2010 edition Host Ryan Tubridy caused controversy after suggesting via
Twitter that he may not wear the traditional jumper. Tubridy made history when he became the first 'Late Late' host to sing on the show. He performed a song from
Willy Wonka & the Chocolate Factory in the opening piece of the show. The 2010 Toy Show attracted an average of 1.4 million viewers, the highest audience in 16 years. Speaking about the show, presenter Tubridy said "At the end of a very difficult week in Ireland, I think the country needed a smile, a laugh and a big hug and I think that's what we did on Friday." The show also attracted 46,500 streams on RTÉ Player, up almost 120% on the figures achieved for the 2009 show. The same commercial used in the previous year's edition returned this time with Ryan accepting a sweater from the two kids (who returned for this commercial). However the kids put on 3D glasses showing a 3D effect that they could see so when Ryan asked why they are wearing them, they substituted it with the fact that they were going to a 3D movie. This edition also marked the debut of the band
The Strypes who were aged between 12 and 14 at the time.
2011 edition Following on from the previous year's
Willy Wonka and the Chocolate Factory theme, 2011 had a
Toy Story theme. It was broadcast on 2 December 2011. The jumper worn by Ryan Tubridy was donated to the fund for artist Alexandra Trotsenko on
Liveline. alongside Toy Show performer Evan O'Hanlon, who stars in
Moone Boy, as Buzz Lightyear.
The Late Late Toy Show was the most watched show in 17 years and of 2011, with the following
Enda Kenny's Address to the nation in second place and the
Eurovision Song Contest in third place. Tubridy later admitted that he had to apologise to a lady in the audience whom he had hit with a soiled nappy tossed carelessly aside during one of the toy demonstrations. Performer on the Toy Show, Ashley Tubridy, later appeared on
The Late Late Show in January 2012, performing a new edition to her song "Friends Forever".
2012 edition The 2012 edition, with a
Shrek theme (though a TV commercial airing all week in advance falsely implied an
Indiana Jones theme), was broadcast on 30 November 2012. As showtime approached there was much talk of "reasonably priced toys" and the host's choice of jumper—"There won't be any penguins or snowmen or figures on the jumper. I would describe this sweater as gruesome, nasty and grotesque, but only from a sartorial point of view." [Tubridy "joke"] There was also a scam involving fake tickets. The children appearing included eight Irish dancers known as Damhsa Juniors and two kids from
Naas performing English pop singer's
Labrinth's song "
Express Yourself", with a group singing "
Santa Claus is Coming to Town" as the show finale. Other features to look forward to included a special appearance by
The X Factor finalists
Union J, Aston and Kayleigh from RTÉ documentary
Apartment Kids championing toys for small spaces, a remote-controlled
James Bond car and a
PlayStation game written by
J. K. Rowling. The highlight moment of the show happened when young Alex Meehan on a pedal powered tractor came out before spontaneously speaking Irish to Ryan Tubridy. When Tubridy responded by asking him "any craic" Alex answered "Níl" before pedalling off the stage. The show had a
Mary Poppins theme, with Ryan Tubridy opening the show dressed as chimney sweep Bert and then tore off the costume to reveal his Christmas jumper. The 2013 toy show featured a record breaking 237 toys. Over 231 performers and demonstrators took to the stage, with 34 of them performing a special opening number from Mary Poppins. The opening song on the show was
Chim Chim Cher-ee and featured Ryan Tubridy dancing. In advance, a week before the show, Tubridy received a letter from a young boy from
County Cavan named Fergal Smith, who begged to co-host the show with him. Tubridy at first rejected the letter but that same week, he changed his mind and called him live on air and agreed to let him host. Fergal later appeared on the show wearing a similar jumper and also helped Tubridy to introduce youngsters who demonstrated ride on toys. A rival version of the toy show was shown on
TV3 on the same day at the earlier times of 10.00am and 8:00pm called
Showpal Christmas Toys, the 30-minute programme was presented by
Alan Hughes.
Robbie Keane was a guest on the show when he surprised a young fan whilst he was playing a game of
FIFA 14. Domhnall, the young Irish football fan who met Robbie Keane later appeared on
The Late Late Show, a week later where he got the surprise of being a mascot for the team for their international friendly against Serbia in March 2014. The 2013 show was the most-watched programme on RTÉ in 2013 and had the highest number of viewers in 10 years. It was watched by 1,547,000 viewers. A Trailer for the movie
Anchorman 2: The Legend Continues, was shown on YouTube featuring the movie's main character, fictional anchorman Ron Burgundy, doing a report about the show.
2014 edition The 2014 edition was broadcast on 28 November 2014. It was Ryan Tubridy's 6th show. On the 31 October Episode, Tubridy launched a campaign for people across the country to knit him a Christmas jumper to wear on the 2014 Toy Show. He wore four jumpers at different stages during the show. 120,000 people applied for audience tickets for the show with only 200 tickets being made available. For the 2nd year running, TV3 showed a rival version of the toy show. This time called the
Christmas Toy Show and shown a week before the actual Toy Show to avoid clashing with it. The show was
streamed live worldwide on the
RTÉ Player, where anyone anywhere in the world could watch the show as it was not geo-blocked. The show had a
Chitty Chitty Bang Bang theme. The show featured a record number of children, 269 performers and toy testers. 200 toys were featured and more than 300 were used for the set design.
Ed Sheeran was a surprise guest on the show surprising a young girl who sang his song
Lego House on
SingStar. Also included was
Danny O'Donoghue from
The Script. Each part opened with a musical or comedy performance. The 2014 show was RTÉ's highest rated programme of 2014, with average ratings of 1,357,400 viewers. The 2014 Toy Show was the most-watched programme on Irish television this century, with an average of 1.59 million viewers and a peak of 1.8 million.
2015 edition The 2015 edition was broadcast on 27 November 2015. It was Ryan Tubridy's 7th show, the 40th Toy Show overall and therefore the Toy Show's 40th anniversary. RTÉ had been selling a premium package to advertisers for €57,500 that includes one 30-second spot in the Toy Show, one spot in the Sunday repeat and online adverts also. For the 3rd year running,
TV3 showed a rival version of the toy show. The show was presented by Maria Walsh and Brian Ormond. The show was called the
TV3 Toy Show and was shown on 20 November, a week before the actual Toy Show to avoid clashing with it. The 2015 Show took inspiration from the classic children's movie,
Beauty and the Beast, with Ryan Tubridy dancing and singing on the opening musical performance of the show. A total of 285 children took part in the show with the opening performance alone featuring 82 children. The Toy Show was once again streamed live on the International RTÉ Player free around the world. The show began with Ryan Tubridy singing and dancing to '
Be Our Guest' from Beauty and the Beast.
David Walliams and
Evelyn Cusack were guest stars during the show. The Toy Show was RTÉ's most watched programme of 2015, with an average of 1.56 million viewers, beating the viewing figures from 2014.
2016 edition The 2016 edition was broadcast on 2 December 2016, starting at 9.35pm and finishing just before 12.00am. It was Ryan Tubridy's 8th show, and the 41st Toy Show overall. On 18 November a teaser trailer was released showing Ryan Tubridy lip syncing
All I Want For Christmas in an X Factor-style singing contest. A three-part documentary,
The Late Late Toy Show Unwrapped, was also shown in the three days leading up to the show from Wednesday 30 November and followed the toy show performers through the auditions and preparations stages for the toy show, this was presented by Nicky Byrne Over 125,000 people applied for tickets for the show. There were 200 seats available for the studio audience and tickets were allocated on a lottery basis. Advertisers paid €32,000 for a 30-second slot during the Show. The Toy Show was streamed live on the International RTÉ Player free around the world. For the 4th year running,
TV3 showed a rival version of the toy show. The show was presented by
Lucy Kennedy and
Dustin the Turkey. The show called the
TV3 Toy Show was also shown on 2 December at 8pm and was 30 minutes long. The theme this year was
The Jungle Book. 320 children from all over Ireland took part in the show with 72 performing with Ryan Tubridy in the show's opening number. The show started with
The Bare Necessities song which included singing and dancing from Ryan Tubridy in a Baloo costume. During the show, Dermot Bannon from Room to Improve surprised an architectural fan, rugby player
Jamie Heaslip presented a young fan with his signed Ireland jersey that he wore during the
Autumn International win over
Australia, and world number 2 ranked golfer
Rory McIlroy presented a young golfing fan with signed versions of
Rory McIlroy PGA Tour and tickets to the 2017
Irish Open. The Toy Show was RTÉ's most watched programme of 2016, with 1.4 million viewers watching the show from beginning to end, the highest since 2011. For those who tuned in for at least one minute of the show, the figure is more than two million. Four in five people watching television at the time were watching The Late Late Toy Show, with 77% of Irish TV viewers watching the show. The Toy Show was also watched in 102 countries outside of Ireland on the RTÉ Player. The 2016 Toy Show was the most watched programme of 2016 with a total of 1,571,600 viewers.
2017 edition The 2017 edition was broadcast on 1 December 2017, starting at 9.35pm and finishing at 12.00am. It was Ryan Tubridy's 9th show, and the 42nd Toy Show overall. Auditions for performers began on 23 October in
Cork and continued with visits to
Galway and
Mullingar . The application process for tickets to the show went online from 23 October with just 204 tickets being available. In the first two days alone, the show had already received 80,000 applications for tickets. On 23 November a trailer was released and was shown for the first time on RTE 1 that evening. The theme for the trailer was based around the story of
The Nutcracker. The trailer shows a young girl settling to sleep with a festive snow globe at her bedside, the snow globe comes to life with Ryan Tubridy dressed as the toy soldier from the Nutcracker inside and plays in the snow with the young girl and other young children. The show was streamed live worldwide on the RTÉ Player, where anyone anywhere in the world could watch live as it was not geo-blocked. The theme was the
Disney animated film
The Little Mermaid. The opening of the show included Ryan Tubridy dressed as Sebastian, a red crab from the Little Mermaid dancing and singing on the opening musical performance of
Under the Sea. And in the same year Alisha Weir also performed "True Colors" from the 2016 animated film
Trolls along with Barry Murphy. Guests included five members of the
Galway All-Ireland winning hurling team to surprise a young Galway fan. The Toy Show was RTÉ's most watched programme of 2017, with 1.3 million people watching over the weekend. The average live audience of 1.2 million on the night, 72% of the audience watching television at the time. The show was also watched in 109 countries outside of Ireland. The show was the most-watched programme on Irish television in 2017, with an average audience of 1.3 million viewers.
2018 edition On 4 October, Ryan Tubridy revealed that the 2018 Late Late Toy Show would take place on 30 November, starting at 9.35pm. It was Ryan Tubridy's 10th show, and the 43rd Toy Show overall. The application process for tickets to the show went online from 26 October with just 204 tickets being available which are issued via a random lottery. There were more than 140,000 applications for the show in 2017. On 19 November a trailer was released and was shown for the first time on RTÉ One that evening after the Six One weather bulletin. The show was streamed live worldwide on the
RTÉ Player, where anyone anywhere in the world could watch live as it was not Geo-blocked. The theme for the show was based on the film
The Greatest Showman and included 200 young performers and over 30 toy testers. The opening of the show included Ryan Tubridy dressed as
P. T. Barnum and performing the song
The Greatest Show in a circus ring set. The Toy Show was RTÉ's most watched programme of 2018, with 1.5 million people watching over the weekend. The average live audience of 1.3 million on the night, 74% of the audience watching television at the time. The show was also watched in over 100 countries outside of Ireland. Over 90,000 people applied in the first five days for the 150 tickets. An official trailer premiered 20 November, while RTÉ One broadcast a three-night retrospective miniseries,
The Late Late Toy Show Unwrapped, from 27 November, which chronicled the special's history and featured reunions of children who appeared on past editions. The show was themed around the film
Frozen, featuring Tubridy dressed as Olaf for the show's opening number. Amongst the performers was
Anna Kearney who had represented Ireland in the
Junior Eurovision Song Contest 2019 two weeks before the Toy Show. Highlights of the programme included Tubridy surprising a toy tester with an ill brother with a trip to London, and a young bike rider and his family receiving a surprise from his older sister who flew from Australia to surprise her family on the show. Notable guests included golfer
Shane Lowry and boxer
Katie Taylor. A short tribute to the programme's late original host
Gay Byrne, who died earlier in the month, was featured at the end of the programme when Tubridy was sat in an armchair with a photo of Byrne next to him on a coffee table, while a young boy performed a rendition of
White Christmas. The Toy Show was RTÉ's most watched programme of 2019, with 1.7 million people watching over the weekend. The average live audience of 1.35 million on the night, 76% of the audience watching television at the time. The show was also watched in over 100 countries outside of Ireland.{{cite web|url=https://www.independent.ie/entertainment/television/ryan-tubridy-totally-taken-aback-by-the-late-late-toy-show-response-as-viewing-figures-revealed-38745924.html ==2020s==