In 1987, Crawford appeared in the opening credits of the
Michael J. Fox film
The Secret of My Success. Three years later, she was featured alongside top models
Christy Turlington,
Linda Evangelista,
Tatjana Patitz and
Naomi Campbell on the cover of the January 1990 edition of
British Vogue. Crawford and the other four models subsequently appeared in the video for
George Michael's hit "
Freedom! '90" later that year. Subsequently, Crawford played the lost love of
Jon Bon Jovi in the 1994 video for his version of "
Please Come Home For Christmas", "
John Taylor" in the 2011 video for
Duran Duran's "Girl Panic" (featuring supermodels as the band, including Naomi Campbell as
Simon Le Bon), and Headmistress in the 2015 video for
Taylor Swift's "
Bad Blood" as part of a cast including
Jessica Alba,
Selena Gomez, and fellow models
Lily Aldridge,
Cara Delevingne,
Gigi Hadid,
Martha Hunt and
Karlie Kloss. She was frequently featured on the cover of multiple fashion and lifestyle magazines, including
Vogue,
W,
People, ''
Harper's Bazaar, Elle, Cosmopolitan, and Allure''. A partial count in 1998 totalled over 500 appearances. Crawford has walked the runway shows for
Chanel,
Versace,
Dolce & Gabbana,
Christian Dior,
Calvin Klein,
Ralph Lauren,
Roberto Cavalli,
Michael Kors,
Thierry Mugler,
Todd Oldham,
DKNY and
Valentino. Crawford also appeared in many fashion campaigns during her career, including those for
Versace,
Calvin Klein,
Escada,
David Yurman,
Oscar De La Renta,
Balmain,
Hermes,
Ellen Tracy,
Valentino,
Bally,
Liz Claiborne,
Hervé Leger,
Halston,
Anne Klein,
Isaac Mizrahi,
Blumarine,
Guess,
Ink,
Gap and
Revlon. She has also worked for
Omega,
Maybelline,
Clairol,
Pepsi, and Chilean retail stores
Ripley (partner of
Macy's). In July 1988, she posed nude for
Playboy magazine in a shoot by photographer
Herb Ritts. In October 1998, Crawford returned to the pages of
Playboy for a second nude pictorial, again taken by Ritts. She was ranked number 5 on
Playboy's list of the 100 sexiest stars of the 20th century. A 1997
Shape magazine survey of 4,000 picked her as the second (after
Demi Moore) most beautiful woman in the world. In 2002, Crawford was named one of the 50 most beautiful people by
People magazine. In her forties, she claimed No. 26 in the 2006 Hot 100 issue of
Maxim magazine. She was named No. 3 on
VH1's
40 Hottest Hotties of the 90s and was named one of the "100 Hottest Women of All-Time" by ''
Men's Health''. The
red Versace dress she wore to the
63rd Academy Awards in 1991 had a major influence on fashion, and many copies and fakes of the dress were produced. In 1992, Crawford—through
GoodTimes Home Video and her company Crawdaddy Productions—made an exercise video with Radu Teodorescu named
Cindy Crawford: Shape Your Body; although criticised by some for being unsafe, it was hugely successful and led to two equally lucrative followups,
Cindy Crawford: The Next Challenge in 1993 (again with Radu) and
Cindy Crawford: A New Dimension in 2000; the latter, made with fitness expert
Kathy Kaehler and produced not long after Crawford gave birth to her first child, was aimed at new mothers getting back into shape. In 2001, Crawford also made a shorter fitness video aimed at children,
Mini-Muscles with Cindy Crawford and the Fit-wits, an animated production featuring the voices of Crawford (who also appears at the beginning in live action), Radu and
Kobe Bryant. The inaugural issue of
George, a short lived political magazine in the 1990s, featured Crawford dressed like
George Washington on the cover. In 2005, the
American Society of Magazine Editors listed it as the 22nd best magazine cover of the last 40 years. Crawford has also been on TV and in films. From 1989 to 1995, Crawford was host and executive producer of
MTV's
House of Style. In the early 1990s, Crawford starred in the
Pepsi and
Pepsi Stuff advertising. In 1992, she appeared in Pepsi's
Super Bowl commercial, aired during
Super Bowl XXVI. In 2016, Pepsi released a remake of the commercial, also featuring Crawford. The film was also a financial failure, with expenses of $50 million and $11 million takings at the
box office. In 2001, she costarred as part of an ensemble cast in
The Simian Line. Again the film was not successful or critically acclaimed, but Crawford's acting was not criticized. She has had many lesser roles guest starring on TV and as supporting roles, often playing herself. For example, in 2000, she was one of the celebrities (along with
Victoria Silvstedt,
Anna Falchi and
Megan Gale) playing themselves in the Italian comedy
Body Guards – Guardie del corpo. In the 1990s, Carol Shaw, her make-up artist, named a lipstick color after Crawford as a part of the Lorac Cosmetics lip-wear line. In the late 1990s, she made a number of appearances in magician
David Copperfield's stage shows, standing in for her fellow supermodel
Claudia Schiffer as Copperfield's guest assistant. During these appearances, she took part in a number of different illusions including being levitated,
guillotined, and
sawn in half in Copperfield's
Clearly Impossible illusion. On a number of occasions, she joined Copperfield and Schiffer in a performance of the
Double Sawing illusion in which both women were sawn in half and then reassembled with their lower halves swapped.
After modeling Crawford quit full-time modeling in 2000 and now appears only occasionally in fashion
magazines. In 2005, Crawford created a line of beauty products with
Jean-Louis Sebagh called Meaningful Beauty for
Guthy-Renker. Crawford has stated that she regularly receives certain cosmetic procedures, including
Botox and vitamin injections. She first saw a
plastic surgeon at the age of 29. In 2005, Crawford launched a new line of furniture under the "Cindy Crawford Home Collection" name. The collection is manufactured by HM Richards Inc. She assisted in the creation of the line by consulting on the features, colors, or styles that fit the needs of families or reflected her own tastes. She also has a furniture line with
Rooms to Go,
Raymour & Flanigan and launched a home goods line with
J. C. Penney in late 2009. In 2009, Crawford was one of many celebrities to be photographed by
Deborah Anderson for the coffee table book
Room 23, produced by philanthropist
Diana Jenkins. In addition to appearing in the book, Crawford was the cover model and wrote the dedication.
Becoming, a book about Crawford's life and career co-written by Crawford and Katherine O'Leary, was published in September 2015. Crawford appeared on the US version of
Lipsync Battle reenacting her performance in the bathtub from the
George Michael music for "
Freedom! '90", performed by actor
Zachary Quinto. Crawford and her daughter Kaia appeared together on the cover of the April 2016 issue of
Vogue Paris. In 2016, she became a spokesperson for
Acqua Minerale San Benedetto in Italy. In September 2017, Crawford, along with models
Claudia Schiffer,
Naomi Campbell,
Helena Christensen and
Carla Bruni, closed the
Versace spring/summer 2018 fashion show, which was an homage to the late
Gianni Versace. In January 2019, Crawford, along with her husband
Rande Gerber,
Michael Meldman,
Jeff Shell and
Jay Sures announced they would purchase the Hollywood deli
Nate 'n Al to keep its doors open after three generations of family ownership. Crawford was featured in a four-part
Apple TV+ docuseries titled
The Super Models, which premiered on September 20, 2023. The series also featured Naomi Campbell, Christy Turlington and Linda Evangelista and was directed by
Roger Ross Williams and Larissa Bills. ==Personal life==