Ratings The series launch on 31 August 2013 received average overnight ratings of 8.78 million, a 40% share of the viewing audience at that time, and peaked at 9.08 million. The average rating was 680,000 more viewers than the series 9 launch, but still 2.5 million fewer than the series 8 launch. The ratings for the third Saturday show were up on the second by 710,000, with an average overnight rating of 8.65 million. The final weekend of auditions saw viewers decrease by around 200,000 on the Saturday, However, fans questioned the exclusion of winners
Steve Brookstein,
Leon Jackson and
Matt Cardle, and successful contestants
Diana Vickers,
Jedward, and
Rebecca Ferguson. Cardle's manager Will Talbot said that he believed the show was "attempting to erase Matt from the history books. [...] In truth, it pretty much sums up
Syco's attitude to him during the months after he inconveniently (for them) won the show. Unfortunately there is a misconception that Matt has slagged off the show and fallen out with Sony but this is not true." Cardle later described being omitted from the advert as "disappointing", especially for fans who would have liked to have seen him in it.
Melanie C, who has collaborated with Cardle, was more critical, saying: "I think it's really f****** rude the way they have left him out."
Format changes The change to the format of the auditions was criticised by Alex Fletcher from entertainment news website
Digital Spy, who said he could not see the logic in having auditions broadcast on both Saturdays and Sundays, as complaints from series 9 were not about needing extra auditions, but about "dour judges" and "underwhelming finalists". He praised the return of the audition room but felt that "the producers and [Simon] Cowell evidently weren't confident in the format change and have kept the arena auditions as an extra second round," stating that the Bootcamp stage of the competition could have been used to show "how the acts cope under pressure with a live audience," adding that "the Sunday show feels like a bit of a formality" He wondered if the change was a "desperate attempt to create interest in a series that has performed solidly in the ratings, but without creating any real talking points or memorable moments", Contestant Lydia Lucy, who was initially chosen to be in Scherzinger's final six but was replaced by Abi Alton, said, "It still hasn't sunk in. I've been absolutely devastated. [...] If Simon Cowell was in front of me now I'd tell him to change the format back to how it was. This way is like dangling a carrot in front of someone and then taking it away." The new "flash vote" twist during the live shows was met negatively by
Lorna Simpson, who was the first contestant to be eliminated. Simpson said it was unfair that she had far less time to prepare than fellow sing-off contestant
Shelley Smith, claiming "They set me up to go out in the first week". It was reported that Cowell was planning to axe the flash vote after
The X Factor was heavily beaten by
Strictly Come Dancing in the ratings for the second live show. The flash vote was not used in week 4 due to a performance at the start of the show by
Nile Rodgers and
Chic, The flash vote was not used again after week 3.
Contestants Before judges' houses, urban act Code 4 had to drop one of their members, Mark Wyman, after it emerged that he had a criminal record, and a spokesman for
The X Factor said, "Unfortunately due to problems in getting a visa Mark was unable to travel to Judges' Houses in America, meaning that he ended up having to leave the band to carry on in the competition as a three piece." Code 4 did not make it to the live shows. Three-piece band Rough Copy also had to lose member Kazeem "Kaz" Ajobe before the six-chair challenge due to visa problems. The same had happened to the group in series 9, but this year the other two members, Sterling Ramsay and Joey James, continued without Ajobe and advanced to judges' houses as a duo. and Barlow could have stayed in the United Kingdom, the latter sentiment to which Barlow admitted to Ajobe he should have done during the judges' houses episodes. Barlow put Rough Copy through to the live shows and Ajobe was allowed to rejoin the band. Furthermore, just after Ajobe was reinstated, controversy was caused when his criminal past was publicised. Ajobe responded by stating: "I've done things I am not proud of. I haven't been an angel but I am a changed man now." There was criticism over SeSe Foster of Miss Dynamix being allowed to compete in the show, because she was five months pregnant when the live shows began. Some viewers also thought it was unfair that Miss Dynamix got an automatic bye to the next week when Foster collapsed before the second live show. Foster dismissed this, saying that she "deserve[s] a shot at a better life" and insisted her collapse was not related to her pregnancy. The following week, Miss Dynamix were eliminated after losing the flash-vote and the sing-off to Hannah Barrett. Following this, Barlow stated that he felt that all public hopes of the group continuing in the competition had ended with their absence in week 2, despite him previously hoping that Foster's collapse would have gained more sympathy for them from the public. On 28 October, Cowell posted a tweet on his
Twitter account expressing his disapproval of the week 3 result, stating that he would have voted to save Miss Dynamix if he was a judge on the series at the time.
Judges' comments Some viewers were shocked by a comment made by Osbourne following 16-year-old Nicholas McDonald's performance of "
She's the One" during the second live show. As McDonald got to the end of the song, a female backing dancer walked towards him and he kissed her cheek after the song finished. Despite the minimum age of sexual consent in the United Kingdom and the Crown Dependencies standing at 16, Osbourne then said to McDonald, who was 16 and therefore legal, "Who on earth was that piece of whatever next to you? That
paedophile. You're only 16. You can't be doing that. That's a disgrace ITV." The dancer declined to comment, but a source close to her said that she was embarrassed by Osbourne's comment.
Guest performances Ofcom received around 200 complaints about
Lady Gaga's performance, including her costume and lyrics, during the third results show on 27 October 2013. ITV received 60 complaints directly. Lady Gaga wore nude-coloured underwear and her lyrics included "do what you want with my body". A spokeswoman for ITV said, "We do not believe Lady Gaga's performance was inappropriate for the family audience of
The X Factor results show, which has an established tradition of featuring performances from the biggest music stars. Lady Gaga is well known for her highly individual performance style." On 16 December, both Gaga and Thicke were cleared of any wrongdoing, with an Ofcom spokesman stating, "We assessed the complaints and concluded there were no grounds to investigate." when
Jedward's voices could be heard as they completed a microphone test. The duet was panned by viewers who accused Scherzinger of being "selfish" by singing the "best" lines and notes of the song. ==References==