1979 campaign and election Finch's time in office was marred by corruption scandals, and he was viewed with increasing unfavourability as his term approached its end. In January 1979 Winter encountered a former aide,
Bill Cole who was assisting another candidate in that year's election and conducting polling. Cole asked if he could add Winter's name to statewide survey on persons who could be elected governor. Winter agreed, and Cole later called him to indicate that his chances in the
1979 gubernatorial election were favorable. After further investigating his chances, he declared his candidacy on June 6, 1979. He denounced the "corruption and mismanagement" of Finch's administration and linked Finch's troubles with Lieutenant Governor
Evelyn Gandy, the frontrunner in the Democratic primary race at the time. Instead of appearing at a series of rallies and events, he would typically drive to a supporter's home in a given locale, and use their phone to call up other supporters and potential voters to say he was in the area and would appreciate their vote. He would then go to the local radio station or newspaper office to get free media publicity. Styling himself as economically conservative and supportive of business, Winter's preeminent campaign issue was the reform of the state's educational system. Gandy placed first in the primary while Winter placed second. Winter was buoyed by his image as a moderate, professional, experienced public official which stood in sharp contrast to the public's perception of Finch's time in office as haphazard. Gandy's reputation was harmed by her association with Finch and the fact that she was a woman. Due to the latter factor, Winter's campaign organization attempted to craft an image of "toughness" for him, and released television commercials that showed him posing with tanks and firing a gun at a weapons range. Winter won the runoff with fifty-seven percent of the vote. In the general election Winter faced Republican nominee
Gil Carmichael. Carmichael had lost the 1975 gubernatorial race to Finch and thought that his own moderate and professional image would help him. However, he had been harmed by a bitter Republican primary and in Winter had an opponent who exuded a similar public image but was more experienced in office. Winter won the general election by a margin of 149,568 votes, earning 61 percent of the total vote. He later recalled, "It was the easiest race I ever made." He was inaugurated as Governor of Mississippi on January 22, 1980, in the
Old Mississippi State Capitol.
Executive action and appointments Winter assembled a staff with a mix of younger aides and several more experienced politicians. He usually met with them on weekday mornings and let them debate policy amongst themselves before he made his own decision. He tended to delegate authority to his subordinates and left smaller executive matters to his appointees to determine. He kept in regular contact with appointed agency heads through a monthly breakfast, and did the same with the separately-elected officers of other state departments. He supported and signed the Uniform Personnel Act into law in 1980, which extended civil service protections to 27,000 public employees and created a new state personnel board. He also issued an executive order to remove questions regarding race from state job application forms and ended the appointment of
honorary colonels. New legislation enabled the governor to dissolve the state Department of Motor Vehicles—which had been marred by corruption in the Finch administration—and consolidate the fifteen agencies managed by the Division of Federal and State Programs into a single office. He also supported new efforts by the Department of Health to raise additional revenue by imposing additional user fees for services and adding a $5 surcharge to traffic infraction fines to create an
emergency medical services fund. Keen to improve economic development, Winter appointed leading business and development figures to the directing board of the Department of Economic Development. These were all white men, a point which received wide criticism. In response, Winter created a Minority Economic Development Task Force to quiet these concerns. Of the 406 appointments he made between January and June 1980, 91 were black; aside from the Department of Economic Development board, blacks ended up on most major state boards or commissions. Some black leaders nevertheless criticized Winter for not adequately consulting them on his choices. He appointed relatively few women to such positions. The governor was empowered to fill judicial vacancies. Traditionally this power was used to elevate friends and allies to judgeships, but Winter instead created a judicial nominations commission to screen and recommend candidates for appointment. Through this process he appointed
Lenore L. Prather, the first female judge on the
Supreme Court of Mississippi, and
Reuben V. Anderson, the first black state circuit court judge. Winter attempted to project a positive national image for Mississippi. As part of this, he was actively involved in the
National Governors Association and chaired the Southern Growth Policies Board from 1981 to 1982. He and his wife also put on a series of special events known as "Dinner at the Mansion", when they hosted famous Mississippian writers, musicians, and other notables at the
Governor's Mansion. He secured state financial backing for the Mississippi Picnic in
Central Park, an annual gathering of Mississippians in New York City, to promote favorable publicity to the state.
Legislative action In the 1980s the legislature was the most powerful branch of government in Mississippi. Winter sought to cultivate a good working relationship with Speaker
Buddie Newman and Lieutenant Governor
Brad Dye and hosted a weekly breakfast for them at the Governor's Mansion when the legislature was in session. Despite this, he generally had difficulty in securing the body's support for his ideas, though he did convince lawmakers to create a low-interest mortgage fund and pass other minor bills. In 1979 the legislature had passed an $83 million
tax cut. Combined with declining sales tax revenue and reduced federal aid, this forced Winter to manage budget deficits for his entire term. His entreaties to reverse the cut were largely unsuccessful. Ultimately, he had to remove $70 million in expenditures from the 1981 government budget, $100 million from the 1982 budget, and $80 million from the 1983 budget. His familiarity with many legislators enabled him to exert some influence over the Commission on Budget and Accounting, and he convinced them to hire his preferred director of the body. Mississippi's economy in the 1980s was under strain; while the state had enjoyed some success in attracting low-wage, low-skill industry to replace declining agricultural fortunes due to its cheap labor force and low taxes, American companies were increasingly moving their low-skill positions abroad. In the 1980s it had the lowest income per capita among the states. Winter believed the state needed to be competitive in attracting
high-skill industry and that the best way to do this was to reform the state public education system, arguing that the economy underperformed "because we have too many underproductive people—too many unskilled people—too many undereducated people. And we are going to be last until we do something about that problem." At the beginning of its 1980 session, he asked the legislature to form a committee to study education reform. This led to the founding of the
Blue Ribbon Committee on Education, which produced 23 proposals for improving public education, including the establishment of public kindergartens, the creation of a new state board of education, strengthening the compulsory education law, new measures to equalize funding across different schools, and salary hikes for school staff. The committee also offered several suggestions for funding the proposals, including repealing the 1979 tax cut; increasing alcohol, tobacco, and soft drink taxes, hiking the corporate income tax, and raising the oil and gas
severance tax. The proposals died in the 1981 session, though Winter convinced the legislature to adopt an
open records law which classified all government papers as public property and placed them in the care of the Department of Archives and History. He began cultivating support for education reform in preparation for the 1982 session. He met with business leaders, civic groups, and teachers' organizations to feel out their opinions, while his wife and aides toured schools and delivered speeches. The effort was successful overall in gaining public support for education reform. Most state education groups, the
NAACP, Mississippi Economic Council,
League of Women Voters, and
Children's Defense Fund all endorsed the proposals. A late 1981 poll conducted by
Mississippi State University found that 61 percent of Mississippians supported public kindergartens and 91 percent supported stronger compulsory education measures. By 1982, Winter had established a network of lobbyists ready to boost his ideas. Despite the increased public support and organizing, Winter's proposals only had marginally more success in the 1982 session. A bill to establish public kindergartens faced a deadline for approval in the House by February 11. On February 10, towards the end of the day, Newman rejected motions to advance the bill and instead called a
voice vote to adjourn. Declaring the motion passed, he adjourned the House and walked out of the room. Regardless of whatever the true feelings were of a majority of the state house members, Newman's adjournment appeared to some lawmakers and much of the public to be an abuse of power. Ultimately, the only reform-supportive move by the legislature was its scheduling of a referendum for November to amend the state constitution to create a new board of education. The media began to criticize Winter for ineffectiveness, but the press directed most of its attacks against the legislature.
ABC's
20/20 program broadcast a feature on education in Mississippi in August, blaming Newman for the lack of progress on reform. Winter's staff spent the overwhelming portion of the latter half the year focused on lining up public support for the education proposals. The governor went on speaking tours, while radio and television advertisements were run with the aim of putting pressure on lawmakers. The approval of the November referendum encouraged him enough to convince him to call the legislature into a
special session on December 6 solely to consider education reform, thus giving him the political initiative. Facing enormous pressure from the public and the state's major newspapers, the state house quickly put together the
Education Reform Act, which included public kindergartens, a raise for teacher salaries, new teaching certification and school accreditation standards, more robust compulsory education measures, and provisions to hire reading aides for elementary schools. On December 11, the House approved the bill, and the following week it was sent to the Senate for consideration, where it became stalled in the Finance Committee, which removed the provisions for public kindergartens. Under pressure from Dye, Bodron voted to move the bill forward, but continued to openly criticize the proponents of the bill and denounced Winter's young aides as "the Boys of Spring". On December 16, the bill was debated by the Senate and kindergarten provisions were narrowly restored. Shortly thereafter the Senate adopted the full bill. Following a meeting of a
conference committee to resolve differences between the two versions of the legislation, the Education Reform Act was adopted on December 20 by both Houses. Winter signed it into law the following day. He received substantial praise in the national media and from Democratic leaders for his success in pushing through the reforms. Having gained political momentum in the legislature, in the 1983 session Winter successfully pushed through the Public Utilities Reform Act and several penal reform measures, including a $51 million appropriations bill to fund the construction of new state correctional facilities to alleviate overcrowding and a separate women's penitentiary. Continuing to struggle with budget deficits, he called another special session of the legislature in November 1983 and convinced it to temporarily raise sales taxes and impose an individual and corporate income
surtax to resolve an impending $120 million shortfall in the next
fiscal year.
Political affairs The
Mississippi Democratic Party reunited in 1976, but as part of a compromise it was temporarily agreed that it would have two co-chairs, one black and one white, instead of a single leader. Plans were made to return to a single chairman in 1980, and Winter nominated Danny Cupit for the position. Cupit was a white lawyer who had gained the respect of black Democrats, but many blacks were nevertheless angered that a white man was suggested for the post. Some leaders began to work towards a compromise, but at the party's executive committee meeting in May 1980 Winter argued that it was important to keep white voters from defecting from the organization, saying "I think at this time what we need to lead this party is a white chairman." Feeling insulted, black leaders walked out of the meeting. Black legislator
Aaron Henry accused Winter of "duplicity". Winter refused to apologize for his remarks, leading the state NAACP to accuse him of using "the Black Vote for his own political purposes". An agreement was later reached in June between Winter and Henry to reorganize and rebalance the state chapter's leadership. Winter attended and spoke at the
1980 Democratic National Convention, which re-nominated
Jimmy Carter as the Democratic candidate in the
1980 United States presidential election. Afterwards he actively campaigned for Carter's reelection, though Carter ultimately lost both in Mississippi and the entire country. He supported a black Democratic nominee for a congressional race in the state,
Robert G. Clark Jr., during the 1982 election although Clark lost and he angered some of his white constituents. Winter played a key role in maintaining Democratic unity during Mississippi's 1983 state elections and enlisted numerous candidates of similar attitude to him—many of them proponents of education reform—to run for office. One of his aides,
Ray Mabus, was elected
State Auditor, and another,
Dick Molpus, was elected
Secretary of State. Bill Cole, his former chief of staff who he had appointed state treasurer to fill a vacancy, was elected to the office in his own right. Two other staffers, Marshall Bennett and
Steve Patterson, achieved elective office several years later. Constitutionally restricted to a single term, Winter left gubernatorial office on January 10, 1984, and was succeeded by
William Allain. ==Later life and death==