A (no longer operated) at Auckland Airport
Head office The Air New Zealand head office, "The Hub", is a office park located at the corner of Beaumont and Fanshawe streets in
Wynyard Quarter, Auckland. The office includes two connected six-level buildings. It opened in 2006 after costing NZ$60 million to develop and construct. From late September to early October 2006 the airline moved 1,000 employees into "The Hub" from four buildings in the
Auckland CBD, and other buildings elsewhere. The company also occupies premises at the Smales Farm Business Park in
Takapuna on the
North Shore, adjacent to the bus station and Northern motorway. It is home to the Contact Centre staff (additional to those at 'The Hub'), Tandem Travel and other services.
Subsidiaries Operations subsidiaries Air New Zealand Cargo is the only current subsidiary of Air New Zealand Limited. Previously, the airline had several wholly owned subsidiary regional airlines –
Air Nelson,
Mount Cook Airline and
Eagle Airways – that served regional destinations throughout New Zealand under the
Air New Zealand Link brand. On 26 August 2016, Eagle Airways ceased operations following the retirement of the Beech 1900D aircraft. Air Nelson and Mount Cook Airline ceased operations in late 2019, and were merged into its parent's operations. In 2006, subsidiary company
Zeal320 was introduced to help combat increasing labour costs. Zeal320 operated Air New Zealand's trans-Tasman fleet of Airbus A320-200 aircraft under the Air New Zealand brand. On 31 July 2006, flights were re-numbered to the NZ700-999 series for trans-Tasman services, and NZ1000 series for domestic services. All of Air New Zealand's A320-200s were registered to Zeal320 until 26 November 2008, when ownership of the fleet was transferred back to Air New Zealand. Continued industrial action by staff employed in the subsidiary during 2009 permanently delayed a proposed
low-cost carrier airline as a successor to
Freedom Air, that would have also employed the Airbus A320 on domestic routes to counter
Jetstar. In 2015 Zeal320 was removed from the New Zealand Companies Office.
Technical subsidiaries The following are technical operations subsidiaries of Air New Zealand: • Air New Zealand Engineering Services • Christchurch Engine Centre (50%) In June 2015, Air New Zealand confirmed the sale of its Safe Air engineering subsidiary to the Australian arm of
Airbus.
Sponsorships Air New Zealand was the title sponsor of the
Air New Zealand Cup domestic rugby union club competition through the 2009 season. The airline remains a major sponsor of New Zealand rugby, including the
New Zealand national rugby union team, known as the All Blacks. The airline also sponsors the Air New Zealand Wine Awards and World of Wearable Arts; and partners with New Zealand's Department of Conservation and Antarctica New Zealand.
Brand and livery tail symbol, seen on
Boeing 737–300 aircraft ZK-NGM The Air New Zealand symbol is a Māori
koru, a stylised representation of a
silver fern frond unfolding. A redesigned logo was unveiled on 21 March 2006. The "Pacific Wave" fuselage stripes were removed from short-haul aircraft in 2009, simplifying the overall livery, and was in the process of also being removed from long haul aircraft before the logo was changed again. On 27 March 2006, Air New Zealand revealed a new
brand identity, involving a new
Zambesi-designed uniform, new logo, new colour scheme and new look check-in counters and lounges. The new uniforms featured a colour palette mirroring the
greenstone, teal, schist and slate hues of New Zealand's sea and sky. Uniform fabric was woven from
merino wool and incorporated curves inspired by the airline's logo symbol, the koru. A greenstone colour replaces the blue Pacific Wave colour, inspired by the colour of the
pounamu, the prized gemstone found in New Zealand. The Air New Zealand Koru was woven through all Air New Zealand's signage and products. Later in 2009 staff were involved in testing fabrics and cuts of uniforms. "'It would be fair to say that the lessons from the development and introduction of the current uniform have been taken on board," said the airline's CEO after widespread public and staff criticism. A rebranding was announced in July 2012. Dropping the teal and green colours that had represented the airline since its beginnings as
Tasman Empire Airways (TEAL) in 1939, black was adopted as the brand colour in a joint effort between the airline, New Zealand design agency Designworks and renowned Kiwi typographer
Kris Sowersby, who also introduced a new logo typeface. The tails of the aircraft and the typeface changed to black, while the rest of the fuselage remained white. Then CEO
Rob Fyfe said of the rebranding: "Black has resonated well with our customers and staff who identify with it as the colour of New Zealand and a natural choice for our national airline. It inspires pride, is part of our Kiwi identity and a symbol of Kiwi success on the world stage." The airline began using black as its corporate colour ahead of a sponsorship campaign with NZ's rugby union team, the All Blacks, in 2011. Another new livery was announced on 12 June 2013. In conjunction with a
NZ$20 million Memorandum of Understanding with the national tourism agency
Tourism New Zealand for joint marketing, TNZ granted permission for Air New Zealand to use the "New Zealand Fern Mark", a standard fern logo used and managed by Tourism NZ and
NZ Trade and Enterprise for international promotion, in its livery. Two new liveries were unveiled. The first is predominantly white with a black strip running downwards on the rear fuselage from the tail, adorned with a koru logo in white, to disappear downwards just aft of the junction of the wings with the fuselage. The black and white fern mark adorns the fuselage. This livery is used on most of the fleet. A select number have an all black livery with the fern in silver, including the airline's first Boeing 787–9. Extensive consumer surveys by Air New Zealand revealed 78 percent people believed the Fern Mark fits with the airline's brand and represents New Zealand. The first aircraft to be painted in this livery was rolled out on 24 September 2013. ANZ launched a black-purple redesign of their new staff uniform line-up in 2025 incorporating
tāniko co-created by Emilia Wickstead and
tohunga-tā-moko Te Rangitu Netana.
Special liveries • In 1973, the first of the airline's
McDonnell Douglas DC-10-30s arrived with
1974 British Commonwealth Games "NZ74" logo on both sides of the forward fuselage beneath the cabin windows. • In 1984, pictures of the
Buckingham Palace horse guards with 'London, Here We Come' were placed on the side of the hump of the airline's new
Boeing 747-200Bs when Air New Zealand was allowed to fly the Los Angeles – London leg of the trans-Pacific route in its own name. • A special livery featuring an image of the All Blacks front row of Carl Hoeft, Anton Oliver and Kees Meeuws and a black tail was used on the Boeing 747–400 aircraft used to transport the team to the 1999
Rugby World Cup. Two other aircraft wore the special All Blacks scheme: a
Boeing 737-200QC and a
Saab 340 of
Air Nelson; both these aircraft retained their blue teal tail colours. • In 1999, one Boeing 737–300 was painted in a 'New Millennium' livery depicting celebrations and the
America's Cup regatta that was to be held in 2000. • In 2002 and 2003 Air New Zealand marked its position as "the official airline to Middle Earth" by decorating three aircraft with
The Lord of the Rings imagery, applied as giant decals. The decal material was described in airline publicity as being as thin as
clingfilm and weighing more than . The imagery featured actors from the film trilogy
The Lord of the Rings against backdrops of New Zealand locations used in the films. • In 2008, one of the airline's Boeing 737-300s was painted into a lime green Air New Zealand 'Holidays' livery. • During 2011 and 2012, two aircraft – an Airbus A320 and a Boeing 777-300ER – were painted in an All Blacks-inspired livery. The aircraft were completely black, with a silver fern motif covering the aft section of the fuselage. Some Air New Zealand Link aircraft were also decorated in the scheme: an
ATR 72–600 operated by
Mount Cook Airline; and two
Beechcraft 1900Ds operated by now-defunct subsidiary
Eagle Airways. • In November 2012, Boeing 777-300ER ZK-OKP was repainted in the new "black-tail" livery and fitted with an decal promoting the premiere and release of the first film in
The Hobbit trilogy. The decal took six days and 400-man-hours to install. • In December 2013, ahead of the premiere of the second part of the Hobbit trilogy,
The Desolation of Smaug, Air New Zealand applied two 54-metre-long images of the dragon Smaug on the sides of a Boeing 777-300ER. • In October 2023, Air New Zealand leased an ex Cathay Pacific Boeing 777-367ER ZK-OKU (ex B-KPJ) for three years from Air Lease Corporation. The airliner was painted all white, and features a black koru logo design on the tail, compared to the normal white. ==Destinations==