Post-war boom of
Montevideo built in 1928 at its completion it was the tallest reinforced concrete structure. A real estate boom occurred in the U.S. after the end of the war, with a particular surge in the construction of new skyscrapers between 1925 and 1931. In New York, a quarter of the financial district was rebuilt between 1928 and 1931, with of new office space added between 1925 and 1929 alone. In Chicago, limited wartime construction created supply shortages, and rent levels rose in response by around 100 percent between 1919 and 1924. This level of potential profits encouraged an explosion of new building projects in the city. The boom inflated prices in the real estate market, leading to speculative financing and building projects, including the introduction of 100 percent mortgages for new builds. An early edition of the
Fortune magazine commented wryly that "all a man needs to own a skyscraper is the money and the land. And he may be able to get along without the money." Skyscrapers continued to grow in height throughout the 1920s. In part this was the result of improvements in technology: steel-frame structures had become increasingly efficient, while improvements in elevator design made taller buildings easier to ascend. Commercial factors were at work too, as growing commercial demand pushed up rents, enabling taller projects, while the higher offices attracted more sunlight, permitting the charging of premium rents. The tallest buildings could also acquire publicity for their owners, in turn making it easier to find and keep the best tenants. 70 story skyscrapers became relatively common, although an influential 1930 study demonstrated that the best rate of return on a skyscraper was to build it 63 stories high, returning an annual profit of 10.25 percent. in 2012|alt=A golden roof of a lobby Skyscrapers continued to spread both across the U.S. and internationally. New York and Chicago remained the center of skyscraper development, but most major cities in the U.S. had built skyscrapers by 1929, frequently as a result of competition between rival cities for status and investment.
Cincinnati built the Cincinnati Towers in 1914, followed by the
Carew Tower Complex in 1930. In
Detroit, the
General Motors Building opened in 1920 and the
Fisher Building in 1928.
Cleveland acquired the
Union Trust Building in 1923 and the
Terminal Tower in 1929; the latter, built by the
Van Sweringen brothers, was, for a short period, the second tallest building in the world, the tallest in the world outside of New York until 1953 and tallest in the U.S. until 1964.
Seattle had built
Smith Tower in 1914, and the Los Angeles local government granted itself an exemption from city planning restrictions in order to build the
Los Angeles City Hall in 1928. Skyscrapers were also built in other developed countries, although reaching nowhere near the level of construction seen in the U.S. This was partially the result of a lack of funding but also because of local architectural preferences. Many other European skyscrapers were proposed in a frenzy of excited planning, although few materialised. See:
List of early skyscrapers. Soviet Russia began the construction of the
Palace of the Soviets in the late 1930s, in the
Socialist Classicism style, which would have become the tallest building in the world, but war intervened and the skyscraper was never completed. In the post-war years, this style resulted in the monumental
Seven Sisters of Moscow. The technology used in constructing skyscrapers continued to develop. Time was increasingly a factor in the projects, and architects and their specialist teams developed faster ways to design and construct the buildings to minimise the interest payments during construction and hasten the arrival of rental income. By 1930, skyscrapers were being erected in just 12 months by teams of workers totalling 5,000 men, with four floors being assembled in a typical week. Building skyscraper towers involved some adaption of engineering techniques, as effectively two different buildings were being designed – the base and the tower – which needed to be efficiently linked using elevators and other service facilities. Most new offices settled around a standard size, wide by deep, depending on the height of the ceiling, with multiple small windows considered better than a few larger ones. The output of electric lighting continued to improve, although this began to give off excessive heat within the offices. Air conditioning was first installed in a few skyscrapers during the 1930s.
Art Deco skyscrapers and New York's set-back style in 2010, showing the setback style|alt=A street-level view looking up at a setback tower, demonstrating the sunlight allowed to the ground in contrast to the Equitable Life Building shown earlier During the 1920s and 1930s many skyscrapers were designed in an
Art Deco style. This architectural approach typically combined what Carol Willis terms an "aesthetic of simple, sculptural mass" with the use of rich colour and ornamentation on the surfaces of the buildings. The aim was to call attention to the increasingly complex three-dimensional shape of the skyscraper, in contrast to earlier styles which could be critiqued, as historian Larry Ford suggests, as being merely "short buildings made taller with additional stories". Windows were de-emphasised in favour of creating a strong sense of shape and mass, the surrounding walls treated as textured fabric, dressing the building underneath. Skyscrapers of this period typically lost their ornamental horizontal divisions, being broken up by physical changes in their shape as one looked up the building, the whole forming a striking silhouette. In New York, the 1916 act to allow light and air to reach the streets encouraged a stepped or
ziggurat approach to skyscraper design; this "set-back" style often made unrestricted use of the 25 percent of the site allowed by law to complete with a very tall tower. The
Paramount Building and
120 Wall Street, for example, were constructed in the set-back style without towers, partially because the limited size of the sites would have made the towers relatively narrow and – when packed with the necessary elevators and service facilities – economically unviable. Many other skyscrapers built on larger or more expensive plots opted for the tallest towers possible, including the $24 million ($3.8 billion in 2010 terms) Bank of Manhattan Building at
40 Wall Street and the City Bank-Farmers Trust Company Building at
20 Exchange Place. New York continued its lead in tall skyscrapers throughout the period; in 1920 it had ten times the number of tall buildings than its nearest rival Chicago. Some New York skyscrapers complemented traditional, cubicle offices linked by corridors, with larger, more open-plan spaces called "general offices". These maximised the number of workers that could be fitted into a given space and provided for greater flexibility. These were used by the corporate executives and were usually lavishly outfitted in a range of traditional and exotic styles. The lobbies of these skyscrapers remained grand affairs, although some banks now eschewed renting out space to shops and restaurants in favour of a more exclusive atmosphere. The largest skyscrapers held up to 16,000 workers, although between 5,000 and 10,000 was more common, and the buildings held a wide range of services to support them, including beauty salons, private luncheon clubs, chiropodists and gymnasiums. A skyscraper such as the Cities Service Building at
70 Pine Street directly employed over 200 staff to manage and protect the property. The technology within the offices also grew still more sophisticated, with
dictating, automatic typing and
tabulating machines being used by teams of ever more specialised office workers.
Chicago's towers was one of the most famous buildings of the 1920s|alt=A gothic tower with a "crown" of ornament at its top Chicago altered its laws in the 1920s to allow towers to be built as part of its skyscrapers. In 1920, the maximum building height in Chicago was increased to , and unoccupied structures on a building, such as ornamental towers, were allowed to extend up to high. Additional changes came in 1923, with taller occupied towers being permitted for the first time, but subject to controls on overall volumes. The
Wrigley Building, built under the 1920 law, demonstrated the effect of two ornamental towers on top of a skyscraper. One of the period's most famous buildings, the
Tribune Tower, emerged from a
competition held by the
Tribune Company in 1922 to celebrate its 75th anniversary. The newspaper was one of the largest in the world and used the competition, in which members of the public were invited to influence the design of the skyscraper, to build a loyal following amongst its readership and generate free publicity. The final design was determined by a competition panel largely made up of the company's appointees, who chose
John Howells and
Raymond Hood's tower design. The resulting tower was a conservative, Gothic design and controversy about the decision broke out almost immediately: Louis Sullivan and many others criticized Howells and Hood's design as being derivative of the Woolworth Tower. Regardless of its critics, the Tribune received as many as 20,000 visitors to its observation gallery when it opened in 1925. One common way of building these within Chicago's laws was to build a square main block with a central service core, and then simply place a tower on the top; the more massive the main block, the taller the tower could be. The
Trustees System Service Building and the Foreman State National Bank Building form good examples of this approach. The distinctive New York "setback" style was not adopted in Chicago, the only example of this style being the
Palmolive Building on North Michigan Avenue.
Great Depression in 2007|alt=A view of the Empire State Building from its narrow aspect The boom in skyscraper construction began to falter following the
Wall Street crash of 1929, with fast economic growth giving way to the slump years of the
Great Depression: construction of all sorts slowed considerably. The real estate market that lay behind new skyscraper builds collapsed, and the value of many properties dropped dramatically: the
American Insurance Union tower cost $8 million ($1.2 billion in 2010 terms) to build in 1927, but was valued at only $3.5 million ($900 million) by 1933; 40 Wall Street defaulted on its debts in 1935 and was put on sale for just $1.2 million ($240 m). The major bond house of S.W. Straus, behind many successful developments, defaulted on the $214 million ($47 billion) in bonds held by 60,000 investors; the Van Swerigan developer brothers went bankrupt. Vacancy rates began to increase as the recession bit, increasing from only one percent in central New York in early 1920 to 17 percent in 1931 and 25 percent by 1934. In the face of the recession, some skyscrapers projects were canceled or scaled back. Plans by the
Metropolitan Life company to build a 100-story skyscraper alongside their existing tower had been put forward in 1929, but were shelved in the face of the recession and public criticism of such expenditure in the economic climate. Instead the first phase of the project, known as the
North Building ended up only 32 stories high in 1932 and the building, even at this height, was only fully completed in 1950. In many other cases, projects which had already been commissioned continued through to completion. This resulted in of new office space being added to New York between 1931 and 1934 even after the start of the recession, adding to the problem of underoccupancy. Some of these buildings, however, became iconic structures, pushing the limits of skyscraper height sharply upwards. The
Chrysler Building was completed in 1930, just after the Depression began to affect the industry. Architect
William Van Alen competed with the designers of 40 Wall Street to produce the tallest building in the world and famously erected the Chrysler spire in a last-minute, secret move in order to acquire the title for his own 69-story, tall building. The exterior was built of white and grey brick, but metal was used extensively to ornament it further, including gargoyles,
nickel-
chrome eagles' heads, and a winged helmet of
Mercury. The entrance used black granite to contrast with the nickel-chrome windows, and the foyer gave way to red marble and a mural ceiling. The design of each part of the building was individualist and distinct, with even each elevator different in design. of
Rockefeller Center at night, 1933|alt=A monochrome image of a building being constructed, with lit office rooms especially prominent The
Empire State Building originated from a 1928 project to redevelop the original
Waldorf–Astoria into a 50-story mixed-use development; the purchase of the site for $14 million ($2.1 billion) set a record in New York for the year.
John Raskob and
Pierre du Pont entered into the project as financial backers, and concluded that the project would be more profitable if the site was used to build an extremely tall 80-story skyscraper instead. Although revised financial estimates suggested that the height should be cut back, the cachet of having the world's tallest building was considerable, and instead an additional five stories were added to ensure the building, at , would be slightly taller than the Chrysler Building. An observation deck was built to attract tourists, which proved to be a valuable source of revenue. The
limestone,
granite, and
aluminium skyscraper was specially designed to be easily erected, with standardized paneling and structural fittings, and was completed in only 18 months, opening in 1931. Due to the recession, however, it was only 25 percent occupied throughout the 1930s and ran at a loss; critics dubbed it the "Empty State Building".
Rockefeller Center had originally been intended by
John D. Rockefeller Jr. to be a new location for the
Metropolitan Opera House, but the 1929 crash brought an end to the scheme. Rockefeller
decided to develop a large office center instead, taking advantage of the low construction costs during the recession. At the center of the development was the
RCA Building, heavily influenced by architect Raymond Hood. The long, slab-like RCA had two distinct axes – from one side, it appeared to be a narrow tower, from the other it rose like a sheer wall. Not only was the structure highly distinctive, but it was also economically very effective. The design maximized the available light to the offices and eliminated any darker internal rooms, as the core of the building was entirely taken up with elevators and other engineering services. It took until 1940 before all of the building had been filled by tenants. In Chicago, the final pre-war skyscraper was built in 1934. The
Field Building was commissioned during the final boom years of the inter-war economy, and the Home Insurance Building – the first skyscraper, built in 1884 – was demolished to make way for the "wing and tower"-style development. The competition drawings were circulated on display, with 25,000 people coming to see them in Chicago in just one month. In the aftermath, images of skyscrapers flourished across American culture, commencing what historian Merrill Schleier dubbed a "skyscraper mania". Authors such as
Janet Flanner,
John Dos Passos and
Mary Borden wrote novels with skyscrapers as important motifs or settings. Much of this commentary was positive, reflecting an optimism about technology and the direction of urban life in general. Skyscrapers were seen as an expression of rational engineering, the perfect buildings for mankind to live in, as celebrated in artist
Louis Lozowick's
lithographs. Some other proponents of skyscrapers likened them to medieval cathedrals, symbols of the modern age. Poems depicted skyscrapers as objects of sublime, rational beauty, Ferris describing them as "buildings like crystals, walls of translucent glass, sheer glass blocks sheathing a steel grill". At Chicago's
Century of Progress exposition in 1933, skyscrapers and technology were portrayed as a solution for the United States' current and future problems.
Lewis Hine, employed to record the building of the Empire State Building, portrayed the skyscraper construction teams as courageous heroes, creating a genre of photography that continued up until 1941. in 1930, overlooking the
Chrysler Building in the background, by
Lewis Hine|alt=A man is working on an I-Beam while the Chrysler Building is seen in the background at right Their critics expressed concerns about the effect of modern technology and urban living on the human condition, arguing that skyscrapers generated pollution and noise, and imposed a regimented and dehumanising lifestyle on the people that worked in them. Social commentator
Lewis Mumford reflected the concerns of many in his critiques entitled
Is the Skyscraper Tolerable? and
The Intolerable City. Political theorist
Stefan Hirsch condemned the buildings as "bandages covering the sky, stifling our breath". Inventor
Thomas Edison expressed fears that an uncontrolled expansion of skyscrapers would result in overcrowding and disaster. Artist
Howard Cook's engravings critiqued the oppressive character of the new skyscrapers as they loomed over the traditional city.
Berenice Abbott's photographic studies of New York in the 1930s explored the complex theme of urban change and the effect of skyscrapers on the older ways of life in the city, echoing Steigler's work in the first decade of the century. Hollywood used skyscrapers extensively in popular films.
The Skyscrapers of New York in 1906 became the first of many, and in the 1920s
Harold Lloyd produced his five "skyscraper films", most prominently
Safety Last!, in which the hero dangles from a clock on the side of a Los Angeles building. In these early
silent movies, skyscrapers were closely associated with masculine identity; Lloyd's climbing of skyscrapers closely associated with his characters' transformation from young men into mature adults, and the winning of the heroine. The 1933 film
King Kong included another iconic use of the early skyscraper in its final scenes, as the giant ape scaled the Empire State Building shortly before his death; the scene can be interpreted as contrasting natural instinct with the insensitive rationality of the modern building and wider New York. ==Legacy==