releases Artisan Home Entertainment/
Lionsgate Entertainment (through
Family Home Entertainment) released episodes 1 through 11 of the original series in
DVD format in the U.S. and Canada on April 22, 2003. This turned out to be the first in a series of five DVD re-releases of the show. The second volume, containing episodes 12 through 23, went on sale on May 18, 2004. The DVD came in a special package where one could push a button on the cover and the Mach 5's headlights would light up, while a portion of the show's English theme song played. Volumes 1 and 2 were re-released as a two-disc set on April 20, 2010. The third volume came out on May 24, 2005, with the discs packaged in a round metal box made to resemble the steering wheel of the Mach 5. It contains episodes 24 through 36. This volume was later released to promote the live-action film in a standard keep case. Lionsgate Family Entertainment released the fourth volume, which featured episodes 37 through 44, on March 14, 2006; this volume included a die-cast toy Mach 5. The last episode, "Race the Laser Tank", was time-compressed (in other words, sped up), similar to when Cartoon Network aired the series in the mid-1990s. Although nothing was removed from the episode, the higher-pitched voices of the characters and the diminished quality of the episode due to the time compression upset some fans. The fifth and last volume was released on October 31, 2006. This volume included episodes 45 through 52, and for a limited time, it came with a miniature license plate with the inscription, "Go-Speed Racer-Go!" The entire anime series was released in Australia on April 30, 2008, and in the United States later that year, on October 7. The U.S. release of the entire anime series is a repackaging of all five individually released volumes into a comic book-style box set, in homage to the
Mach GoGoGo manga. In addition, a bonus disc containing special features and an episode of
Speed Racer: The Next Generation is included. These six discs were packaged in an exclusive die-cast casing modeled after the Mach 5. All previous DVD releases went out of print after Tatsunoko gained worldwide rights to the franchise. After Funimation garnered the rights, they released the English version on separate DVD and Blu-ray sets on May 30, 2017. On November 7, they released a Blu-ray + DVD Combo Collector's Edition of both the English and Japanese versions, as well as the Japanese version of
Speed Racer X, known as
Mach Go Go Go: Restart on DVD. It has a bust of Speed Racer with sound effects, as well as a key chain and an exclusive interview with the voice actress of Trixie and Spritle,
Corinne Orr. In 2024, it was announced that
Shout! Studios had acquired the distribution rights to the series and the original Japanese series, which was released on digital streaming on June 1, 2024. == See also ==