Barbie has become a
cultural icon and has been given honors that are rare in the toy world. In 1974, a section of
Times Square in New York City was renamed Barbie Boulevard for a week. The
Musée des Arts Décoratifs, Paris at the Louvre held a Barbie exhibit in 2016. The exhibit featured 700 Barbie dolls over two floors as well as works by contemporary artists and documents (newspapers, photos, videos) that contextualize Barbie. In 1986, the artist
Andy Warhol created a painting of Barbie. The painting sold at auction at
Christie's, London for $1.1million. In 2015, The Andy Warhol Foundation then teamed up with Mattel to create an Andy Warhol Barbie. Outsider artist
Al Carbee took thousands of photographs of Barbie and created countless collages and dioramas featuring Barbie in various settings. Carbee was the subject of the 2013 feature-length documentary
Magical Universe. Carbee's collage art was presented in the 2016 Barbie exhibit at the
Musée des Arts Décoratifs, Paris in the section about visuals artists who have been inspired by Barbie. In 2013, in
Taiwan, the first Barbie-themed restaurant called "Barbie Café" opened under the Sinlaku group.
The Economist has emphasized the importance of Barbie to children's imagination: On September 7, 2021, following the debut of the
streaming television film Barbie: Big City, Big Dreams on
Netflix, Barbie joined forces with
Grammy Award-nominated music producer, songwriter, singer and actress
Ester Dean and Girls Make Beats – an organization dedicated to expanding the female presence of
music producers,
DJs and
audio engineers – to inspire more girls to explore a future in music production.
Mattel Adventure Park In 2023, Mattel broke ground on a theme park near
Phoenix, Arizona. The park is to open in 2025 and highlights Mattel's toys, including a Barbie Beach House, a
Thomas & Friends themed ride, and a
Hot Wheels go-kart race track. The theme park will take place at the VAI Resort complex, located west of
Phoenix, Arizona. The event showcased fashions contributed by fifty well-known
haute couturiers including
Diane von Fürstenberg,
Vera Wang,
Calvin Klein,
Bob Mackie, and
Christian Louboutin.
Barbie Dream Gap Project In 2019, Mattel launched the "Barbie Dream Gap Project" to raise awareness of the phenomenon known as the "Dream Gap": beginning at the age of five, girls begin to doubt their own intelligence, whereas boys do not. This leads to boys pursuing careers requiring a higher intelligence, and girls being underrepresented in those careers. As an example, in the U.S., 33% of sitting judges are female. This statistic inspired the release of Judge Barbie in four different skin tones and hairstyles with judge robes and a gavel accessory.
Habitat for Humanity In February 2022, Mattel celebrated its 60-year anniversary of the Barbie Dreamhouse by partnering with Habitat for Humanity International. Mattel committed to taking on 60 projects, including new construction, home preservation, and neighborhood revitalization.
Bad influence concerns In July 1992, Mattel released
Teen Talk Barbie, which spoke a number of phrases including "Will we ever have enough clothes?", "I love shopping!", and "Wanna have a pizza party?" Each doll was programmed to say four out of 270 possible phrases, so that no two given dolls were likely to be the same (the number of possible combinations is 270!/(266!4!) = 216,546,345). One of these 270 phrases was "Math class is tough!", which led to criticism from the
American Association of University Women; about 1.5% of all the dolls sold said the phrase. The doll was often erroneously misattributed in the media as having said "Math is hard!" In October 1992, Mattel announced that
Teen Talk Barbie would no longer say "Math class is tough!", and offered a swap to anyone who owned a doll that did. Also in October 1992, Mattel opened its production factory in Indonesia as the main factory of Barbie in the world. The factory is located at
Jababeka Industrial Park in Cikarang. In 2002, Mattel introduced a line of pregnant
Midge (and baby) dolls, but this
Happy Family line was quickly pulled from the market due to complaints that she promoted teen pregnancy, though Midge was supposed to be a married adult. In September 2003, the Middle Eastern country of
Saudi Arabia outlawed the sale of Barbie dolls and franchises, stating that they did not conform to the ideals of
Islam. The
Committee for the Promotion of Virtue and the Prevention of Vice warned, "Jewish Barbie dolls, with their revealing clothes and shameful postures,
accessories and tools are a symbol of decadence to the
perverted West. Let us beware of her dangers and be careful." The 2003 Saudi ban was temporary. In Muslim-majority nations, there is an alternative doll called
Fulla, which was introduced in November 2003 and is equivalent to Barbie, but is designed specifically to represent traditional Islamic values. Fulla is not manufactured by Mattel (although Mattel still licenses Fulla dolls and franchises for sale in certain markets). Despite the committee's warning, the Barbie brand is still available in other
Muslim-majority countries including
Egypt and
Indonesia as of January 2021. In
Iran, the
Sara and Dara dolls, which were introduced in March 2002, are available as an alternative to Barbie, even though they have not been as successful. In November 2014, Mattel received criticism over the book
I Can Be a Computer Engineer, which depicted Barbie as personally
inept at computers, requiring her two male friends to complete all of the necessary tasks to restore two laptops after she accidentally
infects her and her sister's laptop with a
malware-laced USB flash drive, before ultimately getting credit for recovering her sister's school project. Critics felt that the characterization of Barbie as a
software designer lacking
low-level technical skills was sexist, as other books in the
I Can Be... series depicted Barbie as someone who was totally competent in those jobs and did not require outside assistance from others. Mattel later removed the book from sale on
Amazon in response to the criticism, and the company released a "
Computer Engineer Barbie" doll who was a game programmer rather than
game designer. ==Diversity==