WKFT On February 26, 1980, the
Federal Communications Commission (FCC) granted a
construction permit to Fayetteville Television, Inc., for a new commercial television station on channel 40 in Fayetteville. The station began broadcasting as
independent station WKFT on June 1, 1981; studios were located in the old
First Union Bank on Donaldson Street in downtown Fayetteville and transmitted its signal from a tower in unincorporated
Cumberland County on Cliffdale Road, with 1.54 million
watts of power (the tower site has since been
annexed into Fayetteville). Fayetteville Television was organized by Robert Warren, a former Fayetteville reporter for
WRAL-TV in Raleigh, who served as WKFT's first general manager. WKFT offered a general entertainment format consisting of
cartoons,
westerns,
religious shows,
dramas and classic
sitcoms. The station put a fairly decent signal into the southern portion of the Triangle, but was harder to receive in the more densely populated areas of the market. In 1985, the original owners sold WKFT to
SJL Broadcasting, which formed Central Carolina Television to manage the station. The new owners subsequently invested about $5 million to build a new tower in Broadway, near the
Harnett–
Lee county line. The new transmitter, activated in June 1986, operated with a full five million watts of power. It gave channel 40 a coverage area comparable to the established Triangle stations, got the station on cable systems in the Raleigh–
Durham area, and provided grade B coverage as far west as
Greensboro. The station also rebranded itself as "Counterforce 40" and significantly upgraded its programming, competing with
WLFL, the Triangle's largest independent, which joined the upstart
Fox network. However, it operated on a low budget, selling advertising mainly in the southern part of the market. By 1989, WKFT was in dire financial straits, reportedly from debts owed to film studios for movies shown on the station. It had also failed in a bid to take the NBC affiliation from WPTF-TV (now
WRDC). In November, the sale of channel 40 was announced to the Zenox Corporation for $5 million.
WRAL on WKFT On December 10, 1989, an ice storm collapsed the towers of WRAL-TV and WPTF-TV near
Auburn. Within hours, WKFT had reached a deal to simulcast WRAL-TV's programming for almost all of its broadcast day as a public service. While WRAL was able to bring channel 5 back on the air before the end of the year at low power, it opted to remain on channel 40 even then in order to avoid any loss of viewership. This arrangement displaced nearly all of channel 40's own programming. Overnight movies were added to WRAL-WKFT's schedule in order to provide make-goods for national commercials in WKFT's shows. However, WRAL's extended stay on channel 40 also provided a respite for WKFT, whose future was in limbo. SJL's deal to sell the station to Zenox collapsed in early March. WKFT did not resume its own schedule until WRAL-TV returned to full power and the November sweeps book was over. WRAL, which had purchased WKFT's tower and installed microwave equipment to add a roundup of Fayetteville news stories to its newscasts, continued a partnership with channel 40, which agreed to air any CBS programs channel 5 preempted. While WKFT initially prepared programs for its return, SJL announced in early November that it would take channel 40 silent at the end of the month if no buyer could be found for the station, citing the striking down of
must-carry regulations in 1985 and regional economic upheaval from the deployment of
Fort Bragg troops ahead of the
Gulf War; SJL chairman George Lilly said that the station might already have left the air if not for the unexpected revenues from the WRAL agreement. With days to go before the deadline, the station announced it would indeed remain on the air because it was nearing a deal to be sold.
New ownership in the 1990s In the end, WKFT never went dark, but it was forced to declare bankruptcy on January 15, 1991, as program syndicators continued to ask for nearly $3 million in payments for future programming commitments. Exporter Elbert M. Boyd bought the station out of bankruptcy for $1.4 million. It was the first broadcasting property for Boyd and his new company, Delta Broadcasting. Under Boyd, the station turned around its finances, improved its coverage and tripled its ad rates. After two and a half years, Boyd sold the station to Allied Communications, an investor group including several conservative-aligned figures headed by
Thomas F. Ellis; the $4.4 million deal saw Boyd retain a minority stake. Allied carried out further improvements in programming and equipment; it also dropped the preempted WRAL programming, citing continued confusion over the station's identity from the yearlong simulcast.
Bahakel Communications bought the station in 1997 for $19.5 million. As the 1990s went on, WKFT found it increasingly difficult to find stronger programming, in part because its main competitors—WLFL, WRDC, and WRAZ—had far wealthier owners and aired advertising that targeted the entire market. It lost out on bids for the Triangle
WB and
UPN affiliations, which went to WRAZ and WRDC respectively. The station was forced to move toward more
paid programming, though it briefly served as the over-the-air home of the
Carolina Hurricanes. In December 2001, Bahakel put WKFT up for sale, alongside
WBAK-TV in
Terre Haute, Indiana. While it was on the block, tragedy struck again, this time affecting WKFT's own tower. On March 14, 2002, a single-engine airplane struck the tower, causing it to collapse and leading to a fatal crash; a temporary transmitter was mounted on WRAL-TV's tower while the Broadway site was rebuilt.
Univision era Bahakel announced in December 2002 that it was selling WKFT to Univision Communications. The sale was completed in April 2003; the station changed its call sign to WUVC and network affiliation to Univision on June 1 of that year, becoming North Carolina's first
Spanish-language television station. Its
English-language programming inventory was picked up by WLFL and WRDC. The station later moved from its longtime studios in downtown Fayetteville to a new facility in Raleigh. ==News operation==