PBS was established on November 3, 1969, by
Hartford N. Gunn Jr. (president of
WGBH),
John Macy (president of CPB),
James Day (last president of
National Educational Television), and Kenneth A. Christiansen (chairman of the department of broadcasting at the
University of Florida).
Fred Friendly was an integral figure in negotiations about the interconnection that would lead to the 1969 creation of the Public Broadcasting Service (PBS). It began operations on October 5, 1970, taking over many of the functions of its predecessor, National Educational Television (NET), which later merged with
Newark, New Jersey station WNDT to form
WNET. In 1973, it merged with
Educational Television Stations. Around the same time, the groups started out the National Public Affairs Broadcast Center (later
National Public Affairs Center for Television), which offered news and national affairs to the service. The group was later merged into member station
WETA-TV in 1972. Immediately after public disclosure of the
Watergate scandal, on May 17, 1973, the
United States Senate Watergate Committee commenced proceedings; PBS broadcast the proceedings nationwide, with
Robert MacNeil and
Jim Lehrer as commentators. Although all of the
Big Three TV Networks ran coverage of the hearings, PBS rebroadcast them on
prime time. For seven months, nightly "gavel-to-gavel" broadcasts drew great public interest, and raised the profile of the fledgling PBS network. In 1974, PBS launched the National Station Program Cooperative, a joint venture used to fund programs for public television stations, with
Corporation for Public Broadcasting and
Ford Foundation holding minority stakes in the venture. In 1976, it was amended with public television stations taking most control and CPB and Ford holding reduced stakes and cash (called unrestricted general program grants). In 1977, public television stations took full control of the Station Program Cooperative, allowing to fund programs fully. In 1981, PBS begin allowing the
Federal Communications Commission to permit and accept corporate logos used for
underwriting spots, mainly for sponsors, foundations and organizations. The logos used for underwriting had later evolved in 1982 to run commercials, mainly for sponsorship. In 1988, a proposal to PBS was ratified in July 1989, as the original term used for
underwriting spots, "public television stations" was too generic for audiences, so it was changed to "viewers like you". Two years later, a proposal for 1990 allowed major shows for 1991, like the
Mark Russell comedy specials,
Sesame Street,
Washington Week in Review,
Wall Street Week, ''
Mister Rogers' Neighborhood, Austin City Limits, Nova and Nature'' automatically credit
Corporation for Public Broadcasting in its underwriting credits, although most dropped it by the late 1990s. In 1994,
The Chronicle of Philanthropy released the results of the largest study on the popularity and credibility of charitable and non-profit organizations. PBS ranked as the 11th "most popular charity/non-profit in America" from over 100 charities researched in the study conducted by the industry publication, with 38.2% of Americans over the age of 12 choosing "love" and "like a lot" for PBS. Since the mid-2000s,
Roper Opinion Research polls commissioned by PBS have consistently placed the service as the
most-trusted national institution in the United States. A 20162017 study by
Nielsen Media Research found 80% of all US television households view the network's programs over the course of a year. In December 2009, PBS signed up for the
Nielsen ratings audience measurement reports, and began to be included in its primetime and daily "Television Index" reports, alongside the major commercial broadcast networks. In May 2011, PBS announced that it would incorporate breaks containing underwriter spots for corporate and foundation sponsors,
program promotions and identification spots within four breaks placed within episodes of
Nature and
NOVA, airing episodes broken up into segments of up to 15 minutes, rather than airing them as straight 50- to 55-minute episodes. The strategy began that fall, with the intent to expand the in-program breaks to the remainder of the schedule if successful. In 2011, PBS released
apps for
iOS and
Android to allow viewing of full-length videos on mobile devices. "PBS UK" was launched as a paid subscription channel in the United Kingdom on November 1, 2011, featuring American documentary programming sourced from PBS. Better identifying its subject matter, this channel was renamed "
PBS America" on July 4, 2012. The channel has subsequently become available in other parts of Europe and Australia. On February 28, 2012, PBS partnered with AOL to launch
Makers: Women Who Make America, a digital documentary series focusing on high-achieving women in male-dominated industries such as war, comedy, space, business, Hollywood and politics. PBS initially struggled to compete with online media such as YouTube for market share. In a 2012 speech to 850 top executives from PBS stations, Senior Vice President of Digital
Jason Seiken warned that PBS was in danger of being disrupted by YouTube studios such as
Maker Studios. In the speech, later described as a "seminal moment" for public television, he laid out his vision for a new style of PBS digital video production. Station leadership rallied around his vision and Seiken formed
PBS Digital Studios, which began producing educational but edgy videos, something Seiken called "PBS-quality with a YouTube sensibility". The studio's first hit, an auto-tuned version of the theme from one of their most famous television programs, ''Mister Rogers' Neighborhood'', was one of YouTube's 10 most viral videos of 2012. By 2013, monthly video views on PBS.org had risen from 2 million to a quarter-billion, PBS.org traffic had surpassed that of the
CBS,
NBC, and
ABC web sites, PBSKids.org had become the dominant US children's site for video, and PBS had won more 2013
Webby Awards than any other media company in the world. On May 8, 2013, full-length episodes of PBS' prime time, news and children's programs were made available through the
Roku streaming player; programming is available on Roku as separate streaming channels for "PBS" and "
PBS Kids" content. Some content is only available with a member benefit subscription. On July 1, 2016,
Amazon Prime Video and PBS Distribution entered into a multi-year agreement which saw several PBS Kids series on other streaming services move to Amazon Prime Video. PBS Distribution partnered with
MultiChoice to launch PBS Kids on May 22, 2019, on
DStv and
GOtv subscription platforms across its
Sub-Saharan Africa footprint. In mid-2021, the channel was added to Australia's
Foxtel subscription platform. At the summer 2019
Television Critics Association press tour day for PBS on July 29, 2019, it was announced that MVPD
YouTube TV would begin to carry PBS programming and member stations in the fall of 2019. Member stations have the choice of having their traditional channel on the service with its full programming schedule received by Google over-the-air and uploaded to the service, a YouTube TV-only feed provided by the station with some programming substitutions due to lack of digital rights, or a PBS-provided feed with limited localization, though with no local programming or pledge drive programming. In 2019, PBS announced plans to move its headquarters to another building in the Crystal Gateway complex, while remaining in
Crystal City, Virginia, and did so in 2020, which included a top building sign visible off the
Richmond Highway. As of that time it offered four separately-subscribable selections of PBS programming in the United States, "PBS Documentaries", "PBS Living" (also on Apple TV), "PBS Masterpiece" (also in Canada) and "PBS KIDS". In the UK, a "PBS America" documentaries package became available on Amazon Prime Video. On September 3, 2020, PBS began to offer a livestream of its member stations for free via its website (as well as the websites of the member stations), on smart TVs, and on its mobile apps. However, only a small handful of stations currently do not have a livestream of their stations set up. Jefferson Graham of
USA Today called it "arguably the best bargain in streaming". On July 1, 2021, a PBS Julia Child channel was added to
Pluto TV and
Tubi in the United States. The channels "PBS Antiques Roadshow", "Julia Child", "Antiques Road Trip" and "PBS Nature" were added to a number of American
FAST platforms in January 2023. Antiques Road Trip later became available in Australia. The channels "PBS Food" (in the United States) and "PBS History" (in the UK and Australia) launched on certain FAST platforms in late 2023. The channel "PBS Retro" was added to
Roku's live TV channel lineup in the United States on April 23, 2024, airing PBS Kids shows from the 70s, 80s and 90s. The "PBS Science" channel became available in Australia in 2024. It is also available in the UK and Ireland. On August 1, 2025, the
Corporation for Public Broadcasting, from which PBS gets much of its funding, announced they were going to end operations due to being entirely defunded by the
Rescissions Act of 2025. In September 2025, PBS announced a 15% staff reduction, cutting about 100 jobs, including 34 immediate layoffs, in response to a $1.1 billion decrease in federal funding for public broadcasting over 2026 and 2027. The cuts, which came after the elimination of CPB funding starting October 1, 2025, and the loss of an educational grant earlier that year, led to a 21% drop in PBS's revenue. ==Operations==