Bharatiya Janata Party The national executive meeting of the BJP held on 16 and 17 January 2023 saw the party reaffirm its faith in Prime Minister
Narendra Modi and extend the tenure of BJP national president
J. P. Nadda. Charting out the BJP's strategy for the upcoming polls, Modi said in a speech to party workers that they should reach out to every section of society, including the marginalised and minority communities, "without electoral considerations". Following the
2023 Legislative Assembly elections, Modi debuted the slogan "Modi Ki Guarantee" for the 2024 polls. Another slogan used was
Abki Baar 400 Paar (This Time Surpassing 400), referring to the party's goal of winning more than 400 out of 543 seats in the Lok Sabha. Having been used by the BJP in previous elections, including the
2019 general election with some changes, election analysts have said that the path for the BJP to achieve this goal will likely be by winning more seats in the south of India than in previous elections. The party held
political rallies in multiple states with national leadership including Modi,
BJP President J. P. Nadda and
Amit Shah campaigning actively. During a campaign rally,
Uttar Pradesh chief minister
Yogi Adityanath described the election as a contest between "devotees of
Ram" and "anti-Ram forces" and urged voters to select the former. Modi also accused the opposition of plotting to raze the
Ram Temple once they were in power. A similar video posted on X towards voters in
Karnataka was also ordered taken down by the Electoral Commission and led to police opening cases against senior BJP leaders. A complaint letter by the
Samvidhan Bacchao Nagrik Abhiyan (Save the Constitution Citizens' Campaign) organisation to the
Election Commission of India, signed by over 17,400 people, alleged that Modi had violated the
Model Code of Conduct and the
Representation of the People Act, 1951 by making a speech "aiming at not only appealing to 'communal feelings' but also instigating and aggravating hatred in the Hindus against Muslims". This initiative was part of the "Know BJP" campaign, aimed at external outreach and familiarisation with the
election process. As part of this program, BJP president
J. P. Nadda met with envoys from 13 countries.
Indian National Developmental Inclusive Alliance The
Indian National Developmental Inclusive Alliance (INDIA) bloc's first joint rally was held in
Patna,
Bihar on 3 March 2024. The rally saw, among others, Congress president
Mallikarjun Kharge, party leader
Rahul Gandhi,
Rashtriya Janata Dal (RJD) chief
Lalu Prasad Yadav, former Bihar deputy chief minister
Tejashwi Yadav,
Samajwadi Party leader
Akhilesh Yadav, and senior
Left leaders
Sitaram Yechury and
D. Raja. Kharge attacked Kumar for
frequently changing alliances and criticised the BJP for not fulfilling its promise of jobs and neglecting the country's poor and the majority. The alliance jointly held a rally at
Shivaji Park in
Mumbai on 17 March, a day after the end of
Rahul Gandhi's
Bharat Jodo Nyay Yatra. The rally was attended by Gandhi,
SS(UBT) president
Uddhav Thackeray,
NCP(SP) leader
Sharad Pawar,
RJD leader
Tejashwi Yadav, and
DMK leader and
Tamil Nadu chief minister
M. K. Stalin, among many others. At the rally, Gandhi said that he was compelled to launch his yatra due to rising inflation and unemployment in the nation. A few days after arrest of Delhi chief minister
Arvind Kejriwal in connection with the alleged
Delhi liquor scam on 22 March, the opposition alliance held a protest rally against the same in
Ramlila Maidan,
Delhi on 31 March, where opposition leaders alleged the corruption case on him and his subsequent arrest to be a "fabrication with political motives" and a "witch hunt". At the rally, named "Loktantra Bachao" (Save Democracy), amid current events, the opposition tried to frame the election as being "democracy vs dictatorship".
Indian National Congress The Congress campaign was launched from
Nagpur at a huge rally in which over 1 million people were expected to have attended on 28 December 2023. This rally also marked the 138th Congress Foundation Day and was being held to energise party cadres for the 2024 general election. Party workers from all over the state were called to join the rally. logo & slogan On 14 January, the party launched its
Bharat Jodo Nyay Yatra, a sequel to the
Bharat Jodo Yatra held the previous year. The
yatra started in
Thoubal,
Manipur and ended in
Mumbai on 16 March 2024. Rahul Gandhi warned that the whole of India will be on fire if the BJP wins the 2024 parliamentary elections and changes the Constitution, during an address at Delhi's Ramlila Maidan. The party slogan for the election was "Haath Badlega Halaat".
Crowdfunding The Congress started a
crowdfunding campaign known as
Donate for Desh (Donate for the Country) ahead of the general elections. It formally launched the campaign's digital version on 18 December 2023 at a dedicated website. It claimed to be inspired from
Mahatma Gandhi's Tilak Swaraj Fund (1920–21). The physical version of the campaign, which be done via door-to-door collection drives, was launched on 28 December. The campaign received on its first day, with the top five states in amount of donations being
Maharashtra,
Rajasthan,
Uttar Pradesh,
Delhi, and
Karnataka. By the end of 2023, the campaign received around , with 30% of the funds being collected from
Telangana and Maharashtra alone. The campaign had collected about according to the party when on 28 January, it rebranded its crowdfunding campaign to
Donate for Nyay (Donate for Justice), in line with Rahul Gandhi's ongoing
Bharat Jodo Nyay Yatra. The ensuing crowdfunding campaign collected four crores in 4 days.
Funding issues On 16 February 2024, the Congress Party alleged that the
Income Tax Department (IT) ordered the freezing of bank accounts by the Congress Party containing 2.1 billion rupees ($25.3 million) as part of an ongoing legal dispute. The Congress Party's treasurer
Ajay Maken later added that tax authorities imposed a 2.1-billion rupee ($25 million)
lien on 13 February, "virtually sealed" its bank accounts and confiscated 1.1 billion rupees ($14 million). The party's leader
Rahul Gandhi complained that the restrictions had rendered the party unable to campaign properly, adding that "Our entire financial identity has been erased." Gandhi also accused Modi and Home Minister
Amit Shah of conducting a "criminal action" against the party, which the BJP denied. His mother and former Congress leader
Sonia Gandhi also alleged that the tax issues are "part of the systemic efforts to cripple" the party. An appeal is currently pending in the Supreme Court. According to the IT Department's official sources, it has recovered 135 crore from the Congress for breaking the legislation exempting political parties from paying taxes, rather than freezing the party's bank accounts as the opposition party had claimed. The party received notices from the IT department again on 29 March asking it to pay . The Congress accused the BJP of engaging in "tax terrorism" and alleged that the BJP is in serious violation of
income-tax laws and that the IT department should raise a demand of crore from the BJP for such violations.
Communist Party of India (Marxist) The
Communist Party of India (Marxist) began their election campaign in Kerala after announcing 15 candidates in the state.
Rashtriya Janata Dal The
Rashtriya Janata Dal began its campaign with its
Jan Vishwas Yatra ("People's Trust Yatra") on 20 February 2024. RJD leader
Tejashwi Yadav launched the yatra from
Muzaffarpur in
Bihar. The yatra lasted until 1 March 2024 and covered 33 districts. In
Siwan on 23 February, Yadav termed the BJP "a dustbin" which takes in other parties that have become "garbage".
Aam Aadmi Party The election period also coincided with investigations by authorities into state officials belonging to opposition parties, such as
Delhi Chief Minister and
Aam Aadmi Party leader
Arvind Kejriwal, who was under investigation for alleged corruption in the
allocation of liquor licences, and
Jharkhand Chief Minister
Hemant Soren, who was arrested in February 2024 for allegedly facilitating an illegal land sale. The
Enforcement Directorate is also investigating four chief ministers not allied with the BJP on various charges, while investigations have been closed on former opposition politicians who have since joined the BJP.
Hartosh Singh Bal, a journalist for the current affairs magazine
The Caravan told
Agence France-Presse that the move by government agencies indicated their behavior as "handmaidens of the ruling party to cow down the political opposition". His arrest also led to clashes between party leaders, supporters and the police on 22 March. Rahul Gandhi, reacting to Kejriwal's arrest, said that a "scared dictator" wants to create a "dead democracy", without naming anyone. After he was released on bail and allowed to vote, Kejriwal urged citizens to "vote against dictatorship". He then returned to prison as part of his bail conditions. The BJP-led government has been known to use Enforcement Directorate raids to target opposition politicians critical of it, with 95% of cases registered being against opposition leaders. Since 2014, 25 opposition leaders facing corruption charges have joined the BJP, with 23 of them having their inquiries closed or frozen after joining the ruling party. This has led the Congress Party to compare the trend to a "washing machine" in one of its campaign videos.
Party manifestos Bharatiya Janata Party The BJP proposed a 'GYAN' formula consisting of four segments – Garib (poor), Yuva (youth), Annadata (farmers) and Nari (women) in its manifesto. The Bharatiya Janata Party started a campaign to gather public recommendations and suggestions for the advancement of the State and the country, which will be incorporated into the party's manifesto titled 'Modi ki guarantee' for the 2024 general elections. •
Nari Shakti Vandan Adhiniyam: In order to assure women's representation in the legislatures of the states and the national leadership, the BJP pledged to systematically implement the Nari Shakti Vandan Adhiniyam. •
Lakhpati Didi: 30,000,000 rural women are being empowered to become "Lakhpati Didis". •
Free ration: Under the PM Garib Kalyan Anna Yojana, the BJP announced that it would give 800,000,000 citizens free rations for the next five years. •
Increasing MSP: on crops on a periodic basis was pledged in the manifesto. 6,000 rupees in annual financial support under the PM Kisan Samman Nidhi Yojana. •
Free electricity: The PM Surya Ghar Muft Bijli Yojana's free power for low-income homes was another pledge in the manifesto. •
3 Crore house: In the PM Housing Scheme, the BJP manifesto pledges to build 30,000,000 houses, people with disabilities will now be given priority, and care will be taken to make sure they are housed in accordance with their unique requirements. •
For youngsters: BJP pledge to enact laws to stop the leak of competitive test question papers. Increase the startup ecosystem's reach to encourage youth entrepreneurship. Expanding job prospects in the manufacturing sector. Creating jobs through the development of infrastructure. Creating jobs through growing the tourism industry. •
For truck drivers: Construction of modern buildings with facilities which allows truck drivers to rest, park, and have access to clean drinking water and food on all national highways. •
One Nation, One Election: In its manifesto, or Sankalp Patra, the BJP includes "
One Nation, One Election," for the general elections. This implies that simultaneous elections for the Lok Sabha and all the state assemblies may take place in 2029. •
Uniform Civil Code: The manifesto includes the implementation of the
Uniform Civil Code (UCC). •
Free Ayushman for all senior citizens: Under the
Ayushman Bharat Yojana, all senior citizens would be eligible for free, high-quality healthcare up to Rs 5 Lakhs. •
US$5 trillion economy: The BJP pledges to increase India's GDP to US$5 trillion by 2025 and $10 trillion by 2032. The
Ministry of Finance has predicted that India's economy will rank third overall in the world. Earlier in 2018 and then again in 2019, Modi had stated the goal of the country reaching a GDP of US$5 trillion by 2022 and 2024 respectively, which went unrealized. •
United Nations Security Council: committed to securing India's
UN Security Council permanent membership. •
Crack down on terrorism: Initiatives to create partnership to eliminate global terror and crack down on terror funding. •
Left wing extremism: Fighting Left-Wing Extremism by promoting growth and utilizing a variety of approaches. •
Third-largest economic power: India will rank as the country with the third-largest GDP. India's rank rose from the 11th to the 5th largest GDP in the last ten years. •
Man on Moon and Bharatiya Antariksha Station: to establish a permanent
Bharatiya Antariksha Station and send a man to the moon.
Indian National Congress The Congress released their group-specific
manifesto promises for the general election in the month of March. The manifesto focuses on five major segments of the population and promises them: •
Youth Manifesto: formal employment for a year to under 25 graduate students, filling of 3,000,000 government job vacancies, transparency in government job recruitment, ₹5,000 crore (US$605,000) fund for startups, standardisation of the government recruitment exam process, and social security for gig workers. •
Women Manifesto: ₹100,000 in financial assistance to women from poor families, 50% of new government job recruitments to women, double central government's contribution to the salary of
anganwadi,
ASHA, and
midday meal workers, legal assistance in every
panchayat, and at least one hostel for working women in district headquarters. •
Farmers Manifesto: legal guarantee on
MSP for farmers, waiving off of farmers' loans, an import-export policy favourable to them, removal of
GST from agricultural commodities, and payments directly into farmers' bank accounts within 30 days in case of crop loss. •
Labourers Manifesto: Universal healthcare coverage for workers, increasing national minimum wage to ₹400 (US$4.8) per day from the current ₹172 (US$2.1) per day, an urban employment guarantee law similar to
MGNREGA in the rural areas, life and accident insurance for informal sector workers. •
Caste census: The Congress party declared that, if it wins the election, it will conduct a comprehensive census called to survey the population, socio-economic conditions, and representation in governance institutions. It also promised to bring in legislation to eliminate the 50% cap on reservations for SC, ST, and backward classes and to protect tribal forest rights. Rahul Gandhi's call for "jitni abadi, utna haq" (distribution of public resources proportionate to the population) and the combined demands of the opposition parties (SP, RJD, and Congress) for a caste census. The complete manifesto titled
Nyay Patra () was released on 5 April 2024. Some noticeable points in the manifesto include (apart from above promises released earlier) the: • Introduction of a law to recognize civil unions between couples belonging to the
LGBTQIA+ community. • Implementation of the
Rajasthan Model of cashless insurance up to 2,500,000 for
universal healthcare. • Prohibitions on dumping of effluents into water bodies across India. • Increasing of forest cover as India has lost the second – highest forest cover after Brazil between 2015 and 2020. • Establishment of community sports centers at every block and municipality level as well as multi – sport center at every district level. • Establishment of government medical colleges – cum – hospitals in all districts of India. • Abolition of the
Agnipath Scheme and a return to the normal recruitment processes followed by the Army, Navy and Air Force. • Waiving of student education loans as a one – time measure outstanding as of 15 March 2024. • Provision of one day in a week to discuss the agenda suggested by the opposition benches in each
House of Parliament. • Non – intervention with personal choices of food and dress, to love and marry, and to travel and reside in any part of India. All laws and rules that interfere unreasonably with personal freedoms will be repealed. • Decriminalisation of the offence of defamation and provide, by law, a speedy remedy by way of civil damages. • Rejection of the 'One Nation One Election' idea. • Establishment of a National Judicial Commission (NJC) responsible for the selection and appointment of judges of the High Courts and the Supreme Court. • Amending of the Constitution to create two divisions in the Supreme Court: a Constitutional Court and a Court of Appeal. The Constitutional Court consisting of the seven most senior judges will hear and decide cases involving the interpretation of the Constitution and other cases of legal significance or national importance. The Court of Appeal will be the final court of appeal that will, sitting in Benches of three judges each, hear appeals from the High Court and National Tribunals. • Elimination of the "Angel tax" and all other exploitative tax schemes that inhibit investment in new micro, small companies and innovative start-ups. ==Misinformation==