Commercial networks In the United States, digital subchannels have been used to provide programming from multiple major networks on a single television station. This has become prevalent since the late 2000s in smaller
markets that have as few as one or two commercial stations, which during the era of analog television, would not have been able to carry the complete programming lineups of all four major commercial networks (CBS, NBC, ABC and Fox) because of the station's own
local and
syndicated programming commitments, and overlapping network programs that would be tough to schedule outside of regular timeslots. A prime example is the
Wheeling, West Virginia/
Steubenville, Ohio market, which for decades was home to only two stations (CBS affiliate
WTRF-TV and NBC affiliate
WTOV-TV; the cable-only
WBWO also served the market as a
WB and now as a CW affiliate) and had to mostly rely on stations in
Pittsburgh (and to a lesser extent
Columbus and
Youngstown, Ohio) to view programming from other networks. However, the advent of digital television allowed WTRF to launch two digital channels (one as a primary Fox/secondary MyNetworkTV affiliate, the other affiliated with ABC) while still carrying CBS programming in full on its main signal (WTOV later took the Fox affiliation for its second subchannel in September 2014). Digital subchannels are also used to relay stations beyond their traditional signal coverage areas to reach an entire market. In the
Upper Peninsula of
Michigan and northern
Minnesota, many of these stations are on duplicate frequencies to cover a large market area. This is used to duplicate network service for stations that are part of
duopolies, where transmitters scattered through a large geographical area allow multiple networks and channels to be carried. The most prominent example is the
Granite Broadcasting Corporation's
virtual quadropoly in
Duluth, Minnesota, which consists of two separate full-power stations, NBC affiliate
KBJR-TV and CBS affiliate
KDLH, which combined carry three subchannels (two affiliated with major networks – CW Plus affiliate "Northland CW 2" on KDLH and MyNetworkTV affiliate "My9" on KBJR – and the third, a local weather subchannel on KBJR). While KDLH carries the CW subchannel on their DT2 feed and KBJR carries the MyNetworkTV subchannel on its DT2 feed on their primary signals, all five channels are carried on
satellite station KRII in
Chisholm, providing the
Iron Range region (located north of Duluth) programming from networks that were previously unavailable over-the-air. In the
Traverse City-
Cheboygan market in Upper Michigan, NBC affiliate
WPBN/WTOM also simulcasts sister station
WGTU/WGTQ, providing that station's ABC programming to the entire market; CBS affiliate
WWTV/WWUP carries its Fox-affiliated sister
WFQX/WFUP on their DT2 subchannel to expand their coverage area further north into the eastern portion of the Upper Peninsula. In many cases, these "new" channels are existing secondary channels that were carried by a low-power or
Class A station or by a
cable television channel. Often, the owner of a full-power television station acquires or already owns a low-power secondary station in the same market to carry another network. The use of a digital subchannel on a full-power television station as a replacement for low-power station greatly increases the available coverage area for its programming. Because of interference issues that stations transmitting on the low
VHF band (channels 2 to 6) often experience, some stations broadcasting on these frequencies are relayed on the subchannels of stations that are less prone to interference. An example of this is CBS affiliate
WHBF-TV in
Rock Island, Illinois. While WHBF broadcasts its main digital on VHF channel 4 in high definition, CW-affiliated
sister station KGCW in
Burlington, Iowa, relays a standard-definition subchannel feed of WHBF over virtual channel 26.4. Since the late 2010s, some station groups have started consolidating major network affiliations onto one signal if they own the non-licensing assets of those channels. Some of this was due to the
2016 United States wireless spectrum auction, but most have been due to companies who use sidecar companies to create virtual
duopolies via
local marketing agreements when they are not legally able to own a duopoly outright. In the latter scenario, the station whose programming is on an LMA station is moved to a subchannel of a station that is owned outright by the station that own the non-licensed assets of other stations. Many companies such as
Sinclair Broadcast Group (via
Cunningham Broadcasting,
Deerfield Media, &
Howard Stirk Holdings),
Nexstar Media Group (via
Mission Broadcasting &
Vaughan Media), and
Gray Television (via
American Spirit Media &
SagamoreHill Broadcasting) have been doing this, partially due to regulation pressure.
Sports programming Networks dedicated to sports programming have been launched specifically for use on digital subchannels. Until 2010, CBS affiliates often subdivided four temporary subchannels in order to show all of the early round games of the
NCAA men's basketball tournament in addition to those broadcast on the main digital channel (this was superseded as a result of
a new television agreement with the
NCAA that took effect in 2011, which gave cable networks
TBS,
TNT and
TruTV partial rights to the tournament). Most of the
major professional sports leagues, however, have strict prohibitions against using subchannels for carrying multiple game broadcasts and only allow one game to be aired in a market at one time (outside of Los Angeles, where if the
Rams and
Chargers play at the same time, Fox is allowed to broadcast the second game on MyNetworkTV affiliate
KCOP-TV, or CBS on independent
KCAL-TV, depending on the game's carrier that specific week); all four of the major sports leagues (the
NFL, the
NBA,
Major League Baseball and the
NHL) have
out-of-market sports packages that require a pay television subscription and generate significant revenue for the leagues. Most sports programming on digital subchannel broadcasters has been relegated to low-budget content such as amateur athletics, extreme sports, and hunting and fishing programming geared toward outdoorsmen, though
minor league baseball,
American Hockey League hockey and other minor league sports may also be seen. Prominent team sports programming on digital subchannels is rare; the general trend for sports programming tends to eschew the free-to-air model that digital subchannels use, and the cost of rights fees for most sports requires that they air on channels that air on cable and satellite television services and thus can recuperate costs through
retransmission consent. Channels such as
Sportsman Channel (and the now-defunct
Universal Sports) that began as digital subchannel networks now operate as cable and satellite-exclusive services. There are nonetheless a few multicast channels that have broadcast familiar sports programs:
Bounce TV, for instance, carried
college football from
historically black colleges and universities until 2013. In January 2016,
Sinclair Broadcast Group launched a 24-hour feed of its
American Sports Network sports syndication service on subchannels of ten stations owned and/or operated by the group; the ASN multicast network was subsequently replaced by
Stadium in August 2017, following the formation of a multi-platform network venture with the
Chicago White Sox's Silver Chalice unit and
120 Sports. 2023 saw the moves of two
National Hockey League team broadcasts to digital subchannels, in at least part of the team's market. In May 2023, the
Vegas Golden Knights and
Scripps Sports announced plans to bring the team's broadcasts to over-the-air television in the home market; as part of the deal, Golden Knights games air on the second subchannel of
KIVI in
Boise,
KSAW-LD in
Twin Falls, and the
Montana Television Network. In October of that year, the
Arizona Coyotes moved their broadcasts to Scripps Sports, where the games air on the second subchannel of
KNXV in
Phoenix and
KGUN in
Tucson.
Local and informational channels Although not to the same level as in the late 2000s due to the population of entertainment-based multicast services, many local stations have used or currently use subchannels to carry continuous news or local weather content; in particular, there have been at least four networks that have been created to serve this audience:
NBC Weather Plus (a service exclusive to NBC stations that operated from 2004 to 2008),
The AccuWeather Channel,
WeatherNation TV (which also maintains limited exclusive distribution on pay television services) and
TouchVision. Locally programmed news subchannels (such as
News 9 Now / News on 6 Now on
KWTV in
Oklahoma City and
KOTV in
Tulsa, Oklahoma or NewsChannel 5+ on
WTVF in
Nashville,
Tennessee) often carry rebroadcasts and simulcasts of local news programs seen on the station's main feed, in some cases displaying a
ticker with news headlines and weather forecasts to provide updated information. Subchannels also allow stations to air news programs without fully pre-empting normally scheduled programing on the station's main feed. During significant
breaking news or severe weather events, for instance, a station may choose to air extended news coverage on either its main channel or a subchannel and air network programming on the other. Thus, the station can accommodate viewers wanting to watch either regular programming or news coverage. Some sports leagues, most notably the NFL, have strict rules against their game broadcasts airing on a subchannel.
Specialty programming The first major nationally distributed general entertainment
digital multicast television network, or diginet, for use on subchannels was
Retro Television Network in 2005. Several new services launched or attempted to launch in 2008, including
This TV, utilizing classic TV programming and library movies. This time period also saw the launch of some of the first services for public TV stations in the United States, such as
Create. The field of diginets grew throughout the 2010s.
MeTV, once a local service in Chicago and Milwaukee, became nationally distributed in 2010; by 2014, it was the most widely distributed diginet, and it remains the most watched with prime time viewership eclipsing some cable channels. Station groups also increased their presence in the space, most notably the
E. W. Scripps Company's 2017 acquisition of Katz Broadcasting, which was seen as giving the sector legitimacy. Ratings and coverage have increased as these channels seek to reach
cord cutters who still use antennas to receive broadcast signals. Diginets generally are reliant on national advertising revenue and, in some cases, pay stations to be carried on their subchannels, prizing lower channel numbers. Some have obtained national distribution on paid and free ad-supported streaming TV services.
Educational programming Many
PBS member stations around the United States broadcast their main channel in high definition and up to three standard definition subchannels; however, a few reconfigure their digital channels depending on daypart, carrying four standard definition channels during the daytime, reducing them to one HD and one SD channel at night due to technical limitations at the station's level that may prevent it from carrying PBS programming in HD full-time and maintain multiple full-time subchannels like other member stations. PBS stations often carry additional national channels such as PBS HD (
PBS Satellite Service),
PBS Kids,
World, and
Create. In the
Washington, D.C. area,
MHz Networks is available as ten subchannels transmitted by two stations, with their
virtual channels mapped uniformly, making them appear as if they are transmitted by one station. In some U.S. states, statewide educational, cultural or
public affairs services are carried on a digital subchannel of a PBS member station or network (such as the
Minnesota Channel,
PBS Wisconsin's Wisconsin Channel, or
New York State broadcaster
ThinkBright TV). The use of subchannels has also allowed
educational television broadcasters to sell off former secondary PBS analogue stations to
commercial broadcasters (such as WNEQ in
Buffalo, which its sister station
WNED-TV sold in 1999 to
LIN TV (now owned by
Nexstar Media Group) to become
WNLO, now a CW affiliate), as the additional educational content these separate stations once provided can now be carried by multiple subchannels of a single parent station. Subchannels also allow some educational stations to devote an entire channel to
telecourses, which are recorded by instructors and students for later use, allowing the station's main channel to air a generalized
schedule in the morning and
overnight hours.
Temporary installations Subchannels and transmitter reconfigurations have been used to temporarily restore service from a station that is unable to broadcast for technical, weather-related, or other reasons using the facilities of another. This use dates to the early days of digital television: in the immediate aftermath of the 11 September attacks, which destroyed the primary TV transmission site in New York City,
WWOR-TV was broadcast as a subchannel of co-owned
WNYW-DT. Competing stations in a market have even offered each other support; in 2009,
Weigel Broadcasting offered the use of a subchannel to Milwaukee's
WTMJ-TV when its transmitter was disabled by lightning, only for WTMJ to reciprocate the next year when flooding took Weigel's
WDJT-TV out of service for three days. For five months from October 2019 to 2020, commonly operated
WBBH-TV and
WZVN-TV in
Fort Myers, broadcast from the former's facility on one multiplex to allow for an overhaul of the latter's antenna.
Data, radio and non-public signals In rare cases, digital television broadcasters have included a service known as
DTV radio, in which the audio of a
commonly owned broadcast
radio station is simulcast over a subchannel (for instance,
KPJK in
San Mateo, California broadcasts former FM sister
KCSM on its DT3 signal).
WANN-CD in
Atlanta offers six radio stations owned by
iHeartMedia, in addition to ten television channels. Non-broadcast content,
subscription television channels or
datacasting operations unrelated to the main television programming are also permitted by the digital television standards but are less-commonly used.
USDTV was an over-the-air
pay television service that used
H.264 compression instead of standard
MPEG-2. Mobile DTV now uses
MPEG-4 compression, which like H.264 yields a much lower
bitrate for the same
video quality. For example, the Sezmi TV/DVR service uses broadcast digital subchannels (not in the clear) in selected cities to stream a limited number of "cable" channels to its subscribers for an additional fee to supplement its otherwise free
digital video recorder (DVR) service allowing recordings of local broadcast channels and free and subscription internet content. ==Technical considerations==