MS NOW

Development MSNBC was established in 1996 under a strategic partnership between NBC and Microsoft. NBC executive Tom Rogers was instrumental in developing the partnership. James Kinsella, a Microsoft executive, served as president of the online component, MSNBC.com, and represented the technology company in the joint venture. Microsoft invested $221 million for a 50 percent share of the cable channel. MSNBC and Microsoft shared the cost of a $200 million newsroom in Secaucus, New Jersey, for msnbc.com. The network took over the channel space of NBC's two-year-old America's Talking (AT) network, although in most cases cable carriage had to be negotiated with providers who had never carried AT. 1996–2007 As MSNBC MSNBC was launched on July 15, 1996. The first show was anchored by Jodi Applegate and included news, interviews, and commentary. During the day, rolling news coverage continued with The Contributors, a show that featured Ann Coulter and Laura Ingraham, as well as interactive programming coordinated by Applegate, John Gibson, and John Seigenthaler. Stories were generally longer and more detailed than the stories CNN was running. NBC also highlighted their broadcast connections by airing stories directly from NBC's network affiliates, along with breaking news coverage from the same sources. MSNBC gradually increased its emphasis on politics. After completing its seven-year survey of cable channels, the Project for Excellence in Journalism said in 2007 that "MSNBC is moving to make politics a brand, with a large dose of opinion and personality." In January 2001, Mike Barnicle's MSNBC show started, but it was canceled in June 2001 because of high production costs. In June, Microsoft chief executive officer Steve Ballmer said that he would not have started MSNBC had he foreseen the difficulty of attracting viewers. After the September 11, 2001, attacks, NBC used MSNBC as an outlet for the up-to-the-minute coverage being provided by NBC News as a supplement to the longer stories on broadcast NBC. With little financial news to cover, CNBC and CNBC Europe ran MSNBC for many hours each day following the attacks. The year also boosted the profile of Ashleigh Banfield, who was present during the collapse of Building 7 while covering the World Trade Center on September 11. Her Region in Conflict program capitalized on her newfound celebrity and showcased exclusive interviews from Afghanistan. In the aftermath of September 11, MSNBC began calling itself "America's NewsChannel" and hired opinionated hosts like Alan Keyes, Phil Donahue, Pat Buchanan, and Tucker Carlson. This branding makeover, however, was followed by declining ratings. On December 23, 2005, NBC Universal announced its acquisition of an additional 32 percent share of MSNBC from Microsoft, which solidified its control over television operations and allowed NBC to further consolidate MSNBC's backroom operations with NBC News and its other cable properties. (The news website msnbc.com remained a separate joint venture between Microsoft and NBC for another seven years.) NBC later exercised its option to purchase Microsoft's remaining 18 percent interest in MSNBC. In late 2005, MSNBC began attracting liberal and progressive viewers as Keith Olbermann began critiquing and satirizing conservative media commentators during his Countdown With Keith Olbermann program. He especially focused his attention on the Fox News Channel and Bill O'Reilly, its principal primetime commentator. On June 7, 2006, Rick Kaplan resigned as president of MSNBC after holding the post for two years. Five days later, Dan Abrams, a nine-year veteran of MSNBC and NBC News, was named general manager of MSNBC with immediate effect. NBC News senior vice president Phil Griffin would oversee MSNBC while continuing to oversee NBC News' Today program, with Abrams reporting to Griffin. On June 29, 2006, Abrams announced the revamp of MSNBC's early-primetime and primetime schedule. On July 10, Tucker (formerly The Situation with Tucker Carlson) started airing at 4 p.m. and 6 pm ET (taking over Abrams' old timeslot), while Rita Cosby's Live & Direct was canceled. Cosby was made the primary anchor for MSNBC Investigates at 10 and 11 pm ET, a new program that took over Cosby and Carlson's timeslots. According to the press release, MSNBC Investigates promised to "complement MSNBC's existing programming by building on [the channel's] library of award-winning documentaries." The move to taped programming during 10 and 11 p.m. probably resulted from MSNBC's successful Friday "experiment" of replacing all primetime programming with taped specials. On September 24, 2007, Abrams announced that he was leaving his general manager position so he could focus on his 9:00 pm ET talk show, Live With Dan Abrams. Oversight of MSNBC was shifted to Phil Griffin, a senior vice president at NBC. MSNBC and NBC News began broadcasting from their new studios at NBC's 30 Rockefeller Plaza complex in New York City on October 22, 2007. The extensive renovations of the associated studios allowed NBC to merge its entire news operation into one building. All MSNBC broadcasts and NBC Nightly News originate from the new studios. More than 12.5 hours of live television across the NBC News family originate from the New York studios daily. MSNBC also announced new studios near the Universal Studios lot. MSNBC's master control did not make the move to 30 Rock. It remained in the old Secaucus headquarters until it completed its move to the NBC Universal Network Origination Center located inside the CNBC Global Headquarters building in Englewood Cliffs, New Jersey in 2007. Major League Baseball uses the former MSNBC building for MLB Network, which launched from the facility on January 1, 2009. 2008–2015 From mid-2007 to mid-2008, MSNBC enjoyed a large increase in its Nielsen ratings. Primetime viewings increased by 61 percent. During the 2008 presidential election, MSNBC's coverage was anchored by Olbermann, Chris Matthews, and David Gregory. They were widely viewed as the face of the channel's political coverage. The show regularly outperformed CNN's Larry King Live, and made the channel competitive in the program's time slot for the first time in over a decade. In the first quarter of 2010, MSNBC beat CNN in primetime and overall ratings for the first time since 2001. The channel also beat CNN in total adult viewers in March, marking the seventh out of the past eight months that MSNBC achieved that result. In the third quarter of 2010, MSNBC continued its solid lead over CNN, beating the network in total day for the first time since the second quarter of 2001 in the key adult demographic. The network also beat CNN for the fourth consecutive quarter, among both primetime and total viewers, as well as becoming the only cable news network to have its key adult demographic viewership grow over the last quarter, increasing by 4 percent. During this time, MSNBC also became the number-one cable news network in primetime among both African American and Hispanic viewers. On January 21, 2011, Olbermann announced his departure from MSNBC and the episode would be the final episode of Countdown. His departure received much media attention. MSNBC issued a statement that it had ended its contract with Olbermann, with no further explanation. Olbermann later revealed that he had taken his show to Current TV. On July 16, 2012, Microsoft sold its stake in MSNBC.com to NBCUniversal; concurrently, the website was rebranded as NBCNews.com to associate it with the NBC News division as a whole, while MSNBC.com was later relaunched as a website for the channel itself. Concerns had previously been raised by NBC News executives over potential confusion between the two properties due to their diverging editorial scopes, as MSNBC.com had largely remained a general-interest news website despite the channel's pivot towards political commentary. NBCUniversal News Group was created on July 19, 2012, under chairwoman Pat Fili-Krushel. It has been the news division of NBCUniversal. It is composed of the NBC News, CNBC and MSNBC units. During 2014, MSNBC's total ratings in the 25–54 demographic declined 20 percent, falling to third place behind CNN. Nevertheless, MSNBC retained its lead among the Hispanic and African-American demographics. 2015–2021 Andrew Lack became the chairman of NBC News and MSNBC in 2015; he would impose a mandate on the network to reduce its emphasis on opinion programming, and place a larger focus on creating closer ties between it and the NBC News division. In 2015, to help revive the struggling network, Griffin announced he was transitioning MSNBC from left-leaning, opinionated programming to hard news programming. Nearly all daytime opinionated news programs were replaced with more generic news programs. Ronan Farrow, Joy Reid, Krystal Ball, Touré, Abby Huntsman, Alex Wagner, and Ed Schultz lost their shows. Al Sharpton's PoliticsNation was relegated to the weekend. News programs presented by established NBC News personalities such as Telemundo anchor Jose Diaz-Balart, Meet the Press anchor Chuck Todd, NBC Nightly News Sunday anchor Kate Snow, Thomas Roberts, and former NBC Nightly News anchor Brian Williams replaced the opinion shows. The revamped on-air presentation debuted in late summer 2015 and included a new logo, news ticker, and graphics package. MSNBC Live, an umbrella term introduced for the network's news coverage, got at least eight hours of programming each day, and any breaking news could extend its time. Daytime news coverage was led primarily by Brian Williams, Stephanie Ruhle, Jose Diaz-Balart, Andrea Mitchell, Craig Melvin, Thomas Roberts, and Kate Snow, in addition to "beat leaders" stationed throughout the newsroom. These included chief legal correspondent Ari Melber, primary political reporter Steve Kornacki, business and finance correspondent Olivia Sterns, and senior editor Cal Perry. Morning and primetime programming did not change and remained filled mostly by opinionated personalities. In June 2016, MSNBC started to use the tagline "This is who we are". Promotional campaigns including the slogan were aired in March 2017. In July 2016, the network debuted Dateline Extra, which was an abridged version of Dateline NBC and another step towards aligning MSNBC and NBC News. The new program was hosted by MSNBC Live anchor Tamron Hall. In September 2016, MSNBC launched The 11th Hour with Brian Williams as a nightly wrap-up of the day's news and a preview of the following day's headlines. This was MSNBC's first new primetime program in nearly four years. In January 2017, MSNBC debuted a program in the 6 pm ET hour entitled For the Record with Greta, hosted by former Fox News Channel anchor Greta Van Susteren. The program aired for six months before being cancelled in late June 2017. The network promoted Ari Melber, the network's chief legal correspondent, to host The Beat with Ari Melber at 6 pm. In March 2017, MSNBC began to increase its use of the NBC News branding during daytime news programming, as part of an effort to emphasize MSNBC's relationship with the division. On May 8, 2017, MSNBC introduced a new late-afternoon program, Deadline: White House, hosted by NBC political analyst and former White House communications director Nicolle Wallace. That month, amid the first presidency of Donald Trump, MSNBC became the highest rated American cable news network in primetime for the first time. MSNBC's increasing viewership was accompanied by declining numbers at Fox News Channel. MSNBC's May 15–19 programming topped the programming of both CNN and Fox News in total viewers and viewers 18–49. As of September 2018, approximately 87 million households in the United States (90.7 percent of pay television subscribers) were receiving MSNBC. On March 2, 2020, Chris Matthews abruptly announced his resignation from Hardball and MSNBC effective immediately, amid controversy over remarks he made during coverage of the Nevada Democratic caucuses that compared Bernie Sanders' victory to the German invasion of France. The hour was hosted by a rotation of anchors until July 20, when MSNBC premiered The ReidOut with Joy Reid. On December 7, 2020, MSNBC announced that Rashida Jones would succeed Griffin as president in 2021. Jones stated goals to increase the network's investment into documentary-style programs, and to have viewers "clearly understand" the differences and value of its news-based and analysis-driven programming, as both were "critical to our future success", and "need to exist in a clear and compelling form on every single platform where news consumers go." As part of this remit, Jones named separate senior vice presidents for news programming and "perspective and analysis" programming. In January 2021, MSNBC had its highest-rated week ever in the wake of the January 6 United States Capitol attack, exceeding the ratings of Fox News for the first time since 2000. 2021–2024 On March 29, 2021, MSNBC introduced a refreshed logo and on-air imaging, including a rebranding of its MSNBC Live rolling news block as MSNBC Reports (with each block carrying the anchor's name, patterned after the existing daytime show Andrea Mitchell Reports). Under Jones, MSNBC began to scale back its tighter integrations with NBC News, with some personalities and reporters leaving the network, or prioritizing contributions to NBC News' streaming channel NBC News Now instead. On November 9, 2021, Brian Williams announced that he would leave NBC News after 28 years with the division; he hosted The 11th Hour for the final time on December 9, 2021, with the hour filled by guest hosts in the interim. In January 2022, it was announced that Stephanie Ruhle would become the new host of The 11th Hour, and that her existing hour of MSNBC Reports would be replaced by a new fourth hour of Morning Joe beginning April 4, 2022. Meanwhile, as part of her new contract with NBCUniversal, Rachel Maddow took an extended hiatus from her program to focus on other film and podcast projects, with rotating guest hosts filling in for her. Upon Maddow's return, she announced that she would only host the show on Monday nights beginning in May 2022, and continue to feature guest hosts throughout the rest of the week. The guest hosts appeared under the MSNBC Prime banner until August 16, 2022, when Alex Wagner became the permanent host in the timeslot with the premiere of Alex Wagner Tonight. Ahead of the 2022 mid-term elections, ''The Last Word with Lawrence O'Donnell was temporarily replaced on Friday evenings from October 14 to November 8, 2022, by The Kornacki Countdown, a weekly series hosted by MSNBC political analyst Steve Kornacki. On November 4, 2022, MSNBC announced it has parted ways with Tiffany Cross, and her show The Cross Connection, was temporarily replaced by guest hosts under the MSNBC Reports banner. On March 19, 2023, MSNBC premiered the new Sunday-morning program Inside with Jen Psaki, which was hosted by former White House press secretary Jen Psaki. Between February and September 2023, the Monday edition of All in with Chris Hayes'' also featured rotating guest hosts, with Chris Hayes only hosting from Tuesdays to Fridays to accommodate Hayes' other projects. On September 7, 2023, it was announced that the program would be replaced by an additional Monday-night edition of Inside with Jen Psaki beginning September 25.'''' On January 13, 2024, MSNBC revamped its weekend schedule, ending Mehdi Hasan's 9 p.m. show on Sundays and introducing an ensemble show—The Weekend—hosted by Alicia Menendez, Symone Sanders-Townsend, and Michael Steele from 8–10 a.m. on Saturday and Sunday mornings. The revamp would also end Yasmin Vossoughian Reports, Symone, and American Voices, and move The Sunday/Saturday Show with Jonathan Capehart into the 6  p.m. slot and The Katie Phang Show to 12  p.m. on Saturdays. Ayman would also expand to two hours each on Saturdays and Sundays, and Alex Witt Reports would take over Yasmin Vossoughian's vacated two hours, now airing from 1–4  p.m. on Saturdays and Sundays. The 5 p.m. hour would be filled by the week-in-review shows The Beat Weekend and MSNBC Prime Weekend on Saturday and Sunday, which air highlighted segments from The Beat and MSNBC's weekday lineup respectively. 2024–present NBCU spinoff, personnel changes On November 20, 2024, NBCUniversal announced its intent to spin off most of its cable networks, including MSNBC, as a new publicly traded company controlled by Comcast shareholders (later officially named Versant). It was initially unclear how the spin-off would affect MSNBC, including whether it would still be able to use NBC News resources or the NBC brand. Following the announcement, reports emerged of multiple unsolicited offers to buy MSNBC; CNN media analyst Brian Stelter believed it was unlikely MSNBC would be sold, as NBCUniversal never declared any intent to divest properties when announcing the spin-off (with future CEO Mark Lazarus contrarily suggesting that the spin-off planned to target further investments and acquisitions), a sale would incur taxes (the spin-off is being structured to be tax-free), and that divesting the channel might not be seen as being in the best interest of shareholders. On January 13, 2025, it was announced that The Rachel Maddow Show would temporarily return to a weeknight schedule from January 20 through April 30, to cover the first hundred days of the second presidency of Donald Trump. During this time, Alex Wagner would be placed on special assignment duty. On January 14, 2025, it was announced that Jones would step down as head of MSNBC. NBCUniversal executive Mark Lazarus also stated that MSNBC would be allowed to continue using its existing brand after the spin-off. After acting as interim president, Rebecca Kutler was appointed president of MSNBC in February 2025. On February 23, 2025, it was reported that Kutler was planning a series of major changes to MSNBC's lineup, as well as plans to expand its newsgathering resources, establish a dedicated Washington bureau, and pursue Washington Post and Politico correspondents Jacqueline Alemany and Eugene Daniels for on-air roles. On May 5, MSNBC premiered The Weeknight, a new program hosted by Alicia Menendez, Sanders-Townsend, and Michael Steele of The Weekend. It would also substitute for All In on Mondays. On May 6, Inside with Jen Psaki was expanded to a Tuesday–Friday schedule to replace Alex Wagner Tonight, and was renamed The Briefing with Jen Psaki; Wagner would remain with MSNBC as a senior political correspondent. A new evening edition of The Weekend known as The Weekend Primetime premiered the same day, which is hosted by Ayman Mohyeldin, Catherine Rampell, Antonia Hylton, and Elise Jordan Most of the staff that worked The Rachel Maddow Show and Alex Wagner Tonight were also to be laid off, and invited to reapply internally for new positions or request severance. Maddow notably commented upon the changes on-air, noting that such a reorganization "has never happened at this scale [at MSNBC], in this way before when it comes to programming changes, presumably because it's not the right way to treat people, and it's inefficient and it's unnecessary and it kind of drops the bottom out of whether or not people feel like this is a good place to work". She also felt the release of Reid was "a bad mistake", and that the concurrent cancellations of three shows hosted by people of color (Reid, Wagner, and Phang) was "unnerving". On April 1, 2025, it was announced that Steve Kornacki would leave MSNBC and work exclusively for NBC News and NBC Sports moving forward. Conversely, MSNBC later hired multiple NBC News journalists full-time, including Ken Dilanian, Vaughn Hillyard, David Noriega, Jacob Soboroff (who became a senior national and political correspondent), and Brandy Zadrozny. On September 25, 2025, MSNBC reached an agreement with Comcast sister property Sky News to use its resources for international news coverage. MSNBC began to separate its editorial operations from NBC News in October 2025, and its use of NBC News correspondents gradually being phased out over the course of the month. On November 10, 2025, AccuWeather announced an agreement to provide weather data and coverage for Versant, including forecast segments during Morning Joe, and AccuWeather meteorologists appearing as guests during weather news events. MSNBC also hired former CBS News reporter David Parkinson to serve as senior weather and election data analyst, and Moses Small from KGTV/San Diego as a climate reporter. Rebranding as MS NOW On August 18, 2025, it was announced that as part of the spinoff, MSNBC would rebrand as MS NOW (a backronym of "My Source [for] News, Opinion, [and the] World") to remove the overt use of NBC's trademarks (such as the NBC peacock). Kutler explained that the new name "allows us to set our own course and assert our independence as we continue to build our own modern newsgathering operation." A name that contained "MS" (dating back to Microsoft's original co-ownership of the channel) was chosen to maintain brand recognition, as it had also been used as a shorthand name for the channel. Network personalities commented upon the rebranding at the MSNBC Live event in October 2025; Jen Psaki believed that viewers associated the channel more with its personalities than its name, while Joe Scarborough commented that "if you do a good job, and you have decent lighting, and you can talk to people, and they want to hear your take, they want to hear the story – it doesn't matter what we call the network, it doesn't matter where we film it." The rebranding officially took effect on November 15, 2025, beginning with that morning's edition of The Weekend at 7:00 a.m. ET; co-host Jonathan Capehart welcomed viewers to the rebranded channel, noting that "other than [the new name], and these snazzy new graphics, not much is changing." Alongside the rebrand, MS NOW also relocated from 30 Rockefeller Plaza to studios at Versant's headquarters in the former New York Times Building on 229 West 43rd Street. On March 18, MS NOW announced a number of major lineup changes to take effect in June; Stephanie Ruhle and Alicia Menendez will leave The 11th Hour and The Weeknight respectively, and move to new 9–11 a.m. and Noon–2 p.m. shows replacing Ana Cabrera Reports and Chris Jansing Reports (with Morning Joe concurrently reverted back to three hours). Ali Velshi will succeed Ruhle as host of The 11th Hour, and Jacob Soboroff will host a new show in Velshi's former weekend time slot. Chris Jansing will remain with the network as its chief political correspondent, while Ana Cabrera will depart. Kutler stated that these changes were part of an effort to strengthen MS NOW's daytime lineup while maintaining its larger focus on hard news coverage. On March 30, 2026, MS NOW announced that former NBC News White House correspondent and Saturday Today co-anchor Peter Alexander would join the network as chief national reporter, and its 11 a.m. host. == Ratings and reception ==

In September 2018, approximately 87 million households in the United States were receiving MSNBC, amounting to 90.7 percent of pay television subscribers. Nielsen ratings showed that MSNBC ranked second among basic cable networks, averaging 1.8 million viewers in 2019, behind rival Fox News. In 2022, average weekday primetime viewership was 1.2 million, compared to rival Fox News's 2.3 million, a decline of 21% from the previous year, and with 148,000 viewers in the "key demographic" of viewers aged 25–54. In 2023, Variety reported that The Beat was one of the two "most-watched news programs on cable", alongside The Five on Fox News. During the first night of the 2020 Democratic National Convention, MSNBC had an average viewership of over 5 million, the highest among three major cable news networks and ahead of CNN. Demographics A 2014 Pew Research Center study found that MSNBC's audience was more moderate than that of BuzzFeed, Politico, The Washington Post, and The New York Times, but slightly more liberal than CNN's audience. A 2019 Pew Research Center survey showed that among Americans who named MSNBC as their main source for political news, 74% are ages 50 or older, with 44% ages 65 or older. 95% of those who named MSNBC as their main political news source identify as Democrats; among the eight most commonly named main sources for political and election news by US adults, MSNBC and Fox News have the most partisan audiences. == Carriage issues ==

Before 2010, MSNBC was not available to Verizon FiOS and AT&T U-verse television subscribers in the portions of New York, northern New Jersey, and Connecticut that overlapped Cablevision's service area. One of several reasons for this was an exclusive carriage agreement between MSNBC and Cablevision that prohibited competing wired providers from carrying MSNBC. The terms of the agreement were not publicly known. In 2009, Verizon filed a formal "program-access complaint" with the Federal Communications Commission and petitioned for termination of the deal. In support of Verizon, Connecticut Attorney General Richard Blumenthal argued that the arrangement could be illegal. After entering into a new contract, FiOS added the channel in New York City and New Jersey on February 2, 2010. ==International availability==

In Australia, MSNBC launched November 2019 on the Fetch TV online PayTV network, on channel 171. As in Canada, this is a direct US feed of MS NOW, without any delay. Although Fetch TV has no MS NOW catch-up channel/service, it also offers MS NOW programs on a reverse EPG which allows any shows from the previous 24 hours to be selected and watched. The channel was added to subscription-television outlet Foxtel and its streaming service Flash in April 2023, as part of a negotiated programming agreement between the Foxtel Group and NBCUniversal. It was also added to Binge, another of Foxtel's streaming services, in October 2023. In Asia and Europe, MS NOW is not shown on a dedicated channel. When MSNBC started in 1996, they announced plans to start broadcasting in Europe during 1997. This never happened although MSNBC was seen occasionally on affiliate channel CNBC Europe until the end of the 2000s, showing the channel overnight at the weekend and during the afternoon on American public holidays as well as during breaking news events. In Turkey, NTV-MSNBC was the news channel of the Turkish broadcaster NTV Turkey. The channel was a joint partnership between the two, although very little Turkish content was shown on English MSNBC. English content on MSNBC was translated into Turkish. The partnership ended in 2014. == Digital operations ==

MSNBC and its website msnbc.com were launched concurrently. Unlike the network, msnbc.com was operated as the general online news outlet of NBC News in partnership with Microsoft's MSN.com portal. The network and website were editorially separate at the time. In July 2012, NBC acquired Microsoft's remaining stake in msnbc.com. In 2013, msnbc.com was relaunched as the website for the MSNBC channel, carrying news and editorial content from the network's personalities and contributors, as well as videos from MSNBC shows. With the rebranding of the channel as MS NOW, the website was moved to ms.now. MS NOW is one of the larger US news publishers on YouTube, with 6 million subscribers and "the highest number of views per subscriber" of any news channel. Other news channels have higher total views, including Fox News and Vox. Segments from The Beat, Deadline: White House, and The Rachel Maddow Show have been among the channel's most-watched videos. In March 2022, it was replaced by an MSNBC hub, which included next-day, on-demand streaming of selected MSNBC programs, as well as specials and documentaries. With the separation from NBCUniversal, MS NOW programs were dropped from Peacock. The channel will launch its own direct-to-consumer service in 2026; it is slated to be structured as a "a digital hub for progressives", including live streaming of the MS NOW channel, exclusive live and virtual events featuring network personalities, and community features. Shift In July 2014, msnbc.com launched msnbc2, a brand for several web-only series hosted by MSNBC personalities. In December 2014, msnbc2 was renamed shift, with a programming schedule that was less focused on politics and more tailored to a younger audience. It closed in 2015. ==Radio==

The simulcast of MS NOW's programming is on SiriusXM channel 118. MSNBC launched on XM Satellite Radio channel 120 and Sirius Satellite Radio channel 90 on April 12, 2010. This is the second time MSNBC has been available on satellite radio. The channel was dropped from XM Radio on September 4, 2006. Audio simulcast of MS NOW is also available on internet streaming via TuneIn. ==Controversies==

Liberal bias , MSNBC's evening programming features progressive hosts. Since then, some commentators have argued that MSNBC has a bias towards liberal politics and the Democratic Party. Washington Post media analyst Howard Kurtz said in 2008 that the channel's evening lineup "has clearly gravitated to the left in recent years and often seems to regard itself as the antithesis of Fox News." and Steve Kornacki of Salon.com stated that, "MSNBC's prime-time lineup is now awash in progressive politics." Regarding changes in the channel's evening programming, senior vice president of NBC News Phil Griffin said that "it happened naturally. There isn't a dogma we're putting through. There is a 'Go for it. In 2007, The New York Times called Olbermann MSNBC's "most recognizable face". Olbermann's show Countdown continued to run before and after the presidential and vice presidential debates, and both Matthews and Olbermann joined Gregory on the channel's election night coverage. On November 13, 2009, in the days leading up to the release of 2008 Republican vice presidential candidate Sarah Palin's book Going Rogue, MSNBC's Dylan Ratigan used photoshopped pictures of Palin on the channel's Morning Meeting program. Ratigan apologized a few days later. In October 2010, MSNBC began using the tagline "Lean Forward". Some media outlets, including msnbc.com, claimed that the network was now embracing its politically progressive identity. In January 2012, MSNBC used Rachel Maddow, Chris Matthews, and other network commentators during its coverage of the Iowa Republican caucuses. Nando Di Fino of the Mediaite website said MSNBC was "giving up on the straight news coverage, and instead [appearing] to be aiming to create some controversy." In November 2012, The New York Times called MSNBC "The Anti-Fox" and quoted former President Bill Clinton as saying, "Boy, it really has become our version of Fox." Citing data from the A.C. Nielsen TV ratings service, the article noted that while the Fox News Channel had a larger overall viewership than MSNBC, the two networks were separated by only around 300,000 viewers among the 25–54 age bracket most attractive to advertisers. In the Pew Research Center's 2013 "State of the News Media" report, MSNBC was found to be the most opinionated news network, with 85 percent of the content being commentary or opinions and the remaining 15 percent being factual reporting. The report also stated that in 2012, MSNBC spent only $240 million on news production compared to CNN's $682 million and the Fox News Channel's $820 million. In October 2019, American socialist magazine Jacobin argued that "MSNBC embodies the politics and sensibility of Trump-era liberalism.", but argued that MSNBC "wasn't always liberal." Writing for the Poynter Institute for Media Studies in February 2021, senior media writer Tom Jones argued that the primary distinction between MSNBC and Fox News is not left bias vs. right bias, but rather that much of the content on Fox News, especially during its primetime programs, is not based in truth. Under NBC News head Cesar Conde, the division had made moves to incorporate more diverse viewpoints—including from conservative perspectives—in its output outside of MSNBC (including Meet the Press) to counter concerns from NBC's affiliate body that MSNBC's partisan content reflected upon the division as a whole. These moves coincided with MSNBC's own changes in leadership, which resulted in a gradual increase in opinion programming, and as a result, a gradual decrease in talent sharing with the remainder of NBC News. criticized MSNBC during and after the 2008 Democratic Party primaries as covering Barack Obama more favorably than Hillary Clinton. Rendell said, "MSNBC was the official network of the Obama campaign," and called their coverage "absolutely embarrassing". Rendell later became an on-air contributor to MSNBC. A study done by the Project for Excellence in Journalism showed that MSNBC had less negative coverage of Obama (14 percent of stories versus 29 percent in the press overall) and more negative stories about Republican presidential candidate John McCain (73 percent of its coverage versus 57 percent in the press overall). MSNBC's on-air slogan during the week of the 2008 presidential election, "The Power of Change", was criticized for being too similar to Obama's campaign slogan of "Hope and Change". After the election, conservative talk show host John Ziegler made a documentary entitled Media Malpractice... How Obama Got Elected, which was very critical of the media's role, especially MSNBC's, in the election. While promoting the documentary, he had an on-air dispute with MSNBC news anchor Contessa Brewer about how the media, especially MSNBC, had portrayed Sarah Palin. During MSNBC's coverage of the Potomac primary, MSNBC's Chris Matthews said, "I have to tell you, you know, it's part of reporting this case, this election, the feeling most people get when they hear Barack Obama's speech. My, I felt this thrill going up my leg. I mean, I don't have that too often." This led Fox News to assert that both he and MSNBC were biased toward Obama. Rise of the New Right documentary In June 2010, the MSNBC documentary Rise of the New Right aired. It featured interviews with right-wing figures, including Dick Armey, the former House majority leader, Orly Taitz, a leading figure in the "birther" movement, and conspiracy theorist radio host Alex Jones. The documentary also showed the Michigan Militia's survival training camp and hit the campaign trail with Kentucky senatorial candidate Rand Paul. The documentary angered Tea Party movement figures and others on the right. After the documentary aired, FreedomWorks, chaired by Armey, called for a boycott of Dawn and Procter & Gamble, which advertised during Hardball with Chris Matthews. The attempted boycott was ineffective as Procter & Gamble continued to advertise on the show. Romney coverage during 2012 election A study by the Pew Research Center's Project for Excellence in Journalism found that MSNBC's coverage of Mitt Romney during the final week of the 2012 presidential campaign (68 percent negative with no positive stories in the sample) was far more negative than the overall press, and even more negative than it had been during October 1 to 28, when 5 percent was positive, and 57 percent was negative. On the other hand, their coverage of Barack Obama improved in the final week before the presidential election. From 1 to October 28, 33 percent of stories were positive and 13 percent negative. During the campaign's final week, 51 percent of MSNBC's stories were positive, while there were no negative stories about Obama in the sample. Trump era MSNBC has garnered significant criticism and accusations of a liberal bias from Donald Trump and his supporters. In social media posts, Trump has frequently referred to MSNBC as "MSDNC", (accusing the network of acting as an arm to the Democratic National Committee), classified the network as part of the "fake news media", and claimed the network's viewership ratings were in decline. Trump has also directly criticized MSNBC shows and hosts as well, including Morning Joe, where, in 2017, Trump referred to host Mika Brzezinski as "low I.Q. Crazy Mika" and Joe Scarborough as "Psycho Joe" in a tweet. In May 2025, Trump accused MSNBC of committing a "Major Campaign Violation" after statements critical of Trump's Liberation Day tariffs were made by hosts on the network. In August 2025, Trump referred to Deadline: White House host Nicolle Wallace as a "loser", and predicted that she would be fired from the network. Allegations of conservative bias Others have argued that MSNBC has a bias against progressive politics. Phil Donahue's show was canceled in 2003 due to his opposition to the Iraq War, and Donahue later commented that the management of MSNBC required that "we have two conservative (guests) for every liberal. I was counted as two liberals." Cenk Uygur, after his departure from MSNBC in 2011, said that MSNBC management had told him "people in Washington" were "concerned about [his] tone," and that he "didn't want to work in a place that didn't challenge power." Others have also noted that MSNBC anchors tended to be conservative or centrist and wealthy. For example, in 2000, host Joe Scarborough received a 95 rating from the American Conservative Union and supported anti-abortion policies when he was a U.S. representative, while host Stephanie Ruhle, a former hedge fund manager, declared, "I don't have any political ideals that I'm tied to." Former host Chris Matthews identifies as a "liberal" but voted for George W. Bush in 2000, while current host Nicolle Wallace, a registered Republican, worked for both Bush and Sarah Palin. Jason Linkins in 2014 claimed that MSNBC prefers "the incessant production of insidery ideations" over "the service of the public trust in an honest and equitable way." Romney family grandchild Political commentator Melissa Harris-Perry and her guest panel, in a look back on the 2013 segment of her show, featured a picture of former Republican presidential candidate Mitt Romney and his extended family. Romney was holding on his knee his adopted grandchild, Kieran Romney, an African-American. Harris-Perry and her guests, including actress Pia Glenn and comedian Dean Obeidallah, joked about coming up with captions for the photo. Glenn sang out, "One of these things is not like the others, one of these things just isn't the same." Obeidallah said, "It sums up the diversity of the Republican Party and the [Republican National Committee], where they have the whole convention and they find the one black person." Afterwards, Harris-Perry gave an on-air apology as well as apologized in a series of tweets. Coverage of the 2020 Democratic primary On February 2, 2019, NBC ran a story about presidential candidate Tulsi Gabbard claiming that her campaign was benefiting from Russian state media, stating that she had received twice as many mentions on RT, Sputnik News and Russia Insider compared to expected front-runners Bernie Sanders and Joe Biden. In March 2019, Yashar Ali, a journalist for The Huffington Post accused Dafna Linzer, a managing editor at MSNBC, of ceding editorial control to the Democratic National Committee. Ali, who planned to announce the locations of the DNC debates in advance of MSNBC, received a call attempting to dissuade him with the phrase "let them make a few phone calls," referring to party leaders. A source quoted by CNN stated that this approach was necessary for any network that has enough of a relationship with the DNC to host its debates. Candidate Andrew Yang and his supporters have been critical of MSNBC's coverage of his campaign and the speaking time allocated to Yang at a November 2019 primary debate hosted by MSNBC. In December 2019, In These Times analyzed coverage of the 2020 Democratic Party presidential primary by MSNBC between August and September 2019. They said that "MSNBC talked about Biden twice as often as Warren and three times as often as Sanders", and that Sanders was the candidate spoken of negatively the most frequently of the three." MSNBC came under particular scrutiny during the first three primary-season state votes in 2020 due to historical references made by two of their hosts. Chris Matthews compared Sanders to George McGovern in terms of electability on February 3 and criticized Sanders for adopting the "democratic socialist" label on February 7. In reference to Sanders' praise of some aspects of Fidel Castro's Cuba, Matthews said on air during Hardball, "I believe if Castro and the Reds had won the Cold War there would have been executions in Central Park, and I might have been one of the ones executed". He then questioned what Sanders meant when he used the term 'socialism'. The following week, Chuck Todd criticized the rhetoric of Sanders supporters by quoting a conservative article which compared them to Nazi brown shirts. Commenting on the 2020 Nevada Democratic caucuses, Matthews invoked "the fall of France" to the Nazis in 1940 as a metaphor for Sanders' apparent victory in the state. These analogies were criticized by the Sanders campaign and other commentators, who noted that members of Sanders' family had been murdered in the Holocaust. Matthews later issued an on-air apology to Sanders and his supporters. Jason Johnson, an MSNBC contributor, was temporarily suspended in February 2020 after backlash over his accusing Bernie Sanders supporters of alienating minorities and saying of African-American Sanders staffers and surrogates, "I don't care how many people from the island of misfit black girls that you throw out to defend you on a regular basis." He was reinstated in July 2020. Coverage of Israeli–Palestinian conflict Ayman Mohyeldin has been alleged to have an anti-Israel bias in his reporting. In 2015, Mohyeldin was reporting live from Gaza, where he claimed to have witnessed an unarmed Palestinian man being shot by Israeli police at the Damascus Gate; the man turned out to be wielding a large knife. Following the outbreak of the Gaza war, it was reported by Semafor that a number of Muslim hosts (including Mehdi Hasan, Mohyeldin, and Ali Velshi) were sidelined from coverage. Suspensions of hosts Michael Savage Michael Savage briefly hosted a weekend talk show in 2003. That July, Savage responded to a prank caller on his show by calling him a "pig" and a "sodomite", and telling him he "should get AIDS and die." Savage's show was canceled and he was dismissed from MSNBC shortly thereafter. Don Imus Don Imus' radio show Imus in the Morning was simulcast on MSNBC for over ten years. In 2007, he described members of the Rutgers University women's basketball team as "some nappy-headed hoes." The remark was met with outrage, and advertisers withdrew from the show, with MSNBC canceling the simulcast. Both Imus and NBC News apologized to the Rutgers Basketball team for the remarks. Keith Olbermann and Joe Scarborough On November 5, 2010, MSNBC President Phil Griffin suspended Keith Olbermann indefinitely without pay for having contributed $2,400 (the maximum personal donation limit) to each of three Democratic Party candidates during the 2010 midterm election cycle. NBC News policy prohibited contributions to political campaigns unless NBC News had given its prior permission. On November 7, 2010, Olbermann posted a thank you message to supporters via Twitter. That same day, MSNBC announced that he would be back on the air starting on November 9. Two weeks later, Griffin announced the suspension of Joe Scarborough for similar misconduct. The Morning Joe host had donated $4,000 to Republican candidates in Florida. Like Olbermann's suspension, Scarborough's was brief, and he returned to the airwaves on November 24. Martin Bashir Host Martin Bashir resigned after making a controversial comment about Sarah Palin. On November 15, 2013, Bashir criticized Palin for equating the federal debt to slavery. Bashir referred to the cruel and barbaric punishment of slaves as described by slave overseer Thomas Thistlewood, specifically a punishment called "Derby's dose", which forced slaves to defecate or urinate into the mouth of another slave. Bashir then said, "When Mrs. Palin invokes slavery, she doesn't just prove her rank ignorance. She confirms if anyone truly qualified for a dose of discipline from Thomas Thistlewood, she would be the outstanding candidate." Alec Baldwin Alec Baldwin's 2013 show Up Late with Alec Baldwin was suspended after five episodes because of a homophobic slur Baldwin made to a photographer in New York City. ==Notable personnel== Anchors and hosts • Jacqueline Alemany – Co–host of The Weekend morning edition • Mika Brzezinski – Morning Joe co-host (2007–present) • Ana Cabrera – Ana Cabrera Reports anchor (2023–present) • Jonathan Capehart – Co–host of The Weekend morning edition • Eugene Daniels – Co–host of The Weekend morning edition • Willie Geist – Sunday Today anchor (2016–present) Morning Joe co-host (2007–present) and NBC News correspondent (2005–present) • Chris Hayes – Host of All in with Chris Hayes (2013–present) on MS NOW (2010–present) • Antonia Hylton – The Weekend: Primetime co–host (2025–present), correspondent (2020–present) • Chris Jansing – Anchor, Chris Jansing Reports (2022–present) and MS NOW senior national correspondent (1998–present) • Elise Jordan – The Weekend: Primetime co–host • Jonathan Lemire – Morning Joe co-host (2025–present) and political analyst (2017–present) • Rachel Maddow – The Rachel Maddow Show host (2008–present) and MS NOW senior political analyst (2005–present) • Ari Melber – Host of The Beat with Ari Melber (2017–present) and chief legal correspondent (2015–present) • Alicia Menendez – The Weeknight co-host (2019–present) • Ayman Mohyeldin – The Weekend: Primetime co-host (2001–2002, 2011–present) • Lawrence O'Donnell – Host of The Last Word on MS NOW (1996–1999, 2010–present) • Jen Psaki – Host of The Briefing with Jen Psaki (2023–present) on MS NOW (2022–present) • Catherine Rampell – The Weekend Primetime co–host (2025–present) • Stephanie Ruhle – Host of The 11th Hour (2022–present), senior business analyst (2016–present) • Luke Russert – Host of MS NOW Live and director of creative services (2008–2016; 2023–present) • Symone Sanders-Townsend – The Weeknight co-host (2024–present), political analyst (2022–present) • Joe Scarborough – Morning Joe co-host (2007–present) & MS NOW senior political analyst (2003–present) • Al Sharpton – Host of PoliticsNation and Morning Joe contributor (2011–present) • Michael Steele – The Weeknight co-host (2024–present) and MS NOW political analyst (2011–present) • Katy Tur – Katy Tur Reports anchor (2012–present) • Ali Velshi – Anchor of Velshi, correspondent (2016–present) • Ali Vitali – Anchor of Way Too Early (2025–present), Congressional correspondent (2010–present) • Nicolle Wallace – Deadline: White House host (2017–present), MS NOW senior political analyst (2015–present) • Alex Witt – Alex Witt Reports anchor (1999–present) US-based correspondents and reporters • Ken Dilanian – Justice and Intelligence correspondent (2015–present) • Vaughn Hillyard – White House correspondent (2013–present) • Carol Leonnig – Senior investigative correspondent (2025–present) • David Rohde – Senior national security reporter (2023–present) • Jacob Soboroff – Senior national and political correspondent (2015–present) • Brandy Zadrozny – Senior enterprise reporter (2018–present) Contributors and analysts • Peter Baker – political analyst • Mike Barnicle – Morning Joe contributor (2007–present) • Cornell Belcher – political analyst • John Heilemann – national affairs analyst • David Ignatius – Morning Joe analyst • Jason Johnson – political contributor • Molly Jong-Fast – political analyst • Neal Katyal – legal analyst • Katty Kay – Morning Joe contributor • Barry McCaffrey – military analyst • Mary B. McCord – legal and national security contributor • Barbara McQuade – legal analyst • Jon Meacham – presidential historian • Tim Miller – political analyst • Melissa Murray – legal analyst • Michele Norris – senior contributing editor and analyst • Ashley Parker – senior political analyst • Paola Ramos – contributor • Steven Rattner – Morning Joe economic analyst • Eugene Robinson – chief political analyst • Andrew Ross Sorkin – contributor and analyst • Al Sharpton – Morning Joe contributor and host of PoliticsNation (2011–present) • Bret Stephens – Senior political contributor • Charlie Sykes – columnist and contributor • Joyce Vance – legal analyst • Alex Wagner – Senior political analyst (2011–2015; 2022–present) • Andrew Weissmann – legal analyst ==References==