The cartoon premiered on May 25, 1933 at
Radio City Music Hall in
New York City. The cartoon was remarkably successful with audiences of the day, so much that theaters ran the cartoon for months after its debut, to great financial response. The cartoon is still considered to be the most successful animated short ever made, and remained on top of animation until
Walt Disney was able to boost
Mickey's popularity further by making him a top merchandise icon by the end of 1934. Animator
Chuck Jones observed: "That was the first time that anybody ever brought characters to life [in an animated cartoon]. They were
three characters who
looked alike and
acted differently." Other animation historians, particularly admirers of
Winsor McCay, would dispute the word "first", but Jones was not referring to personality as such but to characterization through posture and movement. Fifer and Fiddler Pig are frivolous and care-free; Practical Pig is cautious and earnest. The reason for why the film's story and characters were so well developed was that Disney had already realized the success of animated films depended upon telling emotionally gripping stories that would grab the audience and not let go. This realization led to an important innovation around the time
Pigs was in development: a "story department", separate from the animators, with
storyboard artists who would be dedicated to working on a "story development" phase of the production pipeline. Reputedly, Walt Disney is said to have used
Broadway producer
Jed Harris as his basis for the
Big Bad Wolf characterization. The moderate (but not blockbuster) success of
the further "Three Pigs" cartoons was seen as a factor in Walt Disney's decision not to rest on his laurels, but instead to continue to move forward with risk-taking projects, such as the
multiplane camera and the first feature-length animated film. Disney's slogan, often repeated over the years, was "You can't top pigs with pigs."
Controversy and censorship The cartoon features a scene in which the Big Bad Wolf disguises himself as a
peddler for
Fuller brushes in an attempt to trick Practical Pig into allowing him to enter his brick house. In the original 1933 release, the peddler disguise is that of a
stereotypical Jewish man, complete with a hat, a coat, a fake
Jewish nose, glasses, and a fake beard; also,
Yiddish music plays as the wolf disguises his voice with a strong
Yiddish accent while saying "I'm the Fuller Brush man. I'm giving a free sample." Jewish stereotypes were commonplace in cartoons during the early-1930s, including those from and studios largely run and populated by Jewish men such as
Fleischer Studios.
Roy O. Disney, speaking on Walt's behalf, responded to Cohen by saying: "We have a great many Jewish business associates and friends, and certainly would avoid purposely demeaning the Jews or any other race or nationality. … It seems to us that this character is no more [offensive] than [how] many well-known Jewish comedians portray themselves in vaudeville, stage, and screen characterizations." ==Song==