Since the 20th century, parody has been heightened as the central and most representative artistic device, the catalysing agent of artistic creation and innovation. This most prominently happened in the second half of the century with
postmodernism, but earlier
modernism and
Russian formalism had anticipated this perspective. For the Russian formalists, parody was a way of liberation from the background text that enables to produce new and autonomous artistic forms. Historian Christopher Rea writes that "In the 1910s and 1920s, writers in China's entertainment market parodied anything and everything.... They parodied speeches, advertisements, confessions, petitions, orders, handbills, notices, policies, regulations, resolutions, discourses, explications, sutras, memorials to the throne, and conference minutes. We have an exchange of letters between the Queue and the Beard and Eyebrows. We have a eulogy for a chamber pot. We have 'Research on Why Men Have Beards and Women Don't,' 'A Telegram from the Thunder God to His Mother Resigning His Post,' and 'A Public Notice from the King of Whoring Prohibiting Playboys from Skipping Debts.'"
Jorge Luis Borges's (1939) short story "
Pierre Menard, Author of the Quixote", is often regarded as predicting postmodernism and conceiving the ideal of the ultimate parody. In the broader sense of Greek
parodia, parody can occur when whole elements of one work are lifted out of their context and reused, not necessarily to be ridiculed. Traditional definitions of parody usually only discuss parody in the stricter sense of something intended to ridicule the text it parodies. There is also a broader, extended sense of parody that may not include ridicule, and may be based on many other uses and intentions. The broader sense of parody, parody done with intent other than ridicule, has become prevalent in the modern parody of the 20th century. The reason for the prevalence of the extended, recontextualizing type of parody in the 20th century is that artists have sought to connect with the past while registering differences brought by
modernity. Major modernist examples of this recontextualizing parody include
James Joyce's
Ulysses, which incorporates elements of
Homer's
Odyssey in a 20th-century Irish context, and
T. S. Eliot's
The Waste Land, Blank parody, in which an artist takes the skeletal form of an art work and places it in a new context without ridiculing it, is common.
Pastiche is a closely related
genre, and parody can also occur when characters or settings belonging to one work are used in a humorous or ironic way in another, such as the transformation of minor characters
Rosencrantz and Guildenstern from
Shakespeare's drama
Hamlet into the principal characters in a comedic perspective on the same events in the play (and film)
Rosencrantz and Guildenstern Are Dead. Similarly,
Mishu Hilmy's
Trapped in the Netflix uses parody to
deconstruct contemporary
Netflix shows like
Mad Men providing commentary through popular characters. Don Draper
mansplaining about mansplaining,
Luke Danes monologizing about a lack of independence while embracing
codependency. In
Flann O'Brien's novel
At Swim-Two-Birds, for example, mad
King Sweeney,
Finn MacCool, a
pookah, and an assortment of
cowboys all assemble in an inn in
Dublin: the mixture of mythic characters, characters from
genre fiction, and a quotidian setting combine for a humor that is not directed at any of the characters or their authors. This combination of established and identifiable characters in a new setting is not the same as the
post-modernist trope of using historical characters in fiction out of context to provide a metaphoric element. ==Reputation==