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Company Profile

Super RTL

Super RTL is a German free-to-air television network owned by SUPER RTL Fernsehen GmbH, a fully owned subsidiary of RTL Deutschland. The channel originally launched in 1995 as a joint venture between RTL Group predecessor company CLT-UFA and Disney's Buena Vista International Television Investments division, with the venture then-known as RTL Disney Fernsehen GmbH & Co. KG.

History
On 24 August 1994, with Jeffrey Katzenberg's resignation, a reorganization of The Walt Disney Company took place in which Richard Frank became head of newly formed Disney Television and Telecommunications (DTT), which included Walt Disney Television International, which held Disney's Super RTL stake. The Luxembourgish CLT (owners of the German RTL channel) made a deal with Disney to form RTL Disney Fernsehen GmbH & Co. in 1995. Super RTL Super RTL was finally launched on 28 April 1995, with The New Adventures of Winnie the Pooh as its first ever program (aside from showing Disney Channel's "TV" ident, Super RTL is not owned by Disney Branded Television, instead, it was owned by Disney's Buena Vista International Television Investments division). The Disney-CC/ABC merger led to DTT being split up in April 1996, Walt Disney Television International was transferred to Capital Cities/ABC in that same month. CC/ABC combined the international units, Walt Disney Television International and ACIBG, into Disney–ABC International Television (DAIT) in July. Around the same time, in the 1990s, Bertelsmann ultimately came out on top after having gradually increased its stake in the German television channel RTL. Following a legal dispute with RTL/CLT, Bertelsmann announced plans to merge the television businesses of UFA to form the joint venture CLT-UFA in April 1996. A merger agreement was signed on 8 July 1996. It was approved by the CLT board of directors on 5 December, and the formation of CLT-UFA was completed on 14 January 1997. As a result, German television channels such as RTL Television, Super RTL and VOX and international broadcasting services, including M6 in France, were all brought together under one roof. The Fun & Action Tour, a Germany-wide roadshow event for children, was started in 1997 featuring TV program characters. The tour was later renamed the Toggo Tour. The following year, the channel became the top view channel by the 3-to-13-year-old target age group. In 1999, the joint venture saw its channel make a net profit of DM 4.5 million, launched its website and started the Super RTL Licensing Agency to make more revenues from TV licensing. A new managing director, Claude Schmit, took charge of the venture in 2000. Bertelsmann turned over the learning platform Scoyo to Super RTL in 2009. Program contents' changes, and post-Disney era (2014-present) With the announcement of the launch of a free-to-air German version of Disney Channel causing a loss of Disney programming, Super RTL signed volume deals in October 2013 with Warner Bros. Worldwide Television Distribution and Sony Pictures Television for a slate of animated features and DreamWorks Animation (DWA) for 1,200 hours of programming until 2020. The DWA deal included shows from the Classic Media library. The channel also acquired programming to expand its views in the evenings with more adult TV shows to debut in its fall 2014 schedule: ABC Family's Pretty Little Liars, ABC's Once Upon a Time and Scandal and Syfy's Lost Girl supernatural series. As of 1 January 2014, Disney programming left the channel, because the broadcast version of Disney Channel launched on 17 January. However, Disney continued to hold its stake in the station. Sale of Disney stake and rebranding of Primetime block to RTL Super (2021-present) On March 3, 2021, the RTL Group announced it had fully acquired Disney's stake in RTL Disney Fernsehen GmbH & Co. KG, putting Super RTL under its full control for the first time. At the end of July 2023, it was announced that Super RTL would be renamed to "RTL Super" in the middle of August 2023. However, it was later confirmed that only Super RTL Primetime would rebrand under the name, and that the existing Super RTL channel wouldn't be affected. In October 2024, it was announced that the Toggolino brand would cease to exist, with all children's programming being branded under the singular "Toggo" name. Scrapped merger with Nickelodeon Germany (2024) On April 24, 2024, Super RTL entered into a new major partnership with Paramount Global to secure a new free-to-air broadcast deal for Nickelodeon programming in Germany, and to fully acquire Nickelodeon Germany and replace it with a standalone Toggo branded network, subject to approval. On 18 September, it was announced that the German Federal Cartel Office (FCO) had blocked the Nickelodeon channel deal. ==Programming==
Programming blocks
Super RTL's broadcast day is split between two different umbrella brands. • Toggo - Super RTL's main umbrella brand. Originally focused towards a 6-13-year-old audience, but since October 2024, it has also been used for pre-school programming. The brand was first introduced in 2001. From 3 June 2001 until 2005, Super RTL ran a strand titled Ravensburger TV. Operated by RTV Family Entertainment (now Your Family Entertainment), this block aired for two hours every day except for Saturdays, and functioned as a bridge-in-gap between Toggolino and Toggo, airing programs aimed at both demographics. From 2000 until 2024, pre-school programs were branded under the Toggolino brand. ==Related services==
Related services
Kividoo A subscription video-on-demand (SVOD) service that was launched on 28 April 2015. It features children's shows from DreamWorks Animation, Studio Hamburg, ZDF Enterprises, HIT Entertainment, BBC Studios and German publishing house Tessloff Verlag. Toggo Plus On 15 March 2016, it was announced that a timeshift service, Toggo Plus, would launch on 4 June 2016. The channel transmits Toggo and Toggolino's programs one hour later. Unlike the main Super RTL network, it is a paid service, and does not timeshift the "RTL Super" slot. Infomercials would fill out the remaining time. The launch allowed the Toggo/Toggolino strand to begin at 5:00am instead of 6:00am compared to before. Toggo Radio A radio channel that was launched on 15 June 2020. The channel is available on Super RTL platforms, online radio aggregators and smart devices and via Digital Audio Broadcasting, but not FM. Its content consists of chart music, children's songs and radio plays. ==References==
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