Background The idea of expansion into the United States began to take shape in the early 1990s, prompted by precarious ownership situations and chronic money shortages among the existing Canadian teams. The chief catalyst of the league's struggles was
Carling O'Keefe's decision to stop its lucrative television sponsorship in 1987. The arrangement had provided steady income to all of the league's teams, reaching $11 million per season before its withdrawal. Despite the guaranteed revenues, the league failed to grow. The television money subsidized shoddy financial practices and marketing both at the team and league level. Longtime CFL commissioner
Jake Gaudaur, who had negotiated the league's sponsorship deals with Carling retired in 1984. The
Montreal Alouettes, having been rescued from failure five years prior, folded during the 1987 preseason. With the exception of the
Edmonton Eskimos, every team in the league had faced some kind of crisis in the years leading up to 1993. In addition to Montreal's sudden collapse, the
Calgary Stampeders and publicly owned
Saskatchewan Roughriders had to mount public campaigns to survive. By 1993, the
BC Lions had experienced years of ownership chaos and the
Winnipeg Blue Bombers faced $3 million in debt, despite frugal management. The
Hamilton Tiger-Cats were confronting an attendance swoon, fan malaise, and struggling community ownership. Both Southern Ontario teams faced competition at the gate from the NFL's
Buffalo Bills, then in the middle of their historic run of four consecutive
Super Bowl appearances. Finally, the
Ottawa Rough Riders and their fans saw squads on the field and constant drama off it from the team's under-capitalized and mercurial owner,
Bernie Glieberman. Against this economic backdrop, a new generation of venture capitalist owners took the place of the local consortiums and philanthropists that typically had owned the teams and operated them without any serious profit motive. They were led by McNall in Toronto, Glieberman in Ottawa, and
Larry Ryckman in Calgary.
Larry Smith was hired as league commissioner in February 1992, reportedly on the explicit understanding that he would pursue American expansion. While Smith would become the most visible face of the era, he emphasized that it was the owners who drove the initiative, particularly McNall and Ryckman. McNall's issues with cash flow, later revealed to be the result wealth inflation through illegal accounting, was one obvious instigator. While the newer owners championed expansion, equal distribution of the expansion fees also appealed to the community-owned teams as these would shore up their finances.
1992–1993 With the green light from the owners, Smith began the task of expanding the league across the border, beginning with a June
1992 exhibition game between the Argonauts and Stampeders in
Portland, Oregon. A total of 15,362 attended, The expansion announcement prompted numerous applications from a wide variety of American cities. By the end of the expansion era, a minimum of twenty-two cities were reported to have been considered for teams. Coincidentally, the
World League of American Football, an attempt by the NFL to create a spring league in major markets without NFL teams (including
Montreal), suspended its North American operations after its 1992 season. WLAF owners
Fred Anderson of the
Sacramento Surge and Larry J. Benson of the
San Antonio Riders applied to join the CFL as the
Sacramento Gold Miners and San Antonio Texans, respectively. The experiment started on a sour note when an ownership dispute forced Benson to pull San Antonio out on the same evening the franchise was to be formally introduced. The Gold Miners played at the austere
Hornet Stadium, located on the campus of
Sacramento State University and averaged around 17,000 fans per game. This was down from the roughly 21,000 fans per game the Surge had drawn in 1992; they sold 9,000 season tickets. In response to talent disparity between the East and West Divisions, it was decided in the middle of the season to grant the fourth-place Western team a playoff berth. There was speculation this was done in part to ensure Sacramento remained in playoff contention as long as possible at the insistence of Ryckman. He preferred the revenue of two playoff games for his first-place Stampeders over a first-round bye.
1994 In 1994 the Gold Miners were joined by three other American teams: the
Las Vegas Posse,
Baltimore CFL Colts, and
Shreveport Pirates. On television
ESPN and its subsidiary
ESPN2 picked up some games alongside the usual broadcasting by
TSN and
CBC in Canada. Shreveport and Baltimore were placed in the East Division, while Sacramento and Las Vegas were placed in the West. The playoffs were expanded again to eight teams (four per division). Another franchise was to have been added in
Orlando; however, in a debacle that had now become a pattern, the presumptive ownership group failed to appear at the January 1994 press conference announcing the team's formation. The Baltimore CFL Colts made headlines before even playing a down. Owned by
Jim Speros, the team was marketed as a revival of the
Baltimore Colts NFL franchise, who had
left the city 10 years earlier and had also played at
Memorial Stadium. The team's embrace of the Colts' history gained them an instant following in Baltimore and publicity in the national sports media, although an injunction obtained shortly before the team's first game forced the team to stop using "Colts" in their name and to instead refer to the team as the "Baltimore CFLers" or "Baltimore Football Club". Since Memorial Stadium had originally been built to accommodate
Major League Baseball's
Baltimore Orioles as well as football, its playing surface was large enough to accommodate a full-size Canadian field. Baltimore was far and away the most successful of any American CFL team both on the field and off, averaging crowds of over 37,000 their first year. Knowing that Canadian football was considerably different from the American game, Speros stocked the Baltimore club mostly with CFL veterans. As coach, he brought in
Don Matthews, who had already played in two Grey Cups and won one. The result was a team that eventually finished second in the East with a 12–6 record and became the first American team to qualify for the playoffs, advancing all the way to the
Grey Cup game.
In a thrilling match played in
BC Place, the
BC Lions defeated Baltimore on a last-second field goal by
Lui Passaglia. in Baltimore was home to the
Baltimore Stallions, easily the most successful CFL expansion team in the United States. They averaged more than 30,000 fans each of their two years. The
Shreveport Pirates were actually a transplantation of
Bernie Glieberman and his organization from
Ottawa. The Gliebermans had hinted at moving the Rough Riders to the United States, making them even more unpopular than they already were in Canada's capital. As part of a settlement with the CFL, Glieberman sold the Rough Riders to
Bruce Firestone for , and in return was granted a US-based expansion team which became the
Shreveport Pirates. As part of the deal, Glieberman not only had to pay the expansion fee, but also had to settle his previous Ottawa debts. There was a groundswell of local support for the club, but also significant difficulties in its first year, including stifling weather, cultural clashes, organizational gaffes, and serious hints of under-capitalization (during training camp the team was housed in a dorm above a milking barn). A woeful record did not help, as the team lost its first 14 games. The Pirates showed some promise at the end of the season, reeling off a 3–1 record in their final four games; attendance also jumped, and the home finale drew over 32,000 fans to 40,000-seat
Independence Stadium, the highest for any U.S.-hosted CFL game outside Baltimore. The Gold Miners, after spending much of 1993 adjusting to the Canadian game, rebounded strongly to finish 9–8–1 in their second season, three points short of the playoffs. They were led again by David Archer at quarterback, who had persisted with the team since its World League days as the Sacramento Surge. However, in what was to become a trend during the CFL expansion, the second Sacramento season saw an attendance decline. At the other end of the spectrum, the Posse were an abject failure both on the field and off. Playing in
Sam Boyd Stadium on the outskirts of the city and practicing on an ersatz practice field in the parking lot of the
Riviera Hotel and Casino on the
Las Vegas Strip, the team became infamous for botched gimmicks. Attendance, never good to begin with, dropped to embarrassing levels as the season went on. With such dreadful gates, the team's cash flow dwindled to the point that, according to one assistant coach, "we couldn't even afford paper." After only 2,350 attended an October home game against Winnipeg (the lowest-attended match since the CFL's founding in 1958), owner
Nick Mileti announced the team was suspending operations. To avoid shuttering a team mid-season, the league moved the Posse's final home game to Edmonton. The team was little better on the field, finishing 5–13—the second-worst record in the league (ahead of only the Pirates).
1994–1995 offseason The Las Vegas situation was one of a bevy of developments faced by the league in the 1994–1995 offseason. The Posse were officially disbanded in April 1995, but not before the CFL damaged its credibility by twice granting provisional approval for the franchise's relocation, first to
Milwaukee, Wisconsin, then to
Jackson, Mississippi. The Milwaukee bid was to be owned by
Marvin Fishman and use
Milwaukee County Stadium, which for the previous four decades had hosted
Green Bay Packers home games in Milwaukee before the Packers decided to move their entire home schedule to
Lambeau Field beginning in 1995; while County Stadium's main tenants, the
Milwaukee Brewers, accepted the Packers, the idea of sharing the venue with a CFL team whose schedule substantially overlapped with Major League Baseball led them to demand rent of $40,000 per game, well beyond what Fishman was willing to pay. The Mississippi team was even included on the 1995 internal schedule and had hired a general manager and coaching staff, only for the deal to collapse amid squabbles with the Las Vegas corporation that owned the Posse. A group from Miami, Florida, tried to convince the league to let it buy the remains of the Posse and move them to South Florida as the
Miami Manatees, to play in the
Miami Orange Bowl. An exhibition game between Birmingham and Baltimore was held there in June 1995 to gauge support, which drew a decent crowd just above 20,000. With the Posse folding, the Gold Miners moving, and the Pirates facing money troubles, three of the four CFL expansion teams had stumbled. The league, however, still managed to expand into two new markets for the 1995 season. The
Memphis Mad Dogs were announced in November 1994, followed by the
Birmingham Barracudas in January 1995. The Memphis deal was hailed as a large step forward for the league's presence in the U.S., as it brought in the wealth of team owner
Fred Smith (the founder and CEO of
Federal Express) and his marketing connections. The league gained its first national American television contract with
ESPN2, which agreed to televise more than 20 regular season games, plus the playoffs. The deal was reportedly worth about $1.5 million (equivalent to $ million in ). The CFL would remain on the network until 1997. in Memphis. While few of the American stadiums to host Canadian football were ideal corners cut at the Liberty Bowl were particularly severe. The field was well short of regulation length. The
Birmingham Barracudas, owned by insurance tycoon
Art Williams, entered the league playing at
Legion Field, which could accommodate a
Canadian football field with 15-yard end zones (five yards shorter than the standard 20 yards). Led by future Hall of Famer
Matt Dunigan at quarterback, the Barracudas fell short of the South Division title, but remained competitive throughout the year. Despite selling only 2,000 season tickets and facing community apathy after numerous attempts at pro football squads had failed in the city, attendance for the first three games exceeded expectations. Williams knew that the 'Cudas potentially faced serious attendance problems once the traditional American football season began, and persuaded the CFL to let them play their late-season home games on Sunday afternoons – something the league had avoided to avoid putting its television broadcasts in direct competition with the NFL's. Williams calculated that competing with the NFL on television was a more reasonable risk to take compared to competition with local high school and
Alabama/
Auburn college football. Despite the time change, attendance still dropped to unsustainable levels; none of the final four home games attracted more than 10,000 people. Williams claimed to have lost at least US$10 million on the season—at least as much as his startup costs—and blamed fan apathy for the attendance woes. The Mad Dogs played in the
Liberty Bowl, which had to be heavily reconfigured to accommodate the Canadian game. Astroturf sections were added around the grass field to accommodate the required width, while the expansion of the length of the field to 110 yards forced the end zones to become half Astroturf pentagons that averaged seven yards in the corners and fourteen yards behind the uprights. The grandstands stood mere yards from the end line, prompting veteran CFL quarterback
Danny McManus to call the end zones "a lawsuit waiting to happen." Like Williams, Smith knew the Mad Dogs would face an uphill battle attracting fans once the traditional American football season started. As was the case in Birmingham, Smith persuaded the CFL to let the Dogs play their late-season home games on Sundays to avoid competing against high school and
Tennessee/
Ole Miss football. It was of no avail; late in the season the Mad Dogs struggled to attract more than 10,000 people. Like Williams, Smith publicly blamed community apathy and media hostility for the lackluster attendance. The team went 9–9 in their only year. In
Shreveport, meanwhile, whatever positive momentum the Pirates had gained at the end of the 1994 season failed to carry over into 1995. Despite the signing of former NFL quarterback
Billy Joe Tolliver, who put up decent numbers, the squad limped to a 5–13 record. As elsewhere, Shreveport saw a second season attendance decline, and with the season winding down, the city had clearly soured on the Gliebermans. They became embroiled in legal difficulties and, in one particularly absurd incident, Bernie Glieberman had his lawyer attempt (unsuccessfully) to abscond with a half-million dollar
Tucker automobile that Glieberman had donated to a local museum. Freshly relocated from
Sacramento, the San Antonio Texans finally found success on the field in 1995 playing in the brand new
Alamodome. The Alamodome offered two advantages over other U.S. facilities – it was a multi-purpose facility with retractable seating that could accommodate a full size CFL field, and it was an indoor, air-conditioned facility, meaning the teams playing there did not have to deal with the summer heat. The team continued to be bankrolled by the enthusiastic Fred Anderson. Archer, entering his fifth year as Anderson's quarterback, led the second best offence in the league; he nevertheless suffered an injury late in the season, prompting the team to hire 45-year-old
Joe Ferguson (whom Stephenson had coached as a member of the Buffalo Bills) out of retirement to serve as a backup. They finished 12–6 and finally made the playoffs. In the first round they trounced Birmingham, 51–9, before falling to the Baltimore Stallions, 21–11, in the South Division final. Team attendance was around the same level Anderson had previously seen in Sacramento. The Baltimore franchise finally received a permanent name, the "Baltimore Stallions." Led by quarterback
Tracy Ham and running back
Mike Pringle, the Stallions started 2–3, but then steamrolled through the rest of the season, winning 13 games in a row to finish first in the South Division. They knocked off Winnipeg and then San Antonio in the South Division final. They faced the Calgary Stampeders in the
1995 Grey Cup in
Regina, Saskatchewan and won convincingly, 37–20. The first and only American team to take the championship, the 1995 Stallions team has since acquired a reputation as one of the CFL's best ever. At the time, their .756 winning percentage over their first two seasons was the best start for an expansion team in North American professional sports history.
1995 Playoffs League troubles Despite some positive initial attendance numbers, after three years it was clear that general American fan interest in Canadian football was sparse. Differences in the Canadian game, such as three downs and the larger field, had not been embraced south of the border. While the CFL had a small deal with ESPN2, a major television contract had not materialized; efforts by the league's U.S. teams to negotiate a deal with
CBS Sports failed after the network managed to pick up
college football rights for 1996. There was no widespread national promotional effort for the league in the U.S., and the general preference to avoid competing with the NFL in major markets hurt its efforts to reach out to major media platforms. Moreover, the July to November CFL season, designed to ensure the playoffs finish before Canada's harsh winters set in, forced most American teams to play the first half of the season in oppressive heat and the second half in competition with
high school football,
college football, and the NFL. Tension had also arisen between the American and Canadian teams. As early as the 1994 Grey Cup, the American owners, led by Speros in Baltimore, were calling for numerous changes to accommodate the American teams and their potential fans. They proposed that the end zones be reduced to 15 yards in length, that the Grey Cup be played earlier in the year, that player quotas be removed for all teams, and that a league name change be considered. By 1995, Mad Dogs coach
Pepper Rodgers was openly disparaging Canadian rules and teams. Officials of the new American teams found that the Canadian clubs were hesitant to accommodate the new American audience. The Canadian owners, for their part, refused to make any major changes to the rules, the schedule, or the name of the league; the only concession they made was to allow smaller field sizes in American stadiums that could not fit a regulation CFL field. Agreement on rules and schedules might have been reached had the league achieved economic stability, but losses among American teams were drastic and widespread. In 1995 alone, Fred Anderson estimated that the U.S. teams had collectively lost more than US$20 million. The $10 million estimated loss in Birmingham was the most substantial, followed by US$4 to $6 million estimated for Anderson's Texans. The Baltimore losses were comparatively modest at US$1 to $1.5 million, but stung the league, given the prestige of the franchise. While season ticket goals were met, the overall increase in attendance was modest in 1995 to 24,406 and would be wiped out the next year. In Toronto, Bruce McNall found it increasingly difficult to justify massive losses from an asset 3,000 miles away from his base in Los Angeles, and put the team up for sale. He ultimately sold the Argos to league television partner
TSN in May 1994, a sale delayed by John Candy's death that March. Later that year, McNall's finances imploded in the midst of revelations of financial wrongdoing
The last international Grey Cup With these troubles still fresh, the NFL then dealt the CFL's American expansion a critical blow. On November 6, 1995—the week of the South Division Final—
Cleveland Browns owner
Art Modell announced
he was moving his NFL franchise to Baltimore for the following season. A day after the game, the Stallions' owners called Commissioner Smith and requested a meeting in Toronto; Smith's summary of their position was "we'll pay our bills but we're done." At one point, he was prepared to move to Houston and play in the
Astrodome, and also intended to take on then-
Houston Astros owner
Drayton McLane as a minority partner. The Pirates held out a little longer and flirted with a relocation to Norfolk, but local officials broke off talks after they learned that Glieberman was still facing legal disputes in Shreveport. Smith had given the American teams until the end of January 1996 to decide whether they would return for the 1996 season. By then, sources were stating that four of the five American teams had "either folded, have no stadiums to play in or will not be permitted to be part of the CFL in 1996." Only the Stallions appeared to be able to take the field in some form for the 1996 season. Of the American owners, Anderson was the most amenable to retaining an American-based team in 1996. While he initially stated that the league needed at least three other American teams for the Texans to be viable, However, that scenario looked less and less likely, as Speros—under prodding from Smith—had begun serious discussions with officials in
Montreal. Against this backdrop, a second round of league meetings was held on February 2, where all five American franchises, including the Stallions, were formally shuttered, bringing the CFL's American expansion to a close. At the same time, former Stallions owner Speros was granted a "reactivated" Alouettes franchise in Montreal. Stallions general manager
Jim Popp and much of the Stallions' coaching and front office staff moved north to Montreal and much of the club's roster re-signed with the Alouettes. ==Post-expansion==