The NFL Alumni Association is a 501(c)(3) nonprofit organization composed of former National Football League (NFL) players, coaches, team staff members, and associate members who work voluntarily to raise funds for youth-oriented causes and engage in service initiatives to foster the development of "youth through sports and sports through youth." It was founded in 1967, but the organization was revitalized and restructured under the leadership of Vic Maitland, who became its first full-time CEO in 1977.