Capitol Wrestling Corporation (1953–1963) WWE's origins can be traced back as far as the 1950s when on January 7, 1953, the first show under the Capitol Wrestling Corporation (CWC) was produced. There is uncertainty as to who the founder of the CWC was. Some sources state that it was
Vincent J. McMahon, while other sources cite McMahon's father
Jess McMahon as founder of CWC. The CWC later joined the
National Wrestling Alliance (NWA) and famous New York promoter
Toots Mondt soon joined the promotion. and
Bruno Sammartino in 1975 Vincent J. McMahon and Toots Mondt were very successful and soon controlled approximately 70% of the NWA's booking power, largely due to their dominance in the heavily populated
Northeastern United States. In 1963, McMahon and Mondt had a dispute with the NWA over
"Nature Boy" Buddy Rogers being booked to hold the
NWA World Heavyweight Championship. Mondt and McMahon were not only promoters but also acted as his manager and were accused by other NWA promoters of withholding Rogers making defenses in their cities versus only defending in Mondt and McMahon's own cities, thus maintaining a monopoly on the world title. In a now-infamous situation, the NWA sent former five-time world champion and legitimate wrestler
Lou Thesz to Toronto to face Rogers on January 24, 1963. Thesz recalls this was not planned and prior to the match remembered telling Buddy "we can do this the easy way or the hard way." Rogers agreed to lose the fall and title in a one fall match versus the traditional two out of three fall matchup that most world title matches were defended. Once word reached back to Mondt and McMahon, at first they simply ignored the title change. From January until April 1963, Rogers was promoted as the NWA World Champion, or simply the World Heavyweight Champion, in their area.
World Wide Wrestling Federation (1963–1979) However, the CWC, including both Mondt and McMahon, eventually left the NWA in protest and renamed their CWC brand to the World Wide Wrestling Federation (WWWF) in the process. They brought along with them
Willie Gilzenberg, long time boxing and wrestling promoter in New Jersey. In April 1963, the
WWWF World Heavyweight Championship was created, with the promotion claiming that inaugural champion Rogers had won a tournament in Rio de Janeiro on April 25, 1963, defeating long time Capitol favorite
Antonino Rocca in the finals. In reality, Rocca was no longer in the area, as he was working for
Jim Crockett Sr. in the Carolinas. Rogers also had already suffered what would later be a career ending heart attack on April 18 in Akron, Ohio, and was in an Ohio hospital during the time the alleged tournament took place. Rogers lost the championship to
Bruno Sammartino a month later on May 17, with the promotion beginning to be built around Sammartino shortly after. In June 1963, Gilzenberg was named the first president of the WWWF. Mondt left the promotion in the late 1960s and although the WWWF had previously withdrawn from the NWA, McMahon quietly re-joined in 1971.
World Wrestling Federation and Titan Sports (1979–2002) Purchase of WWF by Titan Sports (1979–1984) The WWWF was renamed the World Wrestling Federation (WWF) in 1979. In 1980, Vincent J. McMahon's son,
Vincent K. McMahon, and his wife
Linda established Titan Sports, Inc. in
South Yarmouth, Massachusetts, and applied trademarks for the initials "WWF". The company was incorporated on February 21, 1980, in the
Cape Cod Coliseum offices, then moved to the building on Holly Hill Lane in
Greenwich, Connecticut. , former majority owner and executive chairman of WWE, in 1986. The younger McMahon bought CWC from his father in 1982, effectively seizing control of the company. The actual date of sale is still unknown but the generally accepted date is June 6, 1982; however, this was likely only the date the deal was struck but not finalized. On WWF television, CWC maintained copyrights and ownership past the June 1982 date. The World Wrestling Federation was not solely owned by Vincent J. McMahon but also by
Gorilla Monsoon,
Arnold Skaaland and Phil Zacko. The deal between the two McMahons was a monthly payment basis, in which if a single payment was missed, ownership would revert to the elder McMahon and his business partners. Looking to seal the deal quickly, McMahon took several loans and deals with other promoters and the business partners (including the promise of a job for life) in order to take full ownership by May or June 1983 for an estimated total of roughly $1 million with the three business partners receiving roughly $815,000 among them and Vincent J. McMahon receiving roughly $185,000. Seeking to make the WWF the premier wrestling promotion in the country, and eventually, the world, he began an expansion process that fundamentally changed the wrestling business. At the annual meeting of the NWA in 1983, the McMahons and former Capitol employee
Jim Barnett all withdrew from the organization. McMahon signed
Roddy Piper as Hogan's rival, and then shortly afterward
Jesse Ventura as an announcer. Other wrestlers joined the roster, such as
The Iron Sheik,
Nikolai Volkoff,
Junkyard Dog,
Paul Orndorff,
Greg Valentine, and
Ricky Steamboat, joining existing stars such as
Jimmy Snuka,
Don Muraco,
Sgt. Slaughter and
André the Giant. Many of the wrestlers who would later join the WWF were former AWA or NWA talent. The WWF would tour nationally in a venture that would require a huge capital investment, one that placed the WWF on the verge of financial collapse. The future of McMahon's experiment came down to the success or failure of McMahon's groundbreaking concept,
WrestleMania. WrestleMania was a major success and was (and still is) marketed as the
Super Bowl of professional wrestling. The concept of a wrestling
supercard was nothing new in North America; the NWA had begun running
Starrcade a few years prior. In McMahon's eyes, however, what separated WrestleMania from other supercards was that it was intended to be accessible to those who did not watch wrestling. He invited celebrities such as
Mr. T,
Muhammad Ali, and
Cyndi Lauper to participate in the event, as well as securing a deal with
MTV to provide coverage. The event and hype surrounding it led to the term ''
Rock 'n' Wrestling Connection'', due to the cross-promotion of
popular culture and professional wrestling. It has been acknowledged that Lauper and her then boyfriend and manager Dave Wolff, himself a wrestling fan, were among the most instrumental in helping the WWF connect with the MTV audience, with Wolff being considered as the person who engineered the rock 'n' wrestling connection. The WWF business expanded significantly on the shoulders of McMahon and his
babyface hero Hulk Hogan for the next several years after defeating
The Iron Sheik at Madison Square Garden on January 23, 1984. This event is often cited as the start of WWF's Golden Era, or "Hulkamania". The introduction of ''
Saturday Night's Main Event'' on
NBC in 1985 marked the first time that professional wrestling had been broadcast on network television since the 1950s when the now-defunct
DuMont Television Network broadcast matches of Vincent J. McMahon's Capitol Wrestling Corporation. The 1980s "Wrestling Boom" peaked with the
WrestleMania III pay-per-view at the Pontiac Silverdome in 1987, which set an attendance record of 93,173 for the WWF for 29 years until
2016. A rematch of the WrestleMania III main event between WWF champion Hulk Hogan and
André the Giant took place on
The Main Event I in 1988 and was seen by 33 million people, the most-watched wrestling match in North American television history. In 1983, Titan moved its offices to
Stamford, Connecticut. Subsequently, a new Titan Sports, Inc. (originally WWF, Inc.) was established in
Delaware in 1987 and was consolidated with the Massachusetts entity in February 1988.
New Generation Era and start of the Monday Night War (1993–1997) was the biggest star of the New Generation Era and defeated
Yokozuna to win back the
WWF World Heavyweight Championship in the main event of
WrestleMania 10. The WWF was hit with allegations of
steroid abuse and distribution in 1992. This was followed by allegations of
sexual harassment by WWF employees the following year. McMahon was eventually exonerated, but the allegations brought bad
public relations for the WWF, and an overall bad reputation. The steroid trial cost the company an estimated $5 million at a time of record low revenues. This helped drive many WWF wrestlers over to rival promotion
World Championship Wrestling (WCW), including 1980s babyface hero Hulk Hogan. During this period, the WWF promoted wrestlers of a younger age comprising "The New Generation", featuring
Bret Hart,
Shawn Michaels,
Diesel,
Razor Ramon and
The Undertaker among others in an effort to promote new talent into the spotlight. The election of
Bill Clinton as U.S. President in
1992 would also mark the spread of dramatic changes in the American culture as well. became one of the biggest stars in WWF during this time, since an iconic
ladder match at
WrestleMania X in 1994. In January 1993, the WWF debuted its flagship cable program
Monday Night Raw. WCW countered in September 1995 with its own Monday night program,
Monday Nitro, which aired in the same time slot as
Raw. The two programs would trade wins in the ensuing
ratings competition (known as the "
Monday Night War") until mid-1996. At that point,
Nitro began a nearly two-year ratings domination that was largely fueled by the introduction of the
New World Order (nWo), a stable led by former WWF performers Hulk Hogan, Scott Hall (the former Razor Ramon), and Kevin Nash (the former Diesel). Towards the end of the New Generation Era, former WCW and
ECW talent were being hired by the WWF, including
Steve Austin (initially under The Ringmaster persona),
Mankind, and
Vader. Adopting the Stone Cold persona, Austin slowly increased in popularity despite being initially promoted as a
heel. This started with his "
Austin 3:16" speech, shortly after defeating
Jake Roberts in the tournament finals at the 1996
King of the Ring pay-per-view. This era also saw the debut of
Rocky Maivia, who later adopted the more famous persona of
The Rock.
Attitude Era, purchase of WCW and ECW, and end of the War (1997–2002) 's rivalry with Vince McMahon is often cited as having turned the tides for WWF in the
Monday Night War against rival promotion WCW. As the Monday Night War continued between
Raw Is War and WCW's
Nitro, the WWF would transform itself from a family-friendly product into a more adult-oriented product, known as the
Attitude Era. The era was spearheaded by WWF VP
Shane McMahon (son of owner Vince McMahon) and head writer
Vince Russo. 1997 ended with McMahon facing real-life controversy following
Bret Hart's controversial departure from the company. This was the result of the
Montreal Screwjob, which took place at the
1997 Survivor Series. This proved to be one of several factors in the launch of the Attitude Era as well as the creation of McMahon's on-screen character, "
Mr. McMahon". Following Hart and Shawn Michaels's departures, Austin became the new face of the company. In 2022,
Vince Russo, who was the lead booker during the early years of the Attitude Era, stated that the
USA Network "directly oversaw the WWE product" during he and
Ed Ferrera's time with the WWF, with Ferrera actually serving as a USA Network consultant and working with USA Network executive
Bonnie Hammer. Shortly before the WWF's television ratings turnaround in early 1998, the USA Network would be acquired by
Home Shopping Network head
Barry Diller, which, according to Shaun Assael and Mike Mooneyham's book
Sex, Lies, and Headlocks: The Real Story of Vince McMahon and World Wrestling Entertainment, resulted in "the terrain" shifting "completely under everyone's feet" and also expanded Hammer's influence at the USA Network. Diller's purchase would also result in efforts to cancel WWF programming on the USA Network in May 1998 being thwarted, with Hammer being among the network executives who was most supportive of the WWF. On April 29, 1999, the WWF made its return to
terrestrial television, airing a special program known as
SmackDown! on the fledgling
UPN network, named after one of The Rock's
catchphrases, "Layeth the smack down". The Thursday night show became a weekly series on August 26, 1999competing directly with WCW's Thursday night program titled
Thunder on
TBS. In the summer of 1999, Titan Sports, Inc. was renamed World Wrestling Federation Entertainment, Inc. On October 19, 1999, World Wrestling Federation Entertainment, Inc. launched an
initial public offering as a publicly traded company, trading on the
New York Stock Exchange (NYSE) with the issuance of stock then valued at $172.5 million. The company was traded on the NYSE under ticker symbol WWF, later changed to WWE. 's popularity in the
Attitude Era was fueled by his charisma and speaking abilities, which led to many catchphrases and merchandising opportunities. By the fall of 1999, the Attitude Era had turned the tide of the
Monday Night War into WWF's favor. After
Time Warner merged with
America Online (AOL),
Ted Turner's control over WCW was considerably reduced. The newly merged company lacked interest in professional wrestling as a whole and decided to sell WCW in its entirety. Although
Eric Bischoff, whom Time Warner fired as WCW president in October 1999, was nearing a deal to purchase the company, in March 2001 McMahon acquired the rights to WCW's trademarks, tape library, contracts, and other properties from AOL Time Warner for a number reported to be around $7 million. Shortly after
WrestleMania X-Seven, the WWF launched the Invasion storyline, integrating the incoming talent roster from WCW and
Extreme Championship Wrestling (ECW). With this purchase, WWF now became by far the sole largest wrestling promotion in North America and in the world. The assets of ECW, which had folded after filing for
bankruptcy protection in April 2001, were purchased by WWE in 2003. In 2000, the WWF, in collaboration with television network
NBC, launched the
XFL, a new professional
football league that debuted in 2001. The league had high ratings for the first few weeks, but initial interest waned and its ratings plunged to dismally low levels (one of its games was the lowest-rated prime-time show in the history of American television). NBC walked out on the venture after only one season, but McMahon intended to continue alone. However, after being unable to reach a deal with UPN, McMahon shut down the XFL. WWE maintained control of the XFL trademark before McMahon reclaimed the XFL brand, this time under a separate
shell company from WWE, in 2017 with intent to
relaunch the XFL in 2020.
World Wrestling Entertainment (2002–present) Ruthless Aggression Era and first brand split (2002–2008) became one of the biggest stars of the Ruthless Aggression Era On May 6, 2002, the World Wrestling Federation (WWF) changed both its company name and the name of its wrestling promotion to World Wrestling Entertainment (WWE) after the company lost a lawsuit initiated by the
World Wildlife Fund over the WWF trademark. Although mainly caused by an unfavorable ruling in its
dispute with the World Wildlife Fund regarding the "WWF" initialism, the company noted it provided an opportunity to emphasize its focus on entertainment. In March 2002, the WWF had decided to create two separate rosters, with each group of wrestlers appearing on one of their main programs,
Raw and
SmackDown!, due to the overabundance of talent leftover from the
Invasion storyline and the ensuing absorption of WCW and ECW contracts. This was dubbed as the "
brand extension". During this time many new and young wrestlers would join the company, many of whom would become household names for the next years to come such as
John Cena,
Randy Orton,
Brock Lesnar, and
Batista. Also beginning in 2002, a
draft lottery was held nearly every year to set the rosters, with the first draft to determine the inaugural split rosters, and subsequent drafts designed to refresh the rosters of each show. WWE expanded the brand split by relaunching
ECW as a third brand on May 26, 2006.
PG Era and brand reunification (2008–2014) was the face of WWE during the PG Era. Since 2005, he went on to win a record 17
world championships in the promotion. On July 22, 2008, WWE adapted a more
family-friendly format and their programming received a
TV-PG rating, starting the
PG Era. The final
ECW program aired on February 16, 2010, after which it was replaced with
NXT. On April 7, 2011, WWE, via the WWE Corporate website, the company ceased using the full name World Wrestling Entertainment and henceforth referred to itself solely as WWE, making the latter an
orphan initialism. This was said to reflect WWE's global entertainment expansion away from the ring with the ultimate goal of acquiring entertainment companies and putting a focus on television, live events, and film production. WWE noted that their new company model was put into effect with the relaunch of
Tough Enough, being a non-scripted program (contrary to the scripted nature of professional wrestling) and with the launch of the
WWE Network (at the time scheduled to launch in 2012; later pushed back to 2014). However, the legal name of the company remained as World Wrestling Entertainment, Inc. Championships previously exclusive to one show or the other were available for wrestlers from any show to compete for; the "Supershow" format would mark the end of the brand split, as all programming and live events (until July 2016) featured the full WWE roster. In 2013, the company built the sports medicine and training facility
WWE Performance Center in the east
Orange County, Florida in partnership with
Full Sail University from
Winter Park, Florida. The training facility is targeted at career and athletic development for the company's wrestlers. Full Sail is also home base to WWE's
NXT brand, which served as a developmental territory for WWE.
Reality Era, New Era, and second brand split (2014–2020) has been a top star in the WWE since 2015, and at
WrestleMania 38 in 2022 he defeated
Brock Lesnar to jointly hold the
WWE Championship and the
WWE Universal Championship as the
Undisputed WWE Universal Championship. On February 24, 2014, WWE launched
WWE Network, an
over-the-top streaming service that would feature archive content from WWE and its predecessors, all pay-per-views (which would continue to be sold through television providers as well), and original programming. On the March 24 episode of
Raw, Triple H would dub that point in time the beginning of the "Reality Era". Beginning in 2015, WWE started to push
Roman Reigns as the face of the company since having him win the
2015 Royal rumble match, amidst
mixed reception. By 2017 Roman Reigns became their highest merchandise seller. On May 25, 2016, WWE relaunched the brand split, billed as the "New Era". Subsequently,
Raw and
SmackDown have each featured their unique rosters, announcers, championships and ring sets/ropes. A
draft took place to determine which wrestlers would appear on what show.
SmackDown also moved from Thursdays to Tuesday nights, which began on July 19 (the night of the aforementioned draft), and airs live instead of the previous pre-recorded format. Due to the return of the brand split, a new
World Championship, called the
WWE Universal Championship was introduced at the August 21, 2016
SummerSlam event with
Finn Bálor defeating
Seth Rollins to become the inaugural WWE Universal Champion. On November 29, 2016, WWE introduced a new program specifically for their
cruiserweight division (wrestlers 205 lbs. and under) called
WWE 205 Live. The program focuses exclusively on those wrestlers who qualify for the division. The cruiserweights – who first became a fixture in WWE with the
Cruiserweight Classic tournament – were originally exclusive to the Raw brand before landing their
own brand. On December 15, 2016, WWE established a new
WWE United Kingdom Championship, with the inaugural champion being decided by a 16-man tournament to air on WWE Network featuring wrestlers from the UK and Ireland during January 2017. WWE executive
Paul "Triple H" Levesque said the eventual plan with the new title and tournament was to establish a UK-based brand with its own weekly television show. WWE subsequently launched its UK-based brand as an offshoot of NXT,
NXT UK, in June 2018, with
Johnny Saint serving as inaugural general manager. Starting in September 2019, NXT had a weekly, live, two-hour show Wednesday nights on the
USA Network and WWE began promoting NXT as their "third brand". However, in 2021 NXT was moved to Tuesday nights, having conceded the
Wednesday Night Wars to rival promotion
All Elite Wrestling (AEW), and in September of that year was reinstated to its original function as the developmental brand for the main roster (Raw and SmackDown), under the name "NXT 2.0".
COVID-19 pandemic and return to touring (2020–2022) In March 2020, WWE began to be impacted by the
American onset of the
COVID-19 pandemic. In mid-March, three of the four major sports leagues closed locker rooms to the media as a precautionary measure. As other sports cancellations and postponements were being introduced, WWE began to film its weekly programs at the Performance Center
without spectators and with only essential staff present, beginning with the March 13 episode of
SmackDown the March 11 episode of
NXT had been recorded at the Performance Center with paying fans, thus being WWE's last event to have ticketed fans in attendance before the pandemic took full effect.
WrestleMania 36 was scheduled to take place on April 5 at
Raymond James Stadium in
Tampa but on March 16, was moved to Orlando to be held behind closed doors. WrestleMania, as well as
Raw and
SmackDown for a period before and after WrestleMania, shifted from live broadcasts to a pre-recorded format.
NXT continued to air from Full Sail University, but under similar restrictions. Live broadcasts returned on April 13, with the existing arrangements continuing; WWE stated to
ESPN.com that "we believe it is now more important than ever to provide people with a diversion from these hard times", and that the company's programming "bring[s] families together and deliver a sense of hope, determination and perseverance". It was subsequently reported that Florida Governor
Ron DeSantis had deemed WWE a business critical to the state's economy, and had added an exception under the state's
stay-at-home order for employees of a "professional sports and media production" that is closed to the public and has a national audience. The decision was met with criticism from media outlets, with several media outlets pointing out that DeSantis' actions happened on the same day a pro-
Donald Trump political action committee led by
Linda McMahon, who was previously a part of Trump's cabinet, pledged to spend $18.5 million in advertising in Florida, and that, also on the same day, Vince McMahon was named part of an advisory group created by Trump to devise a strategy in re-launching the US economy. On April 15, WWE started a series of cuts and layoffs in response to the pandemic, including releasing a number of performers (
Karl Anderson,
Kurt Angle,
Aiden English,
EC3,
Epico,
Luke Gallows,
Curt Hawkins,
No Way Jose,
Sarah Logan,
Mike Kanellis,
Maria Kanellis,
Primo,
Erick Rowan,
Rusev,
Lio Rush,
Zack Ryder,
Heath Slater, and
Eric Young), three producers (
Dave Finlay,
Shane Helms and
Lance Storm), referee
Mike Chioda, and multiple NXT/Performance Center trainees and staff. WWE executives also took a pay cut, and the company also suspended construction on its new headquarters for at least six months. The firings caused significant backlash by fans; with
Business Insider calling them "livid". Both fans and several media outlets pointed out that while WWE claimed that these actions were "necessary due to the economic impact of the coronavirus pandemic", the WWE also claimed to have "substantial financial resources. Available cash and debt capacity currently total approximately $0.5 billion". DeSantis' claimed WWE was "essential", which meant that the company's revenues loss would be limited. In August 2020, WWE relocated from the Performance Center to Orlando's
Amway Center for a long-term residency, broadcasting episodes of
Raw,
SmackDown, and pay-per-views through a virtual fan viewing experience called
WWE ThunderDome. Inside the ThunderDome, drones, lasers, pyro, smoke, and projections were utilized to enhance the wrestlers' entrances on a level similar to that of pay-per-view productions pre-pandemic. Nearly 1,000 LED boards were installed to allow for rows and rows of virtual fans. It was free of charge for fans to virtually attend the events, though they had to reserve their virtual seat ahead of time. During this time,
Roman Reigns began his historic world title reign with the
WWE Universal Championship, which would eventually surpass 1,000 days; being the longest world title reign in the WWE since
Hulk Hogan from 1984 to 1988. WWE remained at the Amway Center up through early December before relocating the ThunderDome to
Tropicana Field in
St. Petersburg, Florida. The ThunderDome relocated to
Yuengling Center, located on the campus of the
University of South Florida in Tampa, beginning with the April 12, 2021, episode of
Raw. In October 2020, NXT events were relocated from Full Sail University to the Performance Center in a similar setup dubbed the Capitol Wrestling Center. It had many of the same features as the ThunderDome, but with a small crowd of select live fans included, in addition to the virtual fans. The name is also an homage to WWE's predecessor, the Capitol Wrestling Corporation. On May 21 WWE brought back fans full time, beginning with a 25-city tour, thus ending the ThunderDome residency. The July 16 episode of
SmackDown started WWE's return to the road, taking place at the
Toyota Center in Houston, Texas. In January 2021, WWE moved
WrestleMania 37, which was originally to be held in
Inglewood, California on March 28, to Raymond James Stadium in Tampa, FloridaWrestleMania 36's original locationas a two-night event on April 10 and 11, with fans in attendance, though to a limited capacity. This marked WWE's first event during the pandemic to have ticketed fans in attendance with a maximum of 25,000 spectators for each night with COVID-19 protocols in place. Also around this time, the WWE Network in the United States became exclusively distributed by
Peacock on March 18, 2021 (ahead of
Fastlane and WrestleMania 37). The merger of the WWE Network and Peacock did not affect the service outside of the United States. The move to Peacock received some criticisms from fans particularly due to Peacock's heavy censorship policy, the company began the removal of some of the contents that were considered iconic moments of the
Attitude Era that were deemed inappropriate by Peacock, these archived contents would no longer be available under any of WWE's authorized platforms. Amdist the criticisms, in April 2021 WWE executive
Triple H defended WWE's move to Peacock. NXT was moved to a Tuesday night timeslot in 2021 and was rebooted as NXT 2.0 later that year, reinstituting its original function as a developmental brand. The Performance Center became NXT's permanent home base, replacing Full Sail. Maximum capacity crowds resumed and the Capitol Wrestling Center name was phased out. In February 2022, the 205 Live brand was dissolved and the
205 Live show was replaced by a new NXT show called
Level Up. On February 24, 2022, WWE launched a partnership with On Location, a company known for providing premium hospitality experiences for marquee events. Through the partnership, spectators will have access to hospitality packages for WWE's five biggest events, including WrestleMania, SummerSlam, Royal Rumble, Survivor Series, and Money in the Bank. The
2022 Money in the Bank was WWE's first event to offer the premium hospitality packages. These ticket and travel packages include premier seating, premium hospitality offerings, and meet-and-greets with current WWE wrestlers and legends.
Changes in leadership (2022–2023) (right) with her husband WWE CCO and Head of Creative
Triple H (left) On June 17, 2022, amidst an investigation by WWE's Board of Directors into reported "hush money" paid to a former employee by Vince McMahon following an affair, Mr. McMahon stepped down as chairman and CEO of WWE and was replaced by his daughter, Stephanie McMahon, as the interim chairwoman of WWE. Despite the change Vince McMahon came out on
WWE SmackDown, that night opening the show with a brief speech, the highlights of which "then, now, forever and most importantly together" was quoted by various news media as Vince letting people know that he was still in creative control from behind the scenes. On July 22, 2022, Vince McMahon officially retired, stating on Twitter, "At 77, time for me to retire. Thank you, WWE Universe. Then. Now. Forever. Together." Following Vince's retirement, Stephanie McMahon was officially named chairwoman while she and Nick Khan were named co-CEOs of WWE. Triple H would take over as head of creative, while resuming his position as Executive Vice President of Talent Relations and later being promoted to Chief Content Officer. Commentators have highlighted the significance of McMahon's retirement, saying that it marked the historic start of a new period in WWE's history. The 2022
SummerSlam event held on July 30, 2022, was the first WWE pay-per-view event to be held under the leadership of Stephanie McMahon and Triple H. On August 18, 2022; WWE Hall of Famer
Shawn Michaels was promoted to WWE Vice President of Talent Development Creative. On September 6, 2022, WWE announced Paul 'Triple H' Levesque's promotion to
Chief Content Officer. On January 6, 2023, Vince McMahon announced intentions to return to the company ahead of media rights negotiations. WWE's media rights with Fox and USA Network were set to expire in 2024. That same month, JP Morgan were hired to handle a possible sale of the company, with companies such as
Comcast (owners of NBCUniversal and long-time partners of WWE),
Fox Corp (broadcaster of
SmackDown),
Disney (owners of
ESPN),
Warner Bros. Discovery (broadcasters of rival promotion AEW),
Netflix,
Amazon,
Endeavor Group Holdings (owners of
UFC), and
Liberty Media being in the speculation for buying the company with
CAA and Saudi Arabia's
Public Investment Fund also on the list. On January 10, 2023, Stephanie McMahon resigned as chairwoman and co-CEO. On the same day Vince McMahon assumed the role of executive Chairman of the WWE while Nick Khan became the sole CEO of the WWE.
Acquisition of WWE by Endeavor (2023) On April 3, 2023; WWE and Endeavor reached a deal under which WWE would merge with
UFC's parent company
Endeavor to form a new company, which would go public on the
New York Stock Exchange (NYSE) under the
symbol "
TKO". Endeavor would hold a 51% stake in "TKO", with WWE's shareholders having a 49% stake, valuing WWE at $9.1 billion. This marked the first time that WWE has not been majority-controlled by the
McMahon family. Vince McMahon was appointed to serve as executive chairman of the new entity, Endeavor CEO
Ari Emanuel would become CEO, with
Mark Shapiro becoming president and chief operating officer. Emanuel would not take on any creative roles with WWE's head of creative
Paul Levesque appointed to remain in his role, The deal additionally granted McMahon life tenure as executive chairman, the right to nominate five WWE representatives on the 11 member board, as well as veto rights over certain actions by the new company. In addition, McMahon would own 34% of the new company, with a 16% voting interest. Emanuel stated that this merger would "bring together two leading pureplay sports and entertainment companies" and provide "significant operating synergies". Although the company's legal name remained World Wrestling Entertainment, LLC, it remained united with UFC as part of the new entity "TKO". As part of the deal WWE and UFC remained separate divisions of the new entity featuring Professional Wrestling and Mixed martial arts respectively. The first WWE show under the
Endeavor regime was the September 12, 2023, episode of
NXT which opened with
Ilja Dragunov defeating Wes Lee in a singles match, and in the main event Becky Lynch defeated Tiffany Stratton to win the NXT Women's Championship. The first WWE pay per view under TKO was
NXT No Mercy on September 30, 2023. Popular wrestler
CM Punk returned to WWE in late 2023 and in his first match upon return he defeated
Dominik Mysterio at WWE MSG Show on December 26, 2023. On January 23, 2024
Dwayne Johnson, also known as "The Rock" joined the
TKO Group Holdings board of directors. Three days later on January 26 Vince McMahon once again resigned due to further sexual misconduct allegations, with
Ari Emanuel obtaining greater control as the new Chairman of TKO. On April 1, 2024, Triple H stated that WWE had entered "another era". The next day, before
WrestleMania XL, TKO's parent company, Endeavor was taken private by its largest investor, Silver Lake, a year after Endeavor's three-year run as a public company where Endeavor purchased WWE a year prior. On April 3, WWE wrestler
Cody Rhodes coined the term "Renaissance Era" for the period. At WrestleMania XL, the WWE would officially debut a new signature intro ahead of the event's first match. Paul "Triple H" Levesque would introduce the fans in attendance, "Welcome to a new time, welcome to a new era," and at the WrestleMania's second night Stephanie McMahon would reiterate this, referring to it as the "Paul Levesque era". On April 7, in the main event of the second and final night of the event, Cody Rhodes defeated Roman Reigns to win the
Undisputed WWE Universal Championship. On January 23, 2024, WWE announced an agreement with
Netflix, which would include
Raw moving from USA Network to the platform worldwide, and Netflix acquire the rights to all of WWE's weekly programs, live events, and library content outside of the United States. On May 4, 2024, WWE held
Backlash France, their first ever
pay-per-view event in
France. On October 29, WWE announced
WWE ID, a new talent development system incorporating partnerships with
independent promotions and wrestling schools. In 2024, WWE began a wider talent exchange between
Total Nonstop Action Wrestling (TNA) and its NXT brand. A multi-year partnership was officially announced on January 16, 2025. WWE also formed partnerships with
Pro Wrestling Noah and
Dream Star Fighting Marigold. On April 19, 2025, during the
WrestleMania 41 pre-show, WWE announced its intent to acquire the Mexican promotion
Lucha Libre AAA Worldwide in conjunction with Fillip, a Mexican sports and entertainment company. The sale closed in the third quarter of 2025. ==Championships and accomplishments==