During
Marvin Lewis' tenure as head coach, Brown began to cede more of the day-to-day control over football matters to a committee composed of Lewis, executive vice president
Katie Blackburn (Brown's daughter), and several other members of the Brown family. This preceded a five-year run of playoff appearances (2011–2015).
Tolerance of off field conduct In the mid-to-late 2000s, the Bengals were involved in a series of disciplinary measures with a variety of players. In 2005, the Bengals drafted
Chris Henry and
Odell Thurman, each considered exceptionally talented but possible disciplinary hazards during their
college careers. The following year, they were among
nine Bengals players arrested for various offenses. Brown cut several "problem players" in 2008 including Henry and Thurman, but re-signed Henry later that year. This came after five arrests of Henry and Brown's statement earlier in the year that Henry's "conduct could no longer be tolerated." One fan protested by purchasing an electronic
billboard along the Cincinnati
interstate reading "CHRIS HENRY AGAIN? ARE YOU SERIOUS?" Henry
died during a domestic dispute on December 17, 2009. Commenting on his death, Brown defended his decision to re-sign Henry, noting that "We knew him in a different way than his public persona." Posthumously, it was discovered that Henry was suffering from a progressive degenerative brain disease known as
chronic traumatic encephalopathy, or CTE. According to a West Virginia University research study, the CTE may have contributed to Henry's troubled behavior and, ultimately, his death. In 2009, the team added
Larry Johnson to provide depth for the position after the
Kansas City Chiefs released him for "detrimental conduct." Johnson had also experienced
recent legal difficulties. Benson was among 2009's leading NFL rushers, while Johnson saw limited action. Brown also signed free agent
Adam "Pacman" Jones during the 2010 offseason despite Jones' legal history while a member of the Tennessee Titans and Dallas Cowboys, including a season-long ban in 2007 due to a shooting in Las Vegas. He also signed undrafted free agent
Vontaze Burfict in the 2012 offseason despite his legal history in college and high number of flagrant fouls while at Arizona State. Both Jones and Burfict in particular drew ire from fans during the 2015 Wild Card Game against the Pittsburgh Steelers, in which Burfict committed a personal foul on Antonio Brown, which left him concussed, and Jones got into an altercation with Steelers linebacker coach Joey Porter during the play. Both plays drew 15-yard penalties and ultimately resulted in an 18-16 loss in that game. In recent years, Brown claims to have rethought this approach. Talking about the team's second appearance on
Hard Knocks, Brown stated, "We have a different team now than we had a few years ago. We want the public to see them. We think they're good people. We think the public will be taken by them, will like them. It gives us a boost." Brown has commented that the league's current attitude towards discipline is a change from a past "boys will be boys" attitude. Brown's father welcomed tailback
Stanley Wilson back to the Bengals in 1988 after two drug suspensions. Wilson
relapsed the night before
Super Bowl XXIII and his absence in short-yardage situations affected the Bengals' efforts in one of the tightest
Super Bowl games in NFL history that Cincinnati ultimately lost.
Loyalty issues Brown is historically reluctant to fire personnel after multiple losing seasons. His first hire as
head coach,
David Shula, lost fifty games faster than any NFL coach in history (69 games); Shula was hired over
Kansas City Chiefs defensive coordinator
Bill Cowher, presumably due to Brown seeing similarities with himself and Shula in the same manner that their respective fathers (
Don Shula and Paul Brown) overshadow them in many aspects. Cowher would take the head coaching position with the
rival Pittsburgh Steelers that same offseason and would go on to have a 22–9 career record against the Bengals, the most wins he would have against any team as a head coach, including an 8–1 record against Shula. Cowher also beat the Bengals in the 2005 AFC Wild Card Game as well and went on to win a
Super Bowl title that season. Shula's successor,
Bruce Coslet, resigned with a 21–39 record in 2000; Brown had yet to fire him. Cincinnati's first winning seasons and postseason appearances during Brown's ownership came under head coach
Marvin Lewis, who obtained a 131–122–3 regular season record with the team and helped the Bengals return to competitiveness. However, Brown was criticized for continuing to retain Lewis after the Bengals lost all seven of the playoff games they appeared in during Lewis' tenure. Following five consecutive opening-round postseason losses from 2011 to 2015, an NFL first, and back-to-back losing seasons in 2016 and 2017, Lewis received a two-year contract extension, which received harsh criticism from the media and fans. When Brown and Lewis mutually parted ways in 2018, Lewis' 16-year tenure became the most of an NFL head coach to not win a playoff game as well as the most playoff losses without a win in NFL history. Brown also values his family's connection with the franchise; evident in his choosing to name Paul Brown Stadium after his father rather than to sell corporate
naming rights for it. Daughter
Katie Blackburn is the executive president of the team and her husband Troy is a VP with additional family members among the front office staff. From 1994 to 2000, the Bengals paid out over $50 million to the Brown family members of Bengals staff in salaries. Former Bengals receiver
Cris Collinsworth argues Brown's loyalty played a role in a decision to not persuade
Boomer Esiason out of retiring despite a productive
1997 season. Esiason became a
color analyst on
ABC's
Monday Night Football. Collinsworth suggested Brown "thought he was doing the right thing by Boomer" and did not want to cost him the
MNF job. Collinsworth contrasted this attitude to other NFL owners, like the
Dallas Cowboys' Jerry Jones, whom Collinsworth felt "would have flown Boomer down to the
Bahamas on his personal jet, offered to kiss his
ring and signed him right there."
Scouting Brown employs a very small scouting staff. A 2008 comparison between the Bengals' scouting department and five
AFC teams with a .540+ winning percentage since 1991 showed the winning teams employing five or more scouts whereas the Bengals employed only one. Since then, the Bengals have added two additional scouts (
Marvin Lewis originally claimed when hired that Brown assured him of a retooled scouting staff).
Emphasis on the quarterback Brown has publicized his belief that a "bell cow" quarterback is a necessity in turning a team into a winner. In a 1999 interview, he remarked "If you don't have a productive quarterback, you won't go anywhere...I know it doesn't seem that simple, but it is." Comparing quarterbacks to other positions on a football team, Brown has said "He's the hub of the wheel...like a queen on a chessboard. These other guys are like rooks or bishops or other pieces that are not quite as valuable. Some are more valuable than others. That's just a fact." Brown turned down then-
Saints coach
Mike Ditka's offer of
nine draft picks for one in the
1999 NFL draft against then-coach Coslet's advice. Coslet wanted as many draft picks as possible to help the Bengals' defense. Instead, Brown overruled Coslet and selected
University of Oregon quarterback
Akili Smith. Smith only played 22 games in his NFL career and is generally regarded as a
draft bust. Coslet later regretted that he "didn't insist hard enough" in trying to persuade Brown to accept the Saints' offer. Brown himself had been quoted the day before the draft as stating "we would dearly love to get a top defensive lineman, they're at a premium, and it's less true of other positions." Instead, the Bengals selected
Houston quarterback
David Klingler. Then Bengals quarterback Boomer Esiason and strong-safety
David Fulcher both openly questioned the move the next day, arguing the team needed help on defense. Klingler later became regarded as a bust. Esiason has since revealed that he had actually demanded a trade at the end of the 1991 season, which may have influenced Brown to select Klingler (Esiason was traded to the New York Jets in 1993). Brown placed a great deal of responsibility on
Carson Palmer, calling him the Bengals' "lead dog" and stating "as he goes, we go." Palmer holds
a number of team records, three
Pro Bowl selections, and he helped Cincinnati win 2 AFC North Division Championships. The Bengals were 46-51 (.474) with Palmer as starter, including 0-2 in the playoffs. Palmer threatened
retirement from football if the Bengals did not
trade him during the 2011 offseason. Brown insisted that he wouldn't "reward" Palmer's demands, arguing that Palmer made a commitment to the organization when he received a contract extension. Brown released Carson's younger brother,
Jordan from the team on August 27, 2011. On October 18, 2011, the Bengals finally traded Carson to the
Oakland Raiders for a 2012 first round draft pick and a conditional second round 2013 pick if Oakland made it to the AFC Championship game in 2011 or 2012 (which they did not). Palmer later said in the
NFL Network documentary series
A Football Life that after the 2010 season, he told Brown that the Bengals needed to modernize and hire a general manager and that he and Brown got into a heated argument over it. He said that Brown 'is a very, very, very stubborn man'.
Andy Dalton was taken in the
2011 NFL draft and became the first quarterback in franchise history to lead the team to the playoffs five years in a row, although the Bengals were eliminated in the first round each year. Dalton did not play in what became the fifth consecutive loss due to injury. After returning from injury, Dalton struggled mightily from 2016 to 2019 compared to the previous 5 seasons and was eventually cut after the 2019 season. The Bengals drafted
Joe Burrow with the first overall pick in the 2020 Draft. In 2021, Burrow led the Bengals to their first playoff win since 1990 and has led them to back-to-back AFC Championship Games in 2021 and 2022, a team first, and one Super Bowl berth.
"Carl Pickens Clause" In 1998, the Bengals cut punter
Lee Johnson. Brown attempted to fine Johnson after cutting him for "conduct detrimental to the team" in relation to comments Johnson had made about the organization and the 1998 season. A reporter asked Johnson after a Bengals loss "if you were a fan, would you have come here today?" to which Johnson replied "No, no way...why would you? You're saying (losing) is OK. I guess if you've got nothing else to do. I'd sell my tickets." This fine resulted in a dispute with the
NFL players union, whose counsel remarked "A fine is a disciplinary measure, you discipline someone to try and make sure they're a better employee in the future. How can you do that if you've fired them?" In 2000, the Bengals instituted a "loyalty clause," which allows the Bengals to deny various bonuses to players depending on the remarks they make about the Bengals. The ability to enact such a clause appears justified under the collective bargaining agreement which states an NFL team can fine a player one week's salary and suspend him without pay for up to four weeks for any action the club considers detrimental to the team. Brown responded that the clause would only be enacted under extreme circumstances. He wrote an editorial for the
Cincinnati Enquirer, citing team cohesion as his main motivation for the clause. It is often dubbed the "
Carl Pickens Clause," stemming from the 2000 offseason. Brown renewed Bruce Coslet's contract despite his 21–36 Bengals record. Pickens responded, "I don't understand it. We're trying to win; we're trying to turn this thing around out there. And they bring (Coslet) back." Pickens finished his career with the
Tennessee Titans. Over the years since the clause, Bengals players have commented on a negative atmosphere within the organization, notably
Takeo Spikes,
Jeff Blake, and
Jon Kitna. The most vocal critic of the Bengals since the clause was instituted was
Corey Dillon. In 2001, after becoming the sixth player in NFL history to rush for 1,000 yards or more in five consecutive seasons, he remarked "at the end of the season, what do I have to feel good about? Nothing at all. It's not cool." After a fifth losing season with the team in 2002, he remarked ""I'm tired of it, six years of this B.S. I ain't lying to you. I'm sick of this crap, period." In the 2000s, Brown proved reluctant to finish free agent signings or trades.
Warren Sapp (in 2004),
Shaun Rogers (in 2008), and
Johnathan Joseph (in 2011) being notable examples. Agent
Drew Rosenhaus described it as a "matter of hours" before the Bengals would sign Sapp, only a day before the Raiders signed him. Sapp accused the Bengals of "playing with the money" on the original deal they offered him, deferring more money to incentives rather than in guarantees. The
Associated Press reported a completed trade between Cincinnati and the
Detroit Lions on February 29, 2008, for Rogers. However, the trade fell through and the next day, it was confirmed that the Lions instead traded Rogers to the
Cleveland Browns. Former Bengals players and beat writers have also remarked on other spendthrift aspects of the organization as compared to other NFL franchises, such as not supplying sports drinks and providing undersized towels or used equipment for the players.{{Cite news|url=https://www.journal-news.com/sports/houshmandzadeh-recounts-embarrassing-details-from-his-early-bengals-career/Cf5Yteg0oS77xSQYaV8GpM/ ==Criticism==