In April 2020, the
Auckland University of Technology's (AUT) research centre for Journalism, Media and Democracy (JMAD) first annual "Trust in Aotearoa News in New Zealand" report found that 53% of New Zealanders trusted "most of the news most of the time" while 62% trusted the news they personally consumed. State broadcasters
Radio New Zealand (RNZ) and
TVNZ (Television New Zealand) were the most trusted news brands, with ratings of 7/10 and 6.8/10 respectively. Despite strong levels of trust in the news, respondents were concerned about poor journalism,
spin, commercial and political messaging presented as news, and "
fake news." 86% of respondents were concerned about politicians using fake news to discredit news sources while 50% were strongly concerned with fake news. The
Trust in Aotearoa News report, which was produced in collaboration with the
Reuters Institute for the Study of Journalism (RISJ) and conducted by Horizon Research Ltd, surveyed 1,204 adult New Zealanders (aged over 18 years) between 23 and 30 March 2020. In April 2021, the
Trust in News in New Zealand 2021 report found that overall public trust in the news had declined from 53% in 2020 to 48% in 2021. Trust in the news that people consumed declined from 62% in 2020 to 55% in 2021. Trust in news generated by search engines fell from 27% last year to 26% in 2021. Trust in news generated by social media fell from 16% in 2020 to 14% in 2021. All media brands experienced a decline in trust, particularly commercial radio station
Newstalk ZB and commercial TV news broadcaster
Newshub. The top three most trusted media brands were RNZ (6.8/10), TVNZ (6.6/10) and Newshub (6.3/10). 62% of New Zealanders believed that the mainstream media was the best source of
COVID-19 pandemic news, compared with 12% for social media platforms. Key reasons for media distrust included political bias, the perceived politicisation of media, agenda building on issues like
climate change, opinionated coverage, selective reporting and poor journalism standards including factual mistakes and grammatical errors. The
Trust in News in New Zealand 2021 report surveyed 1,226 adult New Zealanders between 4 and 9 March 2022. In April 2022, the
Trust in News in Aotearoa New Zealand 2022 report found that public trust in the news they consumed had declined from 62% in 2020 to 52%. Additionally, general trust in the news in general fell from 53% in 2020 to 45% in 2022. Between 2021 and 2022, trust in the
Iwi Radio Network,
Whakaata Māori (Māori Television) and TVNZ dropped by more than 10% while trust in RNZ declined by 9%. The top trusted media outlets were RNZ (6.2/10), the
Otago Daily Times (6.0/10), TVNZ (5.9/10) and
Newshub (5.8/10). The
Trust in News in Aotearoa New Zealand 2022 report surveyed 1,085 adult New Zealanders between 22 February and 1 March 2022. Key factors fuelling the decline of media trust included Government funding for the media and a perceived pro-government bias in covering COVID-19 related news including vaccinations, vaccine mandates and protests. In April 2023, the
Trust in News in Aotearoa New Zealand 2023 report found that general trust in the news had declined from 45% in 2022 to 42% in 2023. However, trust in the news that people consumed rose from 52% to 53%. Trust in RNZ, Whakaata Māori and
Newstalk ZB declined by 14.5%, 14.3% and 14% respectively. The top three trusted brands in 2023 were RNZ,
Otago Daily Times and TVNZ. The study also found that 69% of respondents avoided the news since they found them depressive, negative, anxiety-inducing, repetitive, boring and over-dramatic. The
2023 Trust in News in Aotearoa New Zealand 2023 report surveyed 1,120 adult New Zealanders between 13 and 18 February 2023. In April 2024, the
Trust in News in Aotearoa New Zealand 2024 report found that general trust in the news had declined from 42% to 33% while the number of respondents avoiding the news had risen from 69% to 75%. All media brands experienced declines in trust. The top ranked brand was the
Otago Daily Times, followed by RNZ and
National Business Review tied for second place. TVNZ was the biggest source of news for New Zealanders, followed by Facebook despite a drop in trustworthiness. The
Trust in News in Aotearoa New Zealand 2024 report surveyed 1,033 adult New Zealanders between 12 and 16 February 2024. In April 2025, the
Trust in News in Aotearoa New Zealand 2025 report found that general trust in the media had declined from 33% to 32% while 45% of New Zealanders said that they trusted the news they consumed themselves. The report also found that public trust in all news brands increased with Whakaata Māori,
Iwi Radio, Radio New Zealand and
The Spinoff making the strongest recovery from 2024 levels. The most trust news brand was Radio New Zealand, followed by the
Otago Daily Times, and TVNZ and
National Business Review in third place. The study also compared media trust in New Zealand with other international markets including the United States (32%), the United Kingdom (36%), Finland (69%) and Greece and Hungary (tied 23%). The number of people avoiding the media fell from 75% to 73%. The
Trust in News in Aotearoa New Zealand 2025 report surveyed 1,058 adult New Zealanders between 10 and 14 February 2025. 19% of respondents got their main source of news from social media. While trust in social media remained low, this figure increased from 13% in 2025 to 17% in 2026. The most trusted news brand was Radio New Zealand, followed by the
Otago Daily Times in second place and
TVNZ in third place. The fourth most trusted media brands were
Newsroom, Interest.co.nz,
New Zealand Listener and the
Waikato Times. The
Trust in News in Aotearoa New Zealand 2026 report surveyed 1,060 adult New Zealanders between 10 and 17 February 2026. ==References==