Hassan Emilio Kabande Laija was born in
Zapopan,
Jalisco, Mexico to Hassan Kabande and Rubí Laija on 15 June 1999. Growing up in
Guadalajara, he began playing the guitar at age 15 by watching videos on
YouTube. Kabande started writing songs in a diary, admitting to being ridiculed by peers. Published by the independent label El Cartel de los Ángeles, the collections consisted of recordings of his performances around Jalisco. Kabande published his live recording with Decreto Real of "Relajado Voy" to streaming platforms on 7 October as his first single release. To mark this shift, the singer published the socio-political track "Spiral" on 25 November. Working on-hand with the song's production, Kabande and Vega played the roles of members of a
drug cartel for the song's music video directed by Barush, instantly going viral among locals. The track gained momentum after its usage in
TikTok and
Instagram, with its music video racking 10 million views on YouTube in one month and gaining a lot of playlisting on
Spotify. In April, "El Belicón" debuted at number 50 on
Billboard Hot Latin Songs, peaking at number 46 two weeks after and becoming Kabande's first entry on the charts. He teamed up with Tornillos and Polo Gonzales on the song "Sentosa" for the
Latin American esports division of
Garena Free Fire. On 3 June, the singer published "30 Tiros", an acoustic corrido about his success story, along with an accompanying music video directed by Barush surrounded by women and
luxuries. The singer collaborated with
Luis R. Conriquez on the song "
Siempre Pendientes" released on 15 August. The track immediately attracted controversy among news outlets for glorifying labour for
drug lord Joaquín "El Chapo" Guzmán, containing the lyrics "" and "". A music video directed by Cesar Acosta starring Kabande and Conriquez holding rifles in the desert supported by a large crew was uploaded to YouTube upon its release, receiving 2 million views in its first 24 hours and being removed from the platform three days later due to public outrage. On 1 October, Kabande sang the song live onstage at the 8 Music Fest in
Culiacán, serving as a replacement act for
Junior H after his sudden cancelation from the event. In celebration of the city's 491st anniversary, an image of El Chapo was projected on screen for the entirety of his performance, attaining backlash from the audiences, organisers, the city council, and netizens for allegations of promoting
drug trafficking. El Colectivo de Mujeres Activas Sinaloenses, A.C. (CMAS AC) publicly denounced the act, claiming how the performance went against the goal of the festivities to mark "the beginning of the end of drug culture in Culiacán". In defense, the city council declared that while it disapproved of the projection of the drug leader's image, the municipal authority was "in favour of the freedom of expression of all artists", also considering how the singer was a last-minute addition. In retrospect of the incident, Kabande defended himself in a 2023 interview with Pepe Garza on YouTube: "They tried to smear me there, but [it's] nothing that cannot be fixed. I kept going forward with my career." He denied rumours of actual connections to the cartel, clarifying, "I am an artist, and we do nothing more than appear on stage and sing what we write." The incident gave attention to the rise of the genre
narcocorrido, which comprises ballads dedicated to themes of marijuana and the
illegal drug trade. Kabande announced "El Gavilán" as his next single due on 21 October, working with Tony Aguirre and becoming his second collaboration with Conriquez. The song rose to number 41 in Hot Latin Songs by the end of the year.
Natanael Cano and
Gabito Ballesteros co-released "
AMG" with the singer on 24 November, marking the highly anticipated first collaboration of Cano and Kabande as forefront figures in the subgenre of
corridos tumbados. Written by Tito about the path to success and named after the
Mercedes-AMG G 63, a music video was uploaded on Cano's YouTube channel featuring the trio partying in the Mexican city nightlife, splicing in between footage of Mexican
brass players. "AMG" debuted at number 25 on Mexico Songs on 17 December. The singer partnered with Alemán on "Delivery" on 9 December, setting an experimental shift in his sound with the prominence of
hip-hop beats. On 30 December, American regional Mexican band
Fuerza Regida released their album
Pa Que Hablen (2022), containing the track "
Igualito a Mi Apá" with Kabande.
2023: Mainstream success and Génesis "AMG" climbed to number 10 in Mexico Songs on the chart dated 14 January 2023 as the singer's first top-ten hit. The song rose to number 3 in the following week after receiving placements on major playlists on Spotify, the premiere of the "Igualito a Mi Apá" music video directed by Miguel, and the announcement of a new collaboration between Kabande and Cano titled "
PRC". With 5.8 million US streams, "AMG" debuted at number 92 in the
Billboard Hot 100 chart ending on 4 February, marking as the singer's first Hot 100 entry. "AMG" ascended to number 10 on Hot Latin Songs and surged to number one on the Mexico Songs chart dated 25 February, becoming his first chart-topper. On 20 January, he began his nationwide tour for the year at the Camara Sonora in Guadalajara, Jalisco. He concluded the Mexican tour on 26 April to a sold-out audience at the Palenque ExpoGan in
Hermosillo,
Sonora. Released on 23 January, "
PRC" (short for ) was written about the daily life of a gangster. The music video starred Cano and Kabande as dealers on the job, standing as the first music video uploaded directly on Kabande's official YouTube channel and gaining 10 million views in its first week of publication. Varied versions of the track's first line () went viral on TikTok, along with a dance craze originally performed by Kabande in the music video, stirring controversy for being re-enacted by children and its implications. "PRC" served as Kabande's second Hot 100 hit on 18 February. Kabande and
Junior H co-released "
El Azul" on 10 February, accompanied by a live performance video directed by Johnny Ragr. A
war corrido about working for El Chapo using his infamous 701 moniker, the song made headlines after the line "" was censored by Spotify on late April for its allusion to the drug
fentanyl. The song debuted at number 15 on 4 March in Mexico Songs. On 27 February, Argentine rapper
Nicki Nicole remixed "Por Las Noches", providing a new verse and additional vocals and adding a female perspective to the sierreño. A music video directed by Pepe Garrido was previewed on 2 March, starring Kabande and Nicole in a local bar taking turns singing the serenade as a distraught man cries in the background. After creating speculations on Nicole's breakup with rapper Trueno with the line "", the remix fueled the original version of the song's resurgence on the charts, appearing on the Hot 100 dated 25 March. A collaboration with Colombian producer
Ovy on the Drums titled "El Hechizo" was published on 9 March to rave reviews, together with a music video directed by Cristian Aguilar. Kabande's concert stop in
León, Guanajuato on 11 March was postponed to 30 March after the organisers of his concert encountered issues with the logistics and local permit. The mishap created buzz for possibly being controlled by the authorities considering the singer's activism on
narcoculture and his immense appeal among the city with the highest number of
adolescents in Mexico living in
poverty. "
Ella Baila Sola", a track performed by Kabande with the American Hispanic group
Eslabon Armado as the lead single from their sixth studio album,
Desvelado, was officially released to streaming services on 16 March after initially premiering on TikTok. Written by the group's lead vocalist Pedro Tovar as a sierreño about friends spotting a beautiful girl on the dance floor, Tovar previewed the song to Kabande at an airport via a phone call. On 17 March, Kabande hopped on a remix for the 2021 Latin reggaeton single "
La Bebé" by Mexican singer-songwriter
Yng Lvcas, citing about wanting a sonic shift from his previous releases. Aiming to collaborate with a fellow Mexican artist, Lvcas recorded the song with the singer at
Querétaro, releasing its music video on 23 March. On 28 March, following its first full week of tracking, "Ella Baila Sola" debuted at number 1 on both
Latin Streaming Songs and Mexico Songs for the week ending on 1 April, becoming both artists' first number-one single on the latter. The song also debuted at number 2 on Hot Latin Songs, number 10 on
Streaming Songs, and number 26 on the Hot 100, acquiring 16 million official streams in the US during its first week. In the same period, the "La Bebé" remix charted at number 77 on the Hot 100 with 6.8 million streams in the United States. Singer
Becky G recruited Kabande for the single "
Chanel" on 30 March as the first single for her regional Mexican album
Esquinas. The collaboration, co-written by the duo with Tito and Grammy-winning producer
Edgar Barrera, narrated the story of a failed relationship. Coinciding with the release of "Chanel", Kabande received updated Latin certifications from the
Recording Industry Association of America, with "El Belicón" declared as 8× Platinum having 480,000 units sold, "Siempre Pendientes" as 5× Platinum with 300,000 units, and "PRC" as 4× Platinum with 240,000 sold. The music video for "Chanel" directed by Ricky Alvarez featuring its performers crooning in various minimalistic outdoor settings was published on 6 April. Becky G brought Kabande onstage during her set in
Coachella 2023 on 14 April for surprise performances of "Chanel" and "PRC". Seeing a rise in streams, "Ella Baila Sola" reached number one on the daily chart of Spotify Top 50 - Global on 15 April, dethroning "
Flowers" by
Miley Cyrus. During the same period, the singer monopolised the top 6 of the Mexico Songs chart and placed 5 songs in the top ten of Hot Latin Songs chart, with "Ella Baila Sola" in the lead for both. "El Azul" entered the chart at number 87, extending his record to sixth simultaneous Hot 100 entries. In partnership with Prajin, Kabande launched his own independent record label named Double P Records on 20 April, signing artists Tito, Vega, and Jasiel Nuñez upon its public announcement. Aiming to propel the careers of its signees inside and outside of Mexico, he stressed that his label's goal relied on "making union, being grateful, and being humble". Serving as its
chief executive officer and head of
A&R, the singer released the track "
Rosa Pastel" featuring Nuñez as his first single under the label to mark its foundation. At the
2023 Latin American Music Awards in
Las Vegas,
Nevada, Kabande joined Becky G onstage to sing "Chanel", signaling his first American televised performance. On the weekly chart of Spotify Global dated 20 April, the singer became the first Mexican act to attain number one with "Ella Baila Sola". "Chanel" and "Igualito a Mi Apá" debuted at number 88 and number 90 respectively, increasing his record to eight concurrent Hot 100 entries in a single week. During the timeframe, "Ella Baila Sola" also rose to number one in the Global 200, the first leader in the chart for any Mexican song. The event was met with polarizing responses; while fans and Mexican audiences commended the rare achievement as the representation of regional Mexican music to a wider scope, critics questioned the absence of Eslabon Armado from the monumental feat and the possible romanticization of narcoculture. On 1 May, "Ella Baila Sola" peaked at number 4 in the Hot 100. "AMG" became 7× Platinum with 420,000 units tracked by the RIAA as "El Azul" received 2× Platinum status. A track about living a luxurious life with an abundance of work, the music video was directed by Jose Ovi Jimenez and released on 9 May. On 13 May, Puerto Rican rapper
Anuel AA teased on social media about an upcoming collaboration with Kabande, posting a photo with the singer guesting at the Inglewood stop of his Legends Never Die Tour to his
Instagram account. Kabande released the solo track "
Bye" on 26 May along with a music video directed by Edgar Nito. On 31 May, Argentine producer
Bizarrap featured the singer on the fusion track "
Bzrp Music Sessions, Vol. 55". In June 22, Kabande released his third studio album
Génesis, which was supported by three singles, "Rosa Pastel", "77", and "Bye". Eight days after the album's release, Kabande released a deluxe version of
Génesis, which adds three previously released singles, "PRC" with Natanael Cano, "
Las Morras" with
Blessd, and "
Tulum" with
Grupo Frontera. In July 2023,
Génesis peaked at number 3 on the
Billboard 200 charts, making it the highest charting and fast selling regional Mexican album in
Billboard history. In September 2023, Kabande became the first música mexicana star to perform at the
MTV Video Music Awards. Later that month, Kabande canceled an October 14 show in
Tijuana, Mexico after he was threatened in a series of banners signed with the initials of the
Jalisco New Generation Cartel. In the end of October, American singer
Arcángel and Kabande released "
La Chamba", which is the lead single on the former's fifth studio album. In November, Kabande released "Peligro", in promotion of the 2023 video game
Call of Duty: Modern Warfare III and at the end of November 2023, the singer and
Milo J released "Una Bala", which is part of Milo J's debut album
111. Days later, Brazilian singer
Anitta collaborated with Kabande on "
Bellakeo". Kabande would later release "
Rompe la Dompe" with Junior H and Óscar Maydon, as the final single of 2023.
2024–present: Éxodo Through interviews and live performances from 2023, it was speculated that Kabande would release a collaborative EP with fellow singer Jasiel Nuñez in 2024, as well as his fourth studio album. Released as his first song of 2024, Kabande would collaborate with fellow singer
Luis R. Conriquez on their third collaboration "
Pixelados". Kabande would be invited to the 2024
Viña del Mar International Song Festival, but his invitation has been criticized for the artist's purported exaltation of
narcoculture by Chilean public intellectual
Alberto Mayol. Citing Mayol,
councilor of Viña del Mar René Lues wrote an open letter petitioning
alcalde Macarena Ripamonti to recall the invitation of Kabande for the festival. Following this, Chilean ministers of the interior and of justice,
Carolina Tohá and
Luis Cordero Vega joined the criticism of the invitation of Kabande. and
ranchera track "
La Intención" with
Christian Nodal. At the
66th Annual Grammy Awards, Kabande would win the
award for Best Música Mexicana Album (including Tejano) for his third studio album
Génesis (2023). In February 2024, after a video of the singer with another woman in
Las Vegas spread around social media,
Nicki Nicole officially announced that her and Kabande would break up, with most of their posts with each other being deleted. After both singers broke up, Kabande would release the
bachata-infused song "A Tu Manera" with Junior H, with the
Latin rap single "No Son Klle" with fellow Mexican rapper
Santa Fe Klan and Argentine rapper
Duki being released a week later. Following the release of singles, Kabande announced his second headlining tour,
Éxodo Tour, as well as his accompanying fourth studio album
Éxodo which was revealed in an interview with
Rolling Stone, where he also became the first Mexican artist to be on their front cover. He would collaborate with
Tito Double P and Joel de la P on the sequel-track "La People II", which debuted at number 69 on the
Billboard Hot 100 making it both latter artists' first appearances on the chart. Kabande would also release a
reggaeton track with
Chencho Corleone titled "Humo". A day before his performance at
23rd Coachella Valley Music and Arts Festival, the singer would announce his second collaboration single with
Arcángel titled "
Peso Completo", and confirmed that it would be part of his album Éxodo. Kabande released a trailer featuring Irish professional MMA fighter
Conor McGregor, which revealed the release date for
Éxodo and another single titled "
La Durango". He later joined
DJ Snake on the
electronic dance track "
Teka" on 17 April 2024. It was also speculated that he would collaborate with Junior H and Eslabon Armado after all three artists shared a short clip of an animated image with a song playing on
Instagram. "La Durango" by all three artists was then released on 9 May 2024, and was performed with
Pedro Tovar of Eslabon Armado on
The Tonight Show Starring Jimmy Fallon. He collaborated with Gabito Ballesteros on the single "Sin Yolanda", which was released alongside the latter's debut album
The GB as one of its singles on 24 May 2024. He then collaborated with American rapper
Rich the Kid on "
Gimme a Second", which was released on the same day as "Sin Yolanda". Later on the same day, Kabande revealed the cover art and tracklist for
Éxodo, containing collaborations with
Chino Pacas,
Iván Cornejo,
Cardi B,
Quavo, among others.
Éxodo debuted at number five on the US
Billboard 200 after its next full tracking week, with 64,000
album-equivalent units which only consisted of 87.51 million official streams within all 24 tracks. In addition, it also debuted atop the US
Top Latin Albums and
Regional Mexican Albums charts, earning his second number-one album on both charts. "
Vino Tinto", a collaborative song with Natanael Cano and Ballesteros from
Éxodo, was released as its eighth single on 26 June 2024 and peaked at number four in Mexico. A collaboration with fellow Mexican singer
Kenia Os, "
Tommy & Pamela" and its music video were also released as the album's ninth single on 18 July 2024. On 8 August 2024, Kabande released the single "Los Cuadros" with his cousin Tito Double P, along with its music video. On the same day, he featured alongside American rapper
Kodak Black on "Drunk", a track by hip hop supergroup
¥$, composed of rapper
Kanye West and singer
Ty Dolla Sign, as part of a digital deluxe version of the group's collaborative album
Vultures 2 (2024). On 22 August, he was featured on the track "Dos Días" by Tito Double P, from his debut album
Incómodo (2024). On the same day, he was also featured on Puerto Rican rapper
Myke Towers' album
La Pantera Negra (2024), on the track "Se Te Nota". Another track from
Éxodo, "La Patrulla" with fellow Mexican singer-songwriter
Netón Vega, and its music video, was released as its tenth single on 5 September 2024. In the wake of
Hurricane Milton, Kabande cancelled his scheduled final two concert dates for the Éxodo Tour, 16 October at
Amalie Arena in
Tampa, Florida and 17 October at
Kaseya Center in
Miami, with the tour concluding on 13 October in
First Horizon Coliseum in
Greensboro.
Éxodo received a nomination to win the award for Best Música Mexicana Album (including Tejano) at the
67th Annual Grammy Awards, which will take place in February 2025, making it Kabande's second Grammy nomination. On 7 November, he appeared on Double P Records signee Jasiel Nuñez's second studio album
La Odisea (2024), appearing on the songs "California Sunset", "Amiri" alongside Tito Double P, and "En Mi Mundo"., also he took part in
Neton Vega album Mi Vida Mi Muerte with a duet named "Morena". Peso Pluma closed out 2025 by formalising his long-running creative partnership with his cousin Tito Double P on their first joint studio album,
Dinastía, released on 25 December 2025 through Double P Records. The collaboration was framed in press materials as a “family lineage” project that reunited the pair after Tito’s early work as a songwriter within Peso Pluma’s camp and later emergence as a solo artist on the Double P imprint, turning their familial relationship into an explicit artistic narrative about continuity and unity within música mexicana. The rollout began with teases and the release of “Intro” ahead of the album announcement, with
Remezcla highlighting the project’s cinematic reveal (including luchador imagery) and positioning
Dinastía as a statement release during an increasingly contested period for corridos’ public reception. In describing the album’s production approach, Peso Pluma told Apple Music that the duo expanded the arrangement palette with additional instrumentation and new backing vocalists, including singers associated with
Kanye West’s
Sunday Service Choir, leaning into sweeping, choral textures across parts of the project. Commercially,
Dinastía debuted at number six on the US
Billboard 200 (dated 10 January 2026), becoming Tito Double P’s first top-ten entry and extending Peso Pluma’s run of high-charting releases. The album also opened at number one on
Billboards Top Latin Albums chart, reflecting strong first-week demand in the US Latin market. Its tracks translated quickly into multi-territory single performance: “Dopamina” debuted on the US
Billboard Hot 100 (
Billboard charts reporting it as a new entry), while in Mexico it reached number one on
Billboards Mexico Songs chart (dated 17 January 2026). In the United States, “Dopamina” also rose to a peak of number two on the Hot Latin Songs chart and reached number one on the Hot Regional Mexican Songs chart, signalling crossover traction beyond the album format and reinforcing the duo’s position at the centre of the contemporary corridos-driven streaming economy. == Artistry ==