Bradshaw was inducted into the
Pro Football Hall of Fame in 1989. In July 1997, Bradshaw served as the presenter when
Mike Webster, his center on the Steelers' Super Bowl XIII and XIV title teams, was inducted into the
Pro Football Hall of Fame. In 2006, despite the Steelers being one of the teams playing in the game, Bradshaw did not attend a pregame celebration for past Super Bowl MVPs during
Super Bowl XL in
Detroit, Michigan. According to reports, Bradshaw (along with three-time MVP and close friend
Joe Montana) requested a US$100,000 guarantee for his appearance in the Super Bowl MVP Parade, and associated appearances. The NFL could not guarantee that they would make that much, so refused. A representative for Bradshaw has since denied this report. After an appearance on
The Tonight Show with Jay Leno (February 6, 2006), Bradshaw stated that the reason why he did not attend the MVP parade was that he was spending time with family, that he hates the crowds and the Super Bowl media circus, and also that the only way he would attend a Super Bowl is when
Fox is broadcasting the game (
ABC broadcast Super Bowl XL, which is that network's last such game to date), though Bradshaw attended several press conferences in Detroit days earlier. Bradshaw also stated that money was not an issue. In April 2006, Bradshaw donated his four Super Bowl rings, College Football Hall of Fame ring, Pro Football Hall of Fame ring, Hall of Fame bust, four miniature replica Super Bowl trophies, a helmet, and jersey from one of his Super Bowl victories to his alma mater, Louisiana Tech. On November 5, 2007, during a nationally televised
Monday Night Football game, Bradshaw joined former teammates including Franco Harris and
Joe Greene to accept their position on the Steelers' 75th Anniversary All-Time Team.
Broadcasting career after the
2018 NFC Championship Game. Bradshaw retired from football on July 24, 1984, and quickly signed a television contract with
CBS to become an NFL game analyst in
1984, where he and play-by-play announcer
Verne Lundquist had the top-
rated programs. Prior to his full-time work for them, he served as a guest commentator for
CBS Sports' NFC postseason broadcasts from
1980–
82. Bradshaw was promoted into television studio analyst for
The NFL Today in
1990 (which he hosted with
Greg Gumbel through the
1993 season). In 1994, with the Fox network establishing its sports division with their purchase of NFL TV rights, Bradshaw joined
Fox NFL Sunday, where he normally acts as a
comic foil to his co-hosts. He was the sideline reporter for the 1996-97
Bull Riders Only World Championship event in
Las Vegas on Fox. On
Fox NFL Sunday, he hosts two semiregular features,
Ten Yards with TB, where he fires random questions at an NFL professional, and
The Terry Awards, an annual comedic award show about the NFL season. As a cross-promotional stunt, he also hosted two consecutive
Digi-Bowl specials in 2001 and 2002 on
Fox Kids, providing commentary from the
NFL on Fox studio in-between episodes of
Digimon: Digital Monsters; the 2002 special was the final one as the Fox Kids block ended the same year. He appeared on the first broadcast of
NASCAR on FOX, where he took a ride with
Dale Earnhardt at
Daytona International Speedway the night before Earnhardt was
killed in a last-lap crash in the
Daytona 500. Bradshaw also waved the
green flag at the start of the ill-fated race. Bradshaw has the reputation of being the "ol' redneck", but in former co-host and NFL coach
Jimmy Johnson's words, the act is a "schtick". According to Johnson, Bradshaw deflects such criticism by stating that "he's so dumb that he has to have somebody else fly his private plane." Following
Super Bowl XLVI he was confronted by Ann Mara, wife of the late
Wellington Mara, and "heckled" for not picking the Giants to win on
Fox NFL Sunday. In the late 1970s and early 1980s, Bradshaw sold peanut butter with his name and image on the label. Commercials were run on television in the Shreveport market. Bradshaw has also written or co-written five books and recorded six albums of
country/western and
gospel music. His cover of "
I'm So Lonesome I Could Cry" hit the top 20 on ''Billboard's'' country chart (and number 91 on the Hot 100) in 1976; two other tunes ("The Last Word In Lonesome Is Me" and "Until You") also made the country charts. In 2001, Bradshaw entered the world of
NASCAR by joining with HighLine Performance Group racing team to form
FitzBradshaw Racing. He also is the spokesman for
Jani-King international, Inc. Bradshaw ended his ownership in 2006. Among U.S. consumers, Bradshaw remains one of pro football's most popular retired players. As of September 2007, Bradshaw was the top-ranked former pro football player in the
Davie-Brown Index, which surveys consumers to determine a celebrity's appeal and trust levels. In early 2020, Bradshaw launched Terry Bradshaw Kentucky Straight Bourbon Whiskey, a collaboration with Silver Screen Bottling Company. The bourbon boasts 51.9 percent ABV (103.8 proof) which is Bradshaw's passing percentage. The bourbon is produced by Green River Distilling Company in Owensboro, Kentucky. ==Personal life==