Once the series had been picked up by NBC, the production moved to what was then Desilu Productions' Gower Street location. It had previously been the main studio complex used by
RKO Pictures and is now part of the
Paramount Pictures lot. The series used what are now stages 31 and 32. His contributions to the series were honored in the name of the "
Jefferies tube", an equipment shaft depicted in various
Star Trek series. In addition to working with his brother, John Jefferies, to create the hand-held phaser weapons of
Star Trek, Jefferies also developed the set design for the bridge of the
Enterprise (which was based on an earlier design by
Pato Guzman). Jefferies used his practical experience as an airman during
World War II and his knowledge of aircraft design to devise a functional, and
ergonomic bridge layout. The costume designer for
Star Trek,
Bill Theiss, created the look of the
Starfleet uniforms for the
Enterprise, the costumes for female guest stars, and for various
aliens, including the
Klingons,
Vulcans,
Romulans,
Tellarites,
Andorians, and Gideonites. Artist and sculptor
Wah Chang, who had worked for
Walt Disney Productions, was hired to design and manufacture props: he created the flip-open communicator, often credited as having influenced the configuration of the portable version of the
cellular telephone. Chang also designed the portable sensing-recording-computing "tricorder" device, and various fictitious devices for the starship's engineering crew and its sick bay. As the series progressed, he helped to create various memorable aliens, such as the
Gorn and the
Horta.
Season 1 (1966–1967) NBC ordered 16 episodes of
Star Trek, besides "Where No Man Has Gone Before". The first regular episode of
Star Trek, "
The Man Trap", aired on Thursday, September 8, 1966, from 8:30 to 9:30 as part of an NBC "sneak preview" block. Reviews were mixed; while
The Philadelphia Inquirer and
San Francisco Chronicle liked the new show,
The New York Times and
The Boston Globe were less favorable, and
Variety predicted that it "won't work", calling it "an incredible and dreary mess of confusion and complexities". Debuting against mostly reruns,
Star Trek easily won its time slot with a 40.6 share. The following week against new programming, however, the show fell to second (29.4 share) behind CBS. It ranked 33rd (out of 94 programs) over the next two weeks, then the following two episodes ranked 51st in the ratings. as
Captain James T. Kirk in action, from the episode "
Where No Man Has Gone Before", 1966
Frederik Pohl, editor of
Galaxy Science Fiction, wrote in February 1967 of his amazement that
Star Treks "regular shows were just as good" as the early episodes that won an award at
Tricon in September. Believing that the show would soon be canceled because of low ratings, he lamented that it "made the mistake of appealing to a comparatively literate group", and urged readers to write letters to help save the show.
Star Treks first-season ratings would in earlier years likely have caused NBC to cancel the show. The network had pioneered research into viewers'
demographic profiles in the early 1960s, however, and by 1967, it and other networks increasingly considered such data when making decisions; for example, CBS temporarily canceled
Gunsmoke that year because it had too many older and too few younger viewers. Although Roddenberry later claimed that NBC was unaware of
Star Treks favorable demographics, awareness of
Star Treks "quality" audience is what likely caused the network to retain the show after the first and second seasons. NBC instead decided to order 10 more new episodes for the first season, and order a second season in March 1967. The network originally announced that the show would air at 7:30–8:30 pm Tuesday, but it was instead given an 8:30–9:30 pm Friday slot when the 1967–68 NBC schedule was released, making it less appealing to young adult viewers.
Season 2 (1967–1968) Star Treks ratings continued to decline during the second season. Although Shatner expected the show to end after two seasons and began to prepare for other projects, NBC nonetheless may have never seriously considered canceling the show. As early as January 1968, the
Associated Press reported that
Star Treks chances for renewal for a third season were "excellent". The show had better ratings for NBC than ABC's competing
Hondo, and the competing CBS programs (number-three
Gomer Pyle, U.S.M.C. and the first half-hour of the number-12
CBS Friday Night Movie) were in the top 15 in the Nielsen ratings. Again, demographics helped
Star Trek survive. Contrary to popular belief among its fans, the show did not have a larger audience of young viewers than its competition while on NBC. The network's research did indicate that
Star Trek had a "quality audience" including "upper-income, better-educated males", however, and other NBC shows had lower overall ratings. The enthusiasm of
Star Treks viewers surprised NBC. The show was unusual in its serious discussion of contemporary societal issues in a futuristic context, unlike
Lost in Space, which was more
campy in nature. The network had already received 29,000 fan letters for the show during its first season, more than for any other except
The Monkees. When rumors spread in late 1967 that
Star Trek was at risk of cancellation, Roddenberry secretly began and funded an effort by
Bjo Trimble, her husband John, and other fans to persuade tens of thousands of viewers to write letters of support to save the program. Using the 4,000 names on a mailing list for a science-fiction convention, the Trimbles asked fans to write to NBC and ask 10 others to also do so. NBC received almost 116,000 letters for the show between December 1967 and March 1968, including more than 52,000 in February alone; according to an NBC executive, the network received more than one million pieces of mail but only disclosed the 116,000 figure. Newspaper columnists encouraged readers to write letters to help save what one called "the best science-fiction show on the air". More than 200
Caltech students marched to NBC's
Burbank, California studio to support
Star Trek in January 1968, carrying signs such as "
Draft Spock" and "
Vulcan Power".
Berkeley and
MIT students organized similar protests in San Francisco and New York City., Kirk and the
Enterprise, 1968The letters supporting
Star Trek, whose authors included
New York State Governor Nelson Rockefeller, were different in both quantity and quality from most mail that television networks receive: In addition: NBC—which used such anecdotes in much of its publicity for the show—made the unusual decision to announce on television, after the episode "
The Omega Glory" on March 1, 1968, that the series had been renewed. The announcement implied a request to stop writing—NBC's policy of replying to each viewer mail meant that the campaign cost the network millions of dollars—but instead caused fans to send letters of thanks in similar numbers.
Season 3 (1968–1969) NBC at first planned to move
Star Trek to Mondays for the show's third season, likely in hopes of increasing its audience after the enormous letter campaign that surprised the network. In March 1968; however, NBC instead moved the show to 10:00 pm
Friday night, an hour undesirable for its younger audience, so as not to conflict with the highly successful ''
Rowan & Martin's Laugh-In on Monday evenings, from whose time slot Laugh-In
producer George Schlatter had angrily demanded it not be rescheduled. In addition to the undesirable time slot, Star Trek'' was now being seen on only 181 of NBC's 210 affiliates. Roddenberry was frustrated, and complained, "If the network wants to kill us, it couldn't make a better move." He attempted to persuade NBC to give
Star Trek a better day and hour, but was not successful. As a result of this and his own growing exhaustion, he chose to withdraw from the stress of the daily production of
Star Trek, though he remained nominally in charge as its "executive producer". Roddenberry reduced his direct involvement in
Star Trek before the start of the 1968–69 television season, and was replaced by
Fred Freiberger as the producer of the television series.
Arthur H. Singer served as story editor. NBC next reduced ''Star Trek's
budget from $185,000 per episode in season 2 (it was $190,000 per episode in season 1) to $175,000 per episode in season 3 (as the per-minute commercial price had dropped from $39,000 to $36,000 compared to the season-two time slot). This caused what some perceive as a decline in quality for the 1968–69 season, although there was a trade off in some lower production costs since the special effects technology had improved over time. By season 3 William Shatner felt that the main characters had become more compromised or exaggerated and the story lines more improbable. Leonard Nimoy felt that financial concerns dominated. Associate Producer Bob Justman, who left during the third season, said budget cuts caused the crew to become necessarily limited in the type of filming that could be done, such as outdoor work, with only one episode, "The Paradise Syndrome", shot largely outdoors. Nichelle Nichols described the budget-cutting during the final year as an intentional effort to kill off Star Trek'':" was the first episode of the third season. The last day of filming for
Star Trek was January 9, 1969, and after 79 episodes NBC canceled the show in February despite fans' attempt at another letter-writing campaign. One newspaper columnist advised a protesting viewer: In 2011, the decision to cancel
Star Trek by NBC was ranked number four on the
TV Guide Network special,
25 Biggest TV Blunders 2.
Syndication Although some of the third season's episodes were considered of poorer quality, it gave
Star Trek enough episodes for
television syndication. Most shows require
at least four seasons for syndication, because otherwise not enough episodes are available for daily
stripping.
Kaiser Broadcasting, however, purchased syndication rights for
Star Trek during the first season for its stations in several large cities. The company arranged the unusual deal because it saw the show as effective
counterprogramming against the
Big Three networks' 6 pm evening news programs. Paramount began advertising the reruns in
trade press in March 1969; as Kaiser's ratings were good, other stations, such as
WPIX in New York City and Kaiser's
WKBS in Philadelphia, also purchased the episodes for similar counterprogramming. Through syndication,
Star Trek found a larger audience than it had on NBC, becoming a cult classic. Airing the show in the late afternoon or early evening attracted many new viewers, often young. By 1970, Paramount's trade advertisements claimed that the show had significantly improved its stations' ratings, and the
Los Angeles Times commented on
Star Treks ability to "acquire the most enviable ratings in the syndication field". By 1972, what the Associated Press described as "the show that won't die" aired in more than 100 American cities and 60 other countries; and more than 3,000 fans attended the first
Star Trek convention in New York City in January 1972. Fans of the show became increasingly organized, gathering at conventions to trade merchandise, meet actors from the show, and watch screenings of old episodes. Such fans came to be known as "
trekkies", who were noted (and often ridiculed) for their extreme devotion to the show and their encyclopedic knowledge of every episode. Because fans enjoyed re-watching each episode many times, prices for
Star Trek rose over time, instead of falling like other syndicated reruns.
People magazine commented in 1977 that the show "threatens to rerun until the universe crawls back into its little black hole". By 1986, 17 years after entering syndication,
Star Trek was the most popular syndicated series; by 1987, Paramount made $1 million from each episode; and by 1994, the reruns still aired in 94% of the United States. From September 1 to December 24, 1998, the Sci-Fi Channel broadcast a "Special Edition" of all the original series episodes in an expanded 90-minute format hosted by William Shatner. Now titled
Star Trek: The Original Series, these broadcasts restored scenes that had been edited out of the syndicated episodes. Under the direction of
Star Trek producer David Rossi, who consulted with Mike and Denise Okuda, the visual and special effects were recreated to give
Star Trek: The Original Series a more modern look. Special attention was given to such elements as the
Enterprise, alien planets and their images depicted from space, planets seen from orbit, alien spacecraft, and technology such as computer readouts, viewscreen images, and phaser beams. The restoration and enhancement was performed by
CBS Digital. All live-action footage was scanned in high definition from its first-generation 35 mm film elements. While it was possible to retouch and remaster some visual effects, all new exterior ship, space, and planet shots were recreated under the supervision of Niel Wray. "Original camera negatives" were used for all live-action footage, but not for external shots of the ship and planets. Notable changes include new space shots with a CGI
Enterprise, and other new models (for example, a
Gorn ship is shown in "
Arena"), redone
matte background shots, and other minor touches such as tidying up viewscreens. A small number of scenes were also recomposed, and sometimes new actors were placed into the background of shots. The opening theme music was also re-recorded in digital stereo. The first episode to be released to syndication was "
Balance of Terror" on the weekend of September 16, 2006. Episodes were released at the rate of about one a week and broadcast in a 4:3 aspect ratio. Despite the
HD remastering, CBS delivered the broadcast syndication package in
Standard Definition (SD TV). The HD format was made commercially available through
Blu-ray, or by streaming and downloads. While the CGI shots were mastered in a 16:9 aspect ratio for future applications, they were initially broadcast in the U.S. and Canada—along with the live-action footage—in a 4:3 aspect ratio to respect the show's original composition. On July 26, 2007,
CBS Home Entertainment (with distribution by Paramount Home Entertainment) announced that the remastered episodes of
TOS would be released on an
HD DVD/DVD hybrid format. Season one was released on November 20, 2007. Season two had been scheduled for release in the summer of 2008, but it was canceled when
Toshiba (which had been helping finance the remastering of the show) pulled out of the HD DVD business. On August 5, 2008, the remastered season two was released on DVD only. Season 3 was released on DVD on November 18, 2008. On February 17, 2009, Paramount announced the season one of
TOS on
Blu-ray Disc for a May release to coincide with the new feature film coming from Paramount. The second season was released in a seven disc set on Blu-ray in the U.S. on September 22, 2009. The third season was released on Blu-ray in the U.S. on December 15. With the release of the "Alternate Realities" box set, remastered
Original Series episodes were included in a multi-series compilation for the first time. ==Cast==