Universal Destinations & Experiences

The origins of Universal Destinations & Experiences date back to the 1910s, beginning as a studio tour at the Universal Studios Lot in Universal City, California, before expanding into themed entertainment and resort destinations worldwide. In 1915, Carl Laemmle allowed the public to enter Universal City and observe films in production for a 25-cent admission fee, representing the first step to the theme park attractions that would later develop. By the early 1960s, studio tours run by tour bus companies had become a recurring attraction. The company operates four theme parks in the United States — Universal Studios Hollywood and the three parks at Universal Orlando Resort — as well as parks in Japan and Beijing. Its brand is licensed for Universal Studios Singapore. The Orlando Resort also includes the Universal Volcano Bay water park. Two additional Universal theme parks are currently under development: Universal Kids Resort, scheduled to open in May 2026, and Universal Studios Great Britain, planned for 2031. On March 8, 2023, Universal Parks & Resorts announced it was rebranding as Universal Destinations & Experiences. The company's newest theme park, Universal Epic Universe, opened in May 2025. ==Current theme parks==

Universal Studios Hollywood Universal Studios Hollywood became the first Universal Studios theme park when it opened its doors on July 15, 1964, long after it was originated as a studio tour in 1915, after the Universal original founder, Carl Laemmle, opened Universal City, California near Los Angeles. In May 1993, Universal CityWalk opened outside the gates of the theme park, featuring 65 entertainment-themed restaurants, nightclubs, shops, and entertainment spots. It also contains Universal Cinema operated by AMC Theatres, offering 19 screens including an IMAX Theatre and stadium-style seating. Approximately is within and around the surrounding area of Universal City, including its theme park and the film studio adjacent nearby. Universal Orlando Resort Universal Orlando Resort (formerly called Universal Studios Florida) opened to the public on June 7, 1990, in Orlando, Florida, starting with Universal Studios Florida. It features themed areas and attractions based on the film industry. On May 28, 1999, the Universal Islands of Adventure theme park was opened, featuring various themed islands emphasizing adventures and characters embodied in the attractions, and expanded Universal Orlando into a family vacation resort. Simultaneously, Universal CityWalk was added to accommodate the guests within the resort leading to the two parks. Loews Portofino Bay Hotel opened at Universal Orlando Resort in September 1999, followed by Hard Rock Hotel in December 2000, Loews Royal Pacific Resort in February 2001, Universal's Cabana Bay Beach Resort on March 31, 2014, Loews Sapphire Falls Resort on July 7, 2016, and Universal's Aventura Hotel on August 16, 2018. In 1998, Universal Orlando acquired Wet 'n Wild Water Park (founded in 1977 by SeaWorld founder George Millay) and was the company's main water park until it closed on December 31, 2016, where it was replaced by another water park Universal Volcano Bay, which opened on May 25, 2017. Universal Volcano Bay is adjacent to Islands of Adventure, and Universal refers to it as its third theme park. The new water park consists of 18 attractions, including slides, two lazy rivers and raft rides. The park includes two volcano themed rides: the Ko'okiri Body Plunge, a 70-degree-angle, 125-foot water slide; and the Krakatau Aqua Coaster, a canoe ride rapidly traveling among the peaks and valleys of the central volcano in the park. The park uses a virtual queuing system for most of the attractions, working off of a wristband each guest receives when they enter the park called Taputapu. a third theme park addition to the Orlando resort. The company later announced the park guests would enter the park through Celestrial Park, which would be the gateway to the four additional worlds of Epic Universe: Super Nintendo World, The Wizarding World of Harry Potter – Ministry of Magic, How to Train Your Dragon: Isle of Berk, and Dark Universe, based on the classic Universal Monsters. The park officially opened on May 22, 2025. The Universal Epic Universe theme park campus is located several miles southeast of the original Universal Orlando Resort. The 750-acre (300 ha) site is situated south of Sand Lake Road and east of Universal Boulevard. The land was bought in pieces and nearly doubles the acreage that Universal owns in Central Florida. In and around Epic Universe are three new Loews hotels: Universal Helios Grand Hotel, Universal Stella Nova Resort, and Universal Terra Luna Resort. The Universal Stella Nova Resort opened January 21, 2025, the Universal Terra Luna Resort opened March 25, 2025, and the Universal Helios Grand Hotel opened April 16, 2025. Universal Studios Japan After almost three years of construction, Universal Studios Japan opened on March 31, 2001, in the Konohana-ku district of Osaka, Japan, and was the first Universal Studios theme park to open outside of the U.S. It was also the first Universal theme park to operate within the Asian region. The park incorporates attractions from both Universal Orlando and Universal Studios Hollywood and features a CityWalk district, a shopping mall with multiple official Universal hotels and many restaurants and shops, including stores selling Universal Studios merchandise and Osaka souvenirs. The theme park occupies an area of . Universal Studios Singapore Construction of the Singapore park began within Resorts World Sentosa on Sentosa, Singapore on April 19, 2008. Universal Studios Singapore was given a soft opening on March 18, 2010, and later a wide opening on May 28, 2011. It was the second Universal Studios theme park to operate in Asia and also the first in Southeast Asia. Like other Universal theme parks, it features attractions from various Universal and other studio companies' properties, including Jurassic Park, Shrek, The Mummy, Waterworld, Transformers and others. The land it currently sits on is 20 hectares (49 acres) in size, which occupies the easternmost part of the 49-hectare (120-acre) Resorts World Sentosa, and is marketed as a "one-of-its-kind theme park in Asia". Unlike other Universal theme parks, Universal Studios Singapore is owned and operated by Genting Group with a license from Universal Parks & Resorts. Universal Beijing Resort The Universal Beijing Resort is a theme park and entertainment resort complex based in Tongzhou, Beijing, China. Once completed, Universal Beijing Resort will consist of two theme parks (Universal Studios Beijing and a second planned theme park), a water park, a shopping, dining and entertainment complex (Universal CityWalk Beijing), and six hotels. Construction of Phase 1 of the Universal Beijing Resort completed in April 2021. Construction on Phase 2 was set to begin construction by 2025. Universal Studios Beijing opened on September 20, 2021. It features rides and attractions themed primarily to Universal-owned movies, TV shows, animation, and music, and as well as licensed properties from other companies (e.g. Warner Bros. Entertainment, etc.). The project was announced on October 13, 2014, with more than 20 billion RMB being invested into the project. Universal Horror Unleashed (Las Vegas) On January 11, 2023, Universal announced a "horror experience" called Universal Horror Unleashed, which is the anchor tenant in a expansion of Las Vegas' immersive Area15 entertainment district. Unlike Universal's seasonal Halloween Horror Nights events, it is a permanent and year-round fixture, occupying a 110,000-square-foot (2.5-acre) space. The attraction opened on August 14, 2025, at Area15. Universal Theme Parks: The Exhibition In July 2025, Comcast NBCUniversal announced that a new interactive experience would open at The Franklin Institute in Philadelphia, US, on February 14, 2026. The exhibition spans and feature eight themed galleries, 25 interactive experiences, and over 100 original artefacts. ==Future theme parks and experiences==

Universal Kids Resort On January 11, 2023, Universal also announced a "new concept"-styled theme park, geared towards families with children. The park, to be constructed in Frisco, Texas, will feature immersive themed lands and celebrate Universal's brand of entertainment, innovation, and characters. On December 1, 2023, the name of the resort was officially revealed as "Universal Kids Resort", while construction began by November 2023. The park is expected to open in late 2026. Universal Horror Unleashed (Chicago) In June 2025, Universal announced the city of Chicago will be the second Universal Horror Unleashed location and the first Universal attraction in the Midwest, which is set to open in 2027. Universal Studios Great Britain On December 19, 2023, Universal Destinations & Experiences confirmed that of land had been purchased in Bedford, United Kingdom for potential theme park development. On April 5, 2024, the official Universal UK Project website revealed public engagement forms and dates to public events to gain reviews and opinions from the locals until May 3, 2024. The project, already in its advanced stage, will have two new railway stations, with Kempston Hardwick's moved further south to the entrance with its level crossing replaced with a bridge, flat car parks, a better road connection with the A421 and improvements to Junction 13 of the M1, and the location of the park with its Street Area and four original restaurants and 500-bed hotel within the southern section of the bought land, with the park starting off similar in size to Universal Studios Florida, Islands of Adventure, and Epic Universe, but would later expand to be the size of Universal Studios Japan, which does not include the northern section by the lake which will be reserved for temporary buildings and future projects. The park will also focus more on wildlife and be more environmentally friendly. Talks were ongoing and there was no time frame as to when construction would begin. On April 8, 2025, Universal Destinations & Experiences and the United Kingdom government revealed their plans for a theme park in Bedford, which will open in 2031 as a part of a 476-acre entertainment resort complex. In the same statement, Universal predicted that 8.5 million visitors would attend the park in its first year, generating an expected £50 billion of revenue by 2055. After being given the green light on 21 December 2025, Universal United Kingdom Resort began construction on 12 January 2026. Unnamed second park at Universal Beijing Resort In April 2021, Universal Beijing announced that a second gate theme park was set to open by 2025. Universal Saudi Arabia By December 2025, Universal Studios began early planning stages to build a new theme park in Saudi Arabia. ==Cancelled and former parks==

Cancelled • Universal Studios Europe, Sénart, Seine-et-Marne, France. Following the establishment of Disney in Europe with the construction of Euro Disney Resort, Universal Studios Recreation Group considered construction of its own park in Europe between the late 1980s and early 1990s. The work was being considered for a site located in either Paris or London. The Rainham Marshes site in east London is abandoned, and later became the Rainham Marshes Nature Reserve. The French state was much more willing to offer tax advantages for the establishment of a park on its territory. A site in Sénart was chosen, the plans were drawn up, and the land was purchased at agricultural prices in 1971. They covered of arable land in Combs-la-Ville. The theme park's construction was planned to commence in 1996, and consist of: a theme park mostly based on Universal Studios Florida, a water park, a golf course, and real estate and commercial areas. • Universal's Hollywoodland, Krefeld, North Rhine-Westphalia, Germany • Universal Studios Moscow, Moscow, Russia • Universal Studios South Korea, Hwaseong, South Korea — Universal Studios was attached to the project in South Korea since 2005 with other competitors of MGM and Paramount. After a long delay, the dealing started in 2016 to open Universal Studios Korea in 2020, but the project was canceled in 2017 due to the several disagreements in dealing. Former • Universal Mediterránea, Salou, Spain (1998–2004) Port Aventura opened in 1995. Tussauds Group had a 40.01% in the park while La Caixa had 33.19%, Anheuser-Busch had 19.9% and FECSA had 6.7%. In 1998, the majority of Tussauds Group' shares in Port Aventura (37%) were sold to Universal Parks & Resorts and the park was rebranded as 'Universal's Port Aventura' in 1999, which made it the first Universal Studios Theme Park in Europe. In 2002, two hotels and a water park (Costa Caribe) were constructed, and the resort was rebranded as 'Universal Mediterranea' the same year. In 2004, NBCUniversal (Universal Studios' parent) sold all interest in PortAventura to La Caixa. It is owned and operated by La Caixa banking group's investment vehicle Criteria, but as of 2005 the Universal name has been dropped from the branding, and the resort was once again named 'PortAventura' (the space in the name is deliberately left out for trademark reasons). Water Parks Former • Costa Caribe Aquatic Park, Salou, Spain (2002–2004) • Wet 'n Wild Orlando (Universal Orlando Resort, Orlando, Florida, United States; purchased by Universal in 1998) (1977–2016) ==Theme park attractions and lands==

Universal Studios incorporates replicas of attractions and lands in multiple parks around the world. The pages linked above contain comprehensive lists of the attractions and lands at Universal theme parks. Most of the attractions and lands are based on Universal licenses and other licensed properties. ==Steven Spielberg's relationship with Universal Destinations & Experiences==

Director Steven Spielberg has a long-time collaboration with Universal Destinations & Experiences due to his relationship with Universal Studios while working as a Universal intern staff in the late 1960s as well as the films he directed or produced for the studio, such as Jaws, E.T. the Extra-Terrestrial, Back to the Future, The Land Before Time, Jurassic Park and ''Schindler's List''. In March 1987, Spielberg signed on to be a creative consultant for Universal theme parks when the Music Corporation of America (MCA) owner of Universal Studios was planning to build its first full-fledged theme park in Orlando in an effort to compete with Walt Disney World. Universal Parks Chairman and CEO Thomas L. Williams stated in regards to praising the Universal Creative team and a few popular people for the new Florida park: Since 1987, Spielberg has consulted on a dozen attractions, including E.T. Adventure, Jaws, Jurassic Park: The Ride, and The Amazing Adventures of Spider-Man. In exchange, he receives 2% of all park ticket revenue and a portion of park concession receipts generated by Universal theme parks in Florida, Japan, and Singapore in perpetuity, valued at up to $30 to 50 million a year; the Universal Studios Hollywood theme park in Los Angeles is not covered under the Spielberg deal. The director also had the opportunity to trigger a June 2017 exit deal clause and collect a single payment equal to the value of the contracts. Comcast, the current parent company of Universal, acknowledged that this payment could already be worth as much as $535 million. Some analysts predicted that the one-time payment could ultimately be $1 billion. The deal also prevents any film Spielberg directed or produced to go to any theme park but Universal; the exceptions are the Indiana Jones films, which are owned by Lucasfilm, Who Framed Roger Rabbit, which Disney co-owns with Spielberg's Amblin Entertainment, and Animaniacs, which is owned by Warner Bros.. Both Indiana Jones and Roger Rabbit have been featured in Disney theme parks since 1989 and 1994 respectively, while the Animaniacs characters appeared at Six Flags parks for a period during the 1990s. ==Universal Products & Experiences==

Universal Products & Experiences is the consuner products & brand licensing division of Universal Destinations & Experiences that manages the global expansion of its IP portfolio through consumer products, games, and retail experiences. It creates merchandise, toys, apparel, and digital initiatives based on brands & franchises such as Jurassic Park, Minions, and horror properties. In May 2006, Universal Studios Consumer Products Group established its mobile entertainment unit named Universal Mobile Entertainment, the new mobile entertainment division would handle mobile publishing based on Universal Pictures' IP franchises alongside NBCUniversal's television franchises such as Battlestar Galactica for mobile platforms, Jeremy Laws who was Universal Studios Consumer Products Group's licensing executive had been named senior VP of the new mobile unit. In May 2009, Universal Studios Consumer Products Group was merged with Universal Studios' fellow division Universal Studios Partnerships to form one consumer products & licensing division that all of the studio’s consumer product licensing, film and home entertainment promotions and corporate alliances for Universal's theatrical, home entertainment, theme parks and stage productions alongside licensing consumer products within the group aa the former being renamed into Universal Partnerships and Licensing. Universal Studios Partnership header Stephanie Sperber assumed the title role of the merged consumer products division as executive VP, whilst senior VP Amy Taylor would oversee Universal Partnerships & Licensing's North American promotions, worldwide licensing and retail development; it would rebrand themselves to Universal Brand Development by 2016. Five years later in June 2014, Universal Partnerships & Licensing had interrogated consumers products from its fellow NBCUniversal units NBC Entertainment and the children's channel Sprout with the unit had oversume consumer products of NBC's productions such as The Tonight Show and Sprout's famous iconic brand Chica. GE purchased Vivendi's share in NBCUniversal in 2011. In May 2017, Universal Brand Development stregnthened its focus on gaming with them starting publishing its own gaming titles based on Universal Pictures's franchises including from its animation units Illumination and DreamWorks Animation (which its parent NBCUniversal acquired in 2016) for gaming consoles and mobile platforms in-house with the establishment of its mobile game and VR division entitled Universal Games and Digital Platforms with Universal Brand Development appointed former Disney Games mobile team exectives which were SVP of production James Molinets, VP of creative Timothy FitzRandolph and SVP of tech & operations Fabian Schonholz leading Universal Brand Development's in-house publishing division whilst Universal Brand Development continued licensing its IP franchises to other companies while its gaming division had also appointed former Disney gaming header Chris Heatherly joined UBD leading the new gaming unit as Executive VP of games and digital platforms under UBD with Universal's gaming executives Bill Kispert and Pete Wanat had joined the new gaming unit as general manager and VP of production of the new gaming unit. However, Universal Brand Development would shut down its gaming & VR publishing division Unjversal Games and Digital Platforms two years later in September 2019. In September 2022, Universal Brand Development was moved from Universal Filmed Entertainment Group into NBCUniversal's theme park division Universal Parks & Resorts with the latter's mechandising & retail division Universal Parks & Resorts Merchandising Group whom handles & sold products within Universal's theme parks worldwide had been merged into the former brand licensing & IP merchandise division with the unit being renamed into Universal Products & Experiences with Universal Brand Development's president Vince Klaseus continued leading the rebranded licensing unit. In November 2025, Universal Products & Experiences had launched its own website that brings all of Universal's products & offering retail merchandishing from Universal theme parks worldwide online entitled ShopUniversal.com. ==See also==