The "Name Rectification Campaign" includes efforts by the Taiwanese government beginning in 2000 to distance itself from
China and rollback earlier
sinicization efforts by taking actions such as removing Chinese influence from items within Taiwan control. While the
Taiwanese localization movement may view such efforts as emphasizing the importance of Taiwan's culture, this section addresses the perspective of those who likely support the
Chinese unification of all of
Greater China under a single political entity. in Taipei. At the end of
World War II, Chinese
Kuomintang forces
took over Taiwan and soon began an effort to sinicize the population. Taiwanese urban elites were wiped out in the
February 28 Incident.
Mandarin Chinese became the only language allowed in media and school to the exclusion of other
languages of Taiwan, as well as Japanese. Public institutions and corporations were given names that included the words "China" or "Chinese". School history and geography lessons focused on China with little attention paid to Taiwan. Street names in Taipei were changed from their original names to Chinese names that reflected the geography of China and Kuomintang ideals. With the end of martial law in 1987 and the introduction of democracy in the 1990s after the
Wild Lily student movement, an effort began to re-assert Taiwanese identity and culture while trying to get rid of many Chinese influences imposed by the Kuomintang.
Education and language campaign In 2000, then-ROC president
Lee Teng-hui began making statements such as "Taiwan culture is not a branch of Chinese culture" and "Taiwan's Minnan dialect is not a branch of
Fujian's
Minnan, dialect but rather a 'Taiwan dialect' Taiwan radio and TV increased their
Taiwanese Hokkien programming. The proposed legislation sought to designate fourteen languages as the national languages of Taiwan. Although the resulting draft outline of history course for regular senior middle schools was criticized by a variety of groups, President
Chen Shui-bian responded that "to seek the truth of Taiwan's history" is not equal to
desinicization nor an act of independence and indicated that he would not interfere with the history editing and compilation efforts. The proposals to revise Taiwan's history textbooks were condemned in February 2007 by the
People's Republic of China's
Taiwan Affairs Office of the State Council as being part of the desinicization campaign. In July 2007, the
Taiwan Ministry of Education released a study that found 5,000 textbook terms, some relating to Chinese culture, as being "unsuitable". The Kuomintang saw this as part of a textbook censorship desinicization campaign. The proposals have not been adopted.
Name change campaign . post office in
Taichung. Between 2002 and 2007, the ROC government under Chen Shui-bian took steps to revise the terms "China", "Republic of China", "Taipei", and others that impart an association with the Chinese culture. In 2002, the "Name Rectification Campaign" made significant advances in replacing the terms "China", "Republic of China", or "Taipei" with the term "Taiwan" on official documents, in the names of Taiwan-registered organizations, companies, and public enterprises on the island, and in the names of businesses stationed abroad. Moreover, in January 2005, Taiwan adopted a Westernized writing format for government documents, denied that it was an attempt at desinicization, and promoted the actions as "a concerted effort at globalizing Taiwan's ossified bureaucracies and upgrading the nation's competitive edge." Campaigning in this area continued in March 2006, where the
Democratic Progressive Party sought to change the Republic of China year designation used in Taiwan to the
Gregorian calendar. Instead of the year 2006 being referred to as the "95th year of the ROC"—with the 1912 founding of the Republic of China being referred to as "the first year of the ROC"—the year 2006 would be identified as 2006 in official usage such as on banknotes, IDs, national health insurance cards, driver's licenses, diplomas and wedding certificates. In that same month, the name of the official
postal service of Taiwan was changed from the
Chunghwa Post Co. to The Taiwan Post Co. The company's name was changed back on 1 August 2008, and the names on the postal stamps were reversed in late 2008, soon after the Kuomintang (KMT) candidate
Ma Ying-Jeou won back presidency and ended 8 years of the
Democratic Progressive Party (DPP) rule. In March 2007, the name plate of the
ROC Embassy in Panama was revised both to include the word "Taiwan" in parentheses between the words "the Republic of China" and "Embassy" in both of its Chinese and Spanish titles, and to omit the ROC national emblem. Supporters of the name-change movement argue that the Republic of China no longer exists, as it did not include Taiwan when it was founded in 1912 and mainland China is now controlled by the Chinese Communist Party as the People's Republic of China. Furthermore, the ambiguity surrounding the
legal status of Taiwan as a result of the
Treaty of peace with Japan and
Treaty of San Francisco after World War II, means that the Republic of China was merely a military occupier of Taiwan. As Japan relinquished its sovereignty over Taiwan without passing it to a specific country, it is argued that Taiwan ought to be deemed a land belonging to no country, whose international status has yet to be defined.
Constitutional and political campaign In October 2003, President
Chen Shui-bian announced that Taiwan would seek a new constitution suitable for the Taiwan people that would turn Taiwan into a "normal country." In explaining what a normal country was in the context of desinicization and the 1992
One-China policy, Chen Shui-bian stated, In response, the
Pan-Blue Coalition within Taiwan sought to portray President Chen Shui-bian and his Democratic Progressive Party as radicals intent on implementing revolutionary desinicization that would disenfranchise various ethnic groups within Taiwan who have an affinity for China and the Chinese culture. In February 2007, the Democratic Progressive Party (DPP) adopted a resolution to identify those responsible for the 1947 February 28 Incident massacre of Taiwanese people in order to charge them with
war crimes and
crimes against humanity. The effort also sought to remove the "remnants of dictatorship" traced to that sixty-year-old incident. This was seen in mainland China as being in line with a series of desinicization actions by both the Taiwan government and the DPP to rid both Chiang and China from the Taiwan public scene. In July 2007, President Chen Shui-bian announced that he would allow mainland Chinese diplomas or students into Taiwan during the rest of his presidential term. This, however, was not achieved.
Impact One phenomenon that has resulted from the Taiwanization movement is the advent of
Taike subculture, in which young people consciously adopt the wardrobe, language and cuisine to emphasize the uniqueness of popular, grassroots Taiwanese culture, which in previous times had often been seen as provincial and backwards by the mainstream. In April 2002, the
Chinese Communist Party (CCP) noted both active efforts on the part of Taiwan to push ahead its Taiwanization policy and intensified United States-Taiwan military cooperation. In response, the CCP publicly reminded its military to be prepared to achieve its goal of "
Chinese reunification" (intended to mean making Taiwan a part of the People's Republic of China) through military means. In addition, the CCP sought assistance from the United States to address the matter with Taiwan. As part of making the upcoming U.S. visit by then vice-president
Hu Jintao go smoothly, the United States cautioned the Chen Shui-bian administration not to "go too far" in
cross-Strait relations. In April 2005, the
CCP general secretary Hu Jintao and the former ROC Vice President and then chairman of the Kuomintang party (KMT)
Lien Chan shook hands. Billed as a historic moment, this was the first handshake by the top leaders of the KMT and the CCP in 60 years. In remarking on the handshake, chairman Lien noted that it was a turning point where the KMT and the CCP would work together to bring about peaceful
cross-strait relations and specifically distanced the KMT from Taiwan independence and desinicization efforts. == Support and opposition ==