According to writer Anthony C. DiMarco, Charles Hilty Sr. first conceived of the event. Hilty, together with Ray McCarthy, Maurice Cherry, and W. C. Ivey, put up $10,000 to underwrite the first game, which was held at
Jacksonville's football stadium,
Fairfield Stadium, on January 1, 1946. The first two years of the event did not sell out the small capacity stadium, drawing only 7,362 to the 1946 game when the
Wake Forest Demon Deacons defeated the
South Carolina Gamecocks, 26–14. The stadium was expanded in 1948 and renamed the
Gator Bowl Stadium in honor of the event. However, it was not until the 1949 matchup between the
Clemson Tigers and the
Missouri Tigers that the future of the Gator Bowl was assured: the 1948 attendance of 16,666 for a 20–20 tie between Maryland and
Georgia was nearly doubled with 32,939 watching Clemson squeak by Missouri, 24–23, on a late field goal by Jack Miller. By the 1970s, the attendance regularly reached 60,000–70,000.
Hotel Roosevelt fire in 1963 The Gator Bowl is one of Jacksonville's annual sports highlights. However, the event was once associated with a tragedy. In the early morning of December 29, 1963, the
Hotel Roosevelt in downtown Jacksonville caught fire after a post-Gator Bowl party in the ballroom. It was later determined that the party was not the cause of the fire, and that the timing was a coincidence. The fire resulted in 22 deaths.
Woody Hayes incident in 1978 In the
1978 game between
Ohio State and
Clemson, Ohio State coach
Woody Hayes lost his temper after a late game interception by Clemson nose guard Charlie Bauman, who stepped in front of the receiver on a pass from quarterback
Art Schlichter. Bauman ran the ball out of bounds on the Ohio State sideline where Hayes struck Bauman with his right forearm. The play sealed the Tigers' 17–15 win over the Buckeyes, while Hayes was fired the next day before leaving Jacksonville.
Bowden's Last Stand in 2010 In the
2010 game between
Florida State and
West Virginia, Florida State coach
Bobby Bowden (who previously coached at West Virginia) coached the final game of his career. Bowden had been the head coach at Florida State since 1976 and had won two national championships, 13 ACC championships, and had a 14-year streak of top five finishes during that time. A record crowd of over 84,000 people witnessed Bowden being carried off the field after a 33–21 Florida State victory.
TaxSlayer sponsorship featuring the
Penn State Nittany Lions and the
Georgia Bulldogs In 2014, Gator Bowl Sports announced the bowl would be renamed the TaxSlayer Bowl following a new six-year deal with tax preparation company
TaxSlayer.com. As a result of the deal, the bowl increased its payout and moved to a new time slot on January 2 for 2015 and 2016. A new logo was released on April 3, 2014. For the December 2018 contest, "Gator" was reinstated in the name for the first time since 2015, with the bowl being called the TaxSlayer Gator Bowl. ==Venues==