The channel was launched on October 1, 1994 as
TMN Moviepix; by 1996, its name was shortened to simply
Moviepix. Sometime in 2003, the channel's name was shortened for the third time to simply
Mpix. The channel was originally owned by Astral Communications (later
Astral Media). In an effort to re-align Mpix with
The Movie Network brand, on August 20, 2012, Astral announced that it would be rebranding Mpix as The Movie Network Encore, or TMN Encore, on September 18, 2012. On the day of the rebrand, its multiplex channel MorePix was accordingly renamed TMN Encore 2; with the change, TMN Encore 2 also launched a high definition feed, which simulcasts its standard definition counterpart. TMN Encore was also the only private broadcaster financing film preservation in Canada through its sponsorship of the
Audio-Visual Preservation Trust of Canada (now defunct), and National Archives. On March 4, 2013, the
Competition Bureau approved the takeover of Astral Media by
Bell Media. Bell filed a new application for the proposed takeover with the CRTC on March 6, 2013; the CRTC approved the merger on June 27, 2013, and was completed on July 5 of that year. On November 19, 2015,
Corus Entertainment announced that as a result of a strategic review, it had decided to exit the pay-television industry in order to concentrate on its national specialty channels more, and announced that it would shut down
Encore Avenue and
Movie Central (which held a monopoly position in Western Canada, while TMN held a monopoly in the East), and work with Bell to transition existing subscribers to TMN Encore and The Movie Network respectively. The CRTC had quietly removed the regional restrictions from both services' licences earlier in the year. On January 23, 2018, Bell Media announced that it had reached licensing agreements with
Starz Inc. and
Lionsgate, and that TMN Encore would be rebranded under the
Starz brand in 2019, featuring its programming. Following TMN's rebranding as Crave on November 1, 2018, the channel rebranded as just Encore (coincidentally, the original name of Starz's sister network,
Starz Encore), while keeping the same logo, as an interim name until the rebrand to Starz took place. On February 7, 2019, Bell announced that Encore would be rebranded as "Starz", which was effective March 1. Shortly thereafter, Starz also became available on a direct-to-consumer basis as an add-on to the
Crave streaming service, being priced at $5.99 per month. ==Distribution==