The "international center" Some time in 1954,
Cleveland Mayor Anthony J. Celebrezze asked local architect
R. Franklin Outcalt of the Cleveland architectural firm of Outcalt Guenther & Associates to work with him on a place for revitalizing the Cleveland Mall and lakefront near it. Outcalt agreed to donate his services for free. On May 29, 1956, Celebrezze and Outcalt unveiled their preliminary plan before a local committee supporting the
International Geophysical Year. The plan proposed an "international center" which would lead from Public Auditorium's exhibition space under Mall C (the northernmost part of the Cleveland Mall) over the
Cleveland Memorial Shoreway and
New York Central Railroad tracks and toward
Cleveland Stadium. The center would be primarily exhibition space, although an underground parking garage would be included. The plan also called for an 18-story hotel on land east of E. 9th Street, a 30-story office building with space set aside for companies engaged in international trade and representatives of foreign governments, an above-ground hall with permanent exhibits about international trade, an outdoor
amphitheater, a swimming pool with a restaurant overlooking it, a
plaza surrounded by stores selling foreign goods, and a
reflecting pool. The plan also called for
moving sidewalks on E. 9th Street between Lakeside Avenue and
Euclid Avenue, and another running down W. Mall Drive from Lakeside Avenue to Rockwell Avenue and
Public Square. Celebrezze said he would ask the
Cleveland City Council for funds to conduct a preliminary study of the plan. But no such request was made. In January 1956, New York City
real estate developer William Zeckendorf ran into Celebrezze at the meeting of the
American Municipal Association. Celebrezze invited Zeckendorf to his hotel room, where Celebrezze showed him plans for the "international center", hotel, and office building. Zeckendorf agreed to back the project financially and become its lead real estate developer if Celebrezze could win approval for the deal. At a meeting on March 9, 1956, the board Cleveland Convention and Visitors Bureau (CCVB) approved a resolution asking the city to fund the construction of a new convention center to replace or augment Public Auditorium. Mayor Celebrezze responded by challenging the CCVB to come up with a plan. Dan B. Wiles, CCVB president, appointed Lee C. Howley, Vice President and General Counsel of the
Cleveland Electric Illuminating Company (a local electricity provider), to appoint and lead a committee to develop this plan. On April 28, 1956, the
New York Coliseum opened in
New York City. Prompted by the opening of the convention center, and by comments from leaders of the
Cleveland Convention and Visitors Bureau (who indicated the city was losing convention business due to the small size of Public Auditorium), Cleveland City Council member Joseph Horwitz introduced a resolution in May to require the city to study the construction of a new convention center. In June, Mayor Celebrezze proposed that the "international center" be built as the new convention center. Celebrezze's proposal enlarged the scheme by having the building extend toward the
Lake Erie shore, and extending an
ell eastward over the space then occupied by stadium parking lots. This structure would be three stories tall, and have parking for 4,000 vehicles.
Competing plans On April 19, 1957, Council President Jack P. Russell and Council member Wilson M. Latkovic introduced legislation to establish a 20-person committee to study a new site, bounded by E. 6th and 9th Streets, St. Clair Avenue, and Lakeside Avenue. Spurred by Russell, the city council also began considering Horwitz's bill in late April 1957. Little's proposed exhibition hall was two stories high, had rooftop parking for 500 cars, and contained of space (which would have made it the largest convention center in the world.) Russell's bill proposed a $5 million ($ in dollars) bond issue, to go before voters in November 1957, to begin construction on the hall. and on May 14 Mayor Celebrezze established the Heart of Cleveland Development Committee to study these and other proposals for improving the downtown area. On July 2, 1957, local civic promoter
William Ganson Rose promoted his own convention center concept, a $15 million ($ in dollars), structure on the Cleveland Mall with three below-ground floors. But his proposal was seen as a non-starter, as the Russell bill had already been adopted by the city council. On July 16, the city council voted 25-to-4 (with another four council members not present) to put a $15 million ($ in dollars) convention center bond issue on the November 1957 ballot. The new , single-level main exhibition hall would be built beneath Mall C. Outcalt also proposed a expansion of the exhibition space under Mall B and beneath Public Auditorium. Despite his criticisms, a week later the Cleveland
investment banking firm of Ball, Burge & Kraus said it would issue bonds or stock or a combination in order to finance construction of the hotel and office building. Both Outcalt and Little called for additional studies, and the
Cleveland City Planning Commission hired consultants John T. Howard and Walter H. Blucher to provide a joint assessment of both plans.
Disagreement over Zeckendorf's involvement By August 1957, little public movement had occurred on the Celebrezze proposal. Zeckendorf sought a conference with the city council to get the project moving, and an advance team visited the city in mid-August to assess the real estate market, economic conditions, and other variables. The city council was concerned that Zeckendorf commit to specifics, and feared that the developer would agree to build but then scale back his plans in ways that would fail to achieve the hoped-for redevelopment goals. Zeckendorf's mounting interest brought an agreement on these issues on August 15. He signed a contract with Mayor Celebrezze in which he agreed to build a 1,000-to-1,500 room hotel, a office building, and a "trade mart" at a total cost of $45 million ($ in dollars)—but only if voters approved the bond issue financing construction. In addition, Zeckendorf agreed to construct a 16-to-25 story apartment building with between 1,500 and 3,000 units east of the convention center once the other buildings were completed. Political complications began to interfere with the project. Celebrezze had not involved in the council in the negotiations, and the city council now threatened to balk at the approving the project. Celebrezze wanted to establish a group of businessmen and civic leaders to promote the bond issue to voters (who had a habit of defeating such
referendums), but had to hold off until the council acted. This placed passage of the bond issue in jeopardy. Moreover, the two consultants hired earlier that summer had yet to issue their report. The city council appeared supportive of the project, but this soon changed. Councilman Russell withdrew his competing proposal for a convention center, after being convinced by other council members that competing plans would hurt the bond issue vote. But the council declined to support the group promoting the bond issue. This angered John A. Green, chairman of
Ohio Bell, whom Celebrezze had asked to lead the promotional group. Green announced he would not do so unless disputes over the convention center were resolved. Other approvals for the convention center proceeded. On August 23, City Planning Director Eric Grubb approved of the convention center plan and recommended its adoption by the City Planning Commission. Grubb warned the city that further studies of studies of traffic congestion and revenue projections from the parking garages were needed, and that
mass transit's role in the project had not been spelled out. might make for too much density, and warned the city against concluding that additional parking alone would solve downtown's ills. The same day that Grubb issued his approval, consultants John T. Howard and Walter H. Blucher issued their reports, which called for an exhibition hall design beneath Mall B which would provide for southward expansion at a later date. Outcalt also went public with a criticism, calling for a hotel 50 to 75 percent larger than Zeckendorf had agreed to. By August 26, Celebrezze had begun to mend his rift with the city council. This came about in part after he agreed to lease land for the downtown development projects to Zeckendorf rather than sell them outright. But other political problems occurred. Many Cleveland-area real estate developers and construction firm were angry that they had never been given a chance to compete for the project. One businessman, I. R. Mintz of Mintz Construction Co., offered to finance the construction of a $25 million ($ in dollars), 1,000-room hotel if the city would cancel the Zeckendorf hotel. Zeckendorf threatened to pull out of the project if it were opened to competitive bidding, but the city council bowed to local pressure and voted to do so on August 30.
Final bids and voter rejection Written proposals were demanded from all bidders. Outcalt was the only other individual to submit a proposal. His plan, called "Garden Gateway", was much smaller in scale. He agreed to build a convention center under Malls B and C, the parking garage over the railroad tracks, and a 500-room hotel. However, the plan called for constructing a 34-story office building as well as the trade mart and restaurants he had earlier proposed. His proposal also included the moving sidewalks. Neither bid was considered by the city council. On November 5, 1957, Cleveland voters rejected the bond proposal by a vote of 75,231 to 69,453 (51.5 to 48.5 percent). A majority vote of 55 percent was needed for approval. ==1958 push for a convention center==