.|alt=A vegetable vendor in a marketplace. in
Brazil, an
electronic trading network that brings together buyers and sellers through an
electronic trading platform|alt=Two traders sit at computer monitors with financial information. Microeconomics examines how entities, forming a
market structure, interact within a
market to create a
market system. These entities include private and public players with various classifications, typically operating under scarcity of tradable units and
regulation. The item traded may be a tangible
product, such as apples, or a
service, such as repair services, legal counsel, or entertainment. Various market structures exist. In
perfectly competitive markets, no participant is large enough to have the
market power to set the price of a homogeneous product. In other words, every participant is a "price taker" because no single participant can influence the product's price. In the real world, markets often experience
imperfect competition. Forms of imperfect competition include
monopoly (in which there is only one seller of a good),
duopoly (in which there are only two sellers of a good), oligopoly (in which there are few sellers of a good),
monopolistic competition (in which many sellers are producing highly differentiated goods),
monopsony (in which there is only one buyer of a good), and
oligopsony (in which there are few buyers of a good). Firms under imperfect competition have the potential to be "price makers", meaning they can influence the prices of their products. In the
partial equilibrium method of analysis, it is assumed that activity in the market being analysed does not affect other markets. This method aggregates (the sum of all activity) in only one market.
General-equilibrium theory studies various markets and their behaviour. It aggregates (the sum of all activity) across
all markets. This method studies both changes in markets and their interactions that lead to equilibrium.
Production, cost, and efficiency with illustrative points marked In microeconomics,
production is the conversion of
inputs into
outputs. It is an economic process that uses inputs to create a
commodity or a service for
exchange or direct use. Production is a
flow, and thus a rate of output per period. Distinctions include such production alternatives as for
consumption (food, haircuts, etc.) vs.
investment goods (new tractors, buildings, roads, etc.),
public goods (national defence, smallpox vaccinations, etc.) or
private goods, and
"guns" vs "butter". Inputs used in the production process include such primary
factors of production as
labour services,
capital (durable produced goods used in production, such as an existing factory), and
land (including natural resources). Other inputs may include
intermediate goods used in the production of final goods, such as the steel in a new car.
Economic efficiency measures how well a system generates desired output with a given set of inputs and available
technology. Efficiency improves when more output is generated without changing inputs. A widely accepted general standard is
Pareto efficiency, which is reached when no further change can make someone better off without making someone else worse off. The
production–possibility frontier (PPF) is a graphical representation of scarcity, opportunity cost, and efficiency. In the simplest case, an
economy can produce just two goods (say "guns" and "butter"). The PPF is a table or graph (as shown on the right) that shows the different combinations of quantities of the two goods that can be produced with a given technology and total factor inputs, which limit feasible total output. Each point on the curve shows
potential total output for the economy, which is the maximum feasible output of one good, given a feasible output quantity of the other good.
Scarcity is represented in the figure by people being willing but unable in the aggregate to consume
beyond the PPF (such as at
X) and by the negative slope of the curve. If production of one good
increases along the curve, production of the other good
decreases, an
inverse relationship. This is because increasing the output of one good requires reallocating inputs from the production of the other good, thereby decreasing the latter. The
slope of the curve at a point on it gives the
trade-off between the two goods. It measures what an additional unit of one good costs in terms of the units of the other good forgone, an example of a
real opportunity cost. Thus, if one more Gun costs 100 units of butter, the opportunity cost of one Gun is 100 units of butter.
Along the PPF, scarcity implies that choosing
more of one good in the aggregate entails doing with
less of the other good. Still, in a
market economy, movement along the curve may indicate that the
choice of the increased output is anticipated to be worth the cost to the agents. By construction, each point on the curve represents
productive efficiency in maximizing output for a given set of total inputs. A point
inside the curve (as at
A) is feasible but represents
production inefficiency (wasteful use of inputs), in that output of
one or both goods could increase by moving in a northeast direction to a point on the curve. Examples cited of such inefficiency include high
unemployment during a
business-cycle recession or an economic organisation of a country that discourages the full use of resources. Being on the curve might still not fully satisfy
allocative efficiency (also called
Pareto efficiency) if it does not produce a mix of goods that consumers prefer over other points. Much
applied economics in
public policy is concerned with determining how the efficiency of an economy can be improved. Recognizing the reality of scarcity and then figuring out how to organise society for the most efficient use of resources has been described as the "essence of economics", in which the subject "makes its unique contribution."
Specialisation s for goods within
late medieval Europe Specialisation is considered key to economic efficiency based on theoretical and
empirical considerations. Different individuals or nations may have different real opportunity costs of production, for example, due to differences in
stocks of
human capital per worker or
capital-to-
labour ratios. According to theory, this may give a
comparative advantage in the production of goods that make more intensive use of the relatively more abundant, thus
relatively cheaper, input. Even if one region has an
absolute advantage as to the ratio of its outputs to inputs in every type of output, it may still specialise in the output in which it has a comparative advantage and thereby gain from trading with a region that lacks any absolute advantage but has a comparative advantage in producing something else. It has been observed that a high volume of trade occurs among regions, even when they have access to similar technology and a similar mix of factor inputs, including high-income countries. This has led to the investigation of economies of
scale and
agglomeration to explain specialisation in similar yet differentiated product lines, benefiting the respective trading partners or regions. The general theory of specialisation applies to trade among individuals, farms, manufacturers,
service providers, and
economies. Among these production systems, there may be a corresponding
division of labour with different work groups specializing, or correspondingly different types of
capital equipment and differentiated
land uses. An example that combines the features above is a country that specialises in producing high-tech knowledge products, as developed countries do, and trades with developing nations for goods produced in factories where labour is relatively cheap and plentiful, resulting in different opportunity costs of production. More total output and utility result from specializing in production and trade than from each country producing its own high-tech and low-tech products. Theory and observation set out the conditions such that market
prices of outputs and productive inputs select an allocation of factor inputs by comparative advantage, so that (relatively)
low-cost inputs go to producing low-cost outputs. In the process, aggregate output may increase as a
by-product or by
design. Such specialisation of production creates opportunities for
gains from trade whereby resource owners benefit from
trade in the sale of one type of output for other, more highly valued goods. A measure of gains from trade is the
increased income levels that trade may facilitate.
Supply and demand model describes how prices vary as a result of a balance between product availability and demand. The graph depicts an increase in demand from D1 to D2 and the resulting increase in price and quantity required to reach a new equilibrium point on the supply curve (S).|alt=A graph depicting Quantity on the X-axis and Price on the Y-axis
Prices and quantities have been described as the most directly observable attributes of goods produced and exchanged in a
market economy. The theory of supply and demand is an organizing principle for explaining how prices coordinate the amounts produced and consumed. In
microeconomics, it applies to price and output determination for a market with
perfect competition, which includes the condition of no buyers or sellers large enough to have price-setting
power. For a given market of a
commodity,
demand is the relation of the quantity that all buyers would be prepared to purchase at each unit price of the good. Demand is often represented by a table or a graph showing the relationship between price and quantity demanded (as in the figure).
Demand theory describes individual consumers as
rationally choosing the most preferred quantity of each good, given income, prices, tastes, etc. A term for this is "constrained utility maximisation" (with income and
wealth as the
constraints on demand). Here,
utility refers to the hypothesised relation of each consumer for ranking different commodity bundles as more or less preferred. The
law of demand states that, in general, price and quantity demanded in a given market are inversely related. That is, the higher the price of a product, the less of it people would be prepared to buy (other things
unchanged). As the price of a commodity falls, consumers move toward it from relatively more expensive goods (the
substitution effect). In addition, the price decline increases
purchasing power, thereby increasing the ability to buy (the
income effect). Other factors can change demand; for example, an increase in income will shift the demand curve for a
normal good outward, as shown in the figure. All determinants are treated as constant factors in demand and supply.
Supply is the relation between the price of a good and the quantity available for sale at that price. It may be represented as a table or graph relating price and quantity supplied. Producers, for example, business firms, are hypothesized to be
profit maximizers, meaning they attempt to produce and supply the quantity of goods that yields the highest profit. Supply is typically represented as a function relating price and quantity, if other factors are unchanged. That is, the higher the price at which the good can be sold, the more of it producers will supply, as in the figure. The higher price makes it profitable to increase production. Just as on the demand side, the position of the supply curve can shift, say, due to a change in the price of a productive input or a technical improvement. The "Law of Supply" states that, in general, a rise in price leads to an expansion in supply and a fall in price leads to a contraction in supply. Here as well, the determinants of supply, such as the prices of substitutes, the cost of production, the technology used, and other factors of production, are assumed constant over the specific time period under evaluation.
Market equilibrium occurs where quantity supplied equals quantity demanded, the intersection of the supply and demand curves in the figure above. At a price below the equilibrium, there is a shortage of quantity supplied compared to quantity demanded. This is posited to bid up the price. At a price above equilibrium, there is a surplus of quantity supplied compared to quantity demanded. This pushes the price down. The
model of supply and demand predicts that for given supply and demand curves, price and quantity will stabilise at the price that makes quantity supplied equal to quantity demanded. Similarly, demand-and-supply theory predicts a new price-quantity combination from a shift in demand (as shown in the figure) or in supply.
Firms People frequently do not trade directly on markets. Instead, on the supply side, they may work in and produce through
firms. The most obvious kinds of firms are
corporations,
partnerships and
trusts. According to
Ronald Coase, people begin to organise their production within firms when the costs of doing business become lower than those of doing it on the market. Firms combine labour and capital, and can achieve far greater
economies of scale (when the average cost per unit declines as more units are produced) than individual market trading. In
perfectly competitive markets studied in the theory of supply and demand, there are many producers, none of which significantly influence price.
Industrial organisation generalises from that special case to study the strategic behaviour of firms that have significant control of price. It considers the structure of such markets and their interactions. Common market structures studied besides perfect competition include monopolistic competition, various forms of oligopoly, and monopoly.
Managerial economics applies
microeconomic analysis to specific decisions in business firms or other management units. It draws heavily on quantitative methods, such as
operations research and programming, and on statistical methods, such as
regression analysis, in the absence of certainty and perfect knowledge. A unifying theme is the attempt to
optimise business decisions, including unit-cost minimisation and profit maximisation, given the firm's objectives and the constraints imposed by technology and market conditions.
Uncertainty and game theory Uncertainty in economics is an unknown prospect of gain or loss, whether quantifiable as
risk or not. Without it, household behaviour would be unaffected by uncertain employment and income prospects,
financial and
capital markets would reduce to the exchange of a single
instrument in each market period, and there would be no
communications industry. Given its different forms, there are various ways of representing uncertainty and modelling economic agents' responses to it.
Game theory is a branch of
applied mathematics that considers
strategic interactions between agents, one kind of uncertainty. It provides a mathematical
foundation of
industrial organisation, discussed above, to model different types of firm behaviour, for example in a solipsistic industry (few sellers), but equally applicable to wage negotiations,
bargaining,
contract design, and any situation where individual agents are few enough to have perceptible effects on each other. In
behavioural economics, it has been used to model the strategies
agents choose when interacting with others whose interests are at least partially adverse to their own. In this, it generalises maximisation approaches developed to analyse market actors, such as the
supply and demand model, and allows for incomplete information among actors. The field dates from the 1944 classic
Theory of Games and Economic Behavior by
John von Neumann and
Oskar Morgenstern. It has significant applications seemingly outside of economics in such diverse subjects as the formulation of
nuclear strategies,
ethics,
political science, and
evolutionary biology.
Risk aversion may stimulate activity that, in well-functioning markets, smooths out risk and communicates information about it, as in markets for
insurance, commodity
futures contracts, and
financial instruments.
Financial economics or simply
finance describes the allocation of financial resources. It also analyses the pricing of financial instruments, the
financial structure of companies, the efficiency and fragility of
financial markets,
financial crises, and related government policy or
regulation. Some market organisations may give rise to inefficiencies due to uncertainty. Based on
George Akerlof's "
Market for Lemons" article, the
paradigm example is of a dodgy second-hand car market. Customers who do not know whether a car is a "lemon" depress its price below that of a quality second-hand car.
Information asymmetry arises here, if the seller has more relevant information than the buyer but no incentive to disclose it. Related problems in insurance are
adverse selection, such that those at most risk are most likely to insure (say reckless drivers), and
moral hazard, such that insurance results in riskier behaviour (say more reckless driving). Both problems may raise insurance costs and reduce efficiency by driving otherwise willing transactors from the market ("
incomplete markets"). Moreover, attempting to reduce one problem, say adverse selection by mandating insurance, may add to another, say moral hazard.
Information economics, which studies such problems, is relevant to subjects such as insurance,
contract law,
mechanism design,
monetary economics, and
health care.
Market failure can be a simple example of market failure; if
costs of production are not borne by producers but are by the environment, accident victims, or others, then prices are distorted.|alt=A smokestack releasing smoke sampling water|alt=A woman takes samples of water from a river. The term "
market failure" encompasses several problems that may undermine standard economic assumptions. Although economists categorise market failures differently, the following categories emerge in the main texts.
Information asymmetries and
incomplete markets may result in economic inefficiency, but also present opportunities to improve efficiency through market, legal, and regulatory remedies, as discussed above.
Natural monopoly, or the overlapping concepts of "practical" and "technical" monopoly, is an extreme case of
failure of competition as a restraint on producers. Extreme
economies of scale are one possible cause.
Public goods are goods that are under-supplied in a typical market. The defining features are that people can consume public goods without paying for them and that more than one person can consume the good at the same time.
Externalities occur where there are high social costs or benefits from production or consumption that are not reflected in market prices. For example, air pollution may generate a negative externality, and education may generate a positive externality (e.g., lower crime). Governments often tax and otherwise restrict the sale of goods that have negative externalities and subsidise or otherwise promote the purchase of goods that have positive externalities in an effort to correct the price
distortions caused by these externalities. Elementary demand-and-supply theory predicts equilibrium but not the speed of adjustment for changes of equilibrium due to a shift in demand or supply. In many areas, some form of
price stickiness is postulated to account for quantities, rather than prices, adjusting in the short run to changes in demand or supply. This includes standard analysis of the
business cycle in
macroeconomics. Analysis often revolves around causes of such price stickiness and their implications for reaching a hypothesised long-run equilibrium. Examples of such price stickiness in particular markets include wage rates in labour markets and posted prices in markets
deviate from
perfect competition. Some specialised fields of economics deal with market failure more than others. The
economics of the public sector is one example. Much
environmental economics concerns externalities or "
public bads".
Policy options include regulations that reflect
cost–benefit analysis or market solutions that change incentives, such as
emission fees or redefinition of property rights.
Welfare Welfare economics uses microeconomics techniques to evaluate
well-being from
allocation of
productive factors as to desirability and
economic efficiency within an
economy, often relative to competitive
general equilibrium. It analyses
social welfare, however
measured, in terms of economic activities of the individuals that compose the theoretical society considered. Accordingly, individuals, with associated economic activities, are the
basic units for aggregating to social welfare, whether of a group, a community, or a society, and there is no "social welfare" apart from the "welfare" associated with its individual units. == Macroeconomics ==