Terry Bowden began his coaching career as a graduate assistant at Florida State before becoming the nation's youngest head coach at age 26 when he accepted the position at
Salem College in 1983. While at Salem, he won two
West Virginia Intercollegiate Athletic Conference titles. In 1986, Bowden left to be an assistant coach at
The University of Akron for
Gerry Faust. In 1987, Bowden became the head coach at
Samford University, a school where his father played and coached. At Samford, Bowden directed the program's move from
Division III football to
Division I-AA scholarship football. In 1991, Bowden's Samford team reached the
I-AA semifinals.
Auburn In 1992, Bowden was hired to succeed
Pat Dye as the head football coach at
Auburn University. Bowden's hiring occurred while the program faced
NCAA sanctions, which included scholarship reductions, a one-year television ban, and a two-year postseason ban. During his first year at Auburn in 1993, Bowden led the
Tigers to a perfect 11–0 season, becoming the first coach to go undefeated in his debut season at a Division I school. In 1994,
Auburn finished 9–1–1, establishing the longest winning streak in school history at 20 games. That same year, Bowden was honored with membership into
Omicron Delta Kappa - the National Leadership Honor Society. In 1997,
Auburn reached the
SEC Championship Game, where they held as much as a 20–7 lead, but lost, giving up a fourth quarter 73-yard touchdown pass by
Peyton Manning of the
Tennessee Volunteers. In 1998, Bowden's fate at Auburn changed as he faced criticism for recruiting woes, off-the-field issues that resulted in player discipline, and in his relationships with Auburn administrators, including board of trustees member
Bobby Lowder. These issues, combined with a string of player injuries, led to a disastrous start of the
1998 season. After starting with a 1–5 record, Bowden resigned as head coach the night before Auburn played against
Louisiana Tech. In conversations with
athletic director David Housel, Bowden was given no assurances he would have a chance to remedy the situation for the next season, and that he believed his termination was imminent. The team was coached for the remainder of the season by
Bill Oliver. On July 24, 2013, an article in The Auburn Villager newspaper claimed, a novel titled "The Legend's Son" is a thinly disguised satire of Bowden's rise and fall at Auburn.
Broadcasting career After resigning at Auburn, Bowden accepted a role as a studio analyst and color commentator for
ABC Sports' college football coverage where he often referred to his father
Bobby Bowden as "Daddy." He was also an exclusive college football columnist for
Yahoo! Sports. For a period, Bowden also hosted a
sports talk radio show in the Orlando, Florida area. In 2006, Bowden became the expert analyst for
Westwood One radio network's College Football National Game of Week. He also co-hosted "The Coaches Show" on
Sirius Satellite Radio with
Jack Arute and worked several times a month as a
motivational speaker. In a July 30, 2007, column, writing a few weeks before the 2007 college football season, Bowden said he was eager to go back to coaching for the 2008 football season. In December 2007, the coaching job at his alma mater
West Virginia opened up:
Rich Rodriguez left to be
Michigan's coach. Bowden issued a statement which read in part, "Coming home to West Virginia would obviously be the dream job for me." However, West Virginia offered the job to one of Rodriguez's assistants,
Bill Stewart, who was the interim head coach when the Mountaineers upset the
Oklahoma Sooners in the
2008 Fiesta Bowl. In late 2007, Bowden interviewed for the head coaching job at
Georgia Tech, which ultimately went to
Paul Johnson. Bowden returned to the broadcasting booth for the 2008 season. At the end of the year, Bowden took the head coach position at a
Division II school,
North Alabama.
North Alabama On December 31, 2008, it was announced that he would be the next head football coach at the University of North Alabama in
Florence. He was officially introduced as the head football coach at the University Center on January 1, 2009. Bowden was tapped to replace
Mark Hudspeth, who left after directing the
Lions to a 66–21 record and a third berth in seven years in the national playoff semifinals to become the passing game coordinator at
Mississippi State University under new head coach
Dan Mullen. During Bowden's tenure at North Alabama he guided the Lions to three appearances in the NCAA Division II Playoffs.
Akron On December 22, 2011, it was announced Bowden would be hired as the next head football coach at the
University of Akron, and he was formally introduced on December 28, 2011. He replaced
Rob Ianello as the Zips' head coach, who was fired on November 26 after compiling a 2–22 record in two seasons. Bowden's 2013 team showed improvement, compiling a 5–7 record on the season and snapping the nation's longest road losing streak (28) with a 24–17 victory against the
Miami RedHawks. For the signs of improvement shown by the Zips, Akron extended Bowden's contract by two years through 2017. Bowden led the Zips to an 8–5 season in 2015, his first winning season as Akron's coach. He also got Akron their first ever bowl game victory against Utah State in the Famous Idaho Potato Bowl. On September 15, 2018, Bowden led Akron to the school's first victory over a Big Ten opponent since 1894 (when Akron, then known as Buchtel College, defeated Ohio State 12–6), defeating Northwestern 39–34 on the road. After the Zips finished the season with a 4–8 record, he was fired on December 2, 2018.
Clemson In June 2019, Bowden joined the
Clemson Tigers staff as an unpaid intern in addition to attending the university to receive a graduate degree.
Louisiana–Monroe Bowden was named head football coach at the
University of Louisiana at Monroe on December 23, 2020. Louisiana–Monroe fired Bowden on November 26, 2023, after three years and a record of 10–26. ==Head coaching record==