1964 Senate campaign At 42, Glenn was the oldest member of the astronaut corps and would likely be close to 50 by the time the lunar landings took place. During Glenn's training, NASA psychologists determined that he was the astronaut best suited for public life.
Attorney General Robert F. Kennedy suggested to Glenn and his wife in December 1962 that he run for the
1964 United States Senate election in Ohio, challenging aging incumbent
Stephen M. Young (1889–1984) in the Democratic primary election. As it seemed unlikely that he would be selected for
Project Apollo missions, becoming the first astronaut-politician. Glenn was still a Marine and had plenty of unused leave time, so he elected to use it while he waited for his retirement papers to go through. To avoid partisanship, NASA quickly closed Glenn's agency office.
The New York Times reported that while many Ohioans were skeptical of Glenn's qualifications for the Senate, he could defeat Young in the Democratic primary; whether he could defeat Representative
Robert Taft Jr., the likely Republican candidate, in the general election was much less clear. In late February he was hospitalized for a
concussion sustained in a fall against a bathtub while attempting to fix a mirror in a hotel room; an inner-ear injury from the accident left him unable to campaign. Both his wife and Scott Carpenter campaigned on his behalf during February and March, but doctors gave Glenn a recovery time of one year. Glenn did not want to win solely because of his astronaut fame, so he dropped out of the race on March 30. Glenn was still on leave from the Marine Corps, and he withdrew his papers to retire so he could keep a salary and health benefits. Glenn was on the list of potential candidates to be promoted to full colonel, but he notified the
commandant of the Marine Corps of his intention to retire so another Marine could receive the promotion. President Johnson later decided to promote Glenn to full colonel status without taking someone else's slot. He retired as a
colonel on January 1, 1965. Glenn was approached by
RC Cola to join their public relations department, but Glenn declined it because he wanted to be involved with a business and not just the face of it. The company revised their offer and offered Glenn a vice president of corporate development position, as well as a place on the board of directors. The company later expanded Glenn's role, promoting him to president of Royal Crown International. A Senate seat was open in 1968, and Glenn was asked about his current political aspirations. He said he had no current plan, and "Let's talk about it one of these days." Glenn also said that a 1970 Senate run was a possibility. In 1973, he and a friend bought a
Holiday Inn near
Disney World. The success of Disney World expanded to their business, and the pair built three more hotels. One of Glenn's business partners was
Henri Landwirth, a
Holocaust survivor who became his best friend. He remembered learning about Landwirth's background: "Henri doesn't talk about it much. It was years before he spoke about it with me and then only because of an accident. We were down in Florida during the space program. Everyone was wearing short-sleeved Ban-Lon shirts—everyone but Henri. Then one day I saw Henri at the pool and noticed the
number on his arm. I told Henri that if it were me I'd wear that number like a medal with a spotlight on it." In 1968, Glenn was in Kennedy's hotel suite when Kennedy heard he had won California. Glenn was supposed to go with him to celebrate but decided not to as there would be many people there. Kennedy went downstairs to make his victory speech and
was assassinated. Glenn and Annie went with Kennedy to the hospital, and the next morning took Kennedy's children home to Virginia. Glenn was later a pallbearer at the funeral in New York. In 1970, Young did not seek reelection and the seat was open. Businessman
Howard Metzenbaum, Young's former campaign manager, was backed by the
Ohio Democratic party and major labor unions, which provided him a significant funding advantage over Glenn. Glenn's camp persuaded him to be thrifty during the primary so he could save money for the general election. By the end of the primary campaign, Metzenbaum was spending four times as much as Glenn. Glenn was defeated in the Democratic primary by Metzenbaum (who received 46.3 percent of the vote to Glenn's 44.9 percent). Some prominent Democrats said Glenn was a "hapless political rube", and one newspaper called him "the ultimate square".
1974 Senate campaign In 1973, President Nixon ordered
Attorney General Elliot Richardson to fire
Watergate special prosecutor
Archibald Cox. Richardson refused and resigned in protest, triggering the
Saturday Night massacre. Ohio senator
William Saxbe, elected in 1968, was appointed attorney general. Both Glenn and Metzenbaum sought the vacated seat, which was to be filled by Governor John Gilligan. Gilligan was planning on a presidential or vice-presidential run in the near future, and offered Glenn the
lieutenant governor position, with the thought that Glenn would ascend to governor when Gilligan was elected to a higher position. The Ohio Democratic party backed this solution to avoid what was expected to be a divisive primary battle between Metzenbaum and Glenn. He declined, denouncing their attempts as "bossism" and "blackmail". He defeated Metzenbaum 54 to 46 percent before defeating
Ralph Perk (the Republican
mayor of
Cleveland) in the general election, beginning a Senate career which would continue until 1999.
1976 vice presidential consideration After
Jimmy Carter became the presumptive Democratic nominee for president in the
1976 election, Glenn was reported to be
in consideration to be Carter's running mate because he was a senator in a pivotal state and for his fame and straightforwardness. Some thought he was too much like Carter, partially because they both had military backgrounds, and he did not have enough experience to become president.
Barbara Jordan was the first keynote speaker at the Democratic National Convention. Her speech electrified the crowd and was filled with applause and standing ovations. Glenn's keynote address immediately followed Jordan's, and he failed to impress the delegates. Walter Cronkite described it as "dull", and other delegates complained that he was hard to hear. Carter called Glenn to inform him the nomination was going to another candidate and later nominated the veteran politician
Walter Mondale. It was also reported that Carter's wife thought Annie Glenn, who had a stutter, would hurt the campaign.
1980 Senate campaign In his first reelection campaign, Glenn ran opposed in the primary for the 1980 Senate election. His opponents, engineer Francis Hunstiger and ex-teacher Frances Waterman, were not well-known and poorly funded. His opponents spent only a few thousand dollars on the campaign, while Glenn spent $700,000. Reporters noted that for a race he was likely to win, Glenn was spending a lot of time and money on the campaign. His chief strategist responded to the remarks saying, "It's the way he does things. He takes nothing for granted." Glenn won the primary by a landslide, with 934,230 of the 1.09 million votes.
Jim Betts, who ran unopposed in the Republican primary, challenged Glenn for his seat. Betts publicly stated that Glenn's policies were part of the reason for inflation increases and a lower standard of living. Betts's campaign also attacked Glenn's voting record, saying that he often voted for spending increases. Glenn's campaign's response was that he has been a part of over 3,000 roll calls and "any one of them could be taken out of context". Glenn was projected to win the race easily, and won by the largest margin ever for an Ohio Senator, defeating Betts by over 40 percent.
1984 presidential campaign Glenn was unhappy with how divided the country was, and thought labels like conservative and liberal increased the divide. He considered himself a centrist. Glenn thought a more centrist president would help unite the country. Glenn believed his experience as a senator from Ohio was ideal because of the state's diversity. Glenn thought that
Ted Kennedy could win the election, but after Kennedy's announcement in late 1982 that he would not seek the presidency, Glenn thought he had a much better chance of winning. He hired a media consultant to help him with his speaking style. Glenn announced his
candidacy for president on April 21, 1983, in the
John Glenn High School gymnasium. He started out the campaign out-raising the front-runner, Mondale. He also polled the highest of any Democrat against Reagan. During the fall of 1983,
The Right Stuff, a film about the Mercury Seven astronauts, was released. Reviewers saw
Ed Harris's portrayal of Glenn as heroic and his staff began to publicize the film to the press. One reviewer said that "Harris's depiction helped transform Glenn from a history-book figure into a likable, thoroughly adoration-worthy Hollywood hero," turning him into a big-screen icon. Glenn's autobiography said the film "had a chilling effect on the campaign." William White managed Glenn's campaign until his replacement by Jerry Vento on January 26, 1984. Glenn's campaign decided to forgo the traditional campaigning in early caucuses and primaries and focus on building campaign offices nationwide. He opened offices in 43 states by January 1984. Glenn's campaign spent a significant amount of money on television advertising in Iowa, and Glenn chose not to attend an Iowan debate on farm issues. He finished fifth in the Iowa caucus and went on to lose New Hampshire. Glenn's campaign continued into
Super Tuesday, and he lost there as well. He announced his withdrawal from the race on March 16, 1984. After Mondale defeated him for the nomination, Glenn carried $3 million in campaign debt for over 20 years before receiving a reprieve from the
Federal Election Commission.
1986 Senate campaign Glenn's Senate seat was challenged by
Thomas Kindness. Kindness was unopposed in his primary, while Glenn faced
Lyndon LaRouche supporter Don Scott. LaRouche supporters had been recently elected in Illinois, but the Ohio Democratic Party chairman did not think it was likely they would see the same success in Ohio. LaRouche was known for his fringe theories, such as the queen of England being a drug dealer. Kindness spoke to his supporters and warned them against LaRouche candidates. He issued a statement telling voters to reject LaRouche candidates in both Republican and Democratic primaries. Glenn won the primary contest with 88% of the vote. With the primary complete, Glenn began his campaign against Kindness. Glenn believed he and other Democrats were the targets of a negative campaign thought up by the GOP strategists in Washington. Kindness focused on Glenn's campaign debts for his failed presidential run and the fact he stopped payments on it while campaigning for the Senate seat. After winning the race with 62% of the vote, Glenn remarked, "We proved that in 1986, they couldn't kill Glenn with Kindness." DeWine's campaign focused on the need for change and for term limits for senators. This would be Glenn's fourth term as senator. DeWine also criticized Glenn's campaign debts, using a bunny dressed as an astronaut beating a drum, with an announcer saying, "He just keeps owing and owing and owing," a play on the
Energizer Bunny. During a debate, Glenn asked DeWine to stop his negative campaign ads, saying "This has been the most negative campaign." DeWine responded that he would if Glenn would disclose how he spent the money he received from
Charles Keating, fallout from Glenn being named one of the
Keating Five. Glenn won the Senate seat, with 2.4 million votes to DeWine's 2 million votes. It was DeWine's first-ever campaign loss. DeWine later worked on the intelligence committee with Glenn and watched his second launch into space. == Senate career ==