The league also designates "secondary markets", usually adjoining primary markets (generally areas within 75 miles of a stadium, but not having their own team) that are also required to show the local NFL franchise. Generally, these secondary markets must show the away games but are not obligated to telecast the designated team's sold-out home games. Their decision on whether to show home games typically depends on whether the NFL-designated local team is perceived to be the most popular in the market. For example,
Harrisburg, Pennsylvania is a secondary market to the
Baltimore Ravens; therefore the Harrisburg market's CBS affiliate,
WHP-TV, must show all Ravens away games (unless a Ravens away game is switched to Sunday Night Football, or is cross-flexed to FOX). However, since there are many
Pittsburgh Steelers fans in the region, when the Ravens are home at the same time the Steelers are playing, that station shows the latter game. Harrisburg is thus considered a battleground territory for the
Steelers–Ravens rivalry. The same applies for the
Orlando, Florida metropolitan area, as its local CBS affiliate
WKMG-TV broadcasts both
Miami Dolphins and Jacksonville Jaguars games. In some cases, the NFL has the two teams play at different times to accommodate the entire state of
Florida (but only when CBS has the doubleheader, or if one of the teams is on Fox). WKMG lobbied to carry a Dolphins game against the
Tampa Bay Buccaneers in 2005, but the NFL refused this request – as Orlando is officially a Jaguars secondary market (despite downtown Orlando being 141 miles from the Jaguars' home,
EverBank Stadium, compared to 88 miles from the Buccaneers' home,
Raymond James Stadium) the station had to carry the Jaguars game at Pittsburgh. This issue again came up in 2013, during Week 2, when CBS' late game window featured two games: the Denver Broncos at the
New York Giants (which was a much-hyped matchup between brothers
Peyton and
Eli Manning) and the Jaguars at the
Oakland Raiders (a matchup of two teams that were not expected to contend for the playoffs). Again, since Orlando is a secondary market of the Jaguars, WKMG was required to carry the latter game; the station notoriously apologized for having to show the Jaguars game. There have been exceptions, however; in the last week of the
2016 season, the Jaguars played their regular season finale on the road at the
Indianapolis Colts, while the Dolphins played their regular season finale against the
New England Patriots at home. Since the Jaguars were on the road, this should have meant WKMG would be required to carry the Jaguars-Colts game. However, the Jaguars granted a one-time waiver of the secondary markets rule requirement for the Orlando market, thus allowing WKMG to air the Patriots-Dolphins game; this is most likely because the Dolphins had clinched a playoff spot the previous week and the Patriots were going for home-field advantage in the AFC, while both the Jaguars and Colts had both been eliminated from playoff contention.
Two-team secondary markets There are rare instances where a market will have two teams claiming their territory. For instance,
Youngstown, Ohio lies roughly halfway between Cleveland and Pittsburgh, is within the 75-mile radius for both cities and is considered a battleground territory in the
Browns–Steelers rivalry. Therefore, local CBS affiliate
WKBN-TV must show whichever team is playing an away game. If one game is on CBS while the other is on Fox, both games will air (WKBN's parent company also owns
low-powered Fox affiliate
WYFX-LD, which is simulcast on WKBN's second
digital subchannel). On Cable and Satellite providers on the Pennsylvania side of the Youngstown Market, like
Mercer County and
Lawrence County, those areas also carry CBS O&O
KDKA-TV and Pittsburgh FOX Affiliate
WPGH-TV in
Standard-definition television as an alternate station. If both the Cleveland Browns and the Pittsburgh Steelers are scheduled to play at the same time on CBS or Fox and the location of the game does not matter, WKBN/WYFX will usually air the Browns game. However, on December 2, 2012, when the Browns played at the Raiders and the Steelers played at the Ravens in the late window of a CBS doubleheader, WKBN aired the Steelers game as the former was between two teams that were out of playoff contention, while the latter was between two teams that were in playoff contention (as well as the
AFC North title), and was also the main game of the late CBS window. The fan base is evenly split between those two teams, with the
San Francisco 49ers also having a small following due to team owners
John and
Denise DeBartolo York being based out of the Youngstown suburb of
Canfield, Ohio. Similar issues concerning the same market teams occurred with CBS affiliate
WTRF in
Wheeling, West Virginia, which formerly carried Fox programming on its 7.2 subchannel (
Fox Ohio Valley) until 2014, when
WTOV-TV took over the affiliation on one of its subchannels. At times, WTRF would run a game broadcast by Fox on the subchannel opposite a Browns or Steelers home game that aired on the main CBS feed regardless, and vice versa.
"Unofficial" and "temporary" secondary markets Many markets serve as "unofficial" secondary markets for the league's various teams due to rooting interest in those markets. As they are not designated by the NFL as official secondary markets, they technically are not required to air any games, but will do so to please the fanbases. For example, in Texas, virtually all CBS and Fox stations respectively carry the
Houston Texans and Dallas Cowboys when games involving those teams are on different networks. However until 2010, CBS
owned-and-operated station KTVT in Dallas rarely aired Texans games unless it had no other option; but for the
2011 season, it carried most Texans games, except for a handful of conflicts. Fox owned-and-operated station
KRIV in Houston always airs Cowboys games if it is not prohibited from doing so by NFL rules. In another example,
Seattle Seahawks games are usually aired on Fox (and occasionally CBS) stations across the entire
Pacific Northwest as the team is the only NFL franchise in the area. The
New England Patriots, especially since
Tom Brady became quarterback, also have almost all of New England as unofficial secondary markets (
Providence, Rhode Island is an official secondary market). Not only do all or almost all CBS or Fox (depending on the game carrier) affiliates in New England carry Patriots games, but the team's syndicated preseason broadcasts cover the entire region.
Hartford, Connecticut is within proximity to New York, and stations in that market have sometimes aired a
New York Jets game instead; however, this rarely occurs. The New York Giants have most of the markets in
upstate New York (with the exception of
Western New York, which belongs to the Buffalo Bills) as unofficial secondary markets.
Albany is considered an official secondary market of the Giants. In addition,
Burlington, Vermont (whose Fox affiliate,
WFFF-TV, has a coverage area that includes
Plattsburgh in the eastern corner of New York) has become an unofficial market for the Giants, preventing the Patriots from having full control over all New England markets (the Patriots, as an
American Football Conference team, still receive copious coverage on the local CBS affiliate,
WCAX-TV). An example of this occurred on September 27, 2009, when the
Giants hosted the
Tampa Bay Buccaneers and the
Patriots hosted the
Atlanta Falcons, both at 1:00 p.m. Eastern Time. WFFF-TV, which covers most of the state of
Vermont and also extreme northern New York, broadcast the Giants game, as it is used to airing the team's games as a Fox affiliate. More recently, however, WFFF-TV has aired Patriots games over those involving the Giants when the former is featured on the network. Boston affiliate
WFXT generally (but not always) carries Fox's Sunday-afternoon Giants games other than those that cannot be carried on the station because the New England Patriots are playing a home game at the same time. Providence affiliate
WNAC-TV carries Fox's Giants' games unless the network is broadcasting a Patriots' home game at the same time the Giants are playing. Specifically due to the issues with requirements for
Hartford, Connecticut CBS affiliate
WFSB to carry mainly
New York Jets games as a secondary market most weeks (and to a much lesser extent, the
Buffalo Bills),
Meredith Corporation established a new CBS affiliate in the
Springfield, Massachusetts market in 2003,
WSHM-LD, in order to allow that market to become a Patriots secondary market; previously, Meredith's WFSB served as the default CBS affiliate for the Springfield market, which otherwise contains only two other full-power commercial stations. This became a liability as the
Patriots dynasty began, as viewers north of the Connecticut/Massachusetts line could not watch their home state's team most weeks. Four years later, ABC affiliate
WGGB-TV established their own Fox DT2 subchannel, taking over from Hartford's
WTIC-TV as Springfield's default Fox affiliate and allowing that market access to the remainder of Patriots Sunday home games with an NFC opponent (WGGB-DT2 otherwise carries mainly Giants home games like the remainder of New England's other stations). Over time however with the sustained success of the Patriots, WFSB has mainly moved towards carrying their games, with the Jets losing games on that station as time has gone on. Since 1995, the
San Francisco 49ers have had most of
California from the Oregon-California border south to Los Angeles as an unofficial secondary market, although the Los Angeles area was a secondary market for the Chargers until the Rams' return to Los Angeles in 2016 and the Chargers own move there in 2017 (
Sacramento is an official secondary market to the 49ers, and was for the Raiders when they played in Oakland). An oddity of "temporary" secondary markets have occurred in
Wisconsin,
Washington and
South Carolina as a result of a rooting interest in one particular player. After the
2007 season, quarterback
Brett Favre departed the Green Bay Packers for the New York Jets. As a result, CBS affiliates
WFRV in Green Bay (which was formerly owned by CBS) and
WDJT-TV in Milwaukee were able to ask for as many Jets games as CBS and the NFL could offer to their viewers. In 2009, when Favre moved to an NFC North division rival, the Minnesota Vikings, Fox affiliates
WLUK-TV in Green Bay and
WITI in Milwaukee requested as many Vikings games on their stations as possible. This also occurred in 2011 in Seattle, where the market was able to broadcast Tennessee Titans games because former Seahawks quarterback
Matt Hasselbeck was a Titans starter, and local native and former
University of Washington quarterback
Jake Locker was drafted in the first round of the
2011 NFL draft by the Titans. Given these two fan favorites, local CBS affiliate
KIRO-TV requested to air as many of these games as possible. In 2014, CBS affiliate
WLTX in
Columbia, South Carolina requested to change game assignments for Week 17 from the
San Diego Chargers–
Kansas City Chiefs game to the
Cleveland Browns–
Baltimore Ravens game; WLTX requested the change when the Browns had undrafted rookie quarterback
Connor Shaw, a fan favorite from the
University of South Carolina, start the game.
Wichita is not an official secondary market for any team, but all Chiefs games are televised in the market, which covers more than half of
Kansas. Stations
KWCH and
KSAS almost always show the Cowboys and/or Broncos when they do not conflict with the Chiefs. In 2018, stations in
Oklahoma City and
Tulsa started requesting as many
Cleveland Browns games as possible when 2017
Heisman Trophy winner
Baker Mayfield, who starred for the
University of Oklahoma, became the team's starting quarterback. The networks complied, except in cases when the Browns and
Dallas Cowboys were playing at the same time on the same network; the Cowboys have enjoyed a large base of support in neighboring Oklahoma since their founding in 1960. Previously, the
Minnesota Vikings were requested as much as possible by Oklahoma stations due to the presence of former OU star running back
Adrian Peterson.
Arizona Cardinals games which do not conflict with the Cowboys have frequently been broadcast into Oklahoma since 2019, when
Kyler Murray, who won the Heisman Trophy with the Sooners in 2018, became the team's starting quarterback. When 2014 Heisman winner
Marcus Mariota from the
University of Oregon was drafted by the Titans, stations in Oregon carried most Tennessee games when they did not conflict with broadcasts of the
Seattle Seahawks during Mariota's tenure with the Titans. Other instances of markets carrying contests featuring alumnus of the local college include
Philadelphia Eagles games in
Fargo, North Dakota (former
North Dakota State player
Carson Wentz was the Eagles' starting quarterback), the Chiefs in
Lubbock, Texas (and nearby
Amarillo), where
Patrick Mahomes attended
Texas Tech. and the Ravens in
Louisville, Kentucky, where
Lamar Jackson attended
Louisville.
Austin market stations would often show
New Orleans Saints games when area-native
Drew Brees was on the team (2006-20). Since he became the
Miami Dolphins' starting quarterback, native Hawaiian
Tua Tagovailoa's games are almost always broadcast in
Hawaii. Dolphins games are also frequently broadcast in
Alabama because Tagovailoa played for
Alabama in college. Many Titans games were broadcast there from 2015-19 when Hawaii native Mariota was on the team. Since 2020,
Baton Rouge stations have requested the
Cincinnati Bengals whenever its broadcasts do not conflict with Saints broadcasts. The Bengals' #1 overall selection in the
2020 draft, quarterback
Joe Burrow, led the
LSU Tigers to the
national championship in
2019 and became LSU's first
Heisman Trophy winner in 60 years. Baton Rouge stations have also frequently requested
Washington Commanders broadcasts which do not conflict with the Saints since 2024 after the club drafted another ex-LSU quarterback, 2023 Heisman Trophy winner
Jayden Daniels. New Orleans stations often requested games involving natives
Peyton Manning (Colts 1998-2010, Broncos 2012-15) and
Eli Manning (Giants, 2004-19), sons of former Saints quarterback
Archie Manning (1971-82), when they did not conflict with the Saints. The
Cedar Rapids, Iowa market often airs Chicago Bears games due it being home to the
University of Iowa, which has long had a strong contingent of students from the Chicagoland area. Elsewhere in Iowa, affiliates in
Des Moines have requested many
San Francisco 49ers games after former
Iowa State standout
Brock Purdy became the team's starting quarterback late in the 2022 season. Iowa State's campus in
Ames is 35 miles from downtown Des Moines.
Other information In all other markets, the networks are the sole arbiters of the telecast matches. However, they usually make their decisions after consulting with all of their local affiliates. On rarer occasions, some affiliates are offered a choice of a few games for a given time slot, if there is no game that stands out as appropriate. In those cases, some stations have allowed the viewers to vote online for their preferred game. In the early 1990s,
New Orleans NBC affiliate
WDSU conducted a poll via telephone during several weeks to select which game would be broadcast, as long as that game did not conflict with a Saints broadcast on
WWL. For example, during Week 3 of the
2010 season, Fox affiliate
KMSS-TV in
Shreveport, Louisiana conducted an online viewer poll in which fans could choose between the
Dallas Cowboys–
Houston Texans game and the
Atlanta Falcons–
New Orleans Saints game. The station is situated in the
Ark-La-Tex region, where both the Saints and Cowboys have significant fan bases, due to the Shreveport market being situated on the northern border between
Louisiana and Texas, including
Texarkana, and the southwest corner of Arkansas. The poll concluded with viewers choosing the Falcons-Saints game, even though Shreveport is closer to Dallas than New Orleans. KMSS had previously run similar polls during the
2009 season; the in-state Saints, having won their first 13 games of the season, saw a spike in popularity which necessitated the viewers’ polls. Earlier, during at least part of the
1991 season; NBC affiliate
WAVY-TV in
Portsmouth, Virginia had call-in contests in which viewers of their newscasts could call in to request one of two games being offered opposite a game involving the
Washington Redskins that aired on local CBS affiliate
WTKR-TV, though if NBC had the doubleheader the game not airing opposite the Redskins game would have to be the one NBC assigned to the station. On one rare instance during Week 16 of the 2016 season,
KCBS-TV in Los Angeles was granted special permission to air a Colts–Raiders game in the 1:05 p.m. PT late slot while the Los Angeles Rams hosted the 49ers at the same time at home on Fox. Although KCBS had the single game and was contractually obligated to carry the San Diego Chargers game at the Cleveland Browns in the early 10 a.m. PT slot since Los Angeles is an official secondary market of the Chargers, the Colts–Raiders game had playoff implications as well as Los Angeles having a large Raiders fan base due to the fact that
the team played in Los Angeles from 1982 to 1994. Networks, however, have the ability to override a station's request;
WIVB-TV in
Buffalo, for instance, requested a
New England Patriots–
Denver Broncos game in December 2011, due to the fact that the hometown Buffalo Bills faced both teams in the upcoming weeks and because of the high-profile showdown between
Tim Tebow and
Tom Brady; the station instead received a game between the
New York Jets and
Philadelphia Eagles. ==References==