Early history Oxford Street follows the route of a
Roman road, the Via Trinobantina, which linked
Calleva Atrebatum (near
Silchester,
Hampshire) with
Camulodunum (now
Colchester) via London and became one of the major routes in and out of the city. Between the 12th century and 1782, it was variously known as Tyburn Road (after the
River Tyburn that crossed it north to south), Uxbridge Road (the name still used for the road between
Shepherd's Bush and
Uxbridge), Worcester Road, and Oxford Road. It became notorious as the route taken by prisoners on their final journey from
Newgate Prison to the gallows at Tyburn. Spectators jeered as the prisoners were carted along the road, and could buy rope used in the executions from the
hangman in taverns. By about 1729, the road had become known as Oxford Street. Development began in the 18th century after many surrounding fields were purchased by the
Earl of Oxford. In 1739, a local gardener, Thomas Huddle, built property on the north side. After Lord Oxford's death the
estate was inherited by his daughter the
Duchess of Portland; it then passed down to successive dukes as the Portland Estate, before becoming the
Howard de Walden Estate in 1879 (by way of the
5th Duke's sister). The Howard de Walden Estate progressively sold off its Oxford Street holdings (which lay on the north side between
Marylebone Lane and
Wells Street) in the first half of the twentieth century. while facing it (on the southern side) most of the land west of Davies Street was and is part of the
Grosvenor estate; east of both of these, the smaller but significant
Conduit Mead Estate (which encompasses
Stratford Place and
New Bond Street) has been held by the
City of London Corporation since the twelfth century. Recording an evening visit to the street in 1786,
Sophie von La Roche described a multitude of shops lit by
Argand lamps behind 'handsome glass windows': confectioners, fruiterers, watchmakers, silversmiths, 'spirit booths' (selling strong drink), glass shops, china shops, silk shops, lamp shops and others. Likewise
Marshall & Snelgrove opened on Vere Street in 1837; within 40 years it had expanded to fill the entire block between that street and Marylebone Lane, and was housed (from 1870) in a new building designed by
Horace Jones and Octavius Hansard. What would now be called
department stores began to appear on Oxford Street in the 1870s (the rebuilt Marshall & Snelgrove being one of the first). Dan Harries Evans opened a small draper's shop at No. 147 in 1879; as
D H Evans the business swiftly expanded, taking in more than a dozen properties either side of
Old Cavendish Street and becoming one of London's largest drapery establishments by the mid-1890s. At the same time, smaller independent retailers continued to thrive alongside their larger counterparts, specialising in all sorts of different goods, trades, and services.
Selfridges opened on 15 March 1909 at No. 400; it promptly had a 'transformative influence on Britain's retail scene, elevating the concept of a department store as a social and cultural institution open to everyone, with innovative window dressing, exceptional customer service and masterly advertising'. they later expanded into Nos. 356–366, reputedly becoming the world's largest shoe store in 1921. In 1922
C&A purchased Nos. 376–384 (before long C&A had three stores on Oxford Street, which remained the case until their withdrawal from the UK market in 2001). By the 1930s the street was almost entirely retail, a state that still exists today. However, unlike nearby streets such as
Bond Street and Park Lane, there remained a seedy element including street traders and prostitutes. Gradually, as the century progressed, independent retailers began to be replaced by
chain stores. During the
Second World War, Oxford Street was
bombed several times. Overnight and in the early hours of 17 to 18 September 1940, 268
Heinkel He 111 and
Dornier Do 17 bombers targeted the West End, particularly Oxford Street. Many buildings were damaged, either from direct hits or subsequent fires, including four department stores: John Lewis, Selfridges,
Bourne & Hollingsworth, and Peter Robinson.
George Orwell wrote in his diary on 24 September that Oxford Street was "completely empty of traffic, and only a few pedestrians", and saw "innumerable fragments of broken glass".
Postwar sculpture by
Barbara Hepworth After its main store was destroyed, John Lewis operated from properties on the other side of
Holles Street (i.e. to the east) until the completion of its new store to the west. Relinquishing these properties then enabled it to purchase the whole of the west side. From August 1963 until April 1968 part of Oxford Street had to be closed to traffic so that Oxford Circus tube station could be rebuilt to incorporate the new
Victoria line, which began serving the station on 7 March 1969, its official opening. In September 1973 a shopping-bag bomb was detonated by the
Irish Republican Army (IRA) at the offices of the
Prudential Assurance Company, injuring six people. A second bomb was detonated by the IRA next to Selfridges in December 1974, injuring three people and causing £1.5 million worth of damage. Oxford Street was again targeted by the IRA in August 1975; an undiscovered bomb that had been
booby trapped exploded without any injuries. On 26 October 1981
Kenneth Howorth, an explosives officer with the Metropolitan Police, was killed while defusing a bomb planted by the IRA in the basement toilet of a
Wimpy Bar on Oxford Street. The IRA also detonated a bomb at the John Lewis department store in December 1992, along with another in nearby
Cavendish Square, injuring four people. advertising on Oxford Street in 1974 The
human billboard Stanley Green began selling on Oxford Street in 1968, advertising his belief in the link of
proteins to
sexual libido and the dangers therein. He regularly patrolled the street with a placard headlined "less passion from less protein", and advertised his pamphlet
Eight Passion Proteins with Care until his death in 1993. His placards are now housed in the
British Museum. The opening of Britain's first out-of-town shopping centre at
Brent Cross in 1976 prompted experiments with mall-style shopping precincts on Oxford Street. West One was developed by the Grosvenor Estate on the corner of Davies Street as part of the rebuilding of Bond Street tube station for the
Jubilee line in 1979; it opened the following year. In 1986 The Plaza shopping centre was opened within the walls of the former Bourne & Hollingsworth department store building (dating from 1925–1928), the latter having closed three years earlier. The Plaza itself closed in 2016 and a flagship Next store was opened on the site.
COVID pandemic and subsequent changes The principal Topshop store by Oxford Circus shut in late 2020 after its parent company,
Arcadia Group, went into administration, and Debenhams' flagship store closed (during the third
COVID lockdown) in January 2021. A year later, following the spread of the
SARS-CoV-2 Omicron variant, the Government introduced new lockdown restrictions, which caused problems with businesses along Oxford Street, which had been hampered by the pandemic since the previous year. The
House of Fraser store closed in January 2022 as a result. An analyst at
GlobalData said the street "has been forever changed by the closure, or in some cases, downsizing of long-standing department stores". By 2023 over 15% of retail premises on the street were vacant, and among those that remained open there had been a proliferation of 'American candy stores' and vape shops. Subsequently the situation improved, in particular at the eastern end of the street (following completion of the new Tottenham Court Road Station), and in 2024 Westminster City Council announced a number of improvement measures. and Marks & Spencer received planning permission to demolish their flagship Marble Arch store and replace it with a ten-storey office scheme (again with some space retained for retail). John Lewis, however, reversed an earlier decision to turn half its building into office space, and instead reopened across all six floors. In December 2023, pro-Palestinian demonstrators marched along Oxford Street during the busy Christmas shopping season, blocking traffic and disrupting retail activity. The protest, which included calls for boycotts of brands such as
Zara and
Puma, was part of wider rallies across
London and the
UK linked to the
Gaza war. ==New Oxford Street==